-- mysqldump-php https://github.com/ifsnop/mysqldump-php
--
-- Host: localhost	Database: miche236_mtj792
-- ------------------------------------------------------
-- Date: Sun, 18 Sep 2022 09:08:58 +0000


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-- Dumping data for table `mtgjwffilemods`
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--
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INSERT INTO `mtgjwfnotifications` VALUES ('network-GQ2TGNZV',0,'toupp-20211122',100,1645453633,'<p><strong>Wordfence Terms of Service and End User License Agreement Update</strong></p>\n<p>Please review the updated Terms of Service with the new Wordfence End User License Agreement.\n</p>\n<p><a href=\"https://www.wordfence.com/terms-of-service/?utm_source=plugin&amp;utm_medium=pluginalert&amp;utm_campaign=toupp20211122\" class=\"wf-btn wf-btn-callout wf-btn-primary\" target=\"_blank\">Terms of Service</a> <a href=\"https://www.wordfence.com/license-terms-and-conditions/?utm_source=plugin&amp;utm_medium=pluginalert&amp;utm_campaign=toupp20211122\" class=\"wf-btn wf-btn-callout wf-btn-primary\" target=\"_blank\">End User License Agreement</a></p>','[]'),('site-AEAAAAA',0,'wfplugin_updates',502,1644855589,'<a href=\"https://angelapayne.com/wp-admin/update-core.php\">An update is available for 1 plugin</a>','[]'),('site-AIAAAAA',0,'wfplugin_scan',502,1644855589,'<a href=\"https://angelapayne.com/wp-admin/admin.php?page=WordfenceScan\">1 issue found in most recent scan</a>','[]'),('site-DIAAAAA',0,'wfplugin_updates',502,1645107342,'<a href=\"http://angelapayne.com/wp-admin/update-core.php\">An update is available for 1 plugin</a>','[]'),('site-DMAAAAA',0,'wfplugin_scan',502,1645107345,'<a href=\"https://angelapayne.com/wp-admin/admin.php?page=WordfenceScan\">1 issue found in most recent scan</a>','[]'),('network-GQ2TGNZW',1,'toupp-20220714',100,1663487111,'<p><strong>Wordfence Terms of Service and UK IDTA</strong></p>\n<p>Please review the updated Terms of Service with the new UK IDTA.\n</p>\n<p><a href=\"https://www.wordfence.com/terms-of-service/?utm_source=plugin&amp;utm_medium=pluginalert&amp;utm_campaign=toupp20220714\" class=\"wf-btn wf-btn-callout wf-btn-primary\" target=\"_blank\">Terms of Service</a> <a href=\"https://www.wordfence.com/uk-international-data-transfer-addendum/?utm_source=plugin&amp;utm_medium=pluginalert&amp;utm_campaign=toupp20220714\" class=\"wf-btn wf-btn-callout wf-btn-primary\" target=\"_blank\">UK IDTA</a></p>\n','[]'),('site-DQAAAAA',1,'wfplugin_updates',502,1663489875,'<a href=\"https://angelapayne.com/wp-admin/update-core.php\">An update is available for 2 plugins</a>','[]'),('site-DUAAAAA',1,'wfplugin_scan',502,1663489875,'<a href=\"https://angelapayne.com/wp-admin/admin.php?page=WordfenceScan\">2 issues found in most recent scan</a>','[]');

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CREATE TABLE `mtgjwfpendingissues` (
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--
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CREATE TABLE `mtgjwfknownfilelist` (
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-- Dumping data for table `mtgjwfknownfilelist`
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--
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CREATE TABLE `mtgjwflogins` (
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-- Dumping data for table `mtgjwflogins`
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--
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CREATE TABLE `mtgjwfsnipcache` (
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-- Dumping data for table `mtgjwfsnipcache`
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--
-- Table structure for table `mtgjwfissues`
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CREATE TABLE `mtgjwfissues` (
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-- Dumping data for table `mtgjwfissues`
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INSERT INTO `mtgjwfissues` VALUES (5,1663487114,1663487114,'new','wfPluginUpgrade',50,'ea3809502ac6729c7f32407b271143c0','ea3809502ac6729c7f32407b271143c0','The Plugin \"Elementor\" needs an upgrade (3.7.4 -> 3.7.6).','You need to upgrade \"Elementor\" to the newest version to ensure you have any security fixes the developer has released.','a:20:{s:22:\"Elementor tested up to\";s:0:\"\";s:4:\"Name\";s:9:\"Elementor\";s:9:\"PluginURI\";s:97:\"https://elementor.com/?utm_source=wp-plugins&#038;utm_campaign=plugin-uri&#038;utm_medium=wp-dash\";s:7:\"Version\";s:5:\"3.7.4\";s:11:\"Description\";s:288:\"The Elementor Website Builder has it all: drag and drop page builder, pixel perfect design, mobile responsive editing, and more. Get started now! <cite>By <a href=\"https://elementor.com/?utm_source=wp-plugins&#038;utm_campaign=author-uri&#038;utm_medium=wp-dash\">Elementor.com</a>.</cite>\";s:6:\"Author\";s:125:\"<a href=\"https://elementor.com/?utm_source=wp-plugins&#038;utm_campaign=author-uri&#038;utm_medium=wp-dash\">Elementor.com</a>\";s:9:\"AuthorURI\";s:97:\"https://elementor.com/?utm_source=wp-plugins&#038;utm_campaign=author-uri&#038;utm_medium=wp-dash\";s:10:\"TextDomain\";s:9:\"elementor\";s:10:\"DomainPath\";s:0:\"\";s:7:\"Network\";b:0;s:10:\"RequiresWP\";s:0:\"\";s:11:\"RequiresPHP\";s:0:\"\";s:9:\"UpdateURI\";s:0:\"\";s:5:\"Title\";s:121:\"<a href=\"https://elementor.com/?utm_source=wp-plugins&#038;utm_campaign=plugin-uri&#038;utm_medium=wp-dash\">Elementor</a>\";s:10:\"AuthorName\";s:13:\"Elementor.com\";s:10:\"pluginFile\";s:73:\"/home/miche236/angelapayne.com/wp-content/plugins/elementor/elementor.php\";s:10:\"newVersion\";s:5:\"3.7.6\";s:4:\"slug\";s:9:\"elementor\";s:5:\"wpURL\";s:39:\"https://wordpress.org/plugins/elementor\";s:10:\"vulnerable\";b:0;}'),(6,1663487114,1663487114,'new','wfPluginUpgrade',50,'4fbdff0f6a3bf74e00dc999ea62c216d','4fbdff0f6a3bf74e00dc999ea62c216d','The Plugin \"Loginizer\" needs an upgrade (1.7.3 -> 1.7.4).','You need to upgrade \"Loginizer\" to the newest version to ensure you have any security fixes the developer has released.','a:20:{s:22:\"Elementor tested up to\";s:0:\"\";s:4:\"Name\";s:9:\"Loginizer\";s:9:\"PluginURI\";s:47:\"https://wordpress.org/extend/plugins/loginizer/\";s:7:\"Version\";s:5:\"1.7.3\";s:11:\"Description\";s:281:\"Loginizer is a WordPress plugin which helps you fight against bruteforce attack by blocking login for the IP after it reaches maximum retries allowed. You can blacklist or whitelist IPs for login using Loginizer. <cite>By <a href=\"https://www.loginizer.com\">Softaculous</a>.</cite>\";s:6:\"Author\";s:51:\"<a href=\"https://www.loginizer.com\">Softaculous</a>\";s:9:\"AuthorURI\";s:25:\"https://www.loginizer.com\";s:10:\"TextDomain\";s:9:\"loginizer\";s:10:\"DomainPath\";s:0:\"\";s:7:\"Network\";b:0;s:10:\"RequiresWP\";s:0:\"\";s:11:\"RequiresPHP\";s:0:\"\";s:9:\"UpdateURI\";s:0:\"\";s:5:\"Title\";s:71:\"<a href=\"https://wordpress.org/extend/plugins/loginizer/\">Loginizer</a>\";s:10:\"AuthorName\";s:11:\"Softaculous\";s:10:\"pluginFile\";s:73:\"/home/miche236/angelapayne.com/wp-content/plugins/loginizer/loginizer.php\";s:10:\"newVersion\";s:5:\"1.7.4\";s:4:\"slug\";s:9:\"loginizer\";s:5:\"wpURL\";s:39:\"https://wordpress.org/plugins/loginizer\";s:10:\"vulnerable\";b:0;}');

-- Dumped table `mtgjwfissues` with 2 row(s)
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--
-- Table structure for table `mtgjwfblockediplog`
--

CREATE TABLE `mtgjwfblockediplog` (
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) ENGINE=MyISAM DEFAULT CHARSET=utf8;

--
-- Dumping data for table `mtgjwfblockediplog`
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INSERT INTO `mtgjwfblockediplog` VALUES (0x00000000000000000000FFFF9D5AA39D,'DE',43,19253,'waf'),(0x00000000000000000000FFFFA7EB3D76,'DE',44,19253,'waf'),(0x00000000000000000000FFFFA237BA5C,'DE',43,19253,'waf');

-- Dumped table `mtgjwfblockediplog` with 3 row(s)
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--
-- Table structure for table `mtgjtermmeta`
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CREATE TABLE `mtgjtermmeta` (
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--
-- Dumping data for table `mtgjtermmeta`
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--
-- Table structure for table `mtgje_events`
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CREATE TABLE `mtgje_events` (
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-- Dumping data for table `mtgje_events`
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-- Dumped table `mtgje_events` with 0 row(s)
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--
-- Table structure for table `mtgjwffilechanges`
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CREATE TABLE `mtgjwffilechanges` (
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--
-- Dumping data for table `mtgjwffilechanges`
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--
-- Table structure for table `mtgjprli_link_metas`
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margin-block-end: 0; }</style>\n\n\n<div class=\"wp-container-5 wp-block-column\">\n<p class=\"has-text-align-right\" style=\"font-size:25px\">INSTAGRAM · <a href=\"#\">TICKETS</a></p>\n</div>\n<style>.wp-container-5 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-5 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-5 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-5 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-5 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style></div>\n<style>.wp-container-6 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: nowrap;align-items: center;}.wp-container-6 > * { margin: 0; }</style>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n</div>\n<style>.wp-container-7 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-7 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-7 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-7 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-7 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style><style>.wp-elements-8 a{color: var(--wp--preset--color--black);}</style>\";s:9:\"protected\";b:0;}s:4:\"meta\";O:8:\"stdClass\":6:{s:10:\"spay_email\";s:0:\"\";s:13:\"wpop_keywords\";s:0:\"\";s:16:\"wpop_description\";s:0:\"\";s:19:\"wpop_viewport_width\";i:800;s:16:\"wpop_block_types\";a:0:{}s:11:\"wpop_locale\";s:5:\"en_GB\";}s:14:\"category_slugs\";a:3:{i:0;s:8:\"featured\";i:1;s:6:\"images\";i:2;s:4:\"text\";}s:13:\"keyword_slugs\";a:0:{}s:15:\"pattern_content\";s:2623:\"<!-- wp:group {\"align\":\"full\",\"style\":{\"color\":{\"background\":\"#d2cdc7\"},\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} -->\n<div class=\"wp-block-group alignfull has-black-color has-text-color has-background has-link-color\" style=\"background-color:#d2cdc7\"><!-- wp:spacer {\"height\":50} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<!-- /wp:spacer -->\n\n<!-- wp:heading {\"align\":\"wide\",\"style\":{\"typography\":{\"fontSize\":\"46px\",\"lineHeight\":\"1.1\",\"fontWeight\":\"400\"}}} -->\n<h2 class=\"alignwide\" style=\"font-size:46px;font-weight:400;line-height:1.1\">HÉLÈNE DUMAS<br><em>FRAGMENTS</em></h2>\n<!-- /wp:heading -->\n\n<!-- wp:heading {\"level\":3,\"align\":\"wide\",\"style\":{\"typography\":{\"fontSize\":\"46px\",\"lineHeight\":\"1.1\",\"fontWeight\":\"400\"}}} -->\n<h3 class=\"alignwide\" style=\"font-size:46px;font-weight:400;line-height:1.1\">20/04–09/09/2021<br>SOUTH LONDON ART GALLERY</h3>\n<!-- /wp:heading -->\n\n<!-- wp:spacer {\"height\":50} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<!-- /wp:spacer -->\n\n<!-- wp:columns {\"align\":\"wide\"} -->\n<div class=\"wp-block-columns alignwide\"><!-- wp:column {\"width\":\"25%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:25%\"></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"width\":\"75%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:75%\"><!-- wp:image {\"id\":3173,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://mywptesting.site/wp-content/uploads/2021/06/Histoire_naturelle_..._-fragments-_-_Upper_cover_C108eee15-1.jpg\" alt=\"\" class=\"wp-image-3173\" /></figure>\n<!-- /wp:image --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\n\n<!-- wp:spacer {\"height\":50} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<!-- /wp:spacer -->\n\n<!-- wp:columns {\"align\":\"wide\"} -->\n<div class=\"wp-block-columns alignwide\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"25px\"}}} -->\n<p style=\"font-size:25px\">MORE INFO AT: WP.ORG · +44 21 1234 5678</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"align\":\"right\",\"style\":{\"typography\":{\"fontSize\":\"25px\"}}} -->\n<p class=\"has-text-align-right\" style=\"font-size:25px\">INSTAGRAM · <a href=\"#\">TICKETS</a></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\n\n<!-- wp:spacer {\"height\":50} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<!-- /wp:spacer --></div>\n<!-- /wp:group -->\";}i:1;O:8:\"stdClass\":7:{s:2:\"id\";i:1500;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:13:\"Event details\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:3226:\"\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1227\" src=\"https://s.w.org/patterns/files/2021/06/Group-17-scaled.jpg\" alt=\"Image of a woman being carried through the air by swans.\" class=\"wp-image-501\" srcset=\"https://s.w.org/patterns/files/2021/06/Group-17-scaled.jpg 2560w, https://s.w.org/patterns/files/2021/06/Group-17-300x144.jpg 300w, https://s.w.org/patterns/files/2021/06/Group-17-1024x491.jpg 1024w, https://s.w.org/patterns/files/2021/06/Group-17-768x368.jpg 768w, https://s.w.org/patterns/files/2021/06/Group-17-1536x736.jpg 1536w, https://s.w.org/patterns/files/2021/06/Group-17-2048x981.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" /></figure>\n\n\n\n<div class=\"wp-container-13 wp-block-columns alignwide are-vertically-aligned-center\">\n<div class=\"wp-container-9 wp-block-column is-vertically-aligned-center\">\n<p style=\"line-height:2\"><strong>Location:</strong><br>82 Market Street, London, UK</p>\n</div>\n<style>.wp-container-9 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-9 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-9 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-9 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-9 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style>\n\n\n<div class=\"wp-container-10 wp-block-column is-vertically-aligned-center\">\n<p style=\"line-height:2\"><strong>Date:</strong><br>24 October 2021</p>\n</div>\n<style>.wp-container-10 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-10 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-10 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-10 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-10 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style>\n\n\n<div class=\"wp-container-12 wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-container-11 wp-block-buttons\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-text-color has-background\" style=\"background-color:#262626;color:#efefef\">Purchase Tickets</a></div>\n</div>\n<style>.wp-container-11 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: wrap;align-items: center;}.wp-container-11 > * { margin: 0; }</style></div>\n<style>.wp-container-12 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-12 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-12 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-12 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-12 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style></div>\n<style>.wp-container-13 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: nowrap;align-items: center;}.wp-container-13 > * { margin: 0; }</style>\";s:9:\"protected\";b:0;}s:4:\"meta\";O:8:\"stdClass\":6:{s:10:\"spay_email\";s:0:\"\";s:13:\"wpop_keywords\";s:0:\"\";s:16:\"wpop_description\";s:14:\"Event details.\";s:19:\"wpop_viewport_width\";i:1200;s:16:\"wpop_block_types\";a:0:{}s:11:\"wpop_locale\";s:5:\"en_GB\";}s:14:\"category_slugs\";a:2:{i:0;s:8:\"featured\";i:1;s:4:\"text\";}s:13:\"keyword_slugs\";a:0:{}s:15:\"pattern_content\";s:1627:\"<!-- wp:image {\"align\":\"wide\",\"id\":501,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image alignwide size-full\"><img src=\"https://s.w.org/patterns/files/2021/06/Group-17-scaled.jpg\" alt=\"Image of a woman being carried through the air by swans.\" class=\"wp-image-501\" /></figure>\n<!-- /wp:image -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\",\"align\":\"wide\"} -->\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\"><!-- wp:paragraph {\"style\":{\"typography\":{\"lineHeight\":\"2\"}}} -->\n<p style=\"line-height:2\"><strong>Location:</strong><br>82 Market Street, London, UK</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\"><!-- wp:paragraph {\"style\":{\"typography\":{\"lineHeight\":\"2\"}}} -->\n<p style=\"line-height:2\"><strong>Date:</strong><br>24 October 2021</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\"><!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button {\"width\":100,\"style\":{\"color\":{\"background\":\"#262626\",\"text\":\"#efefef\"}}} -->\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-text-color has-background\" style=\"background-color:#262626;color:#efefef\">Purchase Tickets</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\";}i:2;O:8:\"stdClass\":7:{s:2:\"id\";i:1512;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:7:\"heading\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:510:\"\n<h2 class=\"alignwide\" id=\"we-re-a-studio-in-berlin-with-an-international-practice-in-architecture-urban-planning-and-interior-design-we-believe-in-sharing-knowledge-and-promoting-dialogue-to-increase-the-creative-potential-of-collaboration\" style=\"font-size:48px;line-height:1.1\">We&#8217;re a studio in Berlin with an international practice in architecture, urban planning, and interior design. We believe in sharing knowledge and promoting dialogue to increase the creative potential of collaboration.</h2>\n\";s:9:\"protected\";b:0;}s:4:\"meta\";O:8:\"stdClass\":6:{s:10:\"spay_email\";s:0:\"\";s:13:\"wpop_keywords\";s:0:\"\";s:16:\"wpop_description\";s:12:\"Heading text\";s:19:\"wpop_viewport_width\";i:1200;s:16:\"wpop_block_types\";a:0:{}s:11:\"wpop_locale\";s:5:\"en_GB\";}s:14:\"category_slugs\";a:2:{i:0;s:8:\"featured\";i:1;s:4:\"text\";}s:13:\"keyword_slugs\";a:1:{i:0;s:4:\"core\";}s:15:\"pattern_content\";s:622:\"<!-- wp:heading {\"align\":\"wide\",\"style\":{\"typography\":{\"fontSize\":\"48px\",\"lineHeight\":\"1.1\"}}} -->\n<h2 class=\"alignwide\" id=\"we-re-a-studio-in-berlin-with-an-international-practice-in-architecture-urban-planning-and-interior-design-we-believe-in-sharing-knowledge-and-promoting-dialogue-to-increase-the-creative-potential-of-collaboration\" style=\"font-size:48px;line-height:1.1\">We\'re a studio in Berlin with an international practice in architecture, urban planning, and interior design. We believe in sharing knowledge and promoting dialogue to increase the creative potential of collaboration.</h2>\n<!-- /wp:heading -->\";}i:3;O:8:\"stdClass\":7:{s:2:\"id\";i:1299;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:38:\"Image on solid colour with description\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:3337:\"\n<div class=\"wp-container-18 wp-block-columns alignfull\">\n<div class=\"wp-container-14 wp-block-column\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover has-background-dim\" style=\"background-color:#f6f6f6;min-height:600px\"><div class=\"wp-block-cover__inner-container\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><img decoding=\"async\" loading=\"lazy\" width=\"263\" height=\"300\" src=\"https://s.w.org/patterns/files/2021/06/wire-sculpture-263x300.jpg\" alt=\"\" class=\"wp-image-571\" srcset=\"https://s.w.org/patterns/files/2021/06/wire-sculpture-263x300.jpg 263w, https://s.w.org/patterns/files/2021/06/wire-sculpture-898x1024.jpg 898w, https://s.w.org/patterns/files/2021/06/wire-sculpture-768x875.jpg 768w, https://s.w.org/patterns/files/2021/06/wire-sculpture-1347x1536.jpg 1347w, https://s.w.org/patterns/files/2021/06/wire-sculpture.jpg 1658w\" sizes=\"(max-width: 263px) 100vw, 263px\" /></figure></div>\n</div></div>\n</div>\n<style>.wp-container-14 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-14 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-14 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-14 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-14 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style>\n\n\n<div class=\"wp-container-17 wp-block-column is-vertically-aligned-center\" style=\"padding-top:1em;padding-right:1em;padding-bottom:1em;padding-left:1em\">\n<div class=\"wp-container-16 wp-block-columns\">\n<div class=\"wp-container-15 wp-block-column\" style=\"flex-basis:320px\">\n<p class=\"has-small-font-size\" style=\"line-height:1.6\"><strong>Aeroplane</strong></p>\n\n\n\n<p class=\"has-small-font-size\" style=\"line-height:1.6\">Copper wire, wood base. I created this piece in late 2008. For this work, I aimed to convey both the industrial heaviness of an aeroplane, but also the cloud like floating quality you feel when you’re in one.</p>\n</div>\n<style>.wp-container-15 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-15 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-15 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-15 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-15 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style></div>\n<style>.wp-container-16 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: nowrap;align-items: center;}.wp-container-16 > * { margin: 0; }</style></div>\n<style>.wp-container-17 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-17 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-17 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-17 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-17 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style></div>\n<style>.wp-container-18 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: nowrap;align-items: center;}.wp-container-18 > * { margin: 0; }</style>\";s:9:\"protected\";b:0;}s:4:\"meta\";O:8:\"stdClass\":6:{s:10:\"spay_email\";s:0:\"\";s:13:\"wpop_keywords\";s:0:\"\";s:16:\"wpop_description\";s:39:\"Image on solid colour with description.\";s:19:\"wpop_viewport_width\";i:1200;s:16:\"wpop_block_types\";a:0:{}s:11:\"wpop_locale\";s:5:\"en_GB\";}s:14:\"category_slugs\";a:3:{i:0;s:8:\"featured\";i:1;s:6:\"images\";i:2;s:4:\"text\";}s:13:\"keyword_slugs\";a:0:{}s:15:\"pattern_content\";s:1829:\"<!-- wp:columns {\"align\":\"full\"} -->\n<div class=\"wp-block-columns alignfull\"><!-- wp:column {\"width\":\"50%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:50%\"><!-- wp:cover {\"customOverlayColor\":\"#f6f6f6\",\"minHeight\":600} -->\n<div class=\"wp-block-cover has-background-dim\" style=\"background-color:#f6f6f6;min-height:600px\"><div class=\"wp-block-cover__inner-container\"><!-- wp:image {\"align\":\"center\",\"id\":571,\"sizeSlug\":\"medium\",\"linkDestination\":\"none\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><img src=\"https://s.w.org/patterns/files/2021/06/wire-sculpture-263x300.jpg\" alt=\"\" class=\"wp-image-571\" /></figure></div>\n<!-- /wp:image --></div></div>\n<!-- /wp:cover --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"style\":{\"spacing\":{\"padding\":{\"top\":\"1em\",\"right\":\"1em\",\"bottom\":\"1em\",\"left\":\"1em\"}}}} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"padding-top:1em;padding-right:1em;padding-bottom:1em;padding-left:1em\"><!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":\"320px\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:320px\"><!-- wp:paragraph {\"style\":{\"typography\":{\"lineHeight\":\"1.6\"}},\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\" style=\"line-height:1.6\"><strong>Aeroplane</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"style\":{\"typography\":{\"lineHeight\":\"1.6\"}},\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\" style=\"line-height:1.6\">Copper wire, wood base. I created this piece in late 2008. For this work, I aimed to convey both the industrial heaviness of an aeroplane, but also the cloud like floating quality you feel when you’re in one.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\";}i:4;O:8:\"stdClass\":7:{s:2:\"id\";i:1511;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:35:\"Large header with left-aligned text\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:2186:\"\n<div class=\"wp-block-cover alignfull has-background-dim-60 has-background-dim\" style=\"min-height:800px\"><img decoding=\"async\" class=\"wp-block-cover__image-background\" alt=\"\" src=\"https://s.w.org/images/core/5.8/forest.jpg\" data-object-fit=\"cover\" /><div class=\"wp-block-cover__inner-container\">\n<h2 class=\"alignwide has-text-color\" style=\"color:#ffe074;font-size:64px\">Forest.</h2>\n\n\n\n<div class=\"wp-container-21 wp-block-columns alignwide\">\n<div class=\"wp-container-19 wp-block-column\" style=\"flex-basis:55%\">\n<div style=\"height:330px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#ffe074;font-size:12px;line-height:1.3\"><em>Even a child knows how valuable the forest is. The fresh, breathtaking smell of trees. Echoing birds flying above that dense magnitude. A stable climate, a sustainable diverse life, and a source of culture. Yet, forests and other ecosystems hang in the balance, threatened to become croplands, pasture, and plantations.</em></p>\n</div>\n<style>.wp-container-19 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-19 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-19 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-19 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-19 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style>\n\n\n<div class=\"wp-container-20 wp-block-column\"></div>\n<style>.wp-container-20 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-20 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-20 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-20 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-20 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style></div>\n<style>.wp-container-21 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: nowrap;align-items: center;}.wp-container-21 > * { margin: 0; }</style></div></div>\n\";s:9:\"protected\";b:0;}s:4:\"meta\";O:8:\"stdClass\":6:{s:10:\"spay_email\";s:0:\"\";s:13:\"wpop_keywords\";s:0:\"\";s:16:\"wpop_description\";s:29:\"Cover image with quote on top\";s:19:\"wpop_viewport_width\";i:1200;s:16:\"wpop_block_types\";a:0:{}s:11:\"wpop_locale\";s:5:\"en_GB\";}s:14:\"category_slugs\";a:2:{i:0;s:8:\"featured\";i:1;s:6:\"header\";}s:13:\"keyword_slugs\";a:1:{i:0;s:4:\"core\";}s:15:\"pattern_content\";s:1611:\"<!-- wp:cover {\"url\":\"https://s.w.org/images/core/5.8/forest.jpg\",\"dimRatio\":60,\"minHeight\":800,\"align\":\"full\"} -->\n<div class=\"wp-block-cover alignfull has-background-dim-60 has-background-dim\" style=\"min-height:800px\"><img class=\"wp-block-cover__image-background\" alt=\"\" src=\"https://s.w.org/images/core/5.8/forest.jpg\" data-object-fit=\"cover\" /><div class=\"wp-block-cover__inner-container\"><!-- wp:heading {\"align\":\"wide\",\"style\":{\"color\":{\"text\":\"#ffe074\"},\"typography\":{\"fontSize\":\"64px\"}}} -->\n<h2 class=\"alignwide has-text-color\" style=\"color:#ffe074;font-size:64px\">Forest.</h2>\n<!-- /wp:heading -->\n\n<!-- wp:columns {\"align\":\"wide\"} -->\n<div class=\"wp-block-columns alignwide\"><!-- wp:column {\"width\":\"55%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:55%\"><!-- wp:spacer {\"height\":330} -->\n<div style=\"height:330px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<!-- /wp:spacer -->\n\n<!-- wp:paragraph {\"style\":{\"color\":{\"text\":\"#ffe074\"},\"typography\":{\"lineHeight\":\"1.3\",\"fontSize\":\"12px\"}}} -->\n<p class=\"has-text-color\" style=\"color:#ffe074;font-size:12px;line-height:1.3\"><em>Even a child knows how valuable the forest is. The fresh, breathtaking smell of trees. Echoing birds flying above that dense magnitude. A stable climate, a sustainable diverse life, and a source of culture. Yet, forests and other ecosystems hang in the balance, threatened to become croplands, pasture, and plantations.</em></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div></div>\n<!-- /wp:cover -->\";}i:5;O:8:\"stdClass\":7:{s:2:\"id\";i:1388;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:13:\"Pricing Table\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:5251:\"\n<div class=\"wp-container-31 wp-block-columns alignwide\">\n<div class=\"wp-elements-24 wp-container-23 wp-block-column has-text-color has-background has-link-color\" style=\"background-color:#ffe97d;color:#000000;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<h2 id=\"single\" style=\"font-size:40px\"><strong>Single</strong></h2>\n\n\n\n<p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Enrich our growing community.</strong> </p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background is-style-wide\" style=\"background-color:#000000;color:#000000\" />\n\n\n\n<ul class=\"has-normal-font-size\"><li>General admission and member discounts for one adult</li><li>One free ticket per special exhibition</li><li>Two single-use guest passes per year</li></ul>\n\n\n\n<div class=\"wp-container-22 wp-block-buttons alignfull\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-white-color has-text-color has-background no-border-radius\" style=\"background-color:#000000\">£110/year</a></div>\n</div>\n<style>.wp-container-22 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: wrap;align-items: center;justify-content: center;}.wp-container-22 > * { margin: 0; }</style></div>\n<style>.wp-container-23 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-23 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-23 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-23 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-23 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style><style>.wp-elements-24 a{color: #000000;}</style>\n\n\n<div class=\"wp-elements-27 wp-container-26 wp-block-column has-text-color has-background has-link-color\" style=\"background-color:#d1d1e1;color:#000000;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<h2 id=\"family\" style=\"font-size:40px\"><strong>Family</strong></h2>\n\n\n\n<p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Support special exhibitions.</strong></p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" />\n\n\n\n<ul class=\"has-normal-font-size\"><li>General admission and member discounts for two adults</li><li>Four free tickets per special exhibition</li><li>Four single-use guest passes per year</li></ul>\n\n\n\n<div class=\"wp-container-25 wp-block-buttons alignfull\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background no-border-radius\" style=\"background-color:#000000\">£200/year</a></div>\n</div>\n<style>.wp-container-25 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: wrap;align-items: center;justify-content: center;}.wp-container-25 > * { margin: 0; }</style></div>\n<style>.wp-container-26 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-26 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-26 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-26 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-26 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style><style>.wp-elements-27 a{color: #000000;}</style>\n\n\n<div class=\"wp-elements-30 wp-container-29 wp-block-column has-text-color has-background has-link-color\" style=\"background-color:#c0ebf1;color:#000000;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<h2 id=\"patron\" style=\"font-size:40px\"><strong>Patron</strong></h2>\n\n\n\n<p class=\"has-normal-font-size\"><strong>Take support to the next level.</strong></p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" />\n\n\n\n<ul class=\"has-normal-font-size\"><li>General admission and member discounts for two adults</li><li>Five free tickets per special exhibition</li><li>Six single-use guest passes per year</li></ul>\n\n\n\n<div class=\"wp-container-28 wp-block-buttons alignfull\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-white-color has-text-color has-background no-border-radius\" style=\"background-color:#000000\">£400/year</a></div>\n</div>\n<style>.wp-container-28 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: wrap;align-items: center;justify-content: center;}.wp-container-28 > * { margin: 0; }</style></div>\n<style>.wp-container-29 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-29 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-29 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-29 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-29 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style><style>.wp-elements-30 a{color: #000000;}</style></div>\n<style>.wp-container-31 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: nowrap;align-items: center;}.wp-container-31 > * { margin: 0; }</style>\";s:9:\"protected\";b:0;}s:4:\"meta\";O:8:\"stdClass\":6:{s:10:\"spay_email\";s:0:\"\";s:13:\"wpop_keywords\";s:0:\"\";s:16:\"wpop_description\";s:272:\"Three equal-width columns set up as a pricing table. The left column has a yellow background, the middle column has a light purple background, and the right column has a light blue background. Each column contains a heading, subheading, separator, list, and then a button.\";s:19:\"wpop_viewport_width\";i:800;s:16:\"wpop_block_types\";a:0:{}s:11:\"wpop_locale\";s:5:\"en_GB\";}s:14:\"category_slugs\";a:3:{i:0;s:7:\"buttons\";i:1;s:7:\"columns\";i:2;s:8:\"featured\";}s:13:\"keyword_slugs\";a:0:{}s:15:\"pattern_content\";s:5337:\"<!-- wp:columns {\"align\":\"wide\"} -->\n<div class=\"wp-block-columns alignwide\"><!-- wp:column {\"style\":{\"color\":{\"background\":\"#ffe97d\",\"text\":\"#000000\"},\"elements\":{\"link\":{\"color\":{\"text\":\"#000000\"}}},\"spacing\":{\"padding\":{\"top\":\"2em\",\"right\":\"2em\",\"bottom\":\"2em\",\"left\":\"2em\"}}}} -->\n<div class=\"wp-block-column has-text-color has-background has-link-color\" style=\"background-color:#ffe97d;color:#000000;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><!-- wp:heading {\"style\":{\"typography\":{\"fontSize\":\"40px\"}}} -->\n<h2 id=\"single\" style=\"font-size:40px\"><strong>Single</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph {\"style\":{\"typography\":{\"lineHeight\":\"1.5\"}},\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Enrich our growing community.</strong> </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:separator {\"customColor\":\"#000000\",\"className\":\"is-style-wide\"} -->\n<hr class=\"wp-block-separator has-text-color has-background is-style-wide\" style=\"background-color:#000000;color:#000000\" />\n<!-- /wp:separator -->\n\n<!-- wp:list {\"fontSize\":\"normal\"} -->\n<ul class=\"has-normal-font-size\"><li>General admission and member discounts for one adult</li><li>One free ticket per special exhibition</li><li>Two single-use guest passes per year</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:buttons {\"align\":\"full\",\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\",\"orientation\":\"horizontal\"}} -->\n<div class=\"wp-block-buttons alignfull\"><!-- wp:button {\"textColor\":\"white\",\"width\":100,\"style\":{\"color\":{\"background\":\"#000000\"},\"border\":{\"radius\":0}}} -->\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-white-color has-text-color has-background no-border-radius\" style=\"background-color:#000000\">£110/year</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"style\":{\"color\":{\"background\":\"#d1d1e1\",\"text\":\"#000000\"},\"elements\":{\"link\":{\"color\":{\"text\":\"#000000\"}}},\"spacing\":{\"padding\":{\"top\":\"2em\",\"right\":\"2em\",\"bottom\":\"2em\",\"left\":\"2em\"}}}} -->\n<div class=\"wp-block-column has-text-color has-background has-link-color\" style=\"background-color:#d1d1e1;color:#000000;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><!-- wp:heading {\"style\":{\"typography\":{\"fontSize\":\"40px\"}}} -->\n<h2 id=\"family\" style=\"font-size:40px\"><strong>Family</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph {\"style\":{\"typography\":{\"lineHeight\":\"1.5\"}},\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Support special exhibitions.</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:separator {\"className\":\"is-style-wide\"} -->\n<hr class=\"wp-block-separator is-style-wide\" />\n<!-- /wp:separator -->\n\n<!-- wp:list {\"fontSize\":\"normal\"} -->\n<ul class=\"has-normal-font-size\"><li>General admission and member discounts for two adults</li><li>Four free tickets per special exhibition</li><li>Four single-use guest passes per year</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:buttons {\"align\":\"full\",\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\",\"orientation\":\"horizontal\"}} -->\n<div class=\"wp-block-buttons alignfull\"><!-- wp:button {\"textColor\":\"white\",\"width\":100,\"style\":{\"color\":{\"background\":\"#000000\"},\"border\":{\"radius\":0}},\"className\":\"is-style-fill\"} -->\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background no-border-radius\" style=\"background-color:#000000\">£200/year</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"style\":{\"color\":{\"background\":\"#c0ebf1\",\"text\":\"#000000\"},\"elements\":{\"link\":{\"color\":{\"text\":\"#000000\"}}},\"spacing\":{\"padding\":{\"top\":\"2em\",\"right\":\"2em\",\"bottom\":\"2em\",\"left\":\"2em\"}}}} -->\n<div class=\"wp-block-column has-text-color has-background has-link-color\" style=\"background-color:#c0ebf1;color:#000000;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><!-- wp:heading {\"style\":{\"typography\":{\"fontSize\":\"40px\"}}} -->\n<h2 id=\"patron\" style=\"font-size:40px\"><strong>Patron</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph {\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\"><strong>Take support to the next level.</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:separator {\"className\":\"is-style-wide\"} -->\n<hr class=\"wp-block-separator is-style-wide\" />\n<!-- /wp:separator -->\n\n<!-- wp:list {\"fontSize\":\"normal\"} -->\n<ul class=\"has-normal-font-size\"><li>General admission and member discounts for two adults</li><li>Five free tickets per special exhibition</li><li>Six single-use guest passes per year</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:buttons {\"align\":\"full\",\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\",\"orientation\":\"horizontal\"}} -->\n<div class=\"wp-block-buttons alignfull\"><!-- wp:button {\"textColor\":\"white\",\"width\":100,\"style\":{\"color\":{\"background\":\"#000000\"},\"border\":{\"radius\":0}}} -->\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-white-color has-text-color has-background no-border-radius\" style=\"background-color:#000000\">£400/year</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\";}i:6;O:8:\"stdClass\":7:{s:2:\"id\";i:10504;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:21:\"Simple Call To Action\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:1477:\"\n<div class=\"wp-container-33 wp-block-group alignfull has-text-color has-background\" style=\"background-color:#ffffff;color:#000000\">\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\" style=\"line-height:.9\"><strong>GET IN TOUCH</strong></p>\n\n\n\n<h2 class=\"has-text-align-center\" id=\"schedule-a-visit\" style=\"font-size:59px;line-height:1.15\"><strong>Schedule a Visit</strong></h2>\n\n\n\n<div class=\"wp-container-32 wp-block-buttons\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-text-color has-background\" style=\"border-radius:50px;background-color:#000000;color:#ffffff\">Contact Us</a></div>\n</div>\n<style>.wp-container-32 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: wrap;align-items: center;justify-content: center;}.wp-container-32 > * { margin: 0; }</style>\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n</div>\n<style>.wp-container-33 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-33 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-33 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-33 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-33 > * + * { margin-block-start: var( --wp--style--block-gap 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{\"style\":{\"spacing\":{\"padding\":{\"top\":\"2em\",\"right\":\"2em\",\"bottom\":\"2em\",\"left\":\"2em\"}},\"elements\":{\"link\":{\"color\":{\"text\":\"#fffdc7\"}}}}} -->\n<div class=\"wp-block-group has-link-color\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><!-- wp:heading {\"style\":{\"typography\":{\"fontWeight\":\"700\",\"fontSize\":\"48px\",\"lineHeight\":\"1.15\"}}} -->\n<h2 style=\"font-size:48px;font-weight:700;line-height:1.15\">Opening <br>Party</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"#fffdc7\"}}},\"color\":{\"text\":\"#fffdc7\"}}} -->\n<p class=\"has-text-color has-link-color\" style=\"color:#fffdc7\"><strong><a href=\"#\">RSVP →</a></strong></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:group --></div></div>\n<!-- /wp:media-text -->\";}i:9;O:8:\"stdClass\":7:{s:2:\"id\";i:566;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:30:\"Event announcement and details\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:4269:\"\n<div class=\"wp-elements-49 wp-container-48 wp-block-group alignfull has-black-color has-text-color has-background has-link-color\" style=\"background-color:#d2cdc7\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"alignwide\" style=\"font-size:46px;font-weight:400;line-height:1.1\">HÉLÈNE DUMAS<br><em>FRAGMENTS</em></h2>\n\n\n\n<h3 class=\"alignwide\" style=\"font-size:46px;font-weight:400;line-height:1.1\">20/4 — 9/9/2021<br>SOUTH LONDON ART GALLERY</h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<div class=\"wp-container-44 wp-block-columns alignwide\">\n<div class=\"wp-container-42 wp-block-column\" style=\"flex-basis:25%\"></div>\n<style>.wp-container-42 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-42 > .alignright { float: right; margin-inline-start: 2em; 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* + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style></div>\n<style>.wp-container-44 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: nowrap;align-items: center;}.wp-container-44 > * { margin: 0; }</style>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<div class=\"wp-container-47 wp-block-columns alignwide\">\n<div class=\"wp-container-45 wp-block-column\">\n<p style=\"font-size:25px\">MORE INFO AT: WP.ORG · +44 21 1234 5678</p>\n</div>\n<style>.wp-container-45 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-45 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-45 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-45 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-45 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style>\n\n\n<div class=\"wp-container-46 wp-block-column\">\n<p class=\"has-text-align-right\" style=\"font-size:25px\">INSTAGRAM · <a href=\"#\">TICKETS</a></p>\n</div>\n<style>.wp-container-46 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-46 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-46 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-46 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-46 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style></div>\n<style>.wp-container-47 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: nowrap;align-items: center;}.wp-container-47 > * { margin: 0; }</style>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n</div>\n<style>.wp-container-48 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-48 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-48 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-48 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-48 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style><style>.wp-elements-49 a{color: var(--wp--preset--color--black);}</style>\";s:9:\"protected\";b:0;}s:4:\"meta\";O:8:\"stdClass\":6:{s:10:\"spay_email\";s:0:\"\";s:13:\"wpop_keywords\";s:0:\"\";s:16:\"wpop_description\";s:0:\"\";s:19:\"wpop_viewport_width\";i:800;s:16:\"wpop_block_types\";a:0:{}s:11:\"wpop_locale\";s:5:\"en_US\";}s:14:\"category_slugs\";a:3:{i:0;s:8:\"featured\";i:1;s:6:\"images\";i:2;s:4:\"text\";}s:13:\"keyword_slugs\";a:0:{}s:15:\"pattern_content\";s:2622:\"<!-- wp:group {\"align\":\"full\",\"style\":{\"color\":{\"background\":\"#d2cdc7\"},\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} -->\n<div class=\"wp-block-group alignfull has-black-color has-text-color has-background has-link-color\" style=\"background-color:#d2cdc7\"><!-- wp:spacer {\"height\":50} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<!-- /wp:spacer -->\n\n<!-- wp:heading {\"align\":\"wide\",\"style\":{\"typography\":{\"fontSize\":\"46px\",\"lineHeight\":\"1.1\",\"fontWeight\":\"400\"}}} -->\n<h2 class=\"alignwide\" style=\"font-size:46px;font-weight:400;line-height:1.1\">HÉLÈNE DUMAS<br><em>FRAGMENTS</em></h2>\n<!-- /wp:heading -->\n\n<!-- wp:heading {\"level\":3,\"align\":\"wide\",\"style\":{\"typography\":{\"fontSize\":\"46px\",\"lineHeight\":\"1.1\",\"fontWeight\":\"400\"}}} -->\n<h3 class=\"alignwide\" style=\"font-size:46px;font-weight:400;line-height:1.1\">20/4 — 9/9/2021<br>SOUTH LONDON 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/wp:spacer -->\n\n<!-- wp:columns {\"align\":\"wide\"} -->\n<div class=\"wp-block-columns alignwide\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"25px\"}}} -->\n<p style=\"font-size:25px\">MORE INFO AT: WP.ORG · +44 21 1234 5678</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"align\":\"right\",\"style\":{\"typography\":{\"fontSize\":\"25px\"}}} -->\n<p class=\"has-text-align-right\" style=\"font-size:25px\">INSTAGRAM · <a href=\"#\">TICKETS</a></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\n\n<!-- wp:spacer {\"height\":50} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<!-- /wp:spacer --></div>\n<!-- /wp:group -->\";}i:10;O:8:\"stdClass\":7:{s:2:\"id\";i:502;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:13:\"Event details\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:3229:\"\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1227\" src=\"https://s.w.org/patterns/files/2021/06/Group-17-scaled.jpg\" alt=\"Image of a woman being carried through the air by swans.\" class=\"wp-image-501\" srcset=\"https://s.w.org/patterns/files/2021/06/Group-17-scaled.jpg 2560w, https://s.w.org/patterns/files/2021/06/Group-17-300x144.jpg 300w, https://s.w.org/patterns/files/2021/06/Group-17-1024x491.jpg 1024w, https://s.w.org/patterns/files/2021/06/Group-17-768x368.jpg 768w, https://s.w.org/patterns/files/2021/06/Group-17-1536x736.jpg 1536w, https://s.w.org/patterns/files/2021/06/Group-17-2048x981.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" /></figure>\n\n\n\n<div class=\"wp-container-54 wp-block-columns alignwide are-vertically-aligned-center\">\n<div class=\"wp-container-50 wp-block-column is-vertically-aligned-center\">\n<p style=\"line-height:2\"><strong>Location:</strong><br>82 Main St. Brooklyn, NY</p>\n</div>\n<style>.wp-container-50 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-50 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-50 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-50 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-50 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style>\n\n\n<div class=\"wp-container-51 wp-block-column is-vertically-aligned-center\">\n<p style=\"line-height:2\"><strong>Date:</strong><br>October 24, 2021</p>\n</div>\n<style>.wp-container-51 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-51 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-51 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-51 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-51 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style>\n\n\n<div class=\"wp-container-53 wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-container-52 wp-block-buttons\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-text-color has-background\" style=\"background-color:#262626;color:#efefef\">Purchase Tickets</a></div>\n</div>\n<style>.wp-container-52 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: wrap;align-items: center;}.wp-container-52 > * { margin: 0; }</style></div>\n<style>.wp-container-53 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-53 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-53 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-53 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-53 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style></div>\n<style>.wp-container-54 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: nowrap;align-items: center;}.wp-container-54 > * { margin: 0; }</style>\";s:9:\"protected\";b:0;}s:4:\"meta\";O:8:\"stdClass\":6:{s:10:\"spay_email\";s:0:\"\";s:13:\"wpop_keywords\";s:0:\"\";s:16:\"wpop_description\";s:14:\"Event details.\";s:19:\"wpop_viewport_width\";i:1200;s:16:\"wpop_block_types\";a:0:{}s:11:\"wpop_locale\";s:5:\"en_US\";}s:14:\"category_slugs\";a:2:{i:0;s:8:\"featured\";i:1;s:4:\"text\";}s:13:\"keyword_slugs\";a:0:{}s:15:\"pattern_content\";s:1624:\"<!-- wp:image {\"align\":\"wide\",\"id\":501,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image alignwide size-full\"><img src=\"https://s.w.org/patterns/files/2021/06/Group-17-scaled.jpg\" alt=\"Image of a woman being carried through the air by swans.\" class=\"wp-image-501\" /></figure>\n<!-- /wp:image -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\",\"align\":\"wide\"} -->\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\"><!-- wp:paragraph {\"style\":{\"typography\":{\"lineHeight\":\"2\"}}} -->\n<p style=\"line-height:2\"><strong>Location:</strong><br>82 Main St. Brooklyn, NY</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\"><!-- wp:paragraph {\"style\":{\"typography\":{\"lineHeight\":\"2\"}}} -->\n<p style=\"line-height:2\"><strong>Date:</strong><br>October 24, 2021</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\"><!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button {\"width\":100,\"style\":{\"color\":{\"background\":\"#262626\",\"text\":\"#efefef\"}}} -->\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-text-color has-background\" style=\"background-color:#262626;color:#efefef\">Purchase Tickets</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\";}i:11;O:8:\"stdClass\":7:{s:2:\"id\";i:184;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:7:\"Heading\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:509:\"\n<h2 class=\"alignwide\" id=\"we-re-a-studio-in-berlin-with-an-international-practice-in-architecture-urban-planning-and-interior-design-we-believe-in-sharing-knowledge-and-promoting-dialogue-to-increase-the-creative-potential-of-collaboration\" style=\"font-size:48px;line-height:1.1\">We&#8217;re a studio in Berlin with an international practice in architecture, urban planning and interior design. We believe in sharing knowledge and promoting dialogue to increase the creative potential of collaboration.</h2>\n\";s:9:\"protected\";b:0;}s:4:\"meta\";O:8:\"stdClass\":6:{s:10:\"spay_email\";s:0:\"\";s:13:\"wpop_keywords\";s:17:\"large text, title\";s:16:\"wpop_description\";s:12:\"Heading text\";s:19:\"wpop_viewport_width\";i:1200;s:16:\"wpop_block_types\";a:1:{i:0;s:12:\"core/heading\";}s:11:\"wpop_locale\";s:5:\"en_US\";}s:14:\"category_slugs\";a:2:{i:0;s:8:\"featured\";i:1;s:4:\"text\";}s:13:\"keyword_slugs\";a:1:{i:0;s:4:\"core\";}s:15:\"pattern_content\";s:621:\"<!-- wp:heading {\"align\":\"wide\",\"style\":{\"typography\":{\"fontSize\":\"48px\",\"lineHeight\":\"1.1\"}}} -->\n<h2 class=\"alignwide\" id=\"we-re-a-studio-in-berlin-with-an-international-practice-in-architecture-urban-planning-and-interior-design-we-believe-in-sharing-knowledge-and-promoting-dialogue-to-increase-the-creative-potential-of-collaboration\" style=\"font-size:48px;line-height:1.1\">We\'re a studio in Berlin with an international practice in architecture, urban planning and interior design. We believe in sharing knowledge and promoting dialogue to increase the creative potential of collaboration.</h2>\n<!-- /wp:heading -->\";}i:12;O:8:\"stdClass\":7:{s:2:\"id\";i:669;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:31:\"Image and quote on a background\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:3161:\"\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center has-background\" style=\"background-color:#f1f5c7\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https://s.w.org/patterns/files/2021/06/pear-1-1024x1024.png\" alt=\"\" class=\"wp-image-5263 size-full\" srcset=\"https://s.w.org/patterns/files/2021/06/pear-1-1024x1024.png 1024w, https://s.w.org/patterns/files/2021/06/pear-1-300x300.png 300w, https://s.w.org/patterns/files/2021/06/pear-1-150x150.png 150w, https://s.w.org/patterns/files/2021/06/pear-1-768x768.png 768w, https://s.w.org/patterns/files/2021/06/pear-1.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-container-55 wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<p style=\"font-size:36px;line-height:1.2\"><strong>Even the bitterest fruit has sugar in it.</strong></p>\n\n\n\n<p class=\"has-extra-small-font-size\">– Terry a O&#8217;Neal</p>\n</div>\n<style>.wp-container-55 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-55 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-55 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-55 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-55 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style></div></div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-background\" style=\"background-color:#fffdea\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https://s.w.org/patterns/files/2021/06/pear-half-1024x1024.png\" alt=\"\" class=\"wp-image-673 size-full\" srcset=\"https://s.w.org/patterns/files/2021/06/pear-half-1024x1024.png 1024w, https://s.w.org/patterns/files/2021/06/pear-half-300x300.png 300w, https://s.w.org/patterns/files/2021/06/pear-half-150x150.png 150w, https://s.w.org/patterns/files/2021/06/pear-half-768x768.png 768w, https://s.w.org/patterns/files/2021/06/pear-half.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-container-56 wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<p style=\"font-size:36px;line-height:1.2\"><strong>The trees that are slow to grow bear the best fruit.</strong></p>\n\n\n\n<p class=\"has-extra-small-font-size\">– Molière</p>\n</div>\n<style>.wp-container-56 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-56 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-56 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-56 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-56 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style></div></div>\n\";s:9:\"protected\";b:0;}s:4:\"meta\";O:8:\"stdClass\":6:{s:10:\"spay_email\";s:0:\"\";s:13:\"wpop_keywords\";s:0:\"\";s:16:\"wpop_description\";s:221:\"Two media and text blocks. The top one has a pale green background. The text is on the left and contains a quote, and the image is on the right. The next block underneath has the image on the left, and quote on the right.\";s:19:\"wpop_viewport_width\";i:800;s:16:\"wpop_block_types\";a:0:{}s:11:\"wpop_locale\";s:5:\"en_US\";}s:14:\"category_slugs\";a:3:{i:0;s:8:\"featured\";i:1;s:6:\"images\";i:2;s:4:\"text\";}s:13:\"keyword_slugs\";a:0:{}s:15:\"pattern_content\";s:2404:\"<!-- wp:media-text {\"mediaPosition\":\"right\",\"mediaId\":5263,\"mediaLink\":\"https://wordpress.org/patterns/pattern/image-and-quote-on-a-background/pear-3/\",\"mediaType\":\"image\",\"verticalAlignment\":\"center\",\"style\":{\"color\":{\"background\":\"#f1f5c7\"}}} -->\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center has-background\" style=\"background-color:#f1f5c7\"><figure class=\"wp-block-media-text__media\"><img src=\"https://s.w.org/patterns/files/2021/06/pear-1-1024x1024.png\" alt=\"\" class=\"wp-image-5263 size-full\" /></figure><div class=\"wp-block-media-text__content\"><!-- wp:group {\"style\":{\"spacing\":{\"padding\":{\"top\":\"2em\",\"right\":\"2em\",\"bottom\":\"2em\",\"left\":\"2em\"}}}} -->\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><!-- wp:paragraph {\"style\":{\"typography\":{\"lineHeight\":\"1.2\",\"fontSize\":\"36px\"}}} -->\n<p style=\"font-size:36px;line-height:1.2\"><strong>Even the bitterest fruit has sugar in it.</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"extra-small\"} -->\n<p class=\"has-extra-small-font-size\">– Terry a O\'Neal</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:group --></div></div>\n<!-- /wp:media-text -->\n\n<!-- wp:media-text {\"mediaId\":673,\"mediaLink\":\"https://wordpress.org/patterns/pear-half/\",\"mediaType\":\"image\",\"verticalAlignment\":\"center\",\"style\":{\"color\":{\"background\":\"#fffdea\"}}} -->\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-background\" style=\"background-color:#fffdea\"><figure class=\"wp-block-media-text__media\"><img src=\"https://s.w.org/patterns/files/2021/06/pear-half-1024x1024.png\" alt=\"\" class=\"wp-image-673 size-full\" /></figure><div class=\"wp-block-media-text__content\"><!-- wp:group {\"style\":{\"spacing\":{\"padding\":{\"top\":\"2em\",\"right\":\"2em\",\"bottom\":\"2em\",\"left\":\"2em\"}}}} -->\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><!-- wp:paragraph {\"style\":{\"typography\":{\"lineHeight\":\"1.2\",\"fontSize\":\"36px\"}}} -->\n<p style=\"font-size:36px;line-height:1.2\"><strong>The trees that are slow to grow bear the best fruit.</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"extra-small\"} -->\n<p class=\"has-extra-small-font-size\">– Molière</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:group --></div></div>\n<!-- /wp:media-text -->\";}i:13;O:8:\"stdClass\":7:{s:2:\"id\";i:573;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:37:\"Image on solid color with description\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:3334:\"\n<div class=\"wp-container-61 wp-block-columns alignfull\">\n<div class=\"wp-container-57 wp-block-column\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover has-background-dim\" style=\"background-color:#f6f6f6;min-height:600px\"><div class=\"wp-block-cover__inner-container\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><img decoding=\"async\" loading=\"lazy\" width=\"263\" height=\"300\" src=\"https://s.w.org/patterns/files/2021/06/wire-sculpture-263x300.jpg\" alt=\"\" class=\"wp-image-571\" srcset=\"https://s.w.org/patterns/files/2021/06/wire-sculpture-263x300.jpg 263w, https://s.w.org/patterns/files/2021/06/wire-sculpture-898x1024.jpg 898w, https://s.w.org/patterns/files/2021/06/wire-sculpture-768x875.jpg 768w, https://s.w.org/patterns/files/2021/06/wire-sculpture-1347x1536.jpg 1347w, https://s.w.org/patterns/files/2021/06/wire-sculpture.jpg 1658w\" sizes=\"(max-width: 263px) 100vw, 263px\" /></figure></div>\n</div></div>\n</div>\n<style>.wp-container-57 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-57 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-57 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-57 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-57 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style>\n\n\n<div class=\"wp-container-60 wp-block-column is-vertically-aligned-center\" style=\"padding-top:1em;padding-right:1em;padding-bottom:1em;padding-left:1em\">\n<div class=\"wp-container-59 wp-block-columns\">\n<div class=\"wp-container-58 wp-block-column\" style=\"flex-basis:320px\">\n<p class=\"has-small-font-size\" style=\"line-height:1.6\"><strong>Airplane</strong></p>\n\n\n\n<p class=\"has-small-font-size\" style=\"line-height:1.6\">Copper wire, wood base. I created this piece in late 2008. For this work, I aimed to convey both the industrial heaviness of an airplane, but also the cloudlike floating quality you feel when you’re in one.</p>\n</div>\n<style>.wp-container-58 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-58 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-58 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-58 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-58 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style></div>\n<style>.wp-container-59 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: nowrap;align-items: center;}.wp-container-59 > * { margin: 0; }</style></div>\n<style>.wp-container-60 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-60 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-60 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-60 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-60 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style></div>\n<style>.wp-container-61 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: nowrap;align-items: center;}.wp-container-61 > * { margin: 0; }</style>\";s:9:\"protected\";b:0;}s:4:\"meta\";O:8:\"stdClass\":6:{s:10:\"spay_email\";s:0:\"\";s:13:\"wpop_keywords\";s:0:\"\";s:16:\"wpop_description\";s:38:\"Image on solid color with description.\";s:19:\"wpop_viewport_width\";i:1200;s:16:\"wpop_block_types\";a:0:{}s:11:\"wpop_locale\";s:5:\"en_US\";}s:14:\"category_slugs\";a:3:{i:0;s:8:\"featured\";i:1;s:6:\"images\";i:2;s:4:\"text\";}s:13:\"keyword_slugs\";a:0:{}s:15:\"pattern_content\";s:1826:\"<!-- wp:columns {\"align\":\"full\"} -->\n<div class=\"wp-block-columns alignfull\"><!-- wp:column {\"width\":\"50%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:50%\"><!-- wp:cover {\"customOverlayColor\":\"#f6f6f6\",\"minHeight\":600} -->\n<div class=\"wp-block-cover has-background-dim\" style=\"background-color:#f6f6f6;min-height:600px\"><div class=\"wp-block-cover__inner-container\"><!-- wp:image {\"align\":\"center\",\"id\":571,\"sizeSlug\":\"medium\",\"linkDestination\":\"none\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><img src=\"https://s.w.org/patterns/files/2021/06/wire-sculpture-263x300.jpg\" alt=\"\" class=\"wp-image-571\" /></figure></div>\n<!-- /wp:image --></div></div>\n<!-- /wp:cover --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"style\":{\"spacing\":{\"padding\":{\"top\":\"1em\",\"right\":\"1em\",\"bottom\":\"1em\",\"left\":\"1em\"}}}} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"padding-top:1em;padding-right:1em;padding-bottom:1em;padding-left:1em\"><!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":\"320px\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:320px\"><!-- wp:paragraph {\"style\":{\"typography\":{\"lineHeight\":\"1.6\"}},\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\" style=\"line-height:1.6\"><strong>Airplane</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"style\":{\"typography\":{\"lineHeight\":\"1.6\"}},\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\" style=\"line-height:1.6\">Copper wire, wood base. I created this piece in late 2008. For this work, I aimed to convey both the industrial heaviness of an airplane, but also the cloudlike floating quality you feel when you’re in one.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\";}i:14;O:8:\"stdClass\":7:{s:2:\"id\";i:521;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:45:\"Image with description below and to the right\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:4531:\"\n<div class=\"wp-container-66 wp-block-columns\">\n<div class=\"wp-container-62 wp-block-column\" style=\"flex-basis:10%\"></div>\n<style>.wp-container-62 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-62 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-62 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-62 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-62 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style>\n\n\n<div class=\"wp-container-63 wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https://s.w.org/patterns/files/2021/06/image-from-rawpixel-id-539759-jpeg-1-1024x1024.jpg\" alt=\"Vintage Cupid Illustration\" class=\"wp-image-522\" srcset=\"https://s.w.org/patterns/files/2021/06/image-from-rawpixel-id-539759-jpeg-1-1024x1024.jpg 1024w, https://s.w.org/patterns/files/2021/06/image-from-rawpixel-id-539759-jpeg-1-300x300.jpg 300w, https://s.w.org/patterns/files/2021/06/image-from-rawpixel-id-539759-jpeg-1-150x150.jpg 150w, https://s.w.org/patterns/files/2021/06/image-from-rawpixel-id-539759-jpeg-1-768x768.jpg 768w, https://s.w.org/patterns/files/2021/06/image-from-rawpixel-id-539759-jpeg-1.jpg 1510w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n</div>\n<style>.wp-container-63 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-63 > .alignright { float: right; 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margin-inline-end: 2em; }.wp-container-65 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-65 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-65 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-65 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style></div>\n<style>.wp-container-66 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: nowrap;align-items: center;}.wp-container-66 > * { margin: 0; }</style>\n\n\n<div class=\"wp-container-69 wp-block-columns\">\n<div class=\"wp-container-67 wp-block-column\"></div>\n<style>.wp-container-67 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-67 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-67 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-67 > * { margin-block-start: 0; 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The fresh, breathtaking smell of trees. Echoing birds flying above that dense magnitude. A stable climate, a sustainable diverse life and a source of culture. Yet, forests and other ecosystems hang in the balance, threatened to become croplands, pasture, and plantations.</em></p>\n</div>\n<style>.wp-container-70 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-70 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-70 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-70 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-70 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style>\n\n\n<div class=\"wp-container-71 wp-block-column\"></div>\n<style>.wp-container-71 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-71 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-71 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-71 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-71 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style></div>\n<style>.wp-container-72 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: nowrap;align-items: center;}.wp-container-72 > * { margin: 0; }</style></div></div>\n\";s:9:\"protected\";b:0;}s:4:\"meta\";O:8:\"stdClass\":6:{s:10:\"spay_email\";s:0:\"\";s:13:\"wpop_keywords\";s:0:\"\";s:16:\"wpop_description\";s:29:\"Cover image with quote on top\";s:19:\"wpop_viewport_width\";i:1200;s:16:\"wpop_block_types\";a:0:{}s:11:\"wpop_locale\";s:5:\"en_US\";}s:14:\"category_slugs\";a:2:{i:0;s:8:\"featured\";i:1;s:6:\"header\";}s:13:\"keyword_slugs\";a:1:{i:0;s:4:\"core\";}s:15:\"pattern_content\";s:1610:\"<!-- wp:cover {\"url\":\"https://s.w.org/images/core/5.8/forest.jpg\",\"dimRatio\":60,\"minHeight\":800,\"align\":\"full\"} -->\n<div class=\"wp-block-cover alignfull has-background-dim-60 has-background-dim\" style=\"min-height:800px\"><img class=\"wp-block-cover__image-background\" alt=\"\" src=\"https://s.w.org/images/core/5.8/forest.jpg\" data-object-fit=\"cover\" /><div class=\"wp-block-cover__inner-container\"><!-- wp:heading {\"align\":\"wide\",\"style\":{\"color\":{\"text\":\"#ffe074\"},\"typography\":{\"fontSize\":\"64px\"}}} -->\n<h2 class=\"alignwide has-text-color\" style=\"color:#ffe074;font-size:64px\">Forest.</h2>\n<!-- /wp:heading -->\n\n<!-- wp:columns {\"align\":\"wide\"} -->\n<div class=\"wp-block-columns alignwide\"><!-- wp:column {\"width\":\"55%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:55%\"><!-- wp:spacer {\"height\":330} -->\n<div style=\"height:330px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<!-- /wp:spacer -->\n\n<!-- wp:paragraph {\"style\":{\"color\":{\"text\":\"#ffe074\"},\"typography\":{\"lineHeight\":\"1.3\",\"fontSize\":\"12px\"}}} -->\n<p class=\"has-text-color\" style=\"color:#ffe074;font-size:12px;line-height:1.3\"><em>Even a child knows how valuable the forest is. The fresh, breathtaking smell of trees. Echoing birds flying above that dense magnitude. A stable climate, a sustainable diverse life and a source of culture. Yet, forests and other ecosystems hang in the balance, threatened to become croplands, pasture, and plantations.</em></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div></div>\n<!-- /wp:cover -->\";}i:16;O:8:\"stdClass\":7:{s:2:\"id\";i:192;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:37:\"Media and text with image on the left\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:537:\"\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-vertically-aligned-center\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https://s.w.org/images/core/5.8/architecture-04.jpg\" alt=\"Close-up, abstract view of architecture.\" /></figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"has-text-align-center has-text-color\" style=\"color:#000000\"><strong>Open Spaces</strong></h3>\n\n\n\n<p class=\"has-text-align-center has-extra-small-font-size\"><a href=\"#\">See case study ↗</a></p>\n</div></div>\n\";s:9:\"protected\";b:0;}s:4:\"meta\";O:8:\"stdClass\":6:{s:10:\"spay_email\";s:0:\"\";s:13:\"wpop_keywords\";s:0:\"\";s:16:\"wpop_description\";s:66:\"Media and text block with image to the left and text to the right.\";s:19:\"wpop_viewport_width\";i:1200;s:16:\"wpop_block_types\";a:0:{}s:11:\"wpop_locale\";s:5:\"en_US\";}s:14:\"category_slugs\";a:2:{i:0;s:8:\"featured\";i:1;s:6:\"header\";}s:13:\"keyword_slugs\";a:1:{i:0;s:4:\"core\";}s:15:\"pattern_content\";s:827:\"<!-- wp:media-text {\"align\":\"full\",\"mediaType\":\"image\",\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-vertically-aligned-center\"><figure class=\"wp-block-media-text__media\"><img src=\"https://s.w.org/images/core/5.8/architecture-04.jpg\" alt=\"Close-up, abstract view of architecture.\" /></figure><div class=\"wp-block-media-text__content\"><!-- wp:heading {\"textAlign\":\"center\",\"level\":3,\"style\":{\"color\":{\"text\":\"#000000\"}}} -->\n<h3 class=\"has-text-align-center has-text-color\" style=\"color:#000000\"><strong>Open Spaces</strong></h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"center\",\"fontSize\":\"extra-small\"} -->\n<p class=\"has-text-align-center has-extra-small-font-size\"><a href=\"#\">See case study ↗</a></p>\n<!-- /wp:paragraph --></div></div>\n<!-- /wp:media-text -->\";}i:17;O:8:\"stdClass\":7:{s:2:\"id\";i:526;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:32:\"Offset images with descriptions.\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:2842:\"\n<div class=\"wp-container-75 wp-block-columns\">\n<div class=\"wp-container-73 wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"793\" height=\"1024\" src=\"https://s.w.org/patterns/files/2021/06/Iris-793x1024.jpg\" alt=\"\" class=\"wp-image-525\" srcset=\"https://s.w.org/patterns/files/2021/06/Iris-793x1024.jpg 793w, https://s.w.org/patterns/files/2021/06/Iris-232x300.jpg 232w, https://s.w.org/patterns/files/2021/06/Iris-768x992.jpg 768w, https://s.w.org/patterns/files/2021/06/Iris-1189x1536.jpg 1189w, https://s.w.org/patterns/files/2021/06/Iris-1586x2048.jpg 1586w, https://s.w.org/patterns/files/2021/06/Iris.jpg 1920w\" sizes=\"(max-width: 793px) 100vw, 793px\" /></figure>\n\n\n\n<p style=\"font-size:14px\"><strong>White Irises</strong><br>Ogawa Kazumasa</p>\n</div>\n<style>.wp-container-73 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-73 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-73 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-73 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-73 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style>\n\n\n<div class=\"wp-container-74 wp-block-column\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<p style=\"font-size:14px\"><strong>Cherry Blossom</strong><br>Ogawa Kazumasa</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"707\" height=\"1024\" src=\"https://s.w.org/patterns/files/2021/06/Cherry-Blossom-707x1024.jpg\" alt=\"\" class=\"wp-image-524\" srcset=\"https://s.w.org/patterns/files/2021/06/Cherry-Blossom-707x1024.jpg 707w, https://s.w.org/patterns/files/2021/06/Cherry-Blossom-207x300.jpg 207w, https://s.w.org/patterns/files/2021/06/Cherry-Blossom-768x1112.jpg 768w, https://s.w.org/patterns/files/2021/06/Cherry-Blossom-1061x1536.jpg 1061w, https://s.w.org/patterns/files/2021/06/Cherry-Blossom-1414x2048.jpg 1414w, https://s.w.org/patterns/files/2021/06/Cherry-Blossom-scaled.jpg 1768w\" sizes=\"(max-width: 707px) 100vw, 707px\" /></figure>\n</div>\n<style>.wp-container-74 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-74 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-74 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-74 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-74 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style></div>\n<style>.wp-container-75 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: nowrap;align-items: center;}.wp-container-75 > * { margin: 0; }</style>\";s:9:\"protected\";b:0;}s:4:\"meta\";O:8:\"stdClass\":6:{s:10:\"spay_email\";s:0:\"\";s:13:\"wpop_keywords\";s:0:\"\";s:16:\"wpop_description\";s:32:\"Offset images with descriptions.\";s:19:\"wpop_viewport_width\";i:1200;s:16:\"wpop_block_types\";a:0:{}s:11:\"wpop_locale\";s:5:\"en_US\";}s:14:\"category_slugs\";a:3:{i:0;s:8:\"featured\";i:1;s:7:\"gallery\";i:2;s:6:\"images\";}s:13:\"keyword_slugs\";a:0:{}s:15:\"pattern_content\";s:1175:\"<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":525,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://s.w.org/patterns/files/2021/06/Iris-793x1024.jpg\" alt=\"\" class=\"wp-image-525\" /></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"14px\"}}} -->\n<p style=\"font-size:14px\"><strong>White Irises</strong><br>Ogawa Kazumasa</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:spacer -->\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<!-- /wp:spacer -->\n\n<!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"14px\"}}} -->\n<p style=\"font-size:14px\"><strong>Cherry Blossom</strong><br>Ogawa Kazumasa</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":524,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://s.w.org/patterns/files/2021/06/Cherry-Blossom-707x1024.jpg\" alt=\"\" class=\"wp-image-524\" /></figure>\n<!-- /wp:image --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\";}i:18;O:8:\"stdClass\":7:{s:2:\"id\";i:678;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:13:\"Pricing table\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:5254:\"\n<div class=\"wp-container-85 wp-block-columns alignwide\">\n<div class=\"wp-elements-78 wp-container-77 wp-block-column has-text-color has-background has-link-color\" style=\"background-color:#ffe97d;color:#000000;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<h2 id=\"single\" style=\"font-size:40px\"><strong>Single</strong></h2>\n\n\n\n<p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Enrich our growing community.</strong> </p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background is-style-wide\" style=\"background-color:#000000;color:#000000\" />\n\n\n\n<ul class=\"has-normal-font-size\"><li>General admission and member discounts for one adult</li><li>One free ticket per special exhibition</li><li>Two single-use guest passes per year</li></ul>\n\n\n\n<div class=\"wp-container-76 wp-block-buttons alignfull\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-white-color has-text-color has-background no-border-radius\" style=\"background-color:#000000\">$110 / year</a></div>\n</div>\n<style>.wp-container-76 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: wrap;align-items: center;justify-content: center;}.wp-container-76 > * { margin: 0; }</style></div>\n<style>.wp-container-77 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-77 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-77 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-77 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-77 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style><style>.wp-elements-78 a{color: #000000;}</style>\n\n\n<div class=\"wp-elements-81 wp-container-80 wp-block-column has-text-color has-background has-link-color\" style=\"background-color:#d1d1e1;color:#000000;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<h2 id=\"family\" style=\"font-size:40px\"><strong>Family</strong></h2>\n\n\n\n<p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Support special exhibitions.</strong></p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" />\n\n\n\n<ul class=\"has-normal-font-size\"><li>General admission and member discounts for two adults</li><li>Four free tickets per special exhibition</li><li>Four single-use guest passes per year</li></ul>\n\n\n\n<div class=\"wp-container-79 wp-block-buttons alignfull\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background no-border-radius\" style=\"background-color:#000000\">$200 / year</a></div>\n</div>\n<style>.wp-container-79 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: wrap;align-items: center;justify-content: center;}.wp-container-79 > * { margin: 0; }</style></div>\n<style>.wp-container-80 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-80 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-80 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-80 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-80 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style><style>.wp-elements-81 a{color: #000000;}</style>\n\n\n<div class=\"wp-elements-84 wp-container-83 wp-block-column has-text-color has-background has-link-color\" style=\"background-color:#c0ebf1;color:#000000;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<h2 id=\"patron\" style=\"font-size:40px\"><strong>Patron</strong></h2>\n\n\n\n<p class=\"has-normal-font-size\"><strong>Take support to the next level.</strong></p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" />\n\n\n\n<ul class=\"has-normal-font-size\"><li>General admission and member discounts for two adults</li><li>Five free tickets per special exhibition</li><li>Six single-use guest passes per year</li></ul>\n\n\n\n<div class=\"wp-container-82 wp-block-buttons alignfull\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-white-color has-text-color has-background no-border-radius\" style=\"background-color:#000000\">$400 / year</a></div>\n</div>\n<style>.wp-container-82 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: wrap;align-items: center;justify-content: center;}.wp-container-82 > * { margin: 0; }</style></div>\n<style>.wp-container-83 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-83 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-83 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-83 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-83 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style><style>.wp-elements-84 a{color: #000000;}</style></div>\n<style>.wp-container-85 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: nowrap;align-items: center;}.wp-container-85 > * { margin: 0; }</style>\";s:9:\"protected\";b:0;}s:4:\"meta\";O:8:\"stdClass\":6:{s:10:\"spay_email\";s:0:\"\";s:13:\"wpop_keywords\";s:0:\"\";s:16:\"wpop_description\";s:272:\"Three equal-width columns set up as a pricing table. The left column has a yellow background, the middle column has a light purple background, and the right column has a light blue background. Each column contains a heading, subheading, separator, list, and then a button.\";s:19:\"wpop_viewport_width\";i:800;s:16:\"wpop_block_types\";a:0:{}s:11:\"wpop_locale\";s:5:\"en_US\";}s:14:\"category_slugs\";a:3:{i:0;s:7:\"buttons\";i:1;s:7:\"columns\";i:2;s:8:\"featured\";}s:13:\"keyword_slugs\";a:0:{}s:15:\"pattern_content\";s:5340:\"<!-- wp:columns {\"align\":\"wide\"} -->\n<div class=\"wp-block-columns alignwide\"><!-- wp:column {\"style\":{\"color\":{\"background\":\"#ffe97d\",\"text\":\"#000000\"},\"elements\":{\"link\":{\"color\":{\"text\":\"#000000\"}}},\"spacing\":{\"padding\":{\"top\":\"2em\",\"right\":\"2em\",\"bottom\":\"2em\",\"left\":\"2em\"}}}} -->\n<div class=\"wp-block-column has-text-color has-background has-link-color\" style=\"background-color:#ffe97d;color:#000000;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><!-- wp:heading {\"style\":{\"typography\":{\"fontSize\":\"40px\"}}} -->\n<h2 id=\"single\" style=\"font-size:40px\"><strong>Single</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph {\"style\":{\"typography\":{\"lineHeight\":\"1.5\"}},\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Enrich our growing community.</strong> </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:separator {\"customColor\":\"#000000\",\"className\":\"is-style-wide\"} -->\n<hr class=\"wp-block-separator has-text-color has-background is-style-wide\" style=\"background-color:#000000;color:#000000\" />\n<!-- /wp:separator -->\n\n<!-- wp:list {\"fontSize\":\"normal\"} -->\n<ul class=\"has-normal-font-size\"><li>General admission and member discounts for one adult</li><li>One free ticket per special exhibition</li><li>Two single-use guest passes per year</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:buttons {\"align\":\"full\",\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\",\"orientation\":\"horizontal\"}} -->\n<div class=\"wp-block-buttons alignfull\"><!-- wp:button {\"textColor\":\"white\",\"width\":100,\"style\":{\"color\":{\"background\":\"#000000\"},\"border\":{\"radius\":0}}} -->\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-white-color has-text-color has-background no-border-radius\" style=\"background-color:#000000\">$110 / year</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"style\":{\"color\":{\"background\":\"#d1d1e1\",\"text\":\"#000000\"},\"elements\":{\"link\":{\"color\":{\"text\":\"#000000\"}}},\"spacing\":{\"padding\":{\"top\":\"2em\",\"right\":\"2em\",\"bottom\":\"2em\",\"left\":\"2em\"}}}} -->\n<div class=\"wp-block-column has-text-color has-background has-link-color\" style=\"background-color:#d1d1e1;color:#000000;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><!-- wp:heading {\"style\":{\"typography\":{\"fontSize\":\"40px\"}}} -->\n<h2 id=\"family\" style=\"font-size:40px\"><strong>Family</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph {\"style\":{\"typography\":{\"lineHeight\":\"1.5\"}},\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Support special exhibitions.</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:separator {\"className\":\"is-style-wide\"} -->\n<hr class=\"wp-block-separator is-style-wide\" />\n<!-- /wp:separator -->\n\n<!-- wp:list {\"fontSize\":\"normal\"} -->\n<ul class=\"has-normal-font-size\"><li>General admission and member discounts for two adults</li><li>Four free tickets per special exhibition</li><li>Four single-use guest passes per year</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:buttons {\"align\":\"full\",\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\",\"orientation\":\"horizontal\"}} -->\n<div class=\"wp-block-buttons alignfull\"><!-- wp:button {\"textColor\":\"white\",\"width\":100,\"style\":{\"color\":{\"background\":\"#000000\"},\"border\":{\"radius\":0}},\"className\":\"is-style-fill\"} -->\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background no-border-radius\" style=\"background-color:#000000\">$200 / year</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"style\":{\"color\":{\"background\":\"#c0ebf1\",\"text\":\"#000000\"},\"elements\":{\"link\":{\"color\":{\"text\":\"#000000\"}}},\"spacing\":{\"padding\":{\"top\":\"2em\",\"right\":\"2em\",\"bottom\":\"2em\",\"left\":\"2em\"}}}} -->\n<div class=\"wp-block-column has-text-color has-background has-link-color\" style=\"background-color:#c0ebf1;color:#000000;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><!-- wp:heading {\"style\":{\"typography\":{\"fontSize\":\"40px\"}}} -->\n<h2 id=\"patron\" style=\"font-size:40px\"><strong>Patron</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph {\"fontSize\":\"normal\"} -->\n<p class=\"has-normal-font-size\"><strong>Take support to the next level.</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:separator {\"className\":\"is-style-wide\"} -->\n<hr class=\"wp-block-separator is-style-wide\" />\n<!-- /wp:separator -->\n\n<!-- wp:list {\"fontSize\":\"normal\"} -->\n<ul class=\"has-normal-font-size\"><li>General admission and member discounts for two adults</li><li>Five free tickets per special exhibition</li><li>Six single-use guest passes per year</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:buttons {\"align\":\"full\",\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\",\"orientation\":\"horizontal\"}} -->\n<div class=\"wp-block-buttons alignfull\"><!-- wp:button {\"textColor\":\"white\",\"width\":100,\"style\":{\"color\":{\"background\":\"#000000\"},\"border\":{\"radius\":0}}} -->\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-white-color has-text-color has-background no-border-radius\" style=\"background-color:#000000\">$400 / year</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\";}i:19;O:8:\"stdClass\":7:{s:2:\"id\";i:732;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:21:\"Simple call to action\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:1477:\"\n<div class=\"wp-container-87 wp-block-group alignfull has-text-color has-background\" style=\"background-color:#ffffff;color:#000000\">\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\" style=\"line-height:.9\"><strong>GET IN TOUCH</strong></p>\n\n\n\n<h2 class=\"has-text-align-center\" id=\"schedule-a-visit\" style=\"font-size:59px;line-height:1.15\"><strong>Schedule a Visit</strong></h2>\n\n\n\n<div class=\"wp-container-86 wp-block-buttons\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-text-color has-background\" style=\"border-radius:50px;background-color:#000000;color:#ffffff\">Contact us</a></div>\n</div>\n<style>.wp-container-86 {display: flex;gap: var( --wp--style--block-gap, 0.5em );flex-wrap: wrap;align-items: center;justify-content: center;}.wp-container-86 > * { margin: 0; }</style>\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n</div>\n<style>.wp-container-87 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-87 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-87 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }.wp-container-87 > * { margin-block-start: 0; margin-block-end: 0; }.wp-container-87 > * + * { margin-block-start: var( --wp--style--block-gap ); margin-block-end: 0; }</style>\";s:9:\"protected\";b:0;}s:4:\"meta\";O:8:\"stdClass\":6:{s:10:\"spay_email\";s:0:\"\";s:13:\"wpop_keywords\";s:0:\"\";s:16:\"wpop_description\";s:89:\"A container with a white background. 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project Hunnys created a scavenger hunt in Times Square in less than 24 hours with AWeber landing pages\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/09/how-hunnys-net-ran-scavenger-hunt-times-square-with-aweber_featured-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/09/how-hunnys-net-ran-scavenger-hunt-times-square-with-aweber_featured-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/09/how-hunnys-net-ran-scavenger-hunt-times-square-with-aweber_featured-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/09/how-hunnys-net-ran-scavenger-hunt-times-square-with-aweber_featured-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p>\n<p><!-- wp:paragraph --></p>\n<p><a href=\"https://twitter.com/cryptostacys\" target=\"_blank\" rel=\"noreferrer noopener\">Stacys</a> is the creator and project lead for the wildly successful <a href=\"https://www.hunnys.net/#about\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">NFT (Non-Fungible Token) project Hunnys</a>. This past June, she and her team were gearing up for their appearance at NFT.NYC, a networking event and trade show dedicated to promoting NFT projects and showcasing creators from around the globe.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Over 15,000 exhibitors and visitors were set to descend on Times Square, and the team was determined to deliver a unique experience for any Hunnys community members in attendance — while also engaging with potential new fans. With the event a mere 24 hours away, they decided on a scavenger hunt. By using AWeber Landing Pages, Hunnys delivered one of the coolest community-based events at the show.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:quote --></p>\n<blockquote class=\"wp-block-quote\">\n<p><strong>“The night before the event, we started brainstorming all of these new ideas for the scavenger hunt that we hadn’t previously planned for. Thanks to AWeber, we were able to go from planning to execution to delivery in a matter of hours.”</strong></p>\n<p><cite><strong>— Rat Benetar, Hunnys.net Community Manager</strong></cite></p></blockquote>\n<p><!-- /wp:quote --></p>\n<p><!-- wp:image {\"id\":102740,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/hunnys-tweet-with-eggs.png\" alt=\"A tweet announcing the scavenger hunt.\" class=\"wp-image-102740\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading --></p>\n<h2><strong>How Hunnys.net Did It</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>The first step was building out the event’s main landing page to detail the specifics of the hunt. The team chose their new domain name directly within the landing page editor. Next they connected their Canva account and started creating the framework for the event.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>The Hunnys crew then planted 17 plastic eggs around the conference venues and Times Square. Inside of each egg was a QR code. When scanned, the code would link directly to each egg’s specific Prize Page. These pages were also all created within AWeber, each with a custom page path.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102741,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/hunnys-tweet-announcement.png\" alt=\"A tweet explaining how the scavenger hunt would work. \" class=\"wp-image-102741\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>The prizes ranged from hats and hoodies to one “grand prize” of .5 Ethereum (a type of Crypto currency), so the team also needed a way to securely identify the original winner and deliver the rewards. The solution was to include a button on each landing page that when clicked would share a pre-written tweet. That tweet would identify the winner while also notifying the Hunnys team that an egg had been found.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102744,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/scavenger-hunt-orange-egg.png\" alt=\"One of the hidden eggs in the scavenger hunt. \" class=\"wp-image-102744\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>In the end, all but two eggs were found. So if you\'re heading to Manhattan any time soon, keep your eyes peeled!</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Ultimately, the team received plenty of kudos and praise from exhibitors and participants alike.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102743,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/scavenger-hunt-praise-tweet.png\" alt=\"Praise for how well the scavenger hunt came off.\" class=\"wp-image-102743\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:image {\"id\":102742,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/hunnys-purple-tweet-lavender.png\" alt=\"What the Hunnys logo looks like\" class=\"wp-image-102742\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>The Hunnys community saw a bump in engagement across <a href=\"https://twitter.com/HunnysNFT\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter</a> and <a href=\"https://discord.gg/hunnys\" target=\"_blank\" rel=\"noreferrer noopener\">Discord</a> as existing members and new fans joined in the fun. Still, the most important takeaway for the Hunnys team?</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:quote --></p>\n<blockquote class=\"wp-block-quote\">\n<p><strong>“In a space as crowded &amp; excited as the NFT market, it’s really important to stand out and deliver a unique experience for your audience. Our brand is all about fun, community, and celebrating innovation. We were thrilled we got to deliver an experience that met those values we believe in.”</strong></p>\n<p><cite><strong>— Rat Benetar, Community Manager</strong></cite></p></blockquote>\n<p><!-- /wp:quote --></p>\n<p><!-- wp:paragraph --></p>\n<p>If you’re hunting for a creative way to engage your audience, here’s a step-by-step template detailing exactly how Hunnys used AWeber to stand out in the crowd.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-how-to-create-a-scavenger-hunt-or-any-other-event-with-aweber-s-landing-page-builder\">How to create a scavenger hunt (or any other event) with AWeber’s landing page builder&nbsp;</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>Step 1: Get a domain for your pages</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>The Hunnys.net team started by going to the <a href=\"https://www.aweber.com/users/contact/domains_addresses\" target=\"_blank\" rel=\"noreferrer noopener\">domains page</a> in their account. To get there, go to your AWeber dashboard, then click on your company name and address in the lower left-hand corner. This will take you to your “My Account” page. Look for “Domains and Addresses” in the second left column,&nbsp; and click ‘Get one now from Google Domains’.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102738,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/hunnys-buy-domain-copy-1-1024x830.png\" alt=\"Where to find the landing page domain settings in your AWeber account\" class=\"wp-image-102738\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>Step 2: Set up their event’s home page in the landing page editor</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Hunnys built the home page of their scavenger hunt site first. With a little help from a landing page template, they had their first page created in a snap.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102736,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/hunny-purple-welcome-lp-1.png\" alt=\"The welcome page for Hunnys digital scavenger hunt.\" class=\"wp-image-102736\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Then they changed the path setting for their page so it was the home page (also known as the \"index\" page) for their domain.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image --></p>\n<figure class=\"wp-block-image\"><img src=\"https://lh4.googleusercontent.com/SSmInEOrhE_wFhztuvomN5jb1jnm_JbD1QngGUMHBFPTcYLF1wtDqi0z5m2n3RRfQsIAaIJ3k3wz_1pOdItQ18W9RYiTuqTRhrh3AYno6U9UsjJ5KBNwYiGOYK5UaaAltwGhdbh-Wza1aDSrc1sPWE-gHw-nFYUvQiYWJ-JIdnkiPVvZ6-IACO9wSw\" alt=\"How Hunnys defined which landing page would be the home page.\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>Step 3: Set up the rest of the landing pages for the event</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Hunnys used a series of 17 pages, one for each egg. That sounds like a lot of work, but they made it a snap by using the ‘Copy’ function in AWeber’s landing pages.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102735,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/hunnys-copy-landing-page-final-1024x570.png\" alt=\"How Hunnys saved time copying their landing pages.\" class=\"wp-image-102735\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>They gave each copied landing page a unique URL. Then they decided on a specific prize for each page.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Here’s what it looked like after they’d set up all the pages:&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102734,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/hunnys-egg-landing-pages.png\" alt=\"The list of landing pages Hunnys used to create a scavenger hunt\" class=\"wp-image-102734\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>And here\'s what one of the landing pages looked like. </p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102732,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/hunnys-purple-prize.png\" alt=\"Hunnys landing page built using AWeber\" class=\"wp-image-102732\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Each page also included a button with a clear call to action that when clicked would ‘Notify the Hunnys Team’ by populating a pre-written tweet for the person which would include that page’s unique code.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102731,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/hunnys-tweet-found-egg.png\" alt=\"A tweet announcing that someone found an egg - and a special code that identified the winner and which prize they won.\" class=\"wp-image-102731\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Using Canva (which is integrated with AWeber, so you can access your Canva account from within your AWeber account, right from the landing page builder) the Hunnys team was able to generate a series of 17 QR codes, each linking to the 17 unique landing pages they had set up.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Those QR codes were printed and placed into the eggs. Now the team had the eggs ready to hide in Times Square and in the conference event hall.</p>\n<p>After hiding each egg, the team would tweet out a clue to give people a general idea of where to look.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102730,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/hunnys-hidden-egg-levis.jpg\" alt=\"One of the clues Hunnys gave people so all the eggs would be found.\" class=\"wp-image-102730\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Then all they had to do was wait. As people started finding the eggs, one by one, they would scan the QR code in the egg with their phone, and then trigger the tweet that Hunnys had set up, thereby claiming their prize.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102729,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/hunnys-qr-code.jpg\" alt=\"The printed QR code that Hunnys used to create a scavenger hunt\" class=\"wp-image-102729\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>The result? Hunnys got a ton of visibility and built up an even stronger bond with their tribe. Stacys loved the result, and how easy it was to make the whole thing happen with AWeber: \"Tools like what AWeber provides are invaluable to me as a business owner. Our industry moves fast and when we get a big idea, being able to bring it to life this quickly provides us with a leg-up on the competition.” </p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-create-your-own-scavenger-hunt-or-any-other-event-with-aweber-s-landing-pages\">Create your own scavenger hunt — or any other event — with AWeber\'s landing pages</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>You can borrow this scavenger hunt template for your own event, or use it as inspiration for how to create a website fast. A setup like this could be used for a birthday party, a corporate event, or even for a family retreat. Or you could create a simple website for a walking challenge, a charity, or a bike race. AWeber\'s landing pages can be used for much more than giving away ebooks or thank you pages. </p>\n<p><a href=\"https://www.aweber.com/free.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for your free AWeber account to get started. </a></p>\n<p><!-- /wp:paragraph --></p>\n<p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/success/create-scavenger-hunt.htm\">How Hunnys.net organized a scavenger hunt around Times Square with AWeber landing pages</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Chris Henrich\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:14604:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/09/how-hunnys-net-ran-scavenger-hunt-times-square-with-aweber_featured-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How NFT project Hunnys created a scavenger hunt in Times Square in less than 24 hours with AWeber landing pages\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/09/how-hunnys-net-ran-scavenger-hunt-times-square-with-aweber_featured-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/09/how-hunnys-net-ran-scavenger-hunt-times-square-with-aweber_featured-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/09/how-hunnys-net-ran-scavenger-hunt-times-square-with-aweber_featured-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/09/how-hunnys-net-ran-scavenger-hunt-times-square-with-aweber_featured-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p><!-- wp:paragraph -->\n<p><a href=\"https://twitter.com/cryptostacys\" target=\"_blank\" rel=\"noreferrer noopener\">Stacys</a> is the creator and project lead for the wildly successful <a href=\"https://www.hunnys.net/#about\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">NFT (Non-Fungible Token) project Hunnys</a>. This past June, she and her team were gearing up for their appearance at NFT.NYC, a networking event and trade show dedicated to promoting NFT projects and showcasing creators from around the globe.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Over 15,000 exhibitors and visitors were set to descend on Times Square, and the team was determined to deliver a unique experience for any Hunnys community members in attendance — while also engaging with potential new fans. With the event a mere 24 hours away, they decided on a scavenger hunt. By using AWeber Landing Pages, Hunnys delivered one of the coolest community-based events at the show.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p><strong>“The night before the event, we started brainstorming all of these new ideas for the scavenger hunt that we hadn’t previously planned for. Thanks to AWeber, we were able to go from planning to execution to delivery in a matter of hours.”</strong></p><cite><strong>— Rat Benetar, Hunnys.net Community Manager</strong></cite></blockquote>\n<!-- /wp:quote -->\n\n<!-- wp:image {\"id\":102740,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/hunnys-tweet-with-eggs.png\" alt=\"A tweet announcing the scavenger hunt.\" class=\"wp-image-102740\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2><strong>How Hunnys.net Did It</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The first step was building out the event’s main landing page to detail the specifics of the hunt. The team chose their new domain name directly within the landing page editor. Next they connected their Canva account and started creating the framework for the event.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The Hunnys crew then planted 17 plastic eggs around the conference venues and Times Square. Inside of each egg was a QR code. When scanned, the code would link directly to each egg’s specific Prize Page. These pages were also all created within AWeber, each with a custom page path.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102741,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/hunnys-tweet-announcement.png\" alt=\"A tweet explaining how the scavenger hunt would work. \" class=\"wp-image-102741\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>The prizes ranged from hats and hoodies to one “grand prize” of .5 Ethereum (a type of Crypto currency), so the team also needed a way to securely identify the original winner and deliver the rewards. The solution was to include a button on each landing page that when clicked would share a pre-written tweet. That tweet would identify the winner while also notifying the Hunnys team that an egg had been found.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102744,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/scavenger-hunt-orange-egg.png\" alt=\"One of the hidden eggs in the scavenger hunt. \" class=\"wp-image-102744\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>In the end, all but two eggs were found. So if you\'re heading to Manhattan any time soon, keep your eyes peeled!</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ultimately, the team received plenty of kudos and praise from exhibitors and participants alike.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102743,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/scavenger-hunt-praise-tweet.png\" alt=\"Praise for how well the scavenger hunt came off.\" class=\"wp-image-102743\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":102742,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/hunnys-purple-tweet-lavender.png\" alt=\"What the Hunnys logo looks like\" class=\"wp-image-102742\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>The Hunnys community saw a bump in engagement across <a href=\"https://twitter.com/HunnysNFT\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter</a> and <a href=\"https://discord.gg/hunnys\" target=\"_blank\" rel=\"noreferrer noopener\">Discord</a> as existing members and new fans joined in the fun. Still, the most important takeaway for the Hunnys team?</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p><strong>“In a space as crowded &amp; excited as the NFT market, it’s really important to stand out and deliver a unique experience for your audience. Our brand is all about fun, community, and celebrating innovation. We were thrilled we got to deliver an experience that met those values we believe in.”</strong></p><cite><strong>— Rat Benetar, Community Manager</strong></cite></blockquote>\n<!-- /wp:quote -->\n\n<!-- wp:paragraph -->\n<p>If you’re hunting for a creative way to engage your audience, here’s a step-by-step template detailing exactly how Hunnys used AWeber to stand out in the crowd.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-how-to-create-a-scavenger-hunt-or-any-other-event-with-aweber-s-landing-page-builder\">How to create a scavenger hunt (or any other event) with AWeber’s landing page builder&nbsp;</h2>\n<!-- /wp:heading -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Step 1: Get a domain for your pages</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The Hunnys.net team started by going to the <a href=\"https://www.aweber.com/users/contact/domains_addresses\" target=\"_blank\" rel=\"noreferrer noopener\">domains page</a> in their account. To get there, go to your AWeber dashboard, then click on your company name and address in the lower left-hand corner. This will take you to your “My Account” page. Look for “Domains and Addresses” in the second left column,&nbsp; and click ‘Get one now from Google Domains’.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102738,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/hunnys-buy-domain-copy-1-1024x830.png\" alt=\"Where to find the landing page domain settings in your AWeber account\" class=\"wp-image-102738\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Step 2: Set up their event’s home page in the landing page editor</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Hunnys built the home page of their scavenger hunt site first. With a little help from a landing page template, they had their first page created in a snap.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102736,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/hunny-purple-welcome-lp-1.png\" alt=\"The welcome page for Hunnys digital scavenger hunt.\" class=\"wp-image-102736\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Then they changed the path setting for their page so it was the home page (also known as the \"index\" page) for their domain.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image\"><img src=\"https://lh4.googleusercontent.com/SSmInEOrhE_wFhztuvomN5jb1jnm_JbD1QngGUMHBFPTcYLF1wtDqi0z5m2n3RRfQsIAaIJ3k3wz_1pOdItQ18W9RYiTuqTRhrh3AYno6U9UsjJ5KBNwYiGOYK5UaaAltwGhdbh-Wza1aDSrc1sPWE-gHw-nFYUvQiYWJ-JIdnkiPVvZ6-IACO9wSw\" alt=\"How Hunnys defined which landing page would be the home page.\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Step 3: Set up the rest of the landing pages for the event</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Hunnys used a series of 17 pages, one for each egg. That sounds like a lot of work, but they made it a snap by using the ‘Copy’ function in AWeber’s landing pages.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102735,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/hunnys-copy-landing-page-final-1024x570.png\" alt=\"How Hunnys saved time copying their landing pages.\" class=\"wp-image-102735\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>They gave each copied landing page a unique URL. Then they decided on a specific prize for each page.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here’s what it looked like after they’d set up all the pages:&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102734,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/hunnys-egg-landing-pages.png\" alt=\"The list of landing pages Hunnys used to create a scavenger hunt\" class=\"wp-image-102734\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>And here\'s what one of the landing pages looked like. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102732,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/hunnys-purple-prize.png\" alt=\"Hunnys landing page built using AWeber\" class=\"wp-image-102732\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Each page also included a button with a clear call to action that when clicked would ‘Notify the Hunnys Team’ by populating a pre-written tweet for the person which would include that page’s unique code.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102731,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/hunnys-tweet-found-egg.png\" alt=\"A tweet announcing that someone found an egg - and a special code that identified the winner and which prize they won.\" class=\"wp-image-102731\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Using Canva (which is integrated with AWeber, so you can access your Canva account from within your AWeber account, right from the landing page builder) the Hunnys team was able to generate a series of 17 QR codes, each linking to the 17 unique landing pages they had set up.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Those QR codes were printed and placed into the eggs. Now the team had the eggs ready to hide in Times Square and in the conference event hall.<br /><br />After hiding each egg, the team would tweet out a clue to give people a general idea of where to look.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102730,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/hunnys-hidden-egg-levis.jpg\" alt=\"One of the clues Hunnys gave people so all the eggs would be found.\" class=\"wp-image-102730\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Then all they had to do was wait. As people started finding the eggs, one by one, they would scan the QR code in the egg with their phone, and then trigger the tweet that Hunnys had set up, thereby claiming their prize.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102729,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/hunnys-qr-code.jpg\" alt=\"The printed QR code that Hunnys used to create a scavenger hunt\" class=\"wp-image-102729\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>The result? Hunnys got a ton of visibility and built up an even stronger bond with their tribe. Stacys loved the result, and how easy it was to make the whole thing happen with AWeber: \"Tools like what AWeber provides are invaluable to me as a business owner. Our industry moves fast and when we get a big idea, being able to bring it to life this quickly provides us with a leg-up on the competition.” </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-create-your-own-scavenger-hunt-or-any-other-event-with-aweber-s-landing-pages\">Create your own scavenger hunt — or any other event — with AWeber\'s landing pages</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>You can borrow this scavenger hunt template for your own event, or use it as inspiration for how to create a website fast. A setup like this could be used for a birthday party, a corporate event, or even for a family retreat. Or you could create a simple website for a walking challenge, a charity, or a bike race. AWeber\'s landing pages can be used for much more than giving away ebooks or thank you pages. <br /><br /><a href=\"https://www.aweber.com/free.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for your free AWeber account to get started. </a></p>\n<!-- /wp:paragraph --><p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/success/create-scavenger-hunt.htm\">How Hunnys.net organized a scavenger hunt around Times Square with AWeber landing pages</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"https://blog.aweber.com/success/create-scavenger-hunt.htm/feed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:79:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:79:\"How 8 Etsy sellers automatically email customers to increase sales using AWeber\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"https://blog.aweber.com/success/etsy-email-automation.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:65:\"https://blog.aweber.com/success/etsy-email-automation.htm#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 14 Sep 2022 16:56:27 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:7:\"Success\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:16:\"email automation\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:4:\"etsy\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"https://blog.aweber.com/?p=102727\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:22869:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/09/how-8-etsy-store-owners-sell-more-with-auto-product-emails-aweber.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/09/how-8-etsy-store-owners-sell-more-with-auto-product-emails-aweber.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/09/how-8-etsy-store-owners-sell-more-with-auto-product-emails-aweber-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/09/how-8-etsy-store-owners-sell-more-with-auto-product-emails-aweber-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/09/how-8-etsy-store-owners-sell-more-with-auto-product-emails-aweber-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p>\n<p><!-- wp:paragraph --></p>\n<p>So, in order to grow your Etsy store into a full-time business, you need to put new products in front of past buyers. Repeat customers are <strong>five times more likely to buy</strong> than new customers. Plus, they spend ~67% more.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Email marketing is one of the best ways to target existing customers. But, understandably, many Etsy sellers find email on the bottom of their to-do lists. We get it — after creating your product to sell, taking pictures, writing an SEO description, and promoting on social, you\'re out of time and energy.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>But email doesn’t have to take any more time. These eight Etsy store owners found a way to reach their existing customers and make more sales — without extra work. Want to know how they did it? They automated their emails.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>In AWeber, you can set emails to send immediately after you add a new item to your Etsy store. It takes a few minutes to set up, and once it’s running, you don’t have to lift a finger. And you can start making sales straight away.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-how-8-etsy-sellers-use-aweber-for-automatic-sales\">How 8 Etsy sellers use AWeber for automatic sales</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Check out the emails these savvy Etsy sellers are already sending.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>1. <a href=\"https://www.etsy.com/shop/CrochetKaylasGifts\" target=\"_blank\" rel=\"noreferrer noopener\">Crochet by Kay</a> sends automatic emails with the newest gifts and crafts she sells. Although her design and introduction are simple (logo, three pleasant introduction sentences, and her newest craft) the Etsy image itself grabs the attention of the reader. In a time when detailed pictures are necessary to make sales, Crochet by Kay leans into what works and doesn\'t distract with extra text.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Here’s what her latest message looks like:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102761,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/crochet-by-kay-681x1024.jpg\" alt=\"Crochet by Kay email including their newest product.\" class=\"wp-image-102761\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>2. <a href=\"https://www.etsy.com/shop/StickyKs\" target=\"_blank\" rel=\"noreferrer noopener\">Sticky K’s</a> sends weekly updates on Mondays with her newest stickers and adorable office supplies. Her automatic email notifications send all products she added to Etsy the prior week.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>See how this design mimics a traditional sales email. The logo at the top reinforces her brand, she says hi to her subscribers, and the email lists products with the image on the left and the title, description including price, and date on the right. Any buyer can quickly scan several new options in the store. This design would be great for Etsy sellers who often add new products to their store. (Don\'t forget your social media handles at the bottom.)</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102762,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/the-sticky-540x1024.jpg\" alt=\"The Sticky\'s email, including the 3 most recent products and social handles.\" class=\"wp-image-102762\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>3. <a href=\"https://www.etsy.com/shop/dj51florida\" target=\"_blank\" rel=\"noreferrer noopener\">Creative Crafthouse</a> sends their Auto Newsletters every time they add new wooden puzzles, games, and brain teasers. They’ve also set up a nice, simple intro for each of their emails and lean in to the image to sell the new product. And that logo of the puzzle? It links directly to their Etsy store.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102763,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/creative-crafthouse-687x1024.jpg\" alt=\"Creative Crafthouse email with their most recent puzzle.\" class=\"wp-image-102763\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>4. <a href=\"https://www.etsy.com/shop/OnlyDollThings\" target=\"_blank\" rel=\"noreferrer noopener\">Only Doll Things</a> promotes new outfits for dolls they create with an automatic email each time they add a new product. Notice that the description starts with the price. If you list prices, you can include the description in your notifications. But if you don\'t, you can easily omit the product description, and add a \"buy now\" button that directs to your store instead.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102764,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/only-doll-things-642x1024.jpg\" alt=\"Only Doll Things email with their newest doll outfit.\" class=\"wp-image-102764\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>5. <a href=\"https://www.etsy.com/shop/tattge\" target=\"_blank\" rel=\"noreferrer noopener\">Tattge</a> has their Auto Newsletter sent daily at 1pm whenever they have new temporary tattoos available, including links to the five most recent tattoos available to buy.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Stores like Tattge are more likely to sell more than one product at a time. That\'s why they\'ve showcased five new products in their daily emails, and even included a link in the intro text directly to their store. Imagine a buyer quickly scanning new products, and feeling inspired to go back to the store and buy other tattoos, too.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102765,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/tattge-362x1024.jpg\" alt=\"Tattge email with 5 new tattoos.\" class=\"wp-image-102765\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>6. <a href=\"https://www.etsy.com/shop/ArtTributeCo\" target=\"_blank\" rel=\"noreferrer noopener\">Art Tribute</a> promotes their newest bags, straps, and dog collars to existing customers with an automatic email.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>They included a horizontal line in their email, which draws the eye down from the header directly to their product. You can make adjustments to the styles and text surrounding the new products. </p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102766,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/art-tributes-688x1024.jpg\" alt=\"Art Tribute email with their newest product.\" class=\"wp-image-102766\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>7. <a href=\"https://www.etsy.com/shop/AssuredSigns\" target=\"_blank\" rel=\"noreferrer noopener\">Assured Signs</a> emails are automatically sent immediately when they add new signs to their shop — and include the three most recent products.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Look at the professional header added in this email. Even enterprise businesses with huge marketing teams send emails very similar to this one — but they have to build them each time. Skip the time and money and still make more sales in your store.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102767,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/assured-signs-601x1024.jpg\" alt=\"Assured Signs email with their newest 3 products\" class=\"wp-image-102767\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>8. <a href=\"https://www.etsy.com/shop/DWELLhomeshoppe\" target=\"_blank\" rel=\"noreferrer noopener\">DWELL</a> has their email sent out every Thursday, but only if they’ve added home products to their shop in the past week.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Notice the button CTA at the bottom that says \"Click Here to Shop!\" Try out multiple elements in your email to encourage your buyers to navigate back to your Etsy store. This button really catches the eye in a largely light-colored email.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102768,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/dwell-582x1024.jpg\" alt=\"Dwell email with their newest product and a link to shop.\" class=\"wp-image-102768\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>So what do all these Etsy store owners have in common? They let automation do all the work for them.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>You can also have the same success as these eight Etsy owners by setting up your own automated product notifications in AWeber. Check out how easy it is:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-how-to-set-up-your-own-automated-etsy-notification-emails\">How to set up your own automated Etsy notification emails</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Do you have an Etsy store? You can send automated emails to your customers, too! <a href=\"https://www.aweber.com/free.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Set up an account for free today</a> and make more sales the next time you publish a new product.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Here’s how to get set up, or watch our how-to video.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-step-1-connect-your-etsy-account-to-aweber\">Step 1: Connect your Etsy account to AWeber</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>The first step in sending emails to your buyers is to add them to your email tool. Using the <a href=\"https://help.aweber.com/hc/en-us/articles/204031456-How-do-I-integrate-Etsy-with-AWeber-\" target=\"_blank\" rel=\"noreferrer noopener\">AWeber Etsy integration</a>, you can do this automatically. And don’t worry — as long as you ask your customers to opt-in to your list, it’s fully within Etsy’s rules to do this.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>1. Sign into your AWeber account and click on “integrations.”&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>2. Search for Etsy and click on the integration card.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>3. Click “connect integration.”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>4. Sign into your Etsy account.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>5. Click “Grant access”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>6. Choose the list you want to add Etsy buyers to. We also recommend giving them a tag like “Etsy” or “Customer.”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>That’s it! All your new Etsy buyers will be added to your email list. Want to add your previous Etsy buyers to your list? <a href=\"https://www.aweber.com/contact-us.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Contact our support team</a> and we’ll help you add them according to&nbsp; Etsy’s guidelines.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-step-2-customize-your-confirmation-email\">Step 2: Customize your confirmation email</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>When new customers sign up from Etsy, you must <a href=\"https://blog.aweber.com/learn/how-to-write-confirmation-emails.htm\">send them an email asking them to opt in</a> to your list. In that email, really sell the buyer on why they should be excited to receive your emails.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Update the message by going to “List Options,” “List Settings,” then “Confirmation Message.”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102774,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/list-settings-1024x479.jpg\" alt=\"List settings under List Options in AWeber menu. Click Confirmation message under list settings.\" class=\"wp-image-102774\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Need some ideas of what to say? Here’s what Crochet By Kay’s email looks like:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102775,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/crochet-by-kay-confirmation-email-899x1024.jpg\" alt=\"&quot;Hi friend!\nYou\'re receiving this email because you recently purchased something from my shop Crochet By Kay! Thank you so much! If you\'d like to be notified about new updates for my shop including when I add new products, please click the link below!\nI may also send out info about exclusive sales, or other promotions from time to time, so keep an eye out!\n\nConfirm my email\n\nHave a great day!\n\nKayla&quot;\" class=\"wp-image-102775\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>You can also request a new subject line. Crochet by Kay’s custom subject line is “Confirm to be notified by Crochet by Kay.”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Most people are used to these emails and will likely opt in if you offer something exciting. But you can also offer a lead magnet to entice them to confirm and purchase more. Your lead magnet could be something as simple as a 10% off coupon for their next purchase.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Need some inspiration? <a href=\"https://blog.aweber.com/email-marketing/22-brilliant-lead-magnets-that-are-growing-email-lists-right-now.htm\">Here are 22 lead magnet ideas you can use.</a></p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-step-3-set-up-automatic-etsy-product-notification-emails\">Step 3: Set up automatic Etsy product notification emails</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Now it’s time to set up the automatic emails that will be sent every time you publish a new product to your Etsy store. This is a complete set-it-and-forget-it automation. Put it together now, and you don’t have to do anything in the future (except maybe check on the emails every few months).</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>1. Click “Automations,” “Campaigns,” then “Create Campaign.”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102777,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/create-campaign-1024x394.jpg\" alt=\"Campaigns under automations in the AWeber menu. Then click Create Campaign.\" class=\"wp-image-102777\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>2. From the options, choose “Blog Newsletter.”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102779,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/campaign-options-1024x330.jpg\" alt=\"Under Create campaign, select option Blog Newsletter.\" class=\"wp-image-102779\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>3. Click “Replace Trigger” and set it to trigger on “Tag Applied.” Then, add the tag “Etsy,” or whichever tag you set up in your Etsy integration.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102780,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/replace-tag-1024x137.png\" alt=\"Start campaign: Tag applied. Trigger campaign when these tags are applied: etsy.\" class=\"wp-image-102780\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>4. Click where it says “Check Feed,” and add your Etsy store URL into the Feed URL box. For example, “etsy.com/shop/your_shop_here”.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102781,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/check-feed-1024x374.jpg\" alt=\"Click on check feed trigger and add your Etsy URL under the &quot;Feed URL&quot; field.\" class=\"wp-image-102781\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Note: Set the frequency to “Hourly” if you want an email to go out right after you add the product to your store. But, you can also send a daily, weekly, or monthly digest with new products, too.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>5. Click on the message and then click it again on the right to edit the email itself.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102782,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/edit-message-1024x187.jpg\" alt=\"Click on Send message within check feed, and click on the subject line of the selected message to edit.\" class=\"wp-image-102782\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>6. Update the subject line to something like “Brand new in Etsy - {!date long+0}.” Then, add your logo and update the text to whatever you’d like. Next, click where there’s a placeholder image and add your Etsy URL in the Feed URL section again.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Here’s how Sticky K’s has their email set up:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102783,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/sticky-ks-etsy-url-1024x567.jpg\" alt=\"Sticky K\'s email has a subject line, Logo, Etsy URL, and text that will appear in every email.\" class=\"wp-image-102783\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>7. Preview and test to see what it looks like, then save and exit the email draft and the campaign, using the button in the bottom right corner.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>8. The last — and most important — thing you need to do is activate your campaign so it will actually send. Simply click “Draft” then “Activate Campaign.”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102784,\"width\":418,\"height\":310,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/activate-campaign.png\" alt=\"Activate the campaign by clicking Draft, then Activate Campaign.\" class=\"wp-image-102784\" width=\"418\" height=\"310\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>That’s it! AWeber will now send notifications to every customer who signed up for your list or who has made a purchase at your Etsy store.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Want to send these emails to people currently in your list? Simply add the “Etsy” tag to all of them.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-sign-up-for-aweber-to-grow-your-etsy-sales\">Sign up for AWeber to grow your Etsy sales</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Get Etsy notifications, landing pages, hundreds of templates, built-in Canva usage, and more with your own AWeber account.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Go ahead, <a href=\"https://www.aweber.com/free.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=product&amp;utm_content=091322-free-signup-etsy-case-study\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for free today</a>.</p>\n<p><!-- /wp:paragraph --></p>\n<p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/success/etsy-email-automation.htm\">How 8 Etsy sellers automatically email customers to increase sales using AWeber</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Kelsey Johnson\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:21891:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/09/how-8-etsy-store-owners-sell-more-with-auto-product-emails-aweber.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/09/how-8-etsy-store-owners-sell-more-with-auto-product-emails-aweber.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/09/how-8-etsy-store-owners-sell-more-with-auto-product-emails-aweber-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/09/how-8-etsy-store-owners-sell-more-with-auto-product-emails-aweber-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/09/how-8-etsy-store-owners-sell-more-with-auto-product-emails-aweber-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p><!-- wp:paragraph -->\n<p>So, in order to grow your Etsy store into a full-time business, you need to put new products in front of past buyers. Repeat customers are <strong>five times more likely to buy</strong> than new customers. Plus, they spend ~67% more.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Email marketing is one of the best ways to target existing customers. But, understandably, many Etsy sellers find email on the bottom of their to-do lists. We get it — after creating your product to sell, taking pictures, writing an SEO description, and promoting on social, you\'re out of time and energy.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But email doesn’t have to take any more time. These eight Etsy store owners found a way to reach their existing customers and make more sales — without extra work. Want to know how they did it? They automated their emails.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In AWeber, you can set emails to send immediately after you add a new item to your Etsy store. It takes a few minutes to set up, and once it’s running, you don’t have to lift a finger. And you can start making sales straight away.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-how-8-etsy-sellers-use-aweber-for-automatic-sales\">How 8 Etsy sellers use AWeber for automatic sales</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Check out the emails these savvy Etsy sellers are already sending.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>1. <a href=\"https://www.etsy.com/shop/CrochetKaylasGifts\" target=\"_blank\" rel=\"noreferrer noopener\">Crochet by Kay</a> sends automatic emails with the newest gifts and crafts she sells. Although her design and introduction are simple (logo, three pleasant introduction sentences, and her newest craft) the Etsy image itself grabs the attention of the reader. In a time when detailed pictures are necessary to make sales, Crochet by Kay leans into what works and doesn\'t distract with extra text.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here’s what her latest message looks like:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102761,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/crochet-by-kay-681x1024.jpg\" alt=\"Crochet by Kay email including their newest product.\" class=\"wp-image-102761\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>2. <a href=\"https://www.etsy.com/shop/StickyKs\" target=\"_blank\" rel=\"noreferrer noopener\">Sticky K’s</a> sends weekly updates on Mondays with her newest stickers and adorable office supplies. Her automatic email notifications send all products she added to Etsy the prior week.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>See how this design mimics a traditional sales email. The logo at the top reinforces her brand, she says hi to her subscribers, and the email lists products with the image on the left and the title, description including price, and date on the right. Any buyer can quickly scan several new options in the store. This design would be great for Etsy sellers who often add new products to their store. (Don\'t forget your social media handles at the bottom.)</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102762,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/the-sticky-540x1024.jpg\" alt=\"The Sticky\'s email, including the 3 most recent products and social handles.\" class=\"wp-image-102762\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>3. <a href=\"https://www.etsy.com/shop/dj51florida\" target=\"_blank\" rel=\"noreferrer noopener\">Creative Crafthouse</a> sends their Auto Newsletters every time they add new wooden puzzles, games, and brain teasers. They’ve also set up a nice, simple intro for each of their emails and lean in to the image to sell the new product. And that logo of the puzzle? It links directly to their Etsy store.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102763,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/creative-crafthouse-687x1024.jpg\" alt=\"Creative Crafthouse email with their most recent puzzle.\" class=\"wp-image-102763\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>4. <a href=\"https://www.etsy.com/shop/OnlyDollThings\" target=\"_blank\" rel=\"noreferrer noopener\">Only Doll Things</a> promotes new outfits for dolls they create with an automatic email each time they add a new product. Notice that the description starts with the price. If you list prices, you can include the description in your notifications. But if you don\'t, you can easily omit the product description, and add a \"buy now\" button that directs to your store instead.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102764,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/only-doll-things-642x1024.jpg\" alt=\"Only Doll Things email with their newest doll outfit.\" class=\"wp-image-102764\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>5. <a href=\"https://www.etsy.com/shop/tattge\" target=\"_blank\" rel=\"noreferrer noopener\">Tattge</a> has their Auto Newsletter sent daily at 1pm whenever they have new temporary tattoos available, including links to the five most recent tattoos available to buy.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Stores like Tattge are more likely to sell more than one product at a time. That\'s why they\'ve showcased five new products in their daily emails, and even included a link in the intro text directly to their store. Imagine a buyer quickly scanning new products, and feeling inspired to go back to the store and buy other tattoos, too.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102765,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/tattge-362x1024.jpg\" alt=\"Tattge email with 5 new tattoos.\" class=\"wp-image-102765\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>6. <a href=\"https://www.etsy.com/shop/ArtTributeCo\" target=\"_blank\" rel=\"noreferrer noopener\">Art Tribute</a> promotes their newest bags, straps, and dog collars to existing customers with an automatic email.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>They included a horizontal line in their email, which draws the eye down from the header directly to their product. You can make adjustments to the styles and text surrounding the new products. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102766,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/art-tributes-688x1024.jpg\" alt=\"Art Tribute email with their newest product.\" class=\"wp-image-102766\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>7. <a href=\"https://www.etsy.com/shop/AssuredSigns\" target=\"_blank\" rel=\"noreferrer noopener\">Assured Signs</a> emails are automatically sent immediately when they add new signs to their shop — and include the three most recent products.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Look at the professional header added in this email. Even enterprise businesses with huge marketing teams send emails very similar to this one — but they have to build them each time. Skip the time and money and still make more sales in your store.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102767,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/assured-signs-601x1024.jpg\" alt=\"Assured Signs email with their newest 3 products\" class=\"wp-image-102767\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>8. <a href=\"https://www.etsy.com/shop/DWELLhomeshoppe\" target=\"_blank\" rel=\"noreferrer noopener\">DWELL</a> has their email sent out every Thursday, but only if they’ve added home products to their shop in the past week.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Notice the button CTA at the bottom that says \"Click Here to Shop!\" Try out multiple elements in your email to encourage your buyers to navigate back to your Etsy store. This button really catches the eye in a largely light-colored email.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102768,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/dwell-582x1024.jpg\" alt=\"Dwell email with their newest product and a link to shop.\" class=\"wp-image-102768\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>So what do all these Etsy store owners have in common? They let automation do all the work for them.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You can also have the same success as these eight Etsy owners by setting up your own automated product notifications in AWeber. Check out how easy it is:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-how-to-set-up-your-own-automated-etsy-notification-emails\">How to set up your own automated Etsy notification emails</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Do you have an Etsy store? You can send automated emails to your customers, too! <a href=\"https://www.aweber.com/free.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Set up an account for free today</a> and make more sales the next time you publish a new product.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here’s how to get set up, or watch our how-to video.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-step-1-connect-your-etsy-account-to-aweber\">Step 1: Connect your Etsy account to AWeber</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The first step in sending emails to your buyers is to add them to your email tool. Using the <a href=\"https://help.aweber.com/hc/en-us/articles/204031456-How-do-I-integrate-Etsy-with-AWeber-\" target=\"_blank\" rel=\"noreferrer noopener\">AWeber Etsy integration</a>, you can do this automatically. And don’t worry — as long as you ask your customers to opt-in to your list, it’s fully within Etsy’s rules to do this.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>1. Sign into your AWeber account and click on “integrations.”&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>2. Search for Etsy and click on the integration card.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>3. Click “connect integration.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>4. Sign into your Etsy account.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>5. Click “Grant access”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>6. Choose the list you want to add Etsy buyers to. We also recommend giving them a tag like “Etsy” or “Customer.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That’s it! All your new Etsy buyers will be added to your email list. Want to add your previous Etsy buyers to your list? <a href=\"https://www.aweber.com/contact-us.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Contact our support team</a> and we’ll help you add them according to&nbsp; Etsy’s guidelines.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-step-2-customize-your-confirmation-email\">Step 2: Customize your confirmation email</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>When new customers sign up from Etsy, you must <a href=\"https://blog.aweber.com/learn/how-to-write-confirmation-emails.htm\">send them an email asking them to opt in</a> to your list. In that email, really sell the buyer on why they should be excited to receive your emails.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Update the message by going to “List Options,” “List Settings,” then “Confirmation Message.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102774,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/list-settings-1024x479.jpg\" alt=\"List settings under List Options in AWeber menu. Click Confirmation message under list settings.\" class=\"wp-image-102774\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Need some ideas of what to say? Here’s what Crochet By Kay’s email looks like:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102775,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/crochet-by-kay-confirmation-email-899x1024.jpg\" alt=\"&quot;Hi friend!\nYou\'re receiving this email because you recently purchased something from my shop Crochet By Kay! Thank you so much! If you\'d like to be notified about new updates for my shop including when I add new products, please click the link below!\nI may also send out info about exclusive sales, or other promotions from time to time, so keep an eye out!\n\nConfirm my email\n\nHave a great day!\n\nKayla&quot;\" class=\"wp-image-102775\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>You can also request a new subject line. Crochet by Kay’s custom subject line is “Confirm to be notified by Crochet by Kay.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Most people are used to these emails and will likely opt in if you offer something exciting. But you can also offer a lead magnet to entice them to confirm and purchase more. Your lead magnet could be something as simple as a 10% off coupon for their next purchase.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Need some inspiration? <a href=\"https://blog.aweber.com/email-marketing/22-brilliant-lead-magnets-that-are-growing-email-lists-right-now.htm\">Here are 22 lead magnet ideas you can use.</a></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-step-3-set-up-automatic-etsy-product-notification-emails\">Step 3: Set up automatic Etsy product notification emails</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Now it’s time to set up the automatic emails that will be sent every time you publish a new product to your Etsy store. This is a complete set-it-and-forget-it automation. Put it together now, and you don’t have to do anything in the future (except maybe check on the emails every few months).</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>1. Click “Automations,” “Campaigns,” then “Create Campaign.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102777,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/create-campaign-1024x394.jpg\" alt=\"Campaigns under automations in the AWeber menu. Then click Create Campaign.\" class=\"wp-image-102777\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>2. From the options, choose “Blog Newsletter.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102779,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/campaign-options-1024x330.jpg\" alt=\"Under Create campaign, select option Blog Newsletter.\" class=\"wp-image-102779\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>3. Click “Replace Trigger” and set it to trigger on “Tag Applied.” Then, add the tag “Etsy,” or whichever tag you set up in your Etsy integration.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102780,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/replace-tag-1024x137.png\" alt=\"Start campaign: Tag applied. Trigger campaign when these tags are applied: etsy.\" class=\"wp-image-102780\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>4. Click where it says “Check Feed,” and add your Etsy store URL into the Feed URL box. For example, “etsy.com/shop/your_shop_here”.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102781,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/check-feed-1024x374.jpg\" alt=\"Click on check feed trigger and add your Etsy URL under the &quot;Feed URL&quot; field.\" class=\"wp-image-102781\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Note: Set the frequency to “Hourly” if you want an email to go out right after you add the product to your store. But, you can also send a daily, weekly, or monthly digest with new products, too.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>5. Click on the message and then click it again on the right to edit the email itself.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102782,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/edit-message-1024x187.jpg\" alt=\"Click on Send message within check feed, and click on the subject line of the selected message to edit.\" class=\"wp-image-102782\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>6. Update the subject line to something like “Brand new in Etsy - {!date long+0}.” Then, add your logo and update the text to whatever you’d like. Next, click where there’s a placeholder image and add your Etsy URL in the Feed URL section again.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here’s how Sticky K’s has their email set up:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102783,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/sticky-ks-etsy-url-1024x567.jpg\" alt=\"Sticky K\'s email has a subject line, Logo, Etsy URL, and text that will appear in every email.\" class=\"wp-image-102783\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>7. Preview and test to see what it looks like, then save and exit the email draft and the campaign, using the button in the bottom right corner.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>8. The last — and most important — thing you need to do is activate your campaign so it will actually send. Simply click “Draft” then “Activate Campaign.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102784,\"width\":418,\"height\":310,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/activate-campaign.png\" alt=\"Activate the campaign by clicking Draft, then Activate Campaign.\" class=\"wp-image-102784\" width=\"418\" height=\"310\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>That’s it! AWeber will now send notifications to every customer who signed up for your list or who has made a purchase at your Etsy store.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Want to send these emails to people currently in your list? Simply add the “Etsy” tag to all of them.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-sign-up-for-aweber-to-grow-your-etsy-sales\">Sign up for AWeber to grow your Etsy sales</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Get Etsy notifications, landing pages, hundreds of templates, built-in Canva usage, and more with your own AWeber account.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Go ahead, <a href=\"https://www.aweber.com/free.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=product&amp;utm_content=091322-free-signup-etsy-case-study\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for free today</a>.</p>\n<!-- /wp:paragraph --><p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/success/etsy-email-automation.htm\">How 8 Etsy sellers automatically email customers to increase sales using AWeber</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"https://blog.aweber.com/success/etsy-email-automation.htm/feed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:73:\"\n		\n		\n					\n		\n		\n		\n				\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"Calling all small business owners: Phone calls still matter in 2022\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"https://blog.aweber.com/learn/small-business-phone-calls.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:68:\"https://blog.aweber.com/learn/small-business-phone-calls.htm#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 12 Sep 2022 14:07:20 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"Learn\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"https://blog.aweber.com/?p=102521\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:11042:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/08/calling-all-small-business-owners-phone-calls-still-matter-in-2022_featured-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/08/calling-all-small-business-owners-phone-calls-still-matter-in-2022_featured-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/08/calling-all-small-business-owners-phone-calls-still-matter-in-2022_featured-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/08/calling-all-small-business-owners-phone-calls-still-matter-in-2022_featured-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/08/calling-all-small-business-owners-phone-calls-still-matter-in-2022_featured-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p>\n<p><!-- wp:paragraph --></p>\n<p>Don’t like picking up the phone? You’re not alone. A lot of people — including countless business owners — ignore or avoid phone calls.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>After all, there are plenty of other ways to communicate with the people you want to reach.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>But don’t neglect the phone as a channel for growing your business, either.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102522,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/ruby-2020-types-of-callers.png\" alt=\"A pie chart of the types of people placing phone calls to small businesses in 2020.\" class=\"wp-image-102522\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:image {\"id\":102523,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/ruby-2021-types-of-callers.png\" alt=\"A pie chart of the types of people placing phone calls to small businesses in 2021.\" class=\"wp-image-102523\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>With the exception of robocalls and solicitor inquires, <strong>most calls (92%) represent opportunities</strong> — opportunities to win, retain, or lose business, improve perceptions, strengthen connections, and much more.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>That’s what we learned recently when we started researching Ruby’s first-ever&nbsp;<a href=\"https://www.ruby.com/2022-call-trends-report\" target=\"_blank\" rel=\"noreferrer noopener\">call trends report</a>.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>We analyzed two years’ worth of phone calls that Ruby had answered for our small business customers — over 25 million calls in total — to determine what the phone&nbsp;really<strong>&nbsp;</strong>means for businesses in the 2020s.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>What we found might come as a surprise, especially for&nbsp;those of us who use our mobile devices for everything other than their original purpose.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Here are some of the most important things we learned.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Phone calls matter more than ever.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>In our increasingly remote, automated world, a live conversation between two people is a powerful and special thing.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Perhaps that’s&nbsp;why more and more people are reaching out to businesses over the phone<strong>.</strong>&nbsp;They want to learn about products and services, ask questions, voice their concerns, and have their needs met in a personal and immediate way.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Sometimes, they don’t want to Google for hours or wait for an email or social media response.&nbsp;<a href=\"https://www.forbes.com/sites/shephyken/2019/01/27/meanwhile-at-the-support-center-i-just-want-to-talk-to-a-human/?sh=1dce6b07745d\" target=\"_blank\" rel=\"noreferrer noopener\">They want to talk to a real person, right now</a> — and a phone call is the easiest way to make it happen.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>So don’t fear spam phone calls, or of wasting your time the next time your business phone rings. That’s probably a real, live customer calling. They want to do business with you.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>More and more people expect businesses to be available 24/7.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Even though callers’ schedules have changed during the Covid era, a lot of business still happens during, well, business hours.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>According to the call trends report:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li><strong>The days with the highest volume of calls are Monday and Tuesday</strong></li>\n<li><strong>Most calls come in between 12pm and 5pm Eastern Time</strong></li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:image {\"id\":102524,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"no-styling\"} --></p>\n<figure class=\"wp-block-image size-full no-styling\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/ruby-calls-by-weekday.png\" alt=\"Number of phone calls to small businesses by day of the week\" class=\"wp-image-102524\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>That said, there’s no denying a change is taking place. Calls outside of traditional operating hours are becoming more frequent, increasing by more than&nbsp;18% from 2020 to 2021<strong>.&nbsp;</strong></p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102525,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/ruby-2020-calls-by-hour.png\" alt=\"Average number of calls to small businesses by hour in 2020\" class=\"wp-image-102525\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:image {\"id\":102526,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/ruby-2021-calls-by-hour.png\" alt=\"Average number of calls to small businesses by hour in 2021\" class=\"wp-image-102526\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>For these reasons, an investment in&nbsp;support beyond typical working days and hours&nbsp;could be a smart business decision.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Every call has the potential to impact your bottom line.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>People call businesses for lots of reasons. Sometimes they simply want to learn about something or ask a question; other times, they have a specific goal in mind—such as scheduling an appointment, reaching a specific person, or engaging in a transaction.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Whatever the reason they’re calling, a caller is almost always hoping to reach a capable, friendly person on the other end.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>When a business doesn’t provide this, the number of frustrated callers is likely to increase.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>And that’s bad news.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102528,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"no-styling\"} --></p>\n<figure class=\"wp-block-image size-full no-styling\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/ruby-calls-by-month.png\" alt=\"frustrated callers by month\" class=\"wp-image-102528\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Currently,&nbsp;about one in every 200 callers is frustrated—and that number is on the rise.&nbsp;This is likely due to pandemic-related issues such as product and labor shortages, business closures, and more. Unfortunately, given ongoing socioeconomic instability, the trend isn’t likely to stop or slow down soon.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>But even if frustrated callers make up a fraction of all the calls your business receives, that doesn’t change the outsized impact they have on your bottom line. After all, if even one customer has a really bad experience, that can lead to negative word of mouth, a bad public review, and possibly even long-term reputational damage.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>At the same time, we are also seeing an increase in year-round calls in conventionally “seasonal” industries such as education, automotive, home services, and financial service. This indicates&nbsp;consumers are leaning on businesses for ongoing services and consultative relationships rather than one-off sales.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>This means <strong>each call you answer doesn’t just represent one sale: It could represent a long-term relationship</strong> with a customer or client who could bring in tens of thousands of dollars in revenue, plus referrals from their friends and family.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Phone calls are a major opportunity for small businesses to win and retain business.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Calls are also a critical tool for lead generation.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>And that’s not including existing customers or clients, or others whose experiences are vital to a business’s success through retention and word of mouth.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>The fact is that every call is an opportunity for an organization to stand out, make a positive impression, and win loyalty—or lose business and trust.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Hopefully, you’re now a little more willing to pick up the phone than you were before. But if you’d like to learn even more about the impact phone calls can have on your business, take a look at <a href=\"https://www.ruby.com/2022-call-trends-report\" target=\"_blank\" rel=\"noreferrer noopener\">Ruby’s call trends report for yourself</a>.</p>\n<p><!-- /wp:paragraph --></p>\n<p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/learn/small-business-phone-calls.htm\">Calling all small business owners: Phone calls still matter in 2022</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:10:\"Gabe Freis\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:10529:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/08/calling-all-small-business-owners-phone-calls-still-matter-in-2022_featured-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/08/calling-all-small-business-owners-phone-calls-still-matter-in-2022_featured-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/08/calling-all-small-business-owners-phone-calls-still-matter-in-2022_featured-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/08/calling-all-small-business-owners-phone-calls-still-matter-in-2022_featured-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/08/calling-all-small-business-owners-phone-calls-still-matter-in-2022_featured-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p><!-- wp:paragraph -->\n<p>Don’t like picking up the phone? You’re not alone. A lot of people — including countless business owners — ignore or avoid phone calls.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>After all, there are plenty of other ways to communicate with the people you want to reach.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But don’t neglect the phone as a channel for growing your business, either.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102522,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/ruby-2020-types-of-callers.png\" alt=\"A pie chart of the types of people placing phone calls to small businesses in 2020.\" class=\"wp-image-102522\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":102523,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/ruby-2021-types-of-callers.png\" alt=\"A pie chart of the types of people placing phone calls to small businesses in 2021.\" class=\"wp-image-102523\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>With the exception of robocalls and solicitor inquires, <strong>most calls (92%) represent opportunities</strong> — opportunities to win, retain, or lose business, improve perceptions, strengthen connections, and much more.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That’s what we learned recently when we started researching Ruby’s first-ever&nbsp;<a href=\"https://www.ruby.com/2022-call-trends-report\" target=\"_blank\" rel=\"noreferrer noopener\">call trends report</a>.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We analyzed two years’ worth of phone calls that Ruby had answered for our small business customers — over 25 million calls in total — to determine what the phone&nbsp;really<strong>&nbsp;</strong>means for businesses in the 2020s.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>What we found might come as a surprise, especially for&nbsp;those of us who use our mobile devices for everything other than their original purpose.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here are some of the most important things we learned.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Phone calls matter more than ever.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In our increasingly remote, automated world, a live conversation between two people is a powerful and special thing.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Perhaps that’s&nbsp;why more and more people are reaching out to businesses over the phone<strong>.</strong>&nbsp;They want to learn about products and services, ask questions, voice their concerns, and have their needs met in a personal and immediate way.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Sometimes, they don’t want to Google for hours or wait for an email or social media response.&nbsp;<a href=\"https://www.forbes.com/sites/shephyken/2019/01/27/meanwhile-at-the-support-center-i-just-want-to-talk-to-a-human/?sh=1dce6b07745d\" target=\"_blank\" rel=\"noreferrer noopener\">They want to talk to a real person, right now</a> — and a phone call is the easiest way to make it happen.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So don’t fear spam phone calls, or of wasting your time the next time your business phone rings. That’s probably a real, live customer calling. They want to do business with you.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>More and more people expect businesses to be available 24/7.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Even though callers’ schedules have changed during the Covid era, a lot of business still happens during, well, business hours.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>According to the call trends report:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><strong>The days with the highest volume of calls are Monday and Tuesday</strong></li><li><strong>Most calls come in between 12pm and 5pm Eastern Time</strong></li></ul>\n<!-- /wp:list -->\n\n<!-- wp:image {\"id\":102524,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"no-styling\"} -->\n<figure class=\"wp-block-image size-full no-styling\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/ruby-calls-by-weekday.png\" alt=\"Number of phone calls to small businesses by day of the week\" class=\"wp-image-102524\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>That said, there’s no denying a change is taking place. Calls outside of traditional operating hours are becoming more frequent, increasing by more than&nbsp;18% from 2020 to 2021<strong>.&nbsp;</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102525,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/ruby-2020-calls-by-hour.png\" alt=\"Average number of calls to small businesses by hour in 2020\" class=\"wp-image-102525\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":102526,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/ruby-2021-calls-by-hour.png\" alt=\"Average number of calls to small businesses by hour in 2021\" class=\"wp-image-102526\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>For these reasons, an investment in&nbsp;support beyond typical working days and hours&nbsp;could be a smart business decision.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Every call has the potential to impact your bottom line.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>People call businesses for lots of reasons. Sometimes they simply want to learn about something or ask a question; other times, they have a specific goal in mind—such as scheduling an appointment, reaching a specific person, or engaging in a transaction.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Whatever the reason they’re calling, a caller is almost always hoping to reach a capable, friendly person on the other end.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When a business doesn’t provide this, the number of frustrated callers is likely to increase.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>And that’s bad news.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102528,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"no-styling\"} -->\n<figure class=\"wp-block-image size-full no-styling\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/ruby-calls-by-month.png\" alt=\"frustrated callers by month\" class=\"wp-image-102528\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Currently,&nbsp;about one in every 200 callers is frustrated—and that number is on the rise.&nbsp;This is likely due to pandemic-related issues such as product and labor shortages, business closures, and more. Unfortunately, given ongoing socioeconomic instability, the trend isn’t likely to stop or slow down soon.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But even if frustrated callers make up a fraction of all the calls your business receives, that doesn’t change the outsized impact they have on your bottom line. After all, if even one customer has a really bad experience, that can lead to negative word of mouth, a bad public review, and possibly even long-term reputational damage.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>At the same time, we are also seeing an increase in year-round calls in conventionally “seasonal” industries such as education, automotive, home services, and financial service. This indicates&nbsp;consumers are leaning on businesses for ongoing services and consultative relationships rather than one-off sales.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This means <strong>each call you answer doesn’t just represent one sale: It could represent a long-term relationship</strong> with a customer or client who could bring in tens of thousands of dollars in revenue, plus referrals from their friends and family.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Phone calls are a major opportunity for small businesses to win and retain business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Calls are also a critical tool for lead generation.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>And that’s not including existing customers or clients, or others whose experiences are vital to a business’s success through retention and word of mouth.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The fact is that every call is an opportunity for an organization to stand out, make a positive impression, and win loyalty—or lose business and trust.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Hopefully, you’re now a little more willing to pick up the phone than you were before. But if you’d like to learn even more about the impact phone calls can have on your business, take a look at <a href=\"https://www.ruby.com/2022-call-trends-report\" target=\"_blank\" rel=\"noreferrer noopener\">Ruby’s call trends report for yourself</a>.</p>\n<!-- /wp:paragraph --><p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/learn/small-business-phone-calls.htm\">Calling all small business owners: Phone calls still matter in 2022</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:65:\"https://blog.aweber.com/learn/small-business-phone-calls.htm/feed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:80:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:8:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"How to create a paid newsletter\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"https://blog.aweber.com/learn/create-a-paid-newsletter.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"https://blog.aweber.com/learn/create-a-paid-newsletter.htm#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 08 Sep 2022 13:46:05 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:5:\"Learn\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:10:\"automation\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:17:\"email newsletters\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"https://blog.aweber.com/?p=102619\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:35727:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/09/ht-create-a-paid-newsletter_featured-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"how to create a paid newsletter\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/09/ht-create-a-paid-newsletter_featured-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/09/ht-create-a-paid-newsletter_featured-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/09/ht-create-a-paid-newsletter_featured-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/09/ht-create-a-paid-newsletter_featured-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p>\n<p><!-- wp:paragraph --></p>\n<p>Paid newsletters are one of the best ways for creators and subject experts to monetize their knowledge, especially right now.</p>\n<p>Newsletters have always been an ideal way to build an audience and offer premium content, but in the last few years the idea of paying for newsletter content has become more and more accepted. Creating a paid newsletter has also become a lot easier, as email marketing tools have evolved and paid subscription services have become easier to set up.</p>\n<p>You can now create a fully functional, paid newsletter for free in just a few hours. This post will show you how to do it, step by step.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Here’s what you’ll need to get it done. We’ll walk through each step of the process below.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li>A topic and an audience for your newsletter</li>\n<li>A name for your newsletter</li>\n<li>A price for your paid newsletter</li>\n<li>A well-defined difference between the free and paid versions of your newsletter</li>\n<li>A free AWeber account&nbsp;</li>\n<li>A Stripe account</li>\n<li>A landing page with sign up forms so people can sign up for both the paid and free versions of your newsletter</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:paragraph --></p>\n<p>That’s it. So let’s get your paid newsletter built so you can start creating.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-step-1-choose-a-topic-and-an-audience-for-your-newsletter\"><strong>Step 1. Choose a topic and an audience for your newsletter</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>You’ve probably got an idea for a newsletter topic already. So the work here is to vet your idea and to get clear about who your newsletter is for.</p>\n<p>Topic and audience are different things, but they complement and influence each other. They’re also a key aspect of success. You can pick a good topic, but if you’re writing for everyone, your newsletter might not make your readers feel like “this is perfect for me.” But when you get the topic and your audience aligned, your ideal readers will know they’re home. They’ll be happy to pay for your content.&nbsp;</p>\n<p>The ideal paid newsletter topic <em>for you</em> is a topic:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li><strong>You could talk about for hours</strong><br />You’ll need a strong interest in your topic if you’re going to produce a newsletter about it for months (or even years) to come.&nbsp;</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li><strong>Has at least 20 blogs, websites, newsletters, online forums or Facebook groups dedicated to the topic</strong> (or directly related to the topic)<br />This is to verify that there’s enough of an audience to support your newsletter.</li>\n<li><strong>Has at least 20 products or services you could sell via affiliate marketing</strong><br />This is to verify that you can monetize your newsletter. It’s also another way to verify that there’s an audience for your newsletter, particularly that there’s an audience willing to pay money for information about your topic.</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:paragraph --></p>\n<p>Choosing a topic for a newsletter is not all that different from <a href=\"https://blog.aweber.com/learn/create-and-sell-online-courses.htm\" target=\"_blank\" rel=\"noreferrer noopener\">choosing a topic for an online course</a>, so if you already have a course or an existing audience, you’ll got this first step down.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2><strong>Step 2. Choose a name for your newsletter.&nbsp;</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>You could skip this step, but because we’re talking about paid newsletters here — and paid newsletters are basically a product — it helps to have a name. You’d name any product you were about to create, right? So think of a name for your newsletter.</p>\n<p>Or ask people.</p>\n<p>Or… think up a few names <em>and</em> ask people.</p>\n<p>When I created my paid newsletter, I wanted to get the name right. So I mulled it over for a while (okay, weeks), and then created a poll on LinkedIn to see which newsletter name people liked best.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102655,\"width\":617,\"height\":736,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/Twitter-pole-to-name-new-Newsletter.jpg\" alt=\"LinkedIn poll to name new newsletter\" class=\"wp-image-102655\" width=\"617\" height=\"736\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Posting that poll gave me a name I could be confident about, but it also gave me a bunch of feedback about what my audience thought of the topic, and about the “slant” I wanted to put on the topic.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2><strong>Step 3. Define the difference between your paid and free lists</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>The free version of your newsletter will still offer a lot of value, of course, but the paid version needs something extra special. Defining the difference between your two newsletters is also a key part of selling your paid newsletter. That’s why this step matters.</p>\n<p>Fortunately, adding value can be easier than it looks. And it doesn’t mean you have to provide tons of extra content. In fact, sometimes the value of a paid newsletter is in how it condenses information so people don’t have to spend hours reviewing content just to get actionable insights. There are plenty of paid newsletters that do exactly this. They’re curated summaries of different industries or topics, and people pay for them because the newsletter saves them time.</p>\n<p>Another way to distinguish the free and paid versions of your newsletter is to explain the “why” about things in your free newsletter, but save the “how” for your paid newsletter. For example, for a newsletter about being a solo professional, you could talk about why having an expense tracking system is important in your free newsletter, but in your paid newsletter you could provide a link to a video training about how to set up an expenses tracking system step by step.</p>\n<p>What will be the key difference between the free and paid newsletters you’re offering? Give this some thought. There’s often a fairly easy way to deliver something quite valuable — and that doesn’t take a lot of work on your part. Knowing your audience will help a lot with this: If you know them well, you’ll know what they’re willing to pay for.</p>\n<p>It doesn’t have to be a huge thing, either. Author and podcaster Ann Friedman gives her paid readers a fun hand-drawn pie chart every week:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102656,\"width\":537,\"height\":768,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large is-resized\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/Hand-drawn-pie-chart-from-Ann-Friedman-716x1024.jpg\" alt=\"Hand drawn pie chart from Ann Friedman\'s newsletter\" class=\"wp-image-102656\" width=\"537\" height=\"768\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Instead of seeing the pie chart, Ann’s free subscribers see a note that says if they were a paid reader they’d be seeing a fun pie chart, <em>and</em> they’d be supporting her work for a modest annual fee.</p>\n<p>For more ideas on what to include in a paid newsletter, see our blog post, <a href=\"https://blog.aweber.com/updates/build-and-monetize-your-community-with-newsletter-hub.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Build and monetize your community with Newsletter Hub</a>.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2><strong>Step 4. Decide on the price of your paid newsletter</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Do you see why this step comes right after you’ve defined the difference between your paid and free newsletters? It’s because depending on what you’re offering in your paid newsletter, you might want to charge $3… or $30… or even $300 a month.</p>\n<p>That said, most paid newsletters cost about $5 - 15 per month, so you might want to keep your monthly subscription price in that range.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>But don’t think just month to month. You can also offer people a way to buy your newsletter by the year.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Here’s how that payment structure might work out:</p>\n<p>If you charge $3 per month, you can offer a 50% discount if people buy your newsletter for a full year. So people would pay $36 if they bought your newsletter month to month, but if they buy for a year, it’s only $18. That’s inexpensive enough that buying your newsletter isn’t a big ask — and you won’t have to kill yourself offering super-deluxe content in the paid version.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Just don’t forget to factor in transaction fees. Depending on the newsletter platform you’re using, you can be charged up to 10% of the subscription value just from the newsletter platform. And then you’ll get charged again by Stripe.</p>\n<p>We might be partial here, but this is a great reason to use AWeber. Our per-sale fees are one tenth of what other newsletter platforms charge. If you’re on a free AWeber plan, you’ll pay 1% of the value of each sale. If you’re on AWeber Pro, you’ll pay 0.6%. <a href=\"https://stripe.com/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">Stripe will charge you</a> an additional 2.9% of each sale plus an additional 30¢ per successful card charge.</p>\n<p>At $3 per month, the fees would be:</p>\n<p>AWeber Pro fee 0.60% = 1.8 cents<br />Stripe&nbsp; 2.9% + 30¢&nbsp; = 8.7 cents + 30 cents = 38.7 cents<br />40.5 cents per charge.</p>\n<p>So you’d end up making only $2.595 per month per paid monthly subscriber.</p>\n<p>This is how it would work out for annual subscribers:</p>\n<p>AWeber Pro fee 0.60% = 10.8 cents<br />Stripe&nbsp; 2.9% + 30¢&nbsp; = 52.2 cents + 30 cents = 82.2<br />93 cents per charge</p>\n<p>So you’d make $17.07 per annual subscriber. <strong></p>\n<p></strong>That’s still pretty good. With even 500 paid monthly subscribers, you’d be earning $1,297.50 per month. What’s that — rent money? A mortgage payment? Or a full month’s expenses if you <a href=\"https://www.forbes.com/sites/laurabegleybloom/2018/08/23/quit-your-job-5-countries-where-you-can-live-for-under-1500-a-month/?sh=4fef8ae67f36\" target=\"_blank\" rel=\"noreferrer noopener\">live in Panama</a>.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2><strong>Step 5. Create a free AWeber account</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Okay — so we’ve figured out a lot about your newsletter. Your topic, your audience, the price. Now let’s start actually creating your paid newsletter. Fill out the form <a href=\"https://www.aweber.com/free.htm\" target=\"_blank\" rel=\"noreferrer noopener\">on this page</a> to create your free account and you’ll have this step knocked out.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-step-6-create-a-list-for-your-newsletter-in-your-aweber-account\"><strong>Step 6. Create a list for your newsletter in your AWeber account</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>AWeber will automatically create a default list in your account, so all you need to do is to rename your list. (Aren’t you glad you named your newsletter?)</p>\n<p>To create a list, just click on “List Settings” in the left-hand navigation column of your account.</p>\n<p>You’ll see this page next.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102625,\"width\":851,\"height\":1024,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large is-resized\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/paid-newsletter-list-settings-851x1024.png\" alt=\"How to rename your list and add basic information about the email list.\" class=\"wp-image-102625\" width=\"851\" height=\"1024\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>From this page, from the “Basic Settings” tab you can:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li>Edit the name of your newsletter’s list</li>\n<li>Add a description of the list</li>\n<li>Specify the name and email address your newsletter will come from</li>\n<li>Edit or set the physical address included at the bottom of your newsletter (<a href=\"https://blog.aweber.com/learn/canspam-physical-address.htm\" target=\"_blank\" rel=\"noreferrer noopener\">required by CANSPAM law</a>)</li>\n<li>Define which email address you want to send new subscriber notifications to</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:paragraph --></p>\n<p>You can also <a href=\"https://www.youtube.com/watch?v=PC8SG9KFPws\" target=\"_blank\" rel=\"noreferrer noopener\">customize a confirmation message</a> from the tab “Confirmation Message.” This is recommended, and you can get ideas for what to include in your confirmation message <a href=\"https://www.youtube.com/watch?v=OK03nZXfstU\" target=\"_blank\" rel=\"noreferrer noopener\">in this video</a>.</p>\n<p>You can create a custom confirmation page (that people will see right after they submit their email on your sign-up form. See <a href=\"https://www.youtube.com/watch?v=LHg3GmFDUn4\" target=\"_blank\" rel=\"noreferrer noopener\">how to create a custom confirmation page</a> in this video. Note that you can also personalize your thank you pages with people’s names — if you want to get fancy.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-step-7-create-and-connect-your-stripe-account-with-aweber\"><strong>Step 7.&nbsp; Create and connect your Stripe account with AWeber</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>In order for people to pay for your newsletter, you’ll need to connect Stripe and AWeber.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Creating a Stripe account is free and takes about 20 minutes. <a href=\"https://stripe.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Go here to get started</a>.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Connecting a Stripe and an AWeber account takes about five minutes. There are instructions on how to do that <a href=\"https://help.aweber.com/hc/en-us/articles/1260801126650-How-do-I-integrate-Stripe-with-AWeber-s-Landing-Pages-\" target=\"_blank\" rel=\"noreferrer noopener\">here</a>.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Once that’s done, let’s create a landing page so people can sign up for either the free or paid version of your newsletter.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-step-8-set-up-a-landing-page-to-charge-for-subscriptions\"><strong>Step 8. Set up a landing page to charge for subscriptions</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>The first step of this is to create a landing page. This is going to be a bit more complex than the usual sign-up page, because we’re going to have three ways to sign up for our newsletter/s.</p>\n<p>- A sign-up form for free subscribers<br />- A sign-up form for monthly paid subscribers<br />- A sign-up form for annually paid subscribers</p>\n<p>I’m going to start with an ecommerce landing page template. So I’ll go into the landing page templates area of my account (these are included in AWeber’s free plan).</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102661,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/landing-page-template-gallery-1024x589.jpg\" alt=\"landing page templates for a paid newsletter\" class=\"wp-image-102661\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>And pick this landing page:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102627,\"width\":739,\"height\":738,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/landing-page-paid-newsletter.png\" alt=\"an ecommerce landing page with two products\" class=\"wp-image-102627\" width=\"739\" height=\"738\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>I played around with this landing page for a bit to adapt it to my newsletter. Here’s what I did:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li>Edited the copy in the left column</li>\n<li>Changed the background color to the pale blue you see below</li>\n<li>Swapped out the image of the woman for an image I made <a href=\"https://unsplash.com/\" target=\"_blank\" rel=\"noreferrer noopener\">from UnSplash images</a></li>\n<li>Added three “rows” — one for each sign up option</li>\n<li>Added a sign-up form to each of the rows, then increased the padding on the right and left sides of each sign-up form</li>\n<li>Added the “ecommerce” buy button below the sign up forms in the two paid options</li>\n<li>Then removed the sign-up forms from the two paid options, because the buy buttons capture people’s names and email addresses when they pay (so no need for those opt-in forms)</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:paragraph --></p>\n<p>That’s a lot of changes. There’s <a href=\"https://www.youtube.com/watch?v=j5cDA0fTKVs\" target=\"_blank\" rel=\"noreferrer noopener\">a tutorial on how to work with AWeber landing pages</a> (starting with what a landing page is) if you want to see how to make these sorts of changes. AWeber’s landing page builder is a drag and drop editor, so there’s no coding or special knowledge required. If you start with the template I used, you’ll have an even easier time getting to a the page you want.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Here’s what it looks like after all those changes:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102628,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/paid-newsletter-landing-page-final-desktop-940x1024.jpg\" alt=\"Landing page example for a paid newsletter\" class=\"wp-image-102628\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>It’s a simple page, but I’m okay with that for right now. Later I will go back and add more description to the paid newsletter blocks to sell the paid versions better. When I get a few testimonials, I’ll add those to the bottom of the page. I’ll probably also add a section that talks in detail about what the newsletter includes, and add links to a few sample issues, just so people can see what they’re getting.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>But for right now, this page is good enough to get started with. I don’t want to slow my momentum down by fussing with it too much right now.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Especially because I need to set up those buy buttons.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-step-9-connect-the-buy-buttons-to-stripe-products-and-add-the-purchase-automation-tags\"><strong>Step 9. Connect the buy buttons to Stripe products and add the purchase automation tags</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Now we’re going to get the buy buttons working, because, well, that’s the point of all this.</p>\n<p>I’ll start by going into my Stripe account and creating two products: One for the recurring monthly payment, and one for the recurring annual payment.</p>\n<p>To create the products you go into your Stripe account, choose the “Products” dashboard, and then click the purple “+ Add product” button on the right.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102629,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/stripe-product-creation-1-1024x581.png\" alt=\"Stripe product creation: Step 1\" class=\"wp-image-102629\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Fill out the basic information on the next page (product name, description, price, etc) and click Save.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102634,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/stripe-product-creation-3-1-792x1024.jpg\" alt=\"Stripe product creation: Step 2\" class=\"wp-image-102634\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Then click on your product from the product dashboard area. You should see something like this:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102633,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/stripe-product-creation-2-1-1024x713.png\" alt=\"Stripe product creation: Step 3\" class=\"wp-image-102633\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Now that those products are created — and I’ve already connected my Stripe account and my AWeber account — it’s a snap to make those buttons on the landing page actually trigger a purchase.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>I just click the buy button and choose the product I want it to trigger.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102635,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/buy-button-set-up-1-1024x725.png\" alt=\"Adding buy button into newsletter subscription landing page\" class=\"wp-image-102635\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Now you’ll need to add a tag to each button so when people buy the paid newsletter (monthly or annual) they’ll be tagged in a way that tells your AWeber account, “Hey — this is a paid subscriber! Send them the paid version of the newsletter.”</p>\n<p>This is also super-easy. You just click the blue “+ Add Automation” button in the right-hand corner (visible in the screenshot above, right below the Stripe product selection pull-down).</p>\n<p>Then you select which action you want to trigger the automation (in this case, “Purchases the Product.”)</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102636,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/purchase-automation-setup-1024x424.png\" alt=\"purchase automation setup for a buy button\" class=\"wp-image-102636\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>And then you type in whatever tag you want to use.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102637,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/purchase-automation-setup-2-1024x497.png\" alt=\"Purchase automation set up step 3\" class=\"wp-image-102637\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>I used the tag name “premium-monthly”. You can use whatever you want.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>So now whenever someone buys this “product,” they’ll be tagged with a tag that identifies them as having either a monthly or an annual subscription.</p>\n<p>Let’s publish the landing page and see if all this actually works…</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:video {\"id\":102638} --></p>\n<figure class=\"wp-block-video\"><video controls src=\"https://blog.aweber.com/wp-content/uploads/2022/09/pruchasing-my-newsletter.mp4\"></video></figure>\n<p><!-- /wp:video --></p>\n<p><!-- wp:paragraph --></p>\n<p>It worked!</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>And — tada: I got an email confirming I subscribed. With the right tag and showing Stripe as the source and everything.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102640,\"width\":650,\"height\":410,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/confirmation-with-aweber-map.png\" alt=\"Confirmation email showing new subscribers signed up for newsletter\" class=\"wp-image-102640\" width=\"650\" height=\"410\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Stripe also shows the payment went through:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102641,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/purchase-confirmation-1-1024x690.png\" alt=\"Stripe payment confirmation\" class=\"wp-image-102641\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>I have a working buy button! I’ll repeat the settings for the other button, of course.</p>\n<p>One thing I did notice in this video: I need to create a thank you page. I specify that by clicking on the buy button again and going to the “Receipt” tab. Then on I’ll change the radio button from “Show Receipt” to “Redirect to Custom URL.” That custom URL could be a page on my website, a link to any other page on the web, or another AWeber landing page.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102642,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/custom-thank-you-page-2-1024x547.png\" alt=\"Newsletter subscription receipt page\" class=\"wp-image-102642\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>So now I’m ready to send a test free newsletter and a test paid newsletter to myself.</p>\n<p>We’re so close… stay with me for this last step.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-step-10-send-a-test-newsletter-to-your-free-and-paid-lists\"><strong>Step 10: Send a test newsletter to your free and paid lists</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>There are a couple of things to do here.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li>Send a test newsletter to my free and paid lists (using two dummy email addresses)</li>\n<li>Set up the list so that when a free subscriber buys the premium subscription, they stop getting the free version.&nbsp;</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:paragraph --></p>\n<p>To send the tests, I’ve signed up for both the free and paid versions of my newsletter with different test email accounts. I’ve also created two very simple emails that are for each version of the newsletter.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102643,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/testing-free-and-paid-newsletters-1024x689.png\" alt=\"testing the free and paid versions of the newsletter\" class=\"wp-image-102643\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>I’m going to schedule each email to go out to the right “list.” To do that, I need to create a segment based on a tag. In other words, I’m going to set up a rule in my list that moves any subscriber with a specific tag into a segment of my list, so I can send emails to that group of people (that segment) easily.</p>\n<p>There is a help page for how to do that <a href=\"https://help.aweber.com/hc/en-us/articles/360000352707-How-do-I-create-a-segment-using-tags-\" target=\"_blank\" rel=\"noreferrer noopener\">here</a>, but I’m also going to walk through how to do it.</p>\n<p>First thing: I’ve already got my tags, “premium-monthly”, “premium-annual” and “free-subscribers”. I created those and added them to the appropriate subscribers back when I set up the sign-up forms for each version of the newsletter.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>To create a segment from those tags, I’ll go into the “Subscribers” section of my account, then choose “Tag” from the search option pull-down menu.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102644,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/segment-from-tag-1-1024x677.jpg\" alt=\"Creating a segment from tags - first step\" class=\"wp-image-102644\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Next I’ll choose “is any of these” from the next pull-down menu.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102645,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/segment-from-tab-2-1024x481.jpg\" alt=\"creating a segment from a tag step 2\" class=\"wp-image-102645\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>And finally I’ll enter the two tags in the third column, then click “Search.”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102646,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/segment-from-tab-3-1024x514.png\" alt=\"Create a segment from tags - step 3\" class=\"wp-image-102646\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>The results correctly show the one email address that is a premium subscriber.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102647,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/segment-from-tab-4-1024x482.png\" alt=\"segment from tags step 4\" class=\"wp-image-102647\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>I can save this as a segment by adding a name to the “Save search as segment” field in the middle of the page (it’s just under the search parameters). I’ll name this segment “paid-subscribers”.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Now that I’ve got that segment, I can schedule a message to either go out to only a segment of my list (those paid subscribers).</p>\n<p>I’m going to repeat this process with the tag “free-subscribers”. So when I’m done, I’ll have two segments: “paid-subscribers” and “free-subscribers”.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Now it’s time to send the test emails. I’ll go back to the “Messages” &gt; “Drafts” section of my account, chose the email I want to send to free subscribers, and schedule the email to go out. That’s where the list settings for choosing which segment to send to are.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>These are the settings I’ll use for free subscribers.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102648,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/free-subscribers-segment-1024x783.png\" alt=\"settings to send a newsletter to free subscribers\" class=\"wp-image-102648\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>And the settings I’ll use for paid subscribers:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102649,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/paid-subscribers-segment-1024x721.png\" alt=\"sending a test newsletter to paid subscribers\" class=\"wp-image-102649\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Sure enough… the free version of the newsletter went to the email address that’s subscribed to the free newsletter:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102650,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/free-version-email-test-1024x546.png\" alt=\"the email that was sent to the free subscriber\" class=\"wp-image-102650\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>And the paid version of the newsletter went to the email address on the paid list:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102651,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/paid-email-test-1024x606.png\" alt=\"Email that was sent to the paid subscriber\'s email address\" class=\"wp-image-102651\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-your-turn-create-your-own-paid-newsletter\"><strong>Your turn: Create your own paid newsletter</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>It all worked. The landing page, the buy buttons, the automations, the list settings, and the test newsletters. All with a free AWeber account.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>There were a lot of steps to this, but you made it to the end. There are more customizations I could do for my newsletter (like a welcome email, a customized Stripe receipt), but the newsletter works as is. I’ve got enough — and you’ve got enough — to start creating and sending the actual newsletters.</p>\n<p>So what will you do with your new knowledge? What kind of newsletter will you start? We’d love to know. Leave a comment below and tell us.</p>\n<p><!-- /wp:paragraph --></p>\n<p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/learn/create-a-paid-newsletter.htm\">How to create a paid newsletter</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:9:\"enclosure\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:3:{s:3:\"url\";s:79:\"https://blog.aweber.com/wp-content/uploads/2022/09/pruchasing-my-newsletter.mp4\";s:6:\"length\";s:7:\"1389535\";s:4:\"type\";s:9:\"video/mp4\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:9:\"Pam Neely\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:34545:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/09/ht-create-a-paid-newsletter_featured-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"how to create a paid newsletter\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/09/ht-create-a-paid-newsletter_featured-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/09/ht-create-a-paid-newsletter_featured-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/09/ht-create-a-paid-newsletter_featured-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/09/ht-create-a-paid-newsletter_featured-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p><!-- wp:paragraph -->\n<p>Paid newsletters are one of the best ways for creators and subject experts to monetize their knowledge, especially right now.<br /><br />Newsletters have always been an ideal way to build an audience and offer premium content, but in the last few years the idea of paying for newsletter content has become more and more accepted. Creating a paid newsletter has also become a lot easier, as email marketing tools have evolved and paid subscription services have become easier to set up.<br /><br />You can now create a fully functional, paid newsletter for free in just a few hours. This post will show you how to do it, step by step.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here’s what you’ll need to get it done. We’ll walk through each step of the process below.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>A topic and an audience for your newsletter</li><li>A name for your newsletter</li><li>A price for your paid newsletter</li><li>A well-defined difference between the free and paid versions of your newsletter</li><li>A free AWeber account&nbsp;</li><li>A Stripe account</li><li>A landing page with sign up forms so people can sign up for both the paid and free versions of your newsletter</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>That’s it. So let’s get your paid newsletter built so you can start creating.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-step-1-choose-a-topic-and-an-audience-for-your-newsletter\"><strong>Step 1. Choose a topic and an audience for your newsletter</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>You’ve probably got an idea for a newsletter topic already. So the work here is to vet your idea and to get clear about who your newsletter is for.<br /><br />Topic and audience are different things, but they complement and influence each other. They’re also a key aspect of success. You can pick a good topic, but if you’re writing for everyone, your newsletter might not make your readers feel like “this is perfect for me.” But when you get the topic and your audience aligned, your ideal readers will know they’re home. They’ll be happy to pay for your content.&nbsp;<br /><br />The ideal paid newsletter topic <em>for you</em> is a topic:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><strong>You could talk about for hours</strong><br />You’ll need a strong interest in your topic if you’re going to produce a newsletter about it for months (or even years) to come.&nbsp;</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:list -->\n<ul><li><strong>Has at least 20 blogs, websites, newsletters, online forums or Facebook groups dedicated to the topic</strong> (or directly related to the topic)<br />This is to verify that there’s enough of an audience to support your newsletter.<br /></li><li><strong>Has at least 20 products or services you could sell via affiliate marketing</strong><br />This is to verify that you can monetize your newsletter. It’s also another way to verify that there’s an audience for your newsletter, particularly that there’s an audience willing to pay money for information about your topic.<br /></li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>Choosing a topic for a newsletter is not all that different from <a href=\"https://blog.aweber.com/learn/create-and-sell-online-courses.htm\" target=\"_blank\" rel=\"noreferrer noopener\">choosing a topic for an online course</a>, so if you already have a course or an existing audience, you’ll got this first step down.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2><strong>Step 2. Choose a name for your newsletter.&nbsp;</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>You could skip this step, but because we’re talking about paid newsletters here — and paid newsletters are basically a product — it helps to have a name. You’d name any product you were about to create, right? So think of a name for your newsletter.<br /><br />Or ask people.<br /><br />Or… think up a few names <em>and</em> ask people.<br /><br />When I created my paid newsletter, I wanted to get the name right. So I mulled it over for a while (okay, weeks), and then created a poll on LinkedIn to see which newsletter name people liked best.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102655,\"width\":617,\"height\":736,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/Twitter-pole-to-name-new-Newsletter.jpg\" alt=\"LinkedIn poll to name new newsletter\" class=\"wp-image-102655\" width=\"617\" height=\"736\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Posting that poll gave me a name I could be confident about, but it also gave me a bunch of feedback about what my audience thought of the topic, and about the “slant” I wanted to put on the topic.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2><strong>Step 3. Define the difference between your paid and free lists</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The free version of your newsletter will still offer a lot of value, of course, but the paid version needs something extra special. Defining the difference between your two newsletters is also a key part of selling your paid newsletter. That’s why this step matters.<br /><br />Fortunately, adding value can be easier than it looks. And it doesn’t mean you have to provide tons of extra content. In fact, sometimes the value of a paid newsletter is in how it condenses information so people don’t have to spend hours reviewing content just to get actionable insights. There are plenty of paid newsletters that do exactly this. They’re curated summaries of different industries or topics, and people pay for them because the newsletter saves them time.<br /><br />Another way to distinguish the free and paid versions of your newsletter is to explain the “why” about things in your free newsletter, but save the “how” for your paid newsletter. For example, for a newsletter about being a solo professional, you could talk about why having an expense tracking system is important in your free newsletter, but in your paid newsletter you could provide a link to a video training about how to set up an expenses tracking system step by step.<br /><br />What will be the key difference between the free and paid newsletters you’re offering? Give this some thought. There’s often a fairly easy way to deliver something quite valuable — and that doesn’t take a lot of work on your part. Knowing your audience will help a lot with this: If you know them well, you’ll know what they’re willing to pay for.<br /><br />It doesn’t have to be a huge thing, either. Author and podcaster Ann Friedman gives her paid readers a fun hand-drawn pie chart every week:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102656,\"width\":537,\"height\":768,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large is-resized\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/Hand-drawn-pie-chart-from-Ann-Friedman-716x1024.jpg\" alt=\"Hand drawn pie chart from Ann Friedman\'s newsletter\" class=\"wp-image-102656\" width=\"537\" height=\"768\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Instead of seeing the pie chart, Ann’s free subscribers see a note that says if they were a paid reader they’d be seeing a fun pie chart, <em>and</em> they’d be supporting her work for a modest annual fee.<br /><br />For more ideas on what to include in a paid newsletter, see our blog post, <a href=\"https://blog.aweber.com/updates/build-and-monetize-your-community-with-newsletter-hub.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Build and monetize your community with Newsletter Hub</a>.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2><strong>Step 4. Decide on the price of your paid newsletter</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Do you see why this step comes right after you’ve defined the difference between your paid and free newsletters? It’s because depending on what you’re offering in your paid newsletter, you might want to charge $3… or $30… or even $300 a month.<br /><br />That said, most paid newsletters cost about $5 - 15 per month, so you might want to keep your monthly subscription price in that range.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But don’t think just month to month. You can also offer people a way to buy your newsletter by the year.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here’s how that payment structure might work out:<br /><br />If you charge $3 per month, you can offer a 50% discount if people buy your newsletter for a full year. So people would pay $36 if they bought your newsletter month to month, but if they buy for a year, it’s only $18. That’s inexpensive enough that buying your newsletter isn’t a big ask — and you won’t have to kill yourself offering super-deluxe content in the paid version.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Just don’t forget to factor in transaction fees. Depending on the newsletter platform you’re using, you can be charged up to 10% of the subscription value just from the newsletter platform. And then you’ll get charged again by Stripe.<br /><br />We might be partial here, but this is a great reason to use AWeber. Our per-sale fees are one tenth of what other newsletter platforms charge. If you’re on a free AWeber plan, you’ll pay 1% of the value of each sale. If you’re on AWeber Pro, you’ll pay 0.6%. <a href=\"https://stripe.com/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">Stripe will charge you</a> an additional 2.9% of each sale plus an additional 30¢ per successful card charge.<br /><br />At $3 per month, the fees would be:<br /><br />AWeber Pro fee 0.60% = 1.8 cents<br />Stripe&nbsp; 2.9% + 30¢&nbsp; = 8.7 cents + 30 cents = 38.7 cents<br />40.5 cents per charge.<br /><br />So you’d end up making only $2.595 per month per paid monthly subscriber.<br /><br />This is how it would work out for annual subscribers:<br /><br />AWeber Pro fee 0.60% = 10.8 cents<br />Stripe&nbsp; 2.9% + 30¢&nbsp; = 52.2 cents + 30 cents = 82.2<br />93 cents per charge<br /><br />So you’d make $17.07 per annual subscriber. <strong><br /><br /></strong>That’s still pretty good. With even 500 paid monthly subscribers, you’d be earning $1,297.50 per month. What’s that — rent money? A mortgage payment? Or a full month’s expenses if you <a href=\"https://www.forbes.com/sites/laurabegleybloom/2018/08/23/quit-your-job-5-countries-where-you-can-live-for-under-1500-a-month/?sh=4fef8ae67f36\" target=\"_blank\" rel=\"noreferrer noopener\">live in Panama</a>.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2><strong>Step 5. Create a free AWeber account</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Okay — so we’ve figured out a lot about your newsletter. Your topic, your audience, the price. Now let’s start actually creating your paid newsletter. Fill out the form <a href=\"https://www.aweber.com/free.htm\" target=\"_blank\" rel=\"noreferrer noopener\">on this page</a> to create your free account and you’ll have this step knocked out.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-step-6-create-a-list-for-your-newsletter-in-your-aweber-account\"><strong>Step 6. Create a list for your newsletter in your AWeber account</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>AWeber will automatically create a default list in your account, so all you need to do is to rename your list. (Aren’t you glad you named your newsletter?)<br /><br />To create a list, just click on “List Settings” in the left-hand navigation column of your account.<br /><br />You’ll see this page next.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102625,\"width\":851,\"height\":1024,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large is-resized\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/paid-newsletter-list-settings-851x1024.png\" alt=\"How to rename your list and add basic information about the email list.\" class=\"wp-image-102625\" width=\"851\" height=\"1024\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From this page, from the “Basic Settings” tab you can:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Edit the name of your newsletter’s list</li><li>Add a description of the list</li><li>Specify the name and email address your newsletter will come from</li><li>Edit or set the physical address included at the bottom of your newsletter (<a href=\"https://blog.aweber.com/learn/canspam-physical-address.htm\" target=\"_blank\" rel=\"noreferrer noopener\">required by CANSPAM law</a>)</li><li>Define which email address you want to send new subscriber notifications to</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>You can also <a href=\"https://www.youtube.com/watch?v=PC8SG9KFPws\" target=\"_blank\" rel=\"noreferrer noopener\">customize a confirmation message</a> from the tab “Confirmation Message.” This is recommended, and you can get ideas for what to include in your confirmation message <a href=\"https://www.youtube.com/watch?v=OK03nZXfstU\" target=\"_blank\" rel=\"noreferrer noopener\">in this video</a>.<br /><br />You can create a custom confirmation page (that people will see right after they submit their email on your sign-up form. See <a href=\"https://www.youtube.com/watch?v=LHg3GmFDUn4\" target=\"_blank\" rel=\"noreferrer noopener\">how to create a custom confirmation page</a> in this video. Note that you can also personalize your thank you pages with people’s names — if you want to get fancy.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-step-7-create-and-connect-your-stripe-account-with-aweber\"><strong>Step 7.&nbsp; Create and connect your Stripe account with AWeber</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In order for people to pay for your newsletter, you’ll need to connect Stripe and AWeber.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Creating a Stripe account is free and takes about 20 minutes. <a href=\"https://stripe.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Go here to get started</a>.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Connecting a Stripe and an AWeber account takes about five minutes. There are instructions on how to do that <a href=\"https://help.aweber.com/hc/en-us/articles/1260801126650-How-do-I-integrate-Stripe-with-AWeber-s-Landing-Pages-\" target=\"_blank\" rel=\"noreferrer noopener\">here</a>.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Once that’s done, let’s create a landing page so people can sign up for either the free or paid version of your newsletter.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-step-8-set-up-a-landing-page-to-charge-for-subscriptions\"><strong>Step 8. Set up a landing page to charge for subscriptions</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The first step of this is to create a landing page. This is going to be a bit more complex than the usual sign-up page, because we’re going to have three ways to sign up for our newsletter/s.<br /><br />- A sign-up form for free subscribers<br />- A sign-up form for monthly paid subscribers<br />- A sign-up form for annually paid subscribers<br /><br />I’m going to start with an ecommerce landing page template. So I’ll go into the landing page templates area of my account (these are included in AWeber’s free plan).</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102661,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/landing-page-template-gallery-1024x589.jpg\" alt=\"landing page templates for a paid newsletter\" class=\"wp-image-102661\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>And pick this landing page:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102627,\"width\":739,\"height\":738,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/landing-page-paid-newsletter.png\" alt=\"an ecommerce landing page with two products\" class=\"wp-image-102627\" width=\"739\" height=\"738\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>I played around with this landing page for a bit to adapt it to my newsletter. Here’s what I did:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Edited the copy in the left column</li><li>Changed the background color to the pale blue you see below</li><li>Swapped out the image of the woman for an image I made <a href=\"https://unsplash.com/\" target=\"_blank\" rel=\"noreferrer noopener\">from UnSplash images</a></li><li>Added three “rows” — one for each sign up option</li><li>Added a sign-up form to each of the rows, then increased the padding on the right and left sides of each sign-up form</li><li>Added the “ecommerce” buy button below the sign up forms in the two paid options</li><li>Then removed the sign-up forms from the two paid options, because the buy buttons capture people’s names and email addresses when they pay (so no need for those opt-in forms)</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>That’s a lot of changes. There’s <a href=\"https://www.youtube.com/watch?v=j5cDA0fTKVs\" target=\"_blank\" rel=\"noreferrer noopener\">a tutorial on how to work with AWeber landing pages</a> (starting with what a landing page is) if you want to see how to make these sorts of changes. AWeber’s landing page builder is a drag and drop editor, so there’s no coding or special knowledge required. If you start with the template I used, you’ll have an even easier time getting to a the page you want.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here’s what it looks like after all those changes:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102628,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/paid-newsletter-landing-page-final-desktop-940x1024.jpg\" alt=\"Landing page example for a paid newsletter\" class=\"wp-image-102628\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>It’s a simple page, but I’m okay with that for right now. Later I will go back and add more description to the paid newsletter blocks to sell the paid versions better. When I get a few testimonials, I’ll add those to the bottom of the page. I’ll probably also add a section that talks in detail about what the newsletter includes, and add links to a few sample issues, just so people can see what they’re getting.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But for right now, this page is good enough to get started with. I don’t want to slow my momentum down by fussing with it too much right now.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Especially because I need to set up those buy buttons.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-step-9-connect-the-buy-buttons-to-stripe-products-and-add-the-purchase-automation-tags\"><strong>Step 9. Connect the buy buttons to Stripe products and add the purchase automation tags</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Now we’re going to get the buy buttons working, because, well, that’s the point of all this.<br /><br />I’ll start by going into my Stripe account and creating two products: One for the recurring monthly payment, and one for the recurring annual payment.<br /><br />To create the products you go into your Stripe account, choose the “Products” dashboard, and then click the purple “+ Add product” button on the right.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102629,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/stripe-product-creation-1-1024x581.png\" alt=\"Stripe product creation: Step 1\" class=\"wp-image-102629\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Fill out the basic information on the next page (product name, description, price, etc) and click Save.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102634,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/stripe-product-creation-3-1-792x1024.jpg\" alt=\"Stripe product creation: Step 2\" class=\"wp-image-102634\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Then click on your product from the product dashboard area. You should see something like this:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102633,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/stripe-product-creation-2-1-1024x713.png\" alt=\"Stripe product creation: Step 3\" class=\"wp-image-102633\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Now that those products are created — and I’ve already connected my Stripe account and my AWeber account — it’s a snap to make those buttons on the landing page actually trigger a purchase.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>I just click the buy button and choose the product I want it to trigger.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102635,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/buy-button-set-up-1-1024x725.png\" alt=\"Adding buy button into newsletter subscription landing page\" class=\"wp-image-102635\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Now you’ll need to add a tag to each button so when people buy the paid newsletter (monthly or annual) they’ll be tagged in a way that tells your AWeber account, “Hey — this is a paid subscriber! Send them the paid version of the newsletter.”<br /><br />This is also super-easy. You just click the blue “+ Add Automation” button in the right-hand corner (visible in the screenshot above, right below the Stripe product selection pull-down).<br /><br />Then you select which action you want to trigger the automation (in this case, “Purchases the Product.”)</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102636,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/purchase-automation-setup-1024x424.png\" alt=\"purchase automation setup for a buy button\" class=\"wp-image-102636\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>And then you type in whatever tag you want to use.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102637,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/purchase-automation-setup-2-1024x497.png\" alt=\"Purchase automation set up step 3\" class=\"wp-image-102637\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>I used the tag name “premium-monthly”. You can use whatever you want.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So now whenever someone buys this “product,” they’ll be tagged with a tag that identifies them as having either a monthly or an annual subscription.<br /><br />Let’s publish the landing page and see if all this actually works…</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:video {\"id\":102638} -->\n<figure class=\"wp-block-video\"><video controls src=\"https://blog.aweber.com/wp-content/uploads/2022/09/pruchasing-my-newsletter.mp4\"></video></figure>\n<!-- /wp:video -->\n\n<!-- wp:paragraph -->\n<p>It worked!</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>And — tada: I got an email confirming I subscribed. With the right tag and showing Stripe as the source and everything.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102640,\"width\":650,\"height\":410,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/confirmation-with-aweber-map.png\" alt=\"Confirmation email showing new subscribers signed up for newsletter\" class=\"wp-image-102640\" width=\"650\" height=\"410\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Stripe also shows the payment went through:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102641,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/purchase-confirmation-1-1024x690.png\" alt=\"Stripe payment confirmation\" class=\"wp-image-102641\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>I have a working buy button! I’ll repeat the settings for the other button, of course.<br /><br />One thing I did notice in this video: I need to create a thank you page. I specify that by clicking on the buy button again and going to the “Receipt” tab. Then on I’ll change the radio button from “Show Receipt” to “Redirect to Custom URL.” That custom URL could be a page on my website, a link to any other page on the web, or another AWeber landing page.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102642,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/custom-thank-you-page-2-1024x547.png\" alt=\"Newsletter subscription receipt page\" class=\"wp-image-102642\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>So now I’m ready to send a test free newsletter and a test paid newsletter to myself.<br /><br />We’re so close… stay with me for this last step.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-step-10-send-a-test-newsletter-to-your-free-and-paid-lists\"><strong>Step 10: Send a test newsletter to your free and paid lists</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>There are a couple of things to do here.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Send a test newsletter to my free and paid lists (using two dummy email addresses)</li><li>Set up the list so that when a free subscriber buys the premium subscription, they stop getting the free version.&nbsp;</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>To send the tests, I’ve signed up for both the free and paid versions of my newsletter with different test email accounts. I’ve also created two very simple emails that are for each version of the newsletter.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102643,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/testing-free-and-paid-newsletters-1024x689.png\" alt=\"testing the free and paid versions of the newsletter\" class=\"wp-image-102643\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>I’m going to schedule each email to go out to the right “list.” To do that, I need to create a segment based on a tag. In other words, I’m going to set up a rule in my list that moves any subscriber with a specific tag into a segment of my list, so I can send emails to that group of people (that segment) easily.<br /><br />There is a help page for how to do that <a href=\"https://help.aweber.com/hc/en-us/articles/360000352707-How-do-I-create-a-segment-using-tags-\" target=\"_blank\" rel=\"noreferrer noopener\">here</a>, but I’m also going to walk through how to do it.<br /><br />First thing: I’ve already got my tags, “premium-monthly”, “premium-annual” and “free-subscribers”. I created those and added them to the appropriate subscribers back when I set up the sign-up forms for each version of the newsletter.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To create a segment from those tags, I’ll go into the “Subscribers” section of my account, then choose “Tag” from the search option pull-down menu.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102644,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/segment-from-tag-1-1024x677.jpg\" alt=\"Creating a segment from tags - first step\" class=\"wp-image-102644\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Next I’ll choose “is any of these” from the next pull-down menu.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102645,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/segment-from-tab-2-1024x481.jpg\" alt=\"creating a segment from a tag step 2\" class=\"wp-image-102645\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>And finally I’ll enter the two tags in the third column, then click “Search.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102646,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/segment-from-tab-3-1024x514.png\" alt=\"Create a segment from tags - step 3\" class=\"wp-image-102646\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>The results correctly show the one email address that is a premium subscriber.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102647,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/segment-from-tab-4-1024x482.png\" alt=\"segment from tags step 4\" class=\"wp-image-102647\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>I can save this as a segment by adding a name to the “Save search as segment” field in the middle of the page (it’s just under the search parameters). I’ll name this segment “paid-subscribers”.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Now that I’ve got that segment, I can schedule a message to either go out to only a segment of my list (those paid subscribers).<br /><br />I’m going to repeat this process with the tag “free-subscribers”. So when I’m done, I’ll have two segments: “paid-subscribers” and “free-subscribers”.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Now it’s time to send the test emails. I’ll go back to the “Messages” &gt; “Drafts” section of my account, chose the email I want to send to free subscribers, and schedule the email to go out. That’s where the list settings for choosing which segment to send to are.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>These are the settings I’ll use for free subscribers.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102648,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/free-subscribers-segment-1024x783.png\" alt=\"settings to send a newsletter to free subscribers\" class=\"wp-image-102648\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>And the settings I’ll use for paid subscribers:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102649,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/paid-subscribers-segment-1024x721.png\" alt=\"sending a test newsletter to paid subscribers\" class=\"wp-image-102649\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Sure enough… the free version of the newsletter went to the email address that’s subscribed to the free newsletter:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102650,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/free-version-email-test-1024x546.png\" alt=\"the email that was sent to the free subscriber\" class=\"wp-image-102650\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>And the paid version of the newsletter went to the email address on the paid list:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102651,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/paid-email-test-1024x606.png\" alt=\"Email that was sent to the paid subscriber\'s email address\" class=\"wp-image-102651\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2 id=\"h-your-turn-create-your-own-paid-newsletter\"><strong>Your turn: Create your own paid newsletter</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>It all worked. The landing page, the buy buttons, the automations, the list settings, and the test newsletters. All with a free AWeber account.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There were a lot of steps to this, but you made it to the end. There are more customizations I could do for my newsletter (like a welcome email, a customized Stripe receipt), but the newsletter works as is. I’ve got enough — and you’ve got enough — to start creating and sending the actual newsletters.<br /><br />So what will you do with your new knowledge? What kind of newsletter will you start? We’d love to know. Leave a comment below and tell us.</p>\n<!-- /wp:paragraph --><p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/learn/create-a-paid-newsletter.htm\">How to create a paid newsletter</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"https://blog.aweber.com/learn/create-a-paid-newsletter.htm/feed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"4\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:79:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:24:\"2022 free fall GIF guide\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"https://blog.aweber.com/email-marketing/fall-gif-guide.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"https://blog.aweber.com/email-marketing/fall-gif-guide.htm#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 06 Sep 2022 21:09:38 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:15:\"Email Marketing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:12:\"email design\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:4:\"gifs\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://blog.aweber.com/?p=89403\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:13002:\"<p><img width=\"600\" height=\"338\" src=\"https://blog.aweber.com/wp-content/uploads/2021/09/falling-leaf-featured.gif\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Falling Leaf GIF\" loading=\"lazy\" /></p>\n<p><!-- wp:paragraph --></p>\n<p>GIFs are more than just fun images to look at —&nbsp;they can drastically increase your marketing results, too.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>That\'s because eye-catching visuals always boost engagement, but when those visual move, engagement goes up even more. So whether you\'re using animated gifs in social media posts, in blog posts, on thank you pages or in your emails, gifs can attract the attention you want <strong>and</strong> have a positive effect on revenue. </p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>So <a href=\"https://blog.aweber.com/learn/gif-guide-email-marketing.htm\">adding GIFs</a> to your upcoming fall newsletters or promotional emails is a smart move. It\'s just that sometimes it takes a while to create a great GIF, or to find just the right GIF. </p>\n<p>To create awesome GIFs, you can tinker around with GIF-making websites and apps (but that\'ll eat up a lot of your time). Or you can hire a designer to make them for you in Photoshop (but that’ll cost you some hard-earned cash). </p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Thankfully, you don’t have to do either, because we already did the heavy lifting for you. Use these free fall GIFs wherever you want, however you want. Download your favorites from the free GIFs below, then add them to your emails, social media posts, or to your website to grab your readers’ attention.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-your-fall-gif-guide\">Your Fall GIF Guide</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-labor-day-gif\">Labor Day GIF</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:image {\"id\":89411} --></p>\n<figure class=\"wp-block-image\"><img src=\"https://blog.aweber.com/wp-content/uploads/2019/08/08-Fall-GIFs-Labor-Day.gif\" alt=\"Labor Day GIF\" class=\"wp-image-89411\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-back-to-school-fall-gif\">Back to School Fall GIF</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:image {\"id\":102589,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/bus-going-back-to-school.gif\" alt=\"bus going back to school gif animation\" class=\"wp-image-102589\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:image {\"id\":102590,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/back-to-school-backpack-animation.gif\" alt=\"back to school backpack animation\" class=\"wp-image-102590\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:image {\"id\":102591,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/back-to-school-soccer-animation.gif\" alt=\"back to school soccer animation\" class=\"wp-image-102591\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:image {\"id\":89413} --></p>\n<figure class=\"wp-block-image\"><img src=\"https://blog.aweber.com/wp-content/uploads/2019/08/Back-to-School-GIF-v3.gif\" alt=\"back 2 school GIF\" class=\"wp-image-89413\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-fall-leaves-gif\">Fall Leaves GIF</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:image {\"id\":102588,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/falling_leaf_animation.gif\" alt=\"falling leaf changes colors animation\" class=\"wp-image-102588\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:image {\"id\":102594,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/falling-leaves-animated.gif\" alt=\"falling leaves fall autumn gif animation\" class=\"wp-image-102594\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:image {\"id\":102595,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/raking-leaves-animation.gif\" alt=\"raking leaves fall animated gif\" class=\"wp-image-102595\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:image {\"id\":89414} --></p>\n<figure class=\"wp-block-image\"><img src=\"https://blog.aweber.com/wp-content/uploads/2019/08/08-Fall-GIFs-Autumn3.gif\" alt=\"Fall leaves GIF\" class=\"wp-image-89414\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-football-gif\">Football GIF</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:image {\"id\":93391,\"sizeSlug\":\"large\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2020/09/football.gif\" alt=\"Football spiral GIF\" class=\"wp-image-93391\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-autumn-gifs\">Autumn GIFs</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:image {\"id\":102587,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/Animation_Autumn_Background.gif\" alt=\"autumn wind and leaves illustrated gif animation\" class=\"wp-image-102587\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:image {\"id\":102592,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/autumn-harvest-animation.gif\" alt=\"autumn harvest tractor animated gif\" class=\"wp-image-102592\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:image {\"id\":98317,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-full is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/09/leaves-leaving.gif\" alt=\"Leaves blowing off tree GIF\" class=\"wp-image-98317\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:image {\"id\":98315,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-full is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/09/falling-leaf.gif\" alt=\"Leaf falling from tree GIF\" class=\"wp-image-98315\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:image {\"id\":89415} --></p>\n<figure class=\"wp-block-image\"><img src=\"https://blog.aweber.com/wp-content/uploads/2019/08/08-Fall-GIFs-Autumn2.gif\" alt=\"Autumn red text GIF\" class=\"wp-image-89415\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:image {\"id\":89416} --></p>\n<figure class=\"wp-block-image\"><img src=\"https://blog.aweber.com/wp-content/uploads/2019/08/08-Fall-GIFs-Autumn-1.gif\" alt=\"Autumn white text GIF\" class=\"wp-image-89416\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-halloween-gif\">Halloween GIF</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:image {\"id\":102593,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/jack-o-lantern-halloween-animation-1024x576.gif\" alt=\"evil jack-o-lantern animation gif halloween pumpkin\" class=\"wp-image-102593\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:image {\"id\":98314,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-full is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/09/cauldron.gif\" alt=\"Happy Holiday Cauldron GIF\" class=\"wp-image-98314\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:image {\"id\":98316,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-full is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/09/jack-o-lantern.gif\" alt=\"Jack-o-lantern GIF\" class=\"wp-image-98316\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:image {\"id\":93390,\"sizeSlug\":\"large\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2020/09/pumpkin.gif\" alt=\"jack o\'lantern GIF\" class=\"wp-image-93390\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:image {\"id\":89417} --></p>\n<figure class=\"wp-block-image\"><img src=\"https://blog.aweber.com/wp-content/uploads/2019/08/08-Fall-GIFs-Halloween-grave.gif\" alt=\"Halloween GIF\" class=\"wp-image-89417\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-happy-thanksgiving-gifs\">Happy Thanksgiving GIFs</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:image {\"id\":102596,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/happy-thanksgiving-turkey-animation.gif\" alt=\"happy thanksgiving turkey animated gif\" class=\"wp-image-102596\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:image {\"id\":102597,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/happy-thanksgiving-turkey-animation-2.gif\" alt=\"another happy thanksgiving turkey animated gif\" class=\"wp-image-102597\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:image {\"id\":102598,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/turkey-pulling-cart-animation.gif\" alt=\"turkey pulling a cart thanksgiving animation\" class=\"wp-image-102598\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:image {\"id\":98318,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-full is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/09/turkey-trot.gif\" alt=\"Walking turkey Happy Thanksgiving GIF\" class=\"wp-image-98318\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:image {\"id\":89418} --></p>\n<figure class=\"wp-block-image\"><img src=\"https://blog.aweber.com/wp-content/uploads/2019/08/08-Fall-GIFs-Thanksgiving.gif\" alt=\"Thanksgiving GIF\" class=\"wp-image-89418\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:image {\"id\":89419} --></p>\n<figure class=\"wp-block-image\"><img src=\"https://blog.aweber.com/wp-content/uploads/2019/08/08-Fall-GIFs-Thanksgiving2.gif\" alt=\"Happy Thanksgiving GIF\" class=\"wp-image-89419\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-how-to-download-your-fall-gifs\">How to Download Your Fall GIFs</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p><strong>Step 1:</strong>&nbsp;Find the fall GIF below that you want to use in your email.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p><strong>Step 2:</strong>&nbsp;Save it to your computer by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p><strong>Step 3:</strong>&nbsp;Upload the GIF into your email template inside <a href=\"https://www.aweber.com/free.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=blogcontent&amp;utm_content=2019fallgifguide\" target=\"_blank\" rel=\"noreferrer noopener\">AWeber</a>. Under image size, choose \"original.\" That\'s it!</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-check-out-our-other-gif-guides\">Check out our other GIF Guides</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p><strong>Related: </strong><a href=\"https://blog.aweber.com/email-marketing/your-holiday-gif-guide-festive-gifs-to-spice-up-your-holiday-emails.htm\">Winter Holiday GIF Guide </a></p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p><strong>Related: </strong><a href=\"https://blog.aweber.com/email-marketing/valentines-gifs.htm\">Valentine\'s Day GIF Guide</a> </p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p><strong>Related: </strong><a href=\"https://blog.aweber.com/email-marketing/9-free-summer-gifs-for-you-to-add-to-your-next-email.htm\">Summer GIF Guide</a></p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Sign up for <a href=\"https://www.aweber.com/free-email-marketing.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=blogcontent&amp;utm_content=09032020-fallgifguide\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>your FREE AWeber account</strong></a> today.</p>\n<p><!-- /wp:paragraph --></p>\n<p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/email-marketing/fall-gif-guide.htm\">2022 free fall GIF guide</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:9:\"Pam Neely\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:12379:\"<p><img width=\"600\" height=\"338\" src=\"https://blog.aweber.com/wp-content/uploads/2021/09/falling-leaf-featured.gif\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Falling Leaf GIF\" loading=\"lazy\" /></p><!-- wp:paragraph -->\n<p>GIFs are more than just fun images to look at —&nbsp;they can drastically increase your marketing results, too.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That\'s because eye-catching visuals always boost engagement, but when those visual move, engagement goes up even more. So whether you\'re using animated gifs in social media posts, in blog posts, on thank you pages or in your emails, gifs can attract the attention you want <strong>and</strong> have a positive effect on revenue. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So <a href=\"https://blog.aweber.com/learn/gif-guide-email-marketing.htm\">adding GIFs</a> to your upcoming fall newsletters or promotional emails is a smart move. It\'s just that sometimes it takes a while to create a great GIF, or to find just the right GIF. <br /><br />To create awesome GIFs, you can tinker around with GIF-making websites and apps (but that\'ll eat up a lot of your time). Or you can hire a designer to make them for you in Photoshop (but that’ll cost you some hard-earned cash). </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Thankfully, you don’t have to do either, because we already did the heavy lifting for you. Use these free fall GIFs wherever you want, however you want. Download your favorites from the free GIFs below, then add them to your emails, social media posts, or to your website to grab your readers’ attention.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-your-fall-gif-guide\">Your Fall GIF Guide</h2>\n<!-- /wp:heading -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-labor-day-gif\">Labor Day GIF</h3>\n<!-- /wp:heading -->\n\n<!-- wp:image {\"id\":89411} -->\n<figure class=\"wp-block-image\"><img src=\"https://blog.aweber.com/wp-content/uploads/2019/08/08-Fall-GIFs-Labor-Day.gif\" alt=\"Labor Day GIF\" class=\"wp-image-89411\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-back-to-school-fall-gif\">Back to School Fall GIF</h3>\n<!-- /wp:heading -->\n\n<!-- wp:image {\"id\":102589,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/bus-going-back-to-school.gif\" alt=\"bus going back to school gif animation\" class=\"wp-image-102589\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":102590,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/back-to-school-backpack-animation.gif\" alt=\"back to school backpack animation\" class=\"wp-image-102590\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":102591,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/back-to-school-soccer-animation.gif\" alt=\"back to school soccer animation\" class=\"wp-image-102591\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":89413} -->\n<figure class=\"wp-block-image\"><img src=\"https://blog.aweber.com/wp-content/uploads/2019/08/Back-to-School-GIF-v3.gif\" alt=\"back 2 school GIF\" class=\"wp-image-89413\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-fall-leaves-gif\">Fall Leaves GIF</h3>\n<!-- /wp:heading -->\n\n<!-- wp:image {\"id\":102588,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/falling_leaf_animation.gif\" alt=\"falling leaf changes colors animation\" class=\"wp-image-102588\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":102594,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/falling-leaves-animated.gif\" alt=\"falling leaves fall autumn gif animation\" class=\"wp-image-102594\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":102595,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/raking-leaves-animation.gif\" alt=\"raking leaves fall animated gif\" class=\"wp-image-102595\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":89414} -->\n<figure class=\"wp-block-image\"><img src=\"https://blog.aweber.com/wp-content/uploads/2019/08/08-Fall-GIFs-Autumn3.gif\" alt=\"Fall leaves GIF\" class=\"wp-image-89414\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-football-gif\">Football GIF</h3>\n<!-- /wp:heading -->\n\n<!-- wp:image {\"id\":93391,\"sizeSlug\":\"large\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2020/09/football.gif\" alt=\"Football spiral GIF\" class=\"wp-image-93391\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-autumn-gifs\">Autumn GIFs</h3>\n<!-- /wp:heading -->\n\n<!-- wp:image {\"id\":102587,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/Animation_Autumn_Background.gif\" alt=\"autumn wind and leaves illustrated gif animation\" class=\"wp-image-102587\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":102592,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/autumn-harvest-animation.gif\" alt=\"autumn harvest tractor animated gif\" class=\"wp-image-102592\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":98317,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-full is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/09/leaves-leaving.gif\" alt=\"Leaves blowing off tree GIF\" class=\"wp-image-98317\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":98315,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-full is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/09/falling-leaf.gif\" alt=\"Leaf falling from tree GIF\" class=\"wp-image-98315\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":89415} -->\n<figure class=\"wp-block-image\"><img src=\"https://blog.aweber.com/wp-content/uploads/2019/08/08-Fall-GIFs-Autumn2.gif\" alt=\"Autumn red text GIF\" class=\"wp-image-89415\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":89416} -->\n<figure class=\"wp-block-image\"><img src=\"https://blog.aweber.com/wp-content/uploads/2019/08/08-Fall-GIFs-Autumn-1.gif\" alt=\"Autumn white text GIF\" class=\"wp-image-89416\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-halloween-gif\">Halloween GIF</h3>\n<!-- /wp:heading -->\n\n<!-- wp:image {\"id\":102593,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/jack-o-lantern-halloween-animation-1024x576.gif\" alt=\"evil jack-o-lantern animation gif halloween pumpkin\" class=\"wp-image-102593\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":98314,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-full is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/09/cauldron.gif\" alt=\"Happy Holiday Cauldron GIF\" class=\"wp-image-98314\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":98316,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-full is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/09/jack-o-lantern.gif\" alt=\"Jack-o-lantern GIF\" class=\"wp-image-98316\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":93390,\"sizeSlug\":\"large\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2020/09/pumpkin.gif\" alt=\"jack o\'lantern GIF\" class=\"wp-image-93390\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":89417} -->\n<figure class=\"wp-block-image\"><img src=\"https://blog.aweber.com/wp-content/uploads/2019/08/08-Fall-GIFs-Halloween-grave.gif\" alt=\"Halloween GIF\" class=\"wp-image-89417\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-happy-thanksgiving-gifs\">Happy Thanksgiving GIFs</h3>\n<!-- /wp:heading -->\n\n<!-- wp:image {\"id\":102596,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/happy-thanksgiving-turkey-animation.gif\" alt=\"happy thanksgiving turkey animated gif\" class=\"wp-image-102596\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":102597,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/happy-thanksgiving-turkey-animation-2.gif\" alt=\"another happy thanksgiving turkey animated gif\" class=\"wp-image-102597\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":102598,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/turkey-pulling-cart-animation.gif\" alt=\"turkey pulling a cart thanksgiving animation\" class=\"wp-image-102598\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":98318,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-full is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/09/turkey-trot.gif\" alt=\"Walking turkey Happy Thanksgiving GIF\" class=\"wp-image-98318\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":89418} -->\n<figure class=\"wp-block-image\"><img src=\"https://blog.aweber.com/wp-content/uploads/2019/08/08-Fall-GIFs-Thanksgiving.gif\" alt=\"Thanksgiving GIF\" class=\"wp-image-89418\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":89419} -->\n<figure class=\"wp-block-image\"><img src=\"https://blog.aweber.com/wp-content/uploads/2019/08/08-Fall-GIFs-Thanksgiving2.gif\" alt=\"Happy Thanksgiving GIF\" class=\"wp-image-89419\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2 id=\"h-how-to-download-your-fall-gifs\">How to Download Your Fall GIFs</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Step 1:</strong>&nbsp;Find the fall GIF below that you want to use in your email.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Step 2:</strong>&nbsp;Save it to your computer by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Step 3:</strong>&nbsp;Upload the GIF into your email template inside <a href=\"https://www.aweber.com/free.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=blogcontent&amp;utm_content=2019fallgifguide\" target=\"_blank\" rel=\"noreferrer noopener\">AWeber</a>. Under image size, choose \"original.\" That\'s it!</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-check-out-our-other-gif-guides\">Check out our other GIF Guides</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Related: </strong><a href=\"https://blog.aweber.com/email-marketing/your-holiday-gif-guide-festive-gifs-to-spice-up-your-holiday-emails.htm\">Winter Holiday GIF Guide </a></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Related: </strong><a href=\"https://blog.aweber.com/email-marketing/valentines-gifs.htm\">Valentine\'s Day GIF Guide</a> </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Related: </strong><a href=\"https://blog.aweber.com/email-marketing/9-free-summer-gifs-for-you-to-add-to-your-next-email.htm\">Summer GIF Guide</a></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Sign up for <a href=\"https://www.aweber.com/free-email-marketing.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=blogcontent&amp;utm_content=09032020-fallgifguide\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>your FREE AWeber account</strong></a> today.</p>\n<!-- /wp:paragraph --><p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/email-marketing/fall-gif-guide.htm\">2022 free fall GIF guide</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"https://blog.aweber.com/email-marketing/fall-gif-guide.htm/feed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"3\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:79:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:83:\"See how this blogger grew her email list to over 56,000 subscribers using AWeber￼\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:68:\"https://blog.aweber.com/success/how-emma-johnson-grew-email-list.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:77:\"https://blog.aweber.com/success/how-emma-johnson-grew-email-list.htm#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 06 Sep 2022 11:46:58 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:7:\"Success\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:10:\"case study\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:15:\"grow email list\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"https://blog.aweber.com/?p=101966\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:13487:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/08/emma-johnson-success-story_featured-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Emma Johnson customer success story\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/08/emma-johnson-success-story_featured-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/08/emma-johnson-success-story_featured-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/08/emma-johnson-success-story_featured-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/08/emma-johnson-success-story_featured-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p>\n<p><!-- wp:image {\"align\":\"center\",\"id\":74874,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2015/07/emma-and-the-kiddos.png\" alt=\"Emma Johnson with her kids\" class=\"wp-image-74874\"/></figure>\n</div>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Emma Johnson is the founder of <a href=\"https://www.wealthysinglemommy.com/blog/\" target=\"_blank\" rel=\"noreferrer noopener\">Wealthy Single Mommy</a>, a blog that helps moms with career, money, business, parenting, dating, relationship, and other advice.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Like many entrepreneurs starting a business or side hustle for the first time, Emma wasn’t sure what she was doing.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:quote --></p>\n<blockquote class=\"wp-block-quote\">\n<p><em>“I started a blog and I didn’t know what I was doing. It was a personal project. I thought I’d talk about money, but it went way beyond money.”</em></p>\n<p><cite>Emma Johnson</cite></p></blockquote>\n<p><!-- /wp:quote --></p>\n<p><!-- wp:paragraph --></p>\n<p>The biggest challenge she faced while growing her business was getting email sign-ups.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Emma knew when she signed up for AWeber in 2014 that email marketing was the key to connecting with her readers and keeping her audience growing. At the time she had 2,000 email addresses.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Now she has an email list of over 56,000 loyal subscribers.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-how-emma-grows-her-email-subscribers\">How Emma grows her email subscribers</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-1-offers-a-lead-magnet\">1: Offers a lead magnet</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Emma offers a free guide, “<em>15 Steps to Thriving as a Single Mom</em>” as an incentive to her new subscribers.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:quote --></p>\n<blockquote class=\"wp-block-quote\">\n<p>“It’s a snapshot of the advice I give all the time. It’s my manifesto for single moms. People find me when they’re desperate and in need of practical and emotional advice. The guide sets the tone for their relationship with me going forward.”</p>\n</blockquote>\n<p><!-- /wp:quote --></p>\n<p><!-- wp:paragraph --></p>\n<p>Emma’s <a href=\"https://blog.aweber.com/email-marketing/how-to-create-a-lead-magnet.htm\" target=\"_blank\" rel=\"noreferrer noopener\">lead magnet</a> helps grow her email sign-ups – but more importantly, it creates loyal, long-time readers who feel part of a real community.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Her target audience sees value in the email sign-up offer. When you provide something your audience finds valuable, they will not hesitate to give you their email address.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p><strong>Related</strong>: <a href=\"https://blog.aweber.com/email-marketing/22-brilliant-lead-magnets-that-are-growing-email-lists-right-now.htm\" target=\"_blank\" rel=\"noreferrer noopener\">22 Brilliant lead magnets to grow your email list right now</a></p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-2-uses-sign-up-forms\">2: Uses sign-up forms</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>To capture leads from her “<em>15 Steps to Thriving as a Single Mom</em>” guide, Emma created sign-up forms in AWeber (see how to set up your own sign-up form in AWeber below).&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Where does she use these sign-up forms?&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":4} --></p>\n<h4><strong>The home page of her website</strong></h4>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>The first thing a visitor to Emma’s website sees is a call to action asking them to provide their email address in exchange for a valuable free guide.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101970,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-07-29-at-3.27.49-PM-1024x604.jpg\" alt=\"Emma Johnson\'s home page with lead magnet\" class=\"wp-image-101970\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":4} --></p>\n<h4><strong>Pop up on her blog posts</strong></h4>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>If you’re a new visitor to Emma’s educational blog posts, a pop-up will appear asking if you’d like to sign up for the lead magnet.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101971,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-07-29-at-3.26.47-PM.png\" alt=\"Pop up sign up form on Emma Johnson\'s blog posts\" class=\"wp-image-101971\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":4} --></p>\n<h4><strong>Social media</strong></h4>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Offer your lead magnet where your audience is reading your content. Some people may find your company through social media, so try to capture their email addresses.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Emma, who has 23,000 Facebook followers, does just that. Her incentive on Facebook is a free chapter of her best-selling book “<em>The Kickass Single Mom.</em>”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101972,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-07-29-at-3.36.09-PM-1024x453.jpg\" alt=\"Emma Johnson\'s Facebook page cover image pointing to sign up button\" class=\"wp-image-101972\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-how-to-set-up-a-sign-up-form-in-aweber\">How to set up a sign up form in AWeber</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>To create her sign-up forms, Emma followed these steps using AWeber:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-step-1-create-your-sign-up-form\">Step 1: Create your sign up form</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>1 – In the “Pages &amp; Forms” drop-down menu, select “Sign-Up Forms.” Then click “Create a Sign-Up Form.”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101704,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Set-up-sign-up-form-in-AWeber-1024x450.png\" alt=\"Set up sign up form in AWeber\" class=\"wp-image-101704\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>2 – In the drop-down menu choose whether you’ll be adding this sign-up form to your website or to a landing page.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101691,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Drop-down-menu-for-sign-up-form-in-AWeber-1024x540.png\" alt=\"Drop down menu for sign up form in AWeber\" class=\"wp-image-101691\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>3 - Choose your template.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101692,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-7.57.45-AM.png\" alt=\"AWeber sign up form template gallery\" class=\"wp-image-101692\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>4 – Add any information you’d like to collect from your subscribers.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Asking for new subscribers’ first names and email addresses is usually the best choice here, though you can also ask for their zip code or other special information if you want. Just remember: The less information you ask for, the more likely people are to fill out the form.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101693,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-1.35.14-PM.png\" alt=\"Add custom field to sign up form in AWeber\" class=\"wp-image-101693\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>5 - Name your form.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101695,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Name-sign-up-form.png\" alt=\"Name sign up form in AWeber\" class=\"wp-image-101695\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-step-2-add-your-form-to-your-website-or-landing-page\">Step 2: Add your form to your website or landing page</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>1 - In the “Pages &amp; Forms” drop-down menu, select “Sign-Up Forms.” Then click “Publish.”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101973,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-08-01-at-4.34.29-PM.png\" alt=\"Sign up form main page in AWeber\'s platform\" class=\"wp-image-101973\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>2 - You can either install the HTML code on your website or use the form as a landing page.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>To install the form on your website, copy and paste the Javascript Snippet or Raw HTML Version anywhere between the &lt;body&gt; tags of your site.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101974,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-08-02-at-8.01.44-AM-1024x588.png\" alt=\"Example of how to publish sign up form using HTML\" class=\"wp-image-101974\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>To use the form as a landing page, just use the link AWeber provides.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101975,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-08-02-at-7.59.42-AM-1024x431.png\" alt=\"Example of publishing a sign up form using the form as a landing page\" class=\"wp-image-101975\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-want-to-get-the-same-results-that-emma-got-from-her-email-marketing\"><strong>Want to get the same results that Emma got from her email marketing?</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Then get started now — for free — with AWeber. You’ll have access to all the tools Emma used to build her list of 56,000+ subscribers, plus access to 24/7 customer support via phone, email, or chat.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>We also have a knowledge base where you can get an answer to any question about AWeber, a blog that shows how to use AWeber and stay current with digital marketing best practices, and hundreds of video tutorials to show you exactly what to do.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Email marketing is still one of the most effective digital marketing tactics, and it isn’t hard to do! AWeber can provide you with all the tools and support you need to grow your business or your side hustle. <a href=\"https://www.aweber.com/free.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Get started now</a>.</p>\n<p><!-- /wp:paragraph --></p>\n<p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/success/how-emma-johnson-grew-email-list.htm\">See how this blogger grew her email list to over 56,000 subscribers using AWeber￼</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Sean Tinney\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:12782:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/08/emma-johnson-success-story_featured-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Emma Johnson customer success story\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/08/emma-johnson-success-story_featured-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/08/emma-johnson-success-story_featured-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/08/emma-johnson-success-story_featured-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/08/emma-johnson-success-story_featured-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p><!-- wp:image {\"align\":\"center\",\"id\":74874,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2015/07/emma-and-the-kiddos.png\" alt=\"Emma Johnson with her kids\" class=\"wp-image-74874\"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Emma Johnson is the founder of <a href=\"https://www.wealthysinglemommy.com/blog/\" target=\"_blank\" rel=\"noreferrer noopener\">Wealthy Single Mommy</a>, a blog that helps moms with career, money, business, parenting, dating, relationship, and other advice.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Like many entrepreneurs starting a business or side hustle for the first time, Emma wasn’t sure what she was doing.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p><em>“I started a blog and I didn’t know what I was doing. It was a personal project. I thought I’d talk about money, but it went way beyond money.”</em></p><cite>Emma Johnson</cite></blockquote>\n<!-- /wp:quote -->\n\n<!-- wp:paragraph -->\n<p>The biggest challenge she faced while growing her business was getting email sign-ups.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Emma knew when she signed up for AWeber in 2014 that email marketing was the key to connecting with her readers and keeping her audience growing. At the time she had 2,000 email addresses.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Now she has an email list of over 56,000 loyal subscribers.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-how-emma-grows-her-email-subscribers\">How Emma grows her email subscribers</h2>\n<!-- /wp:heading -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-1-offers-a-lead-magnet\">1: Offers a lead magnet</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Emma offers a free guide, “<em>15 Steps to Thriving as a Single Mom</em>” as an incentive to her new subscribers.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p>“It’s a snapshot of the advice I give all the time. It’s my manifesto for single moms. People find me when they’re desperate and in need of practical and emotional advice. The guide sets the tone for their relationship with me going forward.”</p></blockquote>\n<!-- /wp:quote -->\n\n<!-- wp:paragraph -->\n<p>Emma’s <a href=\"https://blog.aweber.com/email-marketing/how-to-create-a-lead-magnet.htm\" target=\"_blank\" rel=\"noreferrer noopener\">lead magnet</a> helps grow her email sign-ups – but more importantly, it creates loyal, long-time readers who feel part of a real community.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Her target audience sees value in the email sign-up offer. When you provide something your audience finds valuable, they will not hesitate to give you their email address.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Related</strong>: <a href=\"https://blog.aweber.com/email-marketing/22-brilliant-lead-magnets-that-are-growing-email-lists-right-now.htm\" target=\"_blank\" rel=\"noreferrer noopener\">22 Brilliant lead magnets to grow your email list right now</a></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-2-uses-sign-up-forms\">2: Uses sign-up forms</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To capture leads from her “<em>15 Steps to Thriving as a Single Mom</em>” guide, Emma created sign-up forms in AWeber (see how to set up your own sign-up form in AWeber below).&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Where does she use these sign-up forms?&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4><strong>The home page of her website</strong></h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The first thing a visitor to Emma’s website sees is a call to action asking them to provide their email address in exchange for a valuable free guide.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101970,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-07-29-at-3.27.49-PM-1024x604.jpg\" alt=\"Emma Johnson\'s home page with lead magnet\" class=\"wp-image-101970\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4><strong>Pop up on her blog posts</strong></h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If you’re a new visitor to Emma’s educational blog posts, a pop-up will appear asking if you’d like to sign up for the lead magnet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101971,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-07-29-at-3.26.47-PM.png\" alt=\"Pop up sign up form on Emma Johnson\'s blog posts\" class=\"wp-image-101971\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4><strong>Social media</strong></h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Offer your lead magnet where your audience is reading your content. Some people may find your company through social media, so try to capture their email addresses.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Emma, who has 23,000 Facebook followers, does just that. Her incentive on Facebook is a free chapter of her best-selling book “<em>The Kickass Single Mom.</em>”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101972,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-07-29-at-3.36.09-PM-1024x453.jpg\" alt=\"Emma Johnson\'s Facebook page cover image pointing to sign up button\" class=\"wp-image-101972\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2 id=\"h-how-to-set-up-a-sign-up-form-in-aweber\">How to set up a sign up form in AWeber</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To create her sign-up forms, Emma followed these steps using AWeber:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-step-1-create-your-sign-up-form\">Step 1: Create your sign up form</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>1 – In the “Pages &amp; Forms” drop-down menu, select “Sign-Up Forms.” Then click “Create a Sign-Up Form.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101704,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Set-up-sign-up-form-in-AWeber-1024x450.png\" alt=\"Set up sign up form in AWeber\" class=\"wp-image-101704\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>2 – In the drop-down menu choose whether you’ll be adding this sign-up form to your website or to a landing page.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101691,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Drop-down-menu-for-sign-up-form-in-AWeber-1024x540.png\" alt=\"Drop down menu for sign up form in AWeber\" class=\"wp-image-101691\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>3 - Choose your template.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101692,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-7.57.45-AM.png\" alt=\"AWeber sign up form template gallery\" class=\"wp-image-101692\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>4 – Add any information you’d like to collect from your subscribers.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Asking for new subscribers’ first names and email addresses is usually the best choice here, though you can also ask for their zip code or other special information if you want. Just remember: The less information you ask for, the more likely people are to fill out the form.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101693,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-1.35.14-PM.png\" alt=\"Add custom field to sign up form in AWeber\" class=\"wp-image-101693\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>5 - Name your form.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101695,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Name-sign-up-form.png\" alt=\"Name sign up form in AWeber\" class=\"wp-image-101695\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-step-2-add-your-form-to-your-website-or-landing-page\">Step 2: Add your form to your website or landing page</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>1 - In the “Pages &amp; Forms” drop-down menu, select “Sign-Up Forms.” Then click “Publish.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101973,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-08-01-at-4.34.29-PM.png\" alt=\"Sign up form main page in AWeber\'s platform\" class=\"wp-image-101973\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>2 - You can either install the HTML code on your website or use the form as a landing page.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To install the form on your website, copy and paste the Javascript Snippet or Raw HTML Version anywhere between the &lt;body&gt; tags of your site.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101974,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-08-02-at-8.01.44-AM-1024x588.png\" alt=\"Example of how to publish sign up form using HTML\" class=\"wp-image-101974\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>To use the form as a landing page, just use the link AWeber provides.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101975,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-08-02-at-7.59.42-AM-1024x431.png\" alt=\"Example of publishing a sign up form using the form as a landing page\" class=\"wp-image-101975\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2 id=\"h-want-to-get-the-same-results-that-emma-got-from-her-email-marketing\"><strong>Want to get the same results that Emma got from her email marketing?</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Then get started now — for free — with AWeber. You’ll have access to all the tools Emma used to build her list of 56,000+ subscribers, plus access to 24/7 customer support via phone, email, or chat.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We also have a knowledge base where you can get an answer to any question about AWeber, a blog that shows how to use AWeber and stay current with digital marketing best practices, and hundreds of video tutorials to show you exactly what to do.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Email marketing is still one of the most effective digital marketing tactics, and it isn’t hard to do! AWeber can provide you with all the tools and support you need to grow your business or your side hustle. <a href=\"https://www.aweber.com/free.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Get started now</a>.</p>\n<!-- /wp:paragraph --><p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/success/how-emma-johnson-grew-email-list.htm\">See how this blogger grew her email list to over 56,000 subscribers using AWeber￼</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:73:\"https://blog.aweber.com/success/how-emma-johnson-grew-email-list.htm/feed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"2\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:76:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:38:\"Join the 2022 Sell Something Challenge\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"https://blog.aweber.com/updates/sell-something-challenge.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"https://blog.aweber.com/updates/sell-something-challenge.htm#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 31 Aug 2022 16:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:7:\"Updates\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:9:\"ecommerce\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://blog.aweber.com/?p=97751\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:35263:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/08/aweber-2022-sell-something-challenge.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"2022 Sell Something Challenge\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/08/aweber-2022-sell-something-challenge.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/08/aweber-2022-sell-something-challenge-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/08/aweber-2022-sell-something-challenge-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/08/aweber-2022-sell-something-challenge-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p>\n<p><!-- wp:paragraph --></p>\n<p>We live in the era of the side hustle. The passive revenue stream. The start-your-own-business movement. And there’s a reason: Selling online isn’t all that hard. Making online sales is no longer just for established businesses.</p>\n<p>You can do it! You probably have at least one thing you’d like to sell. If not, don’t worry, we have some ideas for you.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>And now is the perfect time. For the month of September, AWeber is running its Sell Something Challenge. Want to join?</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"sign-up\">Sign up for the challenge</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:aweber-signupform-block/aweber-shortcode {\"selectedShortCode\":\"309777-1343946083-webform\"} --></p>\n<div class=\"wp-block-aweber-signupform-block-aweber-shortcode\">[aweber listid=309777 formid=1343946083 formtype=webform]</div>\n<p><!-- /wp:aweber-signupform-block/aweber-shortcode --></p>\n<p><!-- wp:paragraph --></p>\n<p>We’ll teach you everything you need to know to make your first sale AND you’ll get a free month of AWeber Pro when you sell something.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>So read on and learn how to empower yourself with the knowledge that can change your future!</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-why-learn-to-sell-online\"><strong>Why learn to sell online?</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Well, other than the obvious — you get to make a little money — there are a few other benefits to knowing how to sell things online. You’ll:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list {\"ordered\":true} --></p>\n<ol>\n<li>Earn passive income on the side</li>\n<li>Learn a new tech skill (and put it on your resume)</li>\n<li>Be able to quickly set up new revenue streams when you have ideas in the future</li>\n<li>Make more use out of your existing tools (like AWeber)</li>\n<li>Get one month of AWeber Pro for free (if you’re currently on the free plan)</li>\n</ol>\n<p><!-- /wp:list --></p>\n<p><!-- wp:paragraph --></p>\n<p>… which brings us to the details of the challenge.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-the-2022-sell-something-challenge\"><strong>The 2022 Sell Something Challenge</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:image {\"id\":102538,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/aweber-2022-sell-something-challenge-1024x576.jpg\" alt=\"2022 Sell Something Challenge\" class=\"wp-image-102538\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p id=\"sign-up\"><strong>What is it: </strong>A free challenge running from Thursday, September 1st through Friday September 30th, 2022.</p>\n<p><strong>What you’ll learn:</strong> How to use AWeber’s landing page builder and Ecommerce tools, along with how to develop ideas for digital products and how to set them up to sell and be fulfilled automatically - while you go do other things (sip a margarita on the beach, play with your kids, explore how to make cheese… whatever you’re into).</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p><strong>Here’s the small print:</strong> If you sign up with an free AWeber plan, or you already have a free plan, when you set up a landing page using our Ecommerce element and make one sale, we’ll send you a promo code for a free month of AWeber Pro for up to 500 subscribers. Your promo code will expire on October 31st, so use it as soon as you get it.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p><strong>Ready to join?</strong> <a href=\"#sign-up\">Sign up for the challenge now</a>.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>We’d love to hear your plans and to help you out in our <a href=\"https://www.facebook.com/groups/awebercommunity\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook community</a>! Or tell a friend about how easy it was to set up your store. Who knows, you might help someone else get started selling online, too.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-why-sell-with-aweber\"><strong>Why sell with AWeber?</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>There are three main reasons why you should sell with AWeber: simplicity, control, and low-cost.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-simple-to-use\"><strong>Simple-to-use</strong></h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>AWeber offers over 100 page templates, integrations with <a href=\"https://www.aweber.com/integrations/e-commerce/stripe/\" target=\"_blank\" rel=\"noreferrer noopener\">Stripe</a> and <a href=\"https://www.aweber.com/integrations/e-commerce/paypal/\" target=\"_blank\" rel=\"noreferrer noopener\">PayPal</a> (for online payment processing), and a landing page builder that one marketer called “the easiest one I’ve ever used with all the functionality I need.”&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Quite simply, no matter how tech savvy you are, you can <a href=\"https://blog.aweber.com/success/how-this-leadership-coach-responded-in-real-time-to-sell-a-course.htm\" target=\"_blank\" rel=\"noreferrer noopener\">make a sales page in one day</a>.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-you-re-in-control\"><strong>You’re in control</strong></h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Promoting your product or service on a social media platform or listing site can be good for visibility. But, ultimately, you are subject to the rules and algorithms of whichever platform controls your listing. They can shut you down at any time, with no warning. However, with AWeber, your pages, your products, and your promotions are <strong>100% in your control.</strong></p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-the-lowest-cost\"><strong>The lowest cost</strong></h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>You can set up your sales pages with any AWeber plan — that means getting up and running is completely free. Squeaky-clean, no-strings-attached, no credit card required, <em>forever free</em>.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>AWeber also won’t charge you an arm and a leg when you make your sales. You see, online listing sites often charge really high fees — up to 20% from your sale. That means either you’re giving up a cut or you’re passing the cost onto your purchaser. AWeber’s fees are the lowest in the industry at 1%, 0.6% if you have a Pro account (plus Stripe’s fees of 2.9% + 30¢ per charge).</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>So if you sell an ebook for $15, you’re walking away with $14.12. The same book sold elsewhere could leave you with only $12. The same book sold six times will get you $86.19 versus $72 ($14 difference!). High fees start to add up.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>We’ve done the math. Selling online with AWeber Ecommerce is the best way to walk away with the most money in your pocket.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-what-to-sell\"><strong>What to sell</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>The purpose of <em>The Sell Something Challenge</em> isn’t to start a business or even get your side-gig going — although it would be great if you did that eventually. The purpose is to learn <em>how</em> to sell online, easily and affordably without using marketplaces or listing sites.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>So don’t overthink the first thing you sell. Start simple. Here are ten ideas that may help inspire you to sell something uniquely yours:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-sell-something-physical\"><strong>Sell something physical</strong></h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:list {\"ordered\":true} --></p>\n<ol>\n<li>A tool in your garage you no longer use</li>\n<li>Used books</li>\n<li>Sketches, paintings, photography, etc.</li>\n<li>Resell used clothing or furniture from a thrift store</li>\n</ol>\n<p><!-- /wp:list --></p>\n<p><!-- wp:paragraph --></p>\n<p><em>Note: If you sell something physical, pay close attention to when it’s sold and remove it from your page. This process currently can’t be automated.</em></p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-sell-something-digital\"><strong>Sell something digital</strong></h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:list {\"ordered\":true,\"start\":5} --></p>\n<ol start=\"5\">\n<li>An online course with your expert advice</li>\n<li>A digital book or short story</li>\n<li>Expert content given via blog or email</li>\n</ol>\n<p><!-- /wp:list --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-sell-services\"><strong>Sell services</strong></h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:list {\"ordered\":true,\"start\":8} --></p>\n<ol start=\"8\">\n<li>Freelance work like writing, editing, or design</li>\n<li>1:1 consulting in your area of expertise</li>\n<li>Local physical services offered in your area</li>\n</ol>\n<p><!-- /wp:list --></p>\n<p><!-- wp:paragraph --></p>\n<p>Whatever you decide to sell, give it a name, a short description, and a picture — either of the physical thing you’re selling or to represent what you’ll be doing. </p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>For example, if you’re going to offer consulting services, use a headshot or search for a relevant stock photo in the AWeber image gallery or on Canva. Here\'s one from Canva:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102541,\"width\":300,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/canva-stock-photo.png\" alt=\"A search for &quot;finance&quot; in Canva.\" class=\"wp-image-102541\" width=\"300\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Don’t forget to keep it simple for the challenge. We want to get you up and running — and even making a sale — today!</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-how-to-set-up-your-sales-page\"><strong>How to set up your sales page</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Selling online involves two things: creating a sales page and marketing your product or service. Here we’ll cover creating your sales page. It only takes five simple steps to get a sales page up in AWeber (you can <a href=\"https://www.aweber.com/free.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=free-signup-1\" target=\"_blank\" rel=\"noreferrer noopener\">set up a free</a><a href=\"https://www.aweber.com/free.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=083122-sell-something-challenge-post\" target=\"_blank\" rel=\"noreferrer noopener\"> account</a> if you don’t already have one).</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-1-create-a-landing-page\"><strong>1. Create a landing page</strong></h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Click on “Landing Pages” in the side panel of your account and then click “Create landing page.” You can filter the templates by ecommerce or scroll to choose one (you don’t need an ecommerce-specific template to make a sale).</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":97757,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/08/landing-pages-aweber-1024x320.png\" alt=\"Screen shot showing where to create a landing page in AWeber\'s platform\" class=\"wp-image-97757\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>A popular template is the “Simple Product Sale.” Click “Choose” on the template to copy the page into your drafts.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":97755,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/08/ecommerce-1024x295.jpg\" alt=\"In the AWeber dashboard, online store templates for ecommerce including an ebook offer and a simple product sale.\" class=\"wp-image-97755\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-2-add-sale-details\"><strong>2. Add sale details</strong></h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Add the name, description, and imagery representing whatever you’ve decided to sell. You should always include a picture, especially if you’re selling a physical product.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Keep the description relevant to the size of what you’re selling. For example, you may want to lay out what someone will learn throughout a several-weeks-long course. But if you’re reselling something from your house, a picture and a short description is plenty.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-3-add-a-sale-button\"><strong>3. Add a sale button</strong></h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Drag and drop the ecommerce element from the left onto your sales page. This will give you a button (though there may already be one on your template). Update the button’s text. For example, you could say “Buy now – $15” or “Get Your Course.”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-4-connect-to-stripe\"><strong>4. Connect to Stripe</strong></h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>To charge for your product or service, you’ll need to connect to a Stripe account. When you’ve selected your ecommerce button, you should see a prompt to connect Stripe. If you don’t already have a Stripe account, don’t worry. You can set one up in about five minutes.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":97775,\"sizeSlug\":\"medium\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-medium is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/08/Screen-Shot-2021-08-23-at-9.53.28-AM-202x300.png\" alt=\"Popup in AWeber\'s platform showing how to connect to Stripe\" class=\"wp-image-97775\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Once Stripe is connected, you can create new products, subscriptions, payment plans and prices directly in AWeber. No need to switch back-and-forth to multiple tabs.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-5-configure-sale-button-settings\"><strong>5. Configure sale button settings</strong></h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Add a “product” to your button (a digital product or service is also called a product). Give it a name, price, and decide whether you’ll charge just once, or offer a <a href=\"https://blog.aweber.com/updates/ecommerce-subscriptions-payment-plans.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-subscriptions-payment-plans\" target=\"_blank\" rel=\"noreferrer noopener\">subscription or payment plan</a>.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":97778,\"sizeSlug\":\"medium\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-medium is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/08/Screen-Shot-2021-08-23-at-4.11.10-PM-179x300.jpg\" alt=\"configure sale button settings in AWeber\'s platform\" class=\"wp-image-97778\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Under “Tag automation,” tag anyone who purchases with something like <em>ebook-sale</em>. Then you can track and market to who you sold to later.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102542,\"width\":293,\"height\":232,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/add-automations.png\" alt=\"Under Automation in the ecommerce tool in AWeber, you can add tags like ebook-sale when someone purchases the product.\" class=\"wp-image-102542\" width=\"293\" height=\"232\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Review the order form and double check that the prices and description match what you’re selling.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>You can choose to show a receipt after the sale or redirect to another page. If you redirect, you can show a thank you page or send purchasers to a landing page that contains the content they’ve bought (like a digital book or course).</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-6-review-and-publish\"><strong>6. Review and publish</strong></h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Check your page’s title and preview the page to make sure it looks like you want it to. Then click “Save and exit” and then “Publish” to make your page live on the web (yep, it’s really a live sales page at this point!)</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102543,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-full is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/jimmy.gif\" alt=\"A GIF of Jimmy Fallon dancing.\" class=\"wp-image-102543\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>If you want a custom domain — exampleproduct.com instead of mypage.aweb.com/p/1283…— you can <a href=\"https://www.aweber.com/users/contact/domains_addresses?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-buy-domains\">buy on</a><a href=\"https://www.aweber.com/users/contact/domains_addresses\" target=\"_blank\" rel=\"noreferrer noopener\">e directly from your AWeber dashboard</a>. Buy and connect your new domain on your landing page’s settings.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p><strong>That’s it! </strong>You now have a fully functioning sales page that you can share online or offline. It’s time to put “web designer” on your list of skill sets.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-sales-page-templates\"><strong>Sales page ​​templates</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Want to see a few options for the templates that can get you up and running right now? Scan through these five for some inspiration and click on any to copy it directly into your account.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-online-course\">Online course</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:image {\"id\":102545,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https://www.aweber.com/users/landing_pages/import/0fcee5f3-c74d-4a60-ab03-2514216b993a?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=083122-course-page-template\" target=\"_blank\" rel=\"noopener\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/course-page-template-1024x757.jpg\" alt=\"The page template for an online course. Click to copy it into your AWeber account.\" class=\"wp-image-102545\"/></a></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-ebook-offer\">Ebook offer</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:image {\"id\":102546,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https://www.aweber.com/users/landing_pages/import/e66afe6b-ac9b-49af-9ddd-3521e1972f83?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=083122-book-page-template\" target=\"_blank\" rel=\"noopener\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/ebook-page-template-1024x691.jpg\" alt=\"Book page template for an online store. Includes options to buy in paperback or on kindle. Click to copy it into your AWeber account.\" class=\"wp-image-102546\"/></a></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-product-sale\">Product sale</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:image {\"id\":102547,\"width\":840,\"height\":538,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><a href=\"https://www.aweber.com/users/landing_pages/import/64ccd18e-a3ff-4308-ae42-e2fd0f12954c?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=083122-tshirt-sales-page-template\" target=\"_blank\" rel=\"noopener\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/product-page-template-1024x656.jpeg\" alt=\"A product page template offering three pictures, prices, and buy now buttons. Click to copy it into your AWeber account.\" class=\"wp-image-102547\" width=\"840\" height=\"538\"/></a></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-services\">Services</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:image {\"id\":102548,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https://www.aweber.com/users/landing_pages/import/c59b497c-532d-41f7-9a6a-e6e7ae830a99?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=083122-services\" target=\"_blank\" rel=\"noopener\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/services-page-template-1024x733.jpg\" alt=\"A services page template with cleaning services as an example. Click to copy it into your AWeber account.\" class=\"wp-image-102548\"/></a></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:columns --></p>\n<div class=\"wp-block-columns\"><!-- wp:column --></p>\n<div class=\"wp-block-column\"><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-crowdfunding\">Crowdfunding</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:image {\"id\":97771,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https://www.aweber.com/users/landing_pages/import/c4746532-3186-4642-aea0-d60f2643e35e?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=083122-crowdfunding\" target=\"_blank\" rel=\"noopener\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/08/crowdfund-1024x909.jpg\" alt=\"Crowdfunding page template for an online store. Includes donate button, description prompts, and an image.\" class=\"wp-image-97771\"/></a></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-subscription\"><meta charset=\"utf-8\"/>Subscription</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:image {\"id\":97772,\"width\":840,\"height\":684,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><a href=\"https://www.aweber.com/users/landing_pages/import/8db2a3f4-684b-49eb-bcd1-fb934a98bfd3?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-subscription?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=083122-subscriptions\" target=\"_blank\" rel=\"noopener\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/08/subscription-1024x835.png\" alt=\"Subscription page template for an online store. Includes three subscription tiers, join buttons, and prices.\" class=\"wp-image-97772\" width=\"840\" height=\"684\"/></a></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Click “Ecommerce” on the left when you’re <a href=\"https://www.aweber.com/users/landing_pages/create?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-choosing-template\" target=\"_blank\" rel=\"noreferrer noopener\">choosing a template</a> to see all the options, or check out our public <a href=\"https://www.aweber.com/templates/landing-pages/?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-template-gallery\" target=\"_blank\" rel=\"noreferrer noopener\">template gallery</a>.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-how-to-make-the-sale-marketing-101\"><strong>How to make the sale (marketing 101)</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Now that you have your sales page set up, it’s time to work on actually making that first sale. It’s time for some <a href=\"https://blog.aweber.com/email-marketing/free-marketing-ideas-to-grow-business.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-marketing-guide\" target=\"_blank\" rel=\"noreferrer noopener\">marketing</a>.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Marketing comes down to two things:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list {\"ordered\":true} --></p>\n<ol>\n<li>Who would want to buy my thing?</li>\n<li>Where do they learn about new products and services?</li>\n</ol>\n<p><!-- /wp:list --></p>\n<p><!-- wp:paragraph --></p>\n<p>There are four easy ways to start your sales journey, depending on the time and resources you have to spend. Try these tactics to make your first sale:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-tell-your-friends-and-family\">Tell your friends and family</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:embed {\"url\":\"https://twitter.com/ClickPop/status/1424764655688368130\",\"type\":\"rich\",\"providerNameSlug\":\"twitter\",\"responsive\":true} --></p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\nhttps://twitter.com/ClickPop/status/1424764655688368130\n</div>\n</figure>\n<p><!-- /wp:embed --></p>\n<p><!-- wp:paragraph --></p>\n<p>As you’re starting your sales journey, the people who love you are likely to be on board with helping out. Ask your closest connections if they’ll support you by buying your thing, especially if it’s fairly affordable and useful for them.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-find-buyers-on-social-media\">Find buyers on social media</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>If you have an existing audience on Facebook, Twitter, LinkedIn, TikTok, or anywhere else, promote your new product to them. Give a quick pitch on the benefits, uses, and how their lives will definitely be better after they buy your product.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>If you don’t have an existing social media audience — or not one that’s used to being sold to — it’s time to start.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>If you’re comfortable creating videos, I recommend starting with TikTok or YouTube and cross-promoting your videos. Get on screen and work to truly educate your audience about what you’re selling and the reasons they should buy it.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Not cool with video? That’s OK. Instead, try some Facebook groups, LinkedIn, or even Twitter threads. The key here is to search for people who could benefit from what you sell. Try finding popular posts and add answers or smart comments to them.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>For example, let’s say you sell a course about building a cabinet. Find the woodworking community by searching for “woodworking,” “DIY,” “home design,” etc. Then find popular posts about building things and say something like “It took me just two days to build my own cabinet. So I made a course on how to do it.” (Add a picture of your cabinet and a link to your course.)</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>No matter how you promote on social media, don’t forget that everyone can tell if you’re making a sales pitch only. So be authentic, helpful, friendly, and engaging.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-send-an-email\">Send an email</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Whether you have a list of thousands from another venture or just your own personal contact list, you can use <a href=\"https://www.aweber.com/email-marketing-features.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-email-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing</a> to send people to your sales page. Figure out who on your list will be interested in what you offer, and send a short promotional email letting them know what you’re selling.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-pay-for-an-ad\">Pay for an ad</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>It might seem crazy to pay first before earning any money. But you can actually set up some pretty affordable advertising with <a href=\"https://www.youtube.com/watch?v=8ui1ooxXr8s\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Lead ads</a>. And if you sell something fairly expensive, it can pay off.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Selling an artistic creation like a painting or sculpture for hundreds of dollars? You might want to try just $5-10 in Facebook Lead ads to get your beautiful piece in front of more eyes. It’s quite easy to find your audience here, too.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Keep pushing towards your first sale, and track what you learn along the way. When it’s time to make sale #2 – or 2,000 – you’ll have the information you learned in this challenge to assist you.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-additional-resources\">Additional resources</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p><a href=\"https://blog.aweber.com/new-features/sell-online-with-ecommerce-landing-pages.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-how-to-sell-online\" target=\"_blank\" rel=\"noreferrer noopener\">How to Sell Online with Ecommerce Landing Pages</a></p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p><a href=\"https://blog.aweber.com/updates/ecommerce-subscriptions-payment-plans.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-grow-your-income-subscriptions\" target=\"_blank\" rel=\"noreferrer noopener\">Grow Your Income with Subscriptions &amp; Payment Plans</a></p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p><a href=\"https://blog.aweber.com/learn/promote-and-sell-online-courses.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-sell-online-courses\" target=\"_blank\" rel=\"noreferrer noopener\">5 Steps to Promote and Sell Online Courses</a></p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p><a href=\"https://www.aweber.com/templates/landing-pages/?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-template-gallery-2\" target=\"_blank\" rel=\"noreferrer noopener\">Landing Page Template Gallery</a></p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p><a href=\"https://blog.aweber.com/new-features/10-best-ecommerce-tools-to-sell-more-with-email-marketing.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-ecommerce-tools\" target=\"_blank\" rel=\"noreferrer noopener\">10 Best Ecommerce Tools to Sell More with Email Marketing</a></p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-get-started-now\">Get started now</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>The best time to learn to sell online is today. Start now with a <a href=\"https://www.aweber.com/free.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=product&amp;utm_content=sellsomething-challenge-cta\" target=\"_blank\" rel=\"noreferrer noopener\">free</a><a href=\"https://www.aweber.com/free.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-cta-free\" target=\"_blank\" rel=\"noreferrer noopener\"> </a><a href=\"https://www.aweber.com/free.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=083122-sell-something-cta\" target=\"_blank\" rel=\"noreferrer noopener\">AWeber account</a>. Connect Stripe, pick a template, and make a sale today! Don’t forget to tell us how it went in the <a href=\"https://www.facebook.com/groups/awebercommunity\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook community</a>.</p>\n<p><!-- /wp:paragraph --></div>\n<p><!-- /wp:column --></div>\n<p><!-- /wp:columns --></p>\n<p><!-- wp:paragraph --></p>\n<p><!-- /wp:paragraph --></p>\n<p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/updates/sell-something-challenge.htm\">Join the 2022 Sell Something Challenge</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Kelsey Johnson\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:33743:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/08/aweber-2022-sell-something-challenge.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"2022 Sell Something Challenge\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/08/aweber-2022-sell-something-challenge.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/08/aweber-2022-sell-something-challenge-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/08/aweber-2022-sell-something-challenge-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/08/aweber-2022-sell-something-challenge-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p><!-- wp:paragraph -->\n<p>We live in the era of the side hustle. The passive revenue stream. The start-your-own-business movement. And there’s a reason: Selling online isn’t all that hard. Making online sales is no longer just for established businesses.<br /><br />You can do it! You probably have at least one thing you’d like to sell. If not, don’t worry, we have some ideas for you.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>And now is the perfect time. For the month of September, AWeber is running its Sell Something Challenge. Want to join?</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"sign-up\">Sign up for the challenge</h3>\n<!-- /wp:heading -->\n\n<!-- wp:aweber-signupform-block/aweber-shortcode {\"selectedShortCode\":\"309777-1343946083-webform\"} -->\n<div class=\"wp-block-aweber-signupform-block-aweber-shortcode\">[aweber listid=309777 formid=1343946083 formtype=webform]</div>\n<!-- /wp:aweber-signupform-block/aweber-shortcode -->\n\n<!-- wp:paragraph -->\n<p>We’ll teach you everything you need to know to make your first sale AND you’ll get a free month of AWeber Pro when you sell something.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So read on and learn how to empower yourself with the knowledge that can change your future!</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-why-learn-to-sell-online\"><strong>Why learn to sell online?</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Well, other than the obvious — you get to make a little money — there are a few other benefits to knowing how to sell things online. You’ll:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><li>Earn passive income on the side</li><li>Learn a new tech skill (and put it on your resume)</li><li>Be able to quickly set up new revenue streams when you have ideas in the future</li><li>Make more use out of your existing tools (like AWeber)</li><li>Get one month of AWeber Pro for free (if you’re currently on the free plan)</li></ol>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>… which brings us to the details of the challenge.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-the-2022-sell-something-challenge\"><strong>The 2022 Sell Something Challenge</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:image {\"id\":102538,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/aweber-2022-sell-something-challenge-1024x576.jpg\" alt=\"2022 Sell Something Challenge\" class=\"wp-image-102538\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p id=\"sign-up\"><strong>What is it: </strong>A free challenge running from Thursday, September 1st through Friday September 30th, 2022.<br /><br /><strong>What you’ll learn:</strong> How to use AWeber’s landing page builder and Ecommerce tools, along with how to develop ideas for digital products and how to set them up to sell and be fulfilled automatically - while you go do other things (sip a margarita on the beach, play with your kids, explore how to make cheese… whatever you’re into).</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Here’s the small print:</strong> If you sign up with an free AWeber plan, or you already have a free plan, when you set up a landing page using our Ecommerce element and make one sale, we’ll send you a promo code for a free month of AWeber Pro for up to 500 subscribers. Your promo code will expire on October 31st, so use it as soon as you get it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Ready to join?</strong> <a href=\"#sign-up\">Sign up for the challenge now</a>.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We’d love to hear your plans and to help you out in our <a href=\"https://www.facebook.com/groups/awebercommunity\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook community</a>! Or tell a friend about how easy it was to set up your store. Who knows, you might help someone else get started selling online, too.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-why-sell-with-aweber\"><strong>Why sell with AWeber?</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>There are three main reasons why you should sell with AWeber: simplicity, control, and low-cost.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-simple-to-use\"><strong>Simple-to-use</strong></h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>AWeber offers over 100 page templates, integrations with <a href=\"https://www.aweber.com/integrations/e-commerce/stripe/\" target=\"_blank\" rel=\"noreferrer noopener\">Stripe</a> and <a href=\"https://www.aweber.com/integrations/e-commerce/paypal/\" target=\"_blank\" rel=\"noreferrer noopener\">PayPal</a> (for online payment processing), and a landing page builder that one marketer called “the easiest one I’ve ever used with all the functionality I need.”&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Quite simply, no matter how tech savvy you are, you can <a href=\"https://blog.aweber.com/success/how-this-leadership-coach-responded-in-real-time-to-sell-a-course.htm\" target=\"_blank\" rel=\"noreferrer noopener\">make a sales page in one day</a>.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-you-re-in-control\"><strong>You’re in control</strong></h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Promoting your product or service on a social media platform or listing site can be good for visibility. But, ultimately, you are subject to the rules and algorithms of whichever platform controls your listing. They can shut you down at any time, with no warning. However, with AWeber, your pages, your products, and your promotions are <strong>100% in your control.</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-the-lowest-cost\"><strong>The lowest cost</strong></h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>You can set up your sales pages with any AWeber plan — that means getting up and running is completely free. Squeaky-clean, no-strings-attached, no credit card required, <em>forever free</em>.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>AWeber also won’t charge you an arm and a leg when you make your sales. You see, online listing sites often charge really high fees — up to 20% from your sale. That means either you’re giving up a cut or you’re passing the cost onto your purchaser. AWeber’s fees are the lowest in the industry at 1%, 0.6% if you have a Pro account (plus Stripe’s fees of 2.9% + 30¢ per charge).</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So if you sell an ebook for $15, you’re walking away with $14.12. The same book sold elsewhere could leave you with only $12. The same book sold six times will get you $86.19 versus $72 ($14 difference!). High fees start to add up.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We’ve done the math. Selling online with AWeber Ecommerce is the best way to walk away with the most money in your pocket.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-what-to-sell\"><strong>What to sell</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The purpose of <em>The Sell Something Challenge</em> isn’t to start a business or even get your side-gig going — although it would be great if you did that eventually. The purpose is to learn <em>how</em> to sell online, easily and affordably without using marketplaces or listing sites.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So don’t overthink the first thing you sell. Start simple. Here are ten ideas that may help inspire you to sell something uniquely yours:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-sell-something-physical\"><strong>Sell something physical</strong></h3>\n<!-- /wp:heading -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><li>A tool in your garage you no longer use</li><li>Used books</li><li>Sketches, paintings, photography, etc.</li><li>Resell used clothing or furniture from a thrift store</li></ol>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p><em>Note: If you sell something physical, pay close attention to when it’s sold and remove it from your page. This process currently can’t be automated.</em></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-sell-something-digital\"><strong>Sell something digital</strong></h3>\n<!-- /wp:heading -->\n\n<!-- wp:list {\"ordered\":true,\"start\":5} -->\n<ol start=\"5\"><li>An online course with your expert advice</li><li>A digital book or short story</li><li>Expert content given via blog or email</li></ol>\n<!-- /wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-sell-services\"><strong>Sell services</strong></h3>\n<!-- /wp:heading -->\n\n<!-- wp:list {\"ordered\":true,\"start\":8} -->\n<ol start=\"8\"><li>Freelance work like writing, editing, or design</li><li>1:1 consulting in your area of expertise</li><li>Local physical services offered in your area</li></ol>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>Whatever you decide to sell, give it a name, a short description, and a picture — either of the physical thing you’re selling or to represent what you’ll be doing. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, if you’re going to offer consulting services, use a headshot or search for a relevant stock photo in the AWeber image gallery or on Canva. Here\'s one from Canva:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102541,\"width\":300,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/canva-stock-photo.png\" alt=\"A search for &quot;finance&quot; in Canva.\" class=\"wp-image-102541\" width=\"300\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Don’t forget to keep it simple for the challenge. We want to get you up and running — and even making a sale — today!</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-how-to-set-up-your-sales-page\"><strong>How to set up your sales page</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Selling online involves two things: creating a sales page and marketing your product or service. Here we’ll cover creating your sales page. It only takes five simple steps to get a sales page up in AWeber (you can <a href=\"https://www.aweber.com/free.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=free-signup-1\" target=\"_blank\" rel=\"noreferrer noopener\">set up a free</a><a href=\"https://www.aweber.com/free.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=083122-sell-something-challenge-post\" target=\"_blank\" rel=\"noreferrer noopener\"> account</a> if you don’t already have one).</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-1-create-a-landing-page\"><strong>1. Create a landing page</strong></h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Click on “Landing Pages” in the side panel of your account and then click “Create landing page.” You can filter the templates by ecommerce or scroll to choose one (you don’t need an ecommerce-specific template to make a sale).</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":97757,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/08/landing-pages-aweber-1024x320.png\" alt=\"Screen shot showing where to create a landing page in AWeber\'s platform\" class=\"wp-image-97757\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>A popular template is the “Simple Product Sale.” Click “Choose” on the template to copy the page into your drafts.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":97755,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/08/ecommerce-1024x295.jpg\" alt=\"In the AWeber dashboard, online store templates for ecommerce including an ebook offer and a simple product sale.\" class=\"wp-image-97755\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-2-add-sale-details\"><strong>2. Add sale details</strong></h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Add the name, description, and imagery representing whatever you’ve decided to sell. You should always include a picture, especially if you’re selling a physical product.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Keep the description relevant to the size of what you’re selling. For example, you may want to lay out what someone will learn throughout a several-weeks-long course. But if you’re reselling something from your house, a picture and a short description is plenty.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-3-add-a-sale-button\"><strong>3. Add a sale button</strong></h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Drag and drop the ecommerce element from the left onto your sales page. This will give you a button (though there may already be one on your template). Update the button’s text. For example, you could say “Buy now – $15” or “Get Your Course.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-4-connect-to-stripe\"><strong>4. Connect to Stripe</strong></h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To charge for your product or service, you’ll need to connect to a Stripe account. When you’ve selected your ecommerce button, you should see a prompt to connect Stripe. If you don’t already have a Stripe account, don’t worry. You can set one up in about five minutes.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":97775,\"sizeSlug\":\"medium\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-medium is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/08/Screen-Shot-2021-08-23-at-9.53.28-AM-202x300.png\" alt=\"Popup in AWeber\'s platform showing how to connect to Stripe\" class=\"wp-image-97775\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Once Stripe is connected, you can create new products, subscriptions, payment plans and prices directly in AWeber. No need to switch back-and-forth to multiple tabs.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-5-configure-sale-button-settings\"><strong>5. Configure sale button settings</strong></h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Add a “product” to your button (a digital product or service is also called a product). Give it a name, price, and decide whether you’ll charge just once, or offer a <a href=\"https://blog.aweber.com/updates/ecommerce-subscriptions-payment-plans.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-subscriptions-payment-plans\" target=\"_blank\" rel=\"noreferrer noopener\">subscription or payment plan</a>.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":97778,\"sizeSlug\":\"medium\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-medium is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/08/Screen-Shot-2021-08-23-at-4.11.10-PM-179x300.jpg\" alt=\"configure sale button settings in AWeber\'s platform\" class=\"wp-image-97778\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Under “Tag automation,” tag anyone who purchases with something like <em>ebook-sale</em>. Then you can track and market to who you sold to later.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102542,\"width\":293,\"height\":232,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/add-automations.png\" alt=\"Under Automation in the ecommerce tool in AWeber, you can add tags like ebook-sale when someone purchases the product.\" class=\"wp-image-102542\" width=\"293\" height=\"232\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Review the order form and double check that the prices and description match what you’re selling.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You can choose to show a receipt after the sale or redir