ect to another page. If you redirect, you can show a thank you page or send purchasers to a landing page that contains the content they’ve bought (like a digital book or course).</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-6-review-and-publish\"><strong>6. Review and publish</strong></h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Check your page’s title and preview the page to make sure it looks like you want it to. Then click “Save and exit” and then “Publish” to make your page live on the web (yep, it’s really a live sales page at this point!)</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102543,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-full is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/jimmy.gif\" alt=\"A GIF of Jimmy Fallon dancing.\" class=\"wp-image-102543\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>If you want a custom domain — exampleproduct.com instead of mypage.aweb.com/p/1283…— you can <a href=\"https://www.aweber.com/users/contact/domains_addresses?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-buy-domains\">buy on</a><a href=\"https://www.aweber.com/users/contact/domains_addresses\" target=\"_blank\" rel=\"noreferrer noopener\">e directly from your AWeber dashboard</a>. Buy and connect your new domain on your landing page’s settings.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>That’s it! </strong>You now have a fully functioning sales page that you can share online or offline. It’s time to put “web designer” on your list of skill sets.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-sales-page-templates\"><strong>Sales page ​​templates</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Want to see a few options for the templates that can get you up and running right now? Scan through these five for some inspiration and click on any to copy it directly into your account.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-online-course\">Online course</h3>\n<!-- /wp:heading -->\n\n<!-- wp:image {\"id\":102545,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https://www.aweber.com/users/landing_pages/import/0fcee5f3-c74d-4a60-ab03-2514216b993a?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=083122-course-page-template\" target=\"_blank\" rel=\"noopener\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/course-page-template-1024x757.jpg\" alt=\"The page template for an online course. Click to copy it into your AWeber account.\" class=\"wp-image-102545\"/></a></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-ebook-offer\">Ebook offer</h3>\n<!-- /wp:heading -->\n\n<!-- wp:image {\"id\":102546,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https://www.aweber.com/users/landing_pages/import/e66afe6b-ac9b-49af-9ddd-3521e1972f83?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=083122-book-page-template\" target=\"_blank\" rel=\"noopener\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/ebook-page-template-1024x691.jpg\" alt=\"Book page template for an online store. Includes options to buy in paperback or on kindle. Click to copy it into your AWeber account.\" class=\"wp-image-102546\"/></a></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-product-sale\">Product sale</h3>\n<!-- /wp:heading -->\n\n<!-- wp:image {\"id\":102547,\"width\":840,\"height\":538,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><a href=\"https://www.aweber.com/users/landing_pages/import/64ccd18e-a3ff-4308-ae42-e2fd0f12954c?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=083122-tshirt-sales-page-template\" target=\"_blank\" rel=\"noopener\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/product-page-template-1024x656.jpeg\" alt=\"A product page template offering three pictures, prices, and buy now buttons. Click to copy it into your AWeber account.\" class=\"wp-image-102547\" width=\"840\" height=\"538\"/></a></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-services\">Services</h3>\n<!-- /wp:heading -->\n\n<!-- wp:image {\"id\":102548,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https://www.aweber.com/users/landing_pages/import/c59b497c-532d-41f7-9a6a-e6e7ae830a99?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=083122-services\" target=\"_blank\" rel=\"noopener\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/services-page-template-1024x733.jpg\" alt=\"A services page template with cleaning services as an example. Click to copy it into your AWeber account.\" class=\"wp-image-102548\"/></a></figure>\n<!-- /wp:image -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-crowdfunding\">Crowdfunding</h3>\n<!-- /wp:heading -->\n\n<!-- wp:image {\"id\":97771,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https://www.aweber.com/users/landing_pages/import/c4746532-3186-4642-aea0-d60f2643e35e?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=083122-crowdfunding\" target=\"_blank\" rel=\"noopener\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/08/crowdfund-1024x909.jpg\" alt=\"Crowdfunding page template for an online store. Includes donate button, description prompts, and an image.\" class=\"wp-image-97771\"/></a></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-subscription\"><meta charset=\"utf-8\"/>Subscription</h3>\n<!-- /wp:heading -->\n\n<!-- wp:image {\"id\":97772,\"width\":840,\"height\":684,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><a href=\"https://www.aweber.com/users/landing_pages/import/8db2a3f4-684b-49eb-bcd1-fb934a98bfd3?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-subscription?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=083122-subscriptions\" target=\"_blank\" rel=\"noopener\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/08/subscription-1024x835.png\" alt=\"Subscription page template for an online store. Includes three subscription tiers, join buttons, and prices.\" class=\"wp-image-97772\" width=\"840\" height=\"684\"/></a></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Click “Ecommerce” on the left when you’re <a href=\"https://www.aweber.com/users/landing_pages/create?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-choosing-template\" target=\"_blank\" rel=\"noreferrer noopener\">choosing a template</a> to see all the options, or check out our public <a href=\"https://www.aweber.com/templates/landing-pages/?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-template-gallery\" target=\"_blank\" rel=\"noreferrer noopener\">template gallery</a>.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-how-to-make-the-sale-marketing-101\"><strong>How to make the sale (marketing 101)</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Now that you have your sales page set up, it’s time to work on actually making that first sale. It’s time for some <a href=\"https://blog.aweber.com/email-marketing/free-marketing-ideas-to-grow-business.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-marketing-guide\" target=\"_blank\" rel=\"noreferrer noopener\">marketing</a>.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Marketing comes down to two things:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><li>Who would want to buy my thing?</li><li>Where do they learn about new products and services?</li></ol>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>There are four easy ways to start your sales journey, depending on the time and resources you have to spend. Try these tactics to make your first sale:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-tell-your-friends-and-family\">Tell your friends and family</h3>\n<!-- /wp:heading -->\n\n<!-- wp:embed {\"url\":\"https://twitter.com/ClickPop/status/1424764655688368130\",\"type\":\"rich\",\"providerNameSlug\":\"twitter\",\"responsive\":true} -->\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps://twitter.com/ClickPop/status/1424764655688368130\n</div></figure>\n<!-- /wp:embed -->\n\n<!-- wp:paragraph -->\n<p>As you’re starting your sales journey, the people who love you are likely to be on board with helping out. Ask your closest connections if they’ll support you by buying your thing, especially if it’s fairly affordable and useful for them.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-find-buyers-on-social-media\">Find buyers on social media</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If you have an existing audience on Facebook, Twitter, LinkedIn, TikTok, or anywhere else, promote your new product to them. Give a quick pitch on the benefits, uses, and how their lives will definitely be better after they buy your product.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you don’t have an existing social media audience — or not one that’s used to being sold to — it’s time to start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you’re comfortable creating videos, I recommend starting with TikTok or YouTube and cross-promoting your videos. Get on screen and work to truly educate your audience about what you’re selling and the reasons they should buy it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Not cool with video? That’s OK. Instead, try some Facebook groups, LinkedIn, or even Twitter threads. The key here is to search for people who could benefit from what you sell. Try finding popular posts and add answers or smart comments to them.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, let’s say you sell a course about building a cabinet. Find the woodworking community by searching for “woodworking,” “DIY,” “home design,” etc. Then find popular posts about building things and say something like “It took me just two days to build my own cabinet. So I made a course on how to do it.” (Add a picture of your cabinet and a link to your course.)</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>No matter how you promote on social media, don’t forget that everyone can tell if you’re making a sales pitch only. So be authentic, helpful, friendly, and engaging.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-send-an-email\">Send an email</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Whether you have a list of thousands from another venture or just your own personal contact list, you can use <a href=\"https://www.aweber.com/email-marketing-features.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-email-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing</a> to send people to your sales page. Figure out who on your list will be interested in what you offer, and send a short promotional email letting them know what you’re selling.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-pay-for-an-ad\">Pay for an ad</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>It might seem crazy to pay first before earning any money. But you can actually set up some pretty affordable advertising with <a href=\"https://www.youtube.com/watch?v=8ui1ooxXr8s\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Lead ads</a>. And if you sell something fairly expensive, it can pay off.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Selling an artistic creation like a painting or sculpture for hundreds of dollars? You might want to try just $5-10 in Facebook Lead ads to get your beautiful piece in front of more eyes. It’s quite easy to find your audience here, too.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Keep pushing towards your first sale, and track what you learn along the way. When it’s time to make sale #2 – or 2,000 – you’ll have the information you learned in this challenge to assist you.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-additional-resources\">Additional resources</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https://blog.aweber.com/new-features/sell-online-with-ecommerce-landing-pages.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-how-to-sell-online\" target=\"_blank\" rel=\"noreferrer noopener\">How to Sell Online with Ecommerce Landing Pages</a></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https://blog.aweber.com/updates/ecommerce-subscriptions-payment-plans.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-grow-your-income-subscriptions\" target=\"_blank\" rel=\"noreferrer noopener\">Grow Your Income with Subscriptions &amp; Payment Plans</a></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https://blog.aweber.com/learn/promote-and-sell-online-courses.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-sell-online-courses\" target=\"_blank\" rel=\"noreferrer noopener\">5 Steps to Promote and Sell Online Courses</a></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https://www.aweber.com/templates/landing-pages/?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-template-gallery-2\" target=\"_blank\" rel=\"noreferrer noopener\">Landing Page Template Gallery</a></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https://blog.aweber.com/new-features/10-best-ecommerce-tools-to-sell-more-with-email-marketing.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-ecommerce-tools\" target=\"_blank\" rel=\"noreferrer noopener\">10 Best Ecommerce Tools to Sell More with Email Marketing</a></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-get-started-now\">Get started now</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The best time to learn to sell online is today. Start now with a <a href=\"https://www.aweber.com/free.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=product&amp;utm_content=sellsomething-challenge-cta\" target=\"_blank\" rel=\"noreferrer noopener\">free</a><a href=\"https://www.aweber.com/free.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=challenge-cta-free\" target=\"_blank\" rel=\"noreferrer noopener\"> </a><a href=\"https://www.aweber.com/free.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=sellsomethingchallenge&amp;utm_content=083122-sell-something-cta\" target=\"_blank\" rel=\"noreferrer noopener\">AWeber account</a>. Connect Stripe, pick a template, and make a sale today! Don’t forget to tell us how it went in the <a href=\"https://www.facebook.com/groups/awebercommunity\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook community</a>.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\n\n<!-- wp:paragraph -->\n<p></p>\n<!-- /wp:paragraph --><p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/updates/sell-something-challenge.htm\">Join the 2022 Sell Something Challenge</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:65:\"https://blog.aweber.com/updates/sell-something-challenge.htm/feed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:2:\"10\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:76:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"10 steps to create and sell online courses you’ll be proud of\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:64:\"https://blog.aweber.com/learn/create-and-sell-online-courses.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:73:\"https://blog.aweber.com/learn/create-and-sell-online-courses.htm#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 30 Aug 2022 15:56:39 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:5:\"Learn\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:11:\"sell online\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"https://blog.aweber.com/?p=102489\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:28995:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/08/10-steps-to-create-and-sell-online-courses_featured-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How to create and sell online courses\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/08/10-steps-to-create-and-sell-online-courses_featured-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/08/10-steps-to-create-and-sell-online-courses_featured-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/08/10-steps-to-create-and-sell-online-courses_featured-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/08/10-steps-to-create-and-sell-online-courses_featured-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p>\n<p><!-- wp:paragraph --></p>\n<p>Online courses are hot - and they have been for years now. According to <a href=\"https://www.thinkific.com/wp-content/uploads/2022/04/online-learning-trends.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Thinkific’s 2022 Online Learning Trends</a> study, “Online content creation is the most popular type of business that people aspire to launch (51%), beating out selling products online (49%), providing services online (49%) or in person (46%), and opening a brick and mortar store (39%).”</p>\n<p>This isn’t all just hype, either. Creating and selling an online course isn’t all that hard to do. There are <a href=\"https://xperiencify.com/online-course-platforms/\" target=\"_blank\" rel=\"noreferrer noopener\">online course platforms</a> available now that make delivering a course super-easy, and once you know a few tricks, even creating the course content doesn’t have to be a big deal.</p>\n<p>You don’t even need a huge online audience to make it work, either (though having an audience definitely helps!). Back in 2019, about a third of online students were attending courses created by people with less than 10,000 social media followers. In 2021, that percentage was up to 62%. So most of the students taking online courses now are taking those courses from people with relatively small audiences. So don’t let having a small audience hold you back.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>You may not need a huge audience to have a successful course, but you do need to get a few things right while you’re planning, creating, and selling your course. To help you out, we’ve got a step-by-step plan for how to finally create and sell your own online course (whether it’s free or paid) and how to do it without spending a lot of money or taking a lot of time.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>All in, you can probably create a very simple course in a weekend. A more detailed course could take a month or more to create. But either way, having an online course could definitely be worth your time.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-the-benefits-of-creating-an-online-course\"><strong>The benefits of creating an online course</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Having an online course can be a life-changing — or at least a business-changing — thing. There are several reasons why:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li><strong>Online courses save you time.</strong> Whether your course is free or paid, once it exists, you’ve got a way to demonstrate your expertise on autopilot. People can be taking your course while you do other things, like creating your newsletter, or playing with your kids. And if your course is paid, that also means you can be earning money from your course while you’re doing other things. And as we’re sure you’ve heard, passive income is a pretty awesome thing.</li>\n<li><strong>Online courses open doors.</strong> Even a simple autoresponder-based course can be a terrific way to promote your work. <a href=\"https://blog.aweber.com/success/mini-email-course-to-increase-sales-of-online-course.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Free courses can be used to promote paid courses</a>, too. Courses can often serve as marketing tools on their own, especially if you publish your course on one of the large course platforms.</li>\n<li><strong>Online courses demonstrate your expertise. </strong>Courses can also be a great way to educate people about how to work with you, or to give people a sense of what it would be like to work with you. For instance, a graphic designer could create a course about visual branding, or how to design a logo. This would be an ideal way to demonstrate the value of the designer’s work and let the designer help people (and earn money from people) who can’t afford to hire her.</li>\n<li><strong>Courses can be ideal complements to other types of content.</strong> Many authors create courses that complement their books, for example. This gives people a way to apply what they’ve learned in the book, or to study the topic in more depth. It also gives the author a way to build their email list and make more money from their experience. Once they’ve written a book, making a section of that book into a course isn’t terribly hard.&nbsp;</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:paragraph --></p>\n<p>Those are just a few reasons people are creating courses now. You may discover a few more once your course is launched.</p>\n<p>So let’s make that course happen. Here are ten steps to creating and selling an online course that will give you the benefits you want.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-1-choose-your-topic\"><strong>1. Choose your topic</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>There are a lot of courses available. For example: Want to play the harmonica? There are <a href=\"https://www.udemy.com/topic/harmonica/\" target=\"_blank\" rel=\"noreferrer noopener\">55 courses</a> to show you how, just on Udemy. Another big online course platform, Domestika, has 48 courses just on <a href=\"https://www.domestika.org/en/courses/category/16-calligraphy-typography?query=lettering\" target=\"_blank\" rel=\"noreferrer noopener\">lettering</a>. Or a quick online search could help you find a way to master <a href=\"https://www.google.com/search?q=shrimp+farming+course&amp;rlz=1C5CHFA_enUS995US995&amp;oq=shrimp+farming+course&amp;aqs=chrome.0.0i512j0i22i30l5j0i390l2.4574j0j7&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noreferrer noopener\">indoor shrimp farming</a> or get outdoors for some <a href=\"https://africanconservation.org/project/african-animal-tracking-course/\" target=\"_blank\" rel=\"noreferrer noopener\">African animal tracking</a>.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>So don’t be shy about picking an unusual topic. Weird is okay, so long as there’s enough of an audience to make your course worth creating.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>If you’re not sure what you could create a course about, here’s an easy exercise to find out.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>On a plain sheet of paper, make three columns:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:wptb/table-block {\"id\":102515} --><br />\n[wptb id=102515]<br />\n<!-- /wp:wptb/table-block --></p>\n<p><!-- wp:paragraph --></p>\n<p>Fill out the columns for at least five different topics. Why five? It’s good to have a few ideas to work with so you can stay open to the course topic most likely to succeed.</p>\n<p>Now, ask yourself: What’s the need? Would someone take a course about this topic out of curiosity, or because they have a problem to solve, or some other reason?</p>\n<p>Maybe you could create a course about how to create fantastic holiday cookie gift tins — and people would buy that because it’s a fun topic. Completing your course is something they’d really enjoy.</p>\n<p>Or maybe your topic is more problem-centered. Maybe you’re thinking about a problem like how to keep a house clean in just two hours a week, or how to recover from knee surgery, or how to talk to a teenager.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>What problems exist around these topics that people want to solve, but they haven’t been able to solve up until now because they think it will be too hard, too expensive, too likely to fail?</p>\n<p>When you’ve got a few topics and the why behind why someone would take a course about this topic, then you’re ready for the next step. (Don’t skip the why! It’s super-important.)</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-2-choose-your-audience\"><strong>2. Choose your audience</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Who is your course for? Again, don’t skip over this — the more specific you are about who your course is for, the more likely you are to be successful.</p>\n<p>For example, take the topic of “how to talk to your teenager.” Could that be for parents in general, or for single parents, or for single dads, or for single dads who just got a divorce?</p>\n<p>People respond to courses that are laser-targeted to their needs. The most common question a prospective buyer (or even a free course taker) will have about your course is this: “Is it right for me?” Even if you’ve got a lot of raving testimonials and great course content, everyone who considers your course will still be asking themselves, “is this course right <em>for me</em>?”</p>\n<p>The better you target your audience, the more likely it is that people will feel confident in taking it.</p>\n<p><strong>Pro tip:</strong> Go find a few popular courses on a public platform like Udemy. Then think about how you could do a course about that same topic, but for a specific target market. Your target market can be a demographic (urban men 28-35), or for people who share a common attribute, like “How to grow great houseplants - even if you tend to kill them.”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-3-confirm-there-s-a-market-and-interest-in-your-course\"><strong>3. Confirm there’s a market and interest in your course</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>OK — you’ve got a great course topic, and you know exactly who your course is for. Now, let’s make sure there’s enough interest in your course to make it worth creating. Nothing stings more than creating a full, fabulous course… only to find out no one wants it. And sadly, while this is a common piece of advice, many course creators still ignore it.</p>\n<p>So go find at least a few people who say they’d be interested in your course.</p>\n<p>Here are the three best ways to do this:&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li><strong>Search for competitors.</strong><br />Go to Udemy or any other major course platform and just do a search for what your course could be about. For example, here’s a sample search on udemy for “choose a freelance writing niche.”</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:image {\"id\":102499,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/udemy-choose-freelance-writing-niche-1024x752.jpg\" alt=\"sample search on udemy for “choose a freelance writing niche.”\" class=\"wp-image-102499\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li>Google works just fine for this, too. Just Google “[your topic] course” and see what turns up. Also try a few searches on YouTube and Instagram.\n<p>If you find a few courses, try to see how many students they have. Sometimes this is easy; other times not so much.</li>\n<li><strong>Ask.</strong><br />Even if your audience is small, ask them if they’d be interested in your course. Or borrow someone else’s audience - many Facebook group admins will let you post a question like this in their group, especially if you contribute to the discussions a lot.\n<p>If you’ve got a little bit of budget, you can also run ads to your target audience to see if they’d like your course. You might have to do a “dry test” - aka “pre-sell your course” to really know how interested people are. Or you can offer a lead magnet that’s basically a slimmed down version of your course. If the lead magnet does really well, people are at least interested in the topic.</li>\n<li><strong>Find high-interest topics that don’t already have courses.</strong><br />This is a little riskier, but just because no one’s made a course on a certain topic doesn’t mean you can’t be the first. Just be cautious — if no one has created a course on your topic, there may be a reason.<br />The best places to find hot topics are via Amazon book searches, YouTube top searches, and (sometimes) hashtags on social media platforms like TikTok and Instagram. Facebook groups can be another rich source of information.</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-4-find-out-what-people-want-to-know\">4. Find out what people want to know</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>This is yet another critical part of creating successful online courses that a lot of people miss. They’ll go through the entire process of creating a course, write up their sales page, pay good money to send people to that sales page, and… no one will buy.</p>\n<p>Lack of sales can be caused by a lot of things, of course, but really it comes down to this: You’re offering something people don’t really want. And so while picking the right topic and the right audience are key to this, so is including what people want in a course.</p>\n<p>This is a little more work than just leaping into content creation, but boy, is it worth the time. And it will take some time. Here are the three best ways to get this done:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li><strong>Talk to potential students.</strong><br />Ideally, you’ll have an email list of people (even a couple hundred people is enough) and you’ll have sent out an email asking if anyone is interested in this course idea you’ve got.<br />Say ten people respond that they are interested. You get back to these potential students and try to get them on a Zoom call or a phone call to talk to them about what they’d like you to include in the course. If you can, record those conversations. If not, take the best notes you can. If you have to pay them, do it.<br />Getting people to talk to you directly is the best way to find out what your course should include. You’ll learn an enormous amount about your audience in just a few calls.&nbsp;</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li><strong>Do a survey.</strong><br />Again, you can do this with an email list. Or you can try to get people on social media to respond to a few quick polls.&nbsp;</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li><strong>Go to online groups (Facebook groups are the easiest to find).</strong><br />See what people are talking about. See which posts get the most engagement. See what people are asking about.&nbsp;</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-5-define-the-transformation\"><strong>5. Define the transformation</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Sounds dramatic, right? “Define the transformation” means find a way to concisely explain how people will be different after they take your course.</p>\n<p>This is a critical but oh-so-often overlooked part of creating and selling online courses. You see, people don’t really care how much content you’ve crammed into your course. They don’t care if you’ve got 90 hours of video and 23 workbooks and 45,000 words of text-based lessons. All that might actually make them less likely to buy your course.</p>\n<p>Most people just want to get from point A (where they are now) to point B (where they want to be). The more efficiently your course gets them from A to B, the more they’ll want to take it.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>So work on how to explain this in a way that’s crystal clear. Do this <em>before</em> you start creating content.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>As you’re “defining the transformation,” really what you’re doing is building a path for people through your course’s content. You’re giving them (and you) a goal. You’re also saving yourself <strong><em>so much work</em></strong>.</p>\n<p>There’s another benefit to thinking of your course simply as taking people from A to B: It helps you write your sales page and all your marketing materials. But more on that in a moment.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-6-block-out-the-sections-and-lessons-of-your-course\"><strong>6. Block out the sections and lessons of your course</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Now it’s time to block out your course’s lessons. But before you start creating content, do yourself a favor: Establish a structure.</p>\n<p>Block out three to five major sections of your course, with each section having three to seven lessons. That’s enough material for your course to feel meaty, but still concise enough so people don’t get overwhelmed. And people can definitely get overwhelmed with course content. If you tend to “overdeliver,” be aware of this — do yourself and your students a favor and keep your content brief.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Once you’ve got your course’s sections and lessons blocked out, it’s time to figure out what each lesson will cover. Aim for three to seven key points for each lesson.</p>\n<p>Brevity is your friend here, too: People will zone out if a lesson is too long. Try to have your video lessons be 10 minutes or less (15 minutes, absolute maximum), and your text based lessons no more than 1,500 words. Your students should be able to finish each lesson in your course within about 15 minutes or less.</p>\n<p>With 15 minutes per lesson, four lessons in each section, and four sections, you’ll end up with about 4 hours worth of content (15 minutes x 4 lessons for each section = 1 hour for each section). That’s plenty of time to deliver a lot of value, but a short enough period of time to make your course feel manageable.</p>\n<p><strong>Pro tip</strong>: Remember how you defined a transformation that people will go through as a result of taking your course? Apply that principle to each section of your course and each lesson of your course. You might even open each section of your course by saying, “by the end of this section, you’ll be able to [that section’s goal].” You could also open each lesson with, “By the end of this lesson, you’ll be able to [that lesson’s goal].</p>\n<p>The whole “point A to point B” structure will help you create a course that’s more concise and valuable, but it also will help your students feel like they’re making progress. That’s a powerful way to keep them motivated so they complete your course, get results, and have a positive experience (so they’ll leave you a great testimonial, and so you’ll sell more courses).</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-7-get-it-out-on-paper-or-video-or-audio-or-all-three\"><strong>7. Get it out on paper, or video, or audio — or all three</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>You’ve got that outline… now it’s time to fill in the blanks.</p>\n<p>Many courses are video-based, but also have a text and audio version of each lesson. Depending on your course topic and how comfortable you are on camera, you can either do “talking head” videos, or you can create PowerPoint-like slides and just record your voice explaining the slides, or have a little inset of yourself so that people can still see you.</p>\n<p>If you’ve got a bit of budget for your course, consider getting your videos edited. This will improve your students’ experience of your course. Also consider using an audio to text transcription service like Otter.ai to make text drafts of your video lessons. And if you’re really short on time, take those text transcripts of your videos and hire a freelance writer to clean up the copy so it reads well.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-8-decide-whether-your-course-will-be-free-or-paid\"><strong>8. Decide whether your course will be free or paid</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Free courses are good if you want to get a lot of people into them. Or you can use a simple free course to promote a paid course.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>If you are doing a paid course, you’ll also need to decide how much it will cost. And if it’s more than $400 or so, you’ll also need to decide if you’re going to offer a payment plan. Payment plans tend to split the cost of a course into thirds, and they usually add about 15% of the value of the course for the payment plan. So if your course costs $397, a payment plan would break into three monthly payments of $147 each.</p>\n<p>If you publish your course on one of the large public course platforms (like Udemy), you’re basically offering a hybrid of the free versus paid course. There will be a charge for your course, but it’ll be so cheap - $9.99 - that the risk for the student is very low.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Courses on platforms like this can make money, but you’ll need hundreds or thousands of sales to generate any meaningful income. That said, a low-priced course on a big platform can be an excellent promotional tool for your work or for a more expensive course you offer elsewhere.</p>\n<p>Another play is to price your course super-low or for free when you first launch it. This gets at least a few students into your course, so you can get lots of feedback from them and hopefully a few really strong testimonials. Then you re-launch your improved course, with testimonials, at a higher price. All this takes longer, but it will probably get you better results in the end.</p>\n<p>Note that paid courses also typically have some kind of refund terms, and those terms are going to be very important if your course costs more than even $27. Refund terms can also vary a lot, but they tend to fall into three types of refunds:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li><strong>No refund.</strong><br />This is the least attractive option for potential students, but there’s no way people will misunderstand the terms. You may need to give prospective students a free lesson or two, just so they can see for themselves that your course is worth the money.</li>\n<li><strong>A 7-day refund</strong>.<br />This is a good compromise for both students and teacher, because the students get access to the course and the teacher has very clear terms for the refund. The drawback is some teachers may be concerned that people will just zoom through the course, download all the materials, and then ask for a refund.</li>\n<li><strong>The “do the work, get the results” refund.</strong><br />For this option, students have to complete the course before they can ask for a refund. The idea here is that when a student buys the course, they’re entering into a contract with themselves and the teacher — buying the course is a commitment to do the work. Students are eligible for the refund only after completing the course and only if they can honestly say it didn’t work for them. The sales pitch is that this is being offered because the teacher is 100% sure that if a student just shows up and does the work in the course, they will absolutely be successful and get their money’s worth. You’ll need to spell out the terms of this very clearly or some students may complain.</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:paragraph --></p>\n<p>Once you’ve decided whether your course will be free or paid, and if paid, the terms of the sale, then you’ll be halfway towards figuring out how you’ll deliver (aka “fulfill”) your course.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-9-set-up-how-you-ll-deliver-your-course\"><strong>9. Set up how you’ll deliver your course</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>There are four ways to deliver your course. You can:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li>Use a course builder platform like Thinkific or Kajabi</li>\n<li>Host the course on your website with a WordPress plugin (or with Wix or SquareSpace integrations)</li>\n<li>Publish on a course marketplace platform like Udemy&nbsp;</li>\n<li>Set up your course as an email autoresponder (aka an “email sequence”)</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:paragraph --></p>\n<p>Here are the pros and cons and costs of each of these options:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:wptb/table-block {\"id\":102510} --><br />\n[wptb id=102510]<br />\n<!-- /wp:wptb/table-block --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-10-give-people-a-way-to-sign-up-for-your-course\"><strong>10. Give people a way to sign up for your course</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>This can be as simple as creating a sign-up form for an email sequence, or it might mean configuring a shopping cart in an LMS learning system on your WordPress site.</p>\n<p>You’ll also need to decide if you want to use <a href=\"https://blog.aweber.com/learn/stripe-vs-paypal-best-for-online-payments.htm\">Stripe or PayPal</a> so people can actually give you money. Or if you want to offer both.</p>\n<p>That sounds like a lot, but it doesn’t have to be a big deal. Any online course platform like Thinkific or Teachable will have a payment system pretty much set up — you’ll just need to add a few things to configure the check out, and you’ll be done. And if you’re selling on Udemy or one of the other public course platforms, the entire set up is done for you. You’ll just need to add which PayPal account or Stripe account to send your money to.</p>\n<p>Setting up a sales page for an autoresponder-based course is fairly easy, too. This video walks through exactly how to do it, step by step, in about five minutes. If you wanted to write out a full sales page, clearly that’ll take a little bit longer, but the basic setup to give people a way to buy your course is really pretty easy.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:html --></p>\n<div class=\"yt-container\"><iframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/V2FxMcdf89Y?rel=0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"></iframe></div>\n<p><script type=\"application/ld+json\">\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Setting up an ecommerce landing page step by step\",\n  \"description\": \"Watch Alycia set up an ecommerce landing page step-by-step in under 5 minutes!\",\n  \"thumbnailUrl\": \"https://img.youtube.com/vi/V2FxMcdf89Y/maxresdefault.jpg\",\n  \"uploadDate\": \"2021-08-04\",\n  \"duration\": \"PT4M38S\",\n  \"contentUrl\": \"https://www.youtube.com/embed/V2FxMcdf89Y\",\n  \"embedUrl\": \"https://www.youtube.com/embed/V2FxMcdf89Y\"\n}\n</script><br />\n<!-- /wp:html --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-ready-to-get-started\"><strong>Ready to get started?</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>So now you know how to create and sell online courses. There are a few steps to it, but you really could create a simple course over a weekend — especially if you’ve already got some content created in other formats, like in a book or blog posts, or even in short videos.</p>\n<p>Usually the big thing blocking people from completing their course is they overcomplicate it. They overdeliver.</p>\n<p>So keep it simple. Create a good, simple course and see how well it works for you and your students. If you’re getting good results from it, then go back and expand the course. Improve on what’s working.</p>\n<p><!-- /wp:paragraph --></p>\n<p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/learn/create-and-sell-online-courses.htm\">10 steps to create and sell online courses you&#8217;ll be proud of</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:9:\"Pam Neely\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:28476:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/08/10-steps-to-create-and-sell-online-courses_featured-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How to create and sell online courses\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/08/10-steps-to-create-and-sell-online-courses_featured-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/08/10-steps-to-create-and-sell-online-courses_featured-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/08/10-steps-to-create-and-sell-online-courses_featured-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/08/10-steps-to-create-and-sell-online-courses_featured-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p><!-- wp:paragraph -->\n<p>Online courses are hot - and they have been for years now. According to <a href=\"https://www.thinkific.com/wp-content/uploads/2022/04/online-learning-trends.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Thinkific’s 2022 Online Learning Trends</a> study, “Online content creation is the most popular type of business that people aspire to launch (51%), beating out selling products online (49%), providing services online (49%) or in person (46%), and opening a brick and mortar store (39%).”<br /><br />This isn’t all just hype, either. Creating and selling an online course isn’t all that hard to do. There are <a href=\"https://xperiencify.com/online-course-platforms/\" target=\"_blank\" rel=\"noreferrer noopener\">online course platforms</a> available now that make delivering a course super-easy, and once you know a few tricks, even creating the course content doesn’t have to be a big deal.<br /><br />You don’t even need a huge online audience to make it work, either (though having an audience definitely helps!). Back in 2019, about a third of online students were attending courses created by people with less than 10,000 social media followers. In 2021, that percentage was up to 62%. So most of the students taking online courses now are taking those courses from people with relatively small audiences. So don’t let having a small audience hold you back.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You may not need a huge audience to have a successful course, but you do need to get a few things right while you’re planning, creating, and selling your course. To help you out, we’ve got a step-by-step plan for how to finally create and sell your own online course (whether it’s free or paid) and how to do it without spending a lot of money or taking a lot of time.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>All in, you can probably create a very simple course in a weekend. A more detailed course could take a month or more to create. But either way, having an online course could definitely be worth your time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-the-benefits-of-creating-an-online-course\"><strong>The benefits of creating an online course</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Having an online course can be a life-changing — or at least a business-changing — thing. There are several reasons why:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><strong>Online courses save you time.</strong> Whether your course is free or paid, once it exists, you’ve got a way to demonstrate your expertise on autopilot. People can be taking your course while you do other things, like creating your newsletter, or playing with your kids. And if your course is paid, that also means you can be earning money from your course while you’re doing other things. And as we’re sure you’ve heard, passive income is a pretty awesome thing.<br /></li><li><strong>Online courses open doors.</strong> Even a simple autoresponder-based course can be a terrific way to promote your work. <a href=\"https://blog.aweber.com/success/mini-email-course-to-increase-sales-of-online-course.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Free courses can be used to promote paid courses</a>, too. Courses can often serve as marketing tools on their own, especially if you publish your course on one of the large course platforms.<br /></li><li><strong>Online courses demonstrate your expertise. </strong>Courses can also be a great way to educate people about how to work with you, or to give people a sense of what it would be like to work with you. For instance, a graphic designer could create a course about visual branding, or how to design a logo. This would be an ideal way to demonstrate the value of the designer’s work and let the designer help people (and earn money from people) who can’t afford to hire her.<br /></li><li><strong>Courses can be ideal complements to other types of content.</strong> Many authors create courses that complement their books, for example. This gives people a way to apply what they’ve learned in the book, or to study the topic in more depth. It also gives the author a way to build their email list and make more money from their experience. Once they’ve written a book, making a section of that book into a course isn’t terribly hard.&nbsp;</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>Those are just a few reasons people are creating courses now. You may discover a few more once your course is launched.<br /><br />So let’s make that course happen. Here are ten steps to creating and selling an online course that will give you the benefits you want.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-1-choose-your-topic\"><strong>1. Choose your topic</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>There are a lot of courses available. For example: Want to play the harmonica? There are <a href=\"https://www.udemy.com/topic/harmonica/\" target=\"_blank\" rel=\"noreferrer noopener\">55 courses</a> to show you how, just on Udemy. Another big online course platform, Domestika, has 48 courses just on <a href=\"https://www.domestika.org/en/courses/category/16-calligraphy-typography?query=lettering\" target=\"_blank\" rel=\"noreferrer noopener\">lettering</a>. Or a quick online search could help you find a way to master <a href=\"https://www.google.com/search?q=shrimp+farming+course&amp;rlz=1C5CHFA_enUS995US995&amp;oq=shrimp+farming+course&amp;aqs=chrome.0.0i512j0i22i30l5j0i390l2.4574j0j7&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noreferrer noopener\">indoor shrimp farming</a> or get outdoors for some <a href=\"https://africanconservation.org/project/african-animal-tracking-course/\" target=\"_blank\" rel=\"noreferrer noopener\">African animal tracking</a>.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So don’t be shy about picking an unusual topic. Weird is okay, so long as there’s enough of an audience to make your course worth creating.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you’re not sure what you could create a course about, here’s an easy exercise to find out.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>On a plain sheet of paper, make three columns:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:wptb/table-block {\"id\":102515} -->\n[wptb id=102515]\n<!-- /wp:wptb/table-block -->\n\n<!-- wp:paragraph -->\n<p><br />Fill out the columns for at least five different topics. Why five? It’s good to have a few ideas to work with so you can stay open to the course topic most likely to succeed.<br /><br />Now, ask yourself: What’s the need? Would someone take a course about this topic out of curiosity, or because they have a problem to solve, or some other reason?<br /><br />Maybe you could create a course about how to create fantastic holiday cookie gift tins — and people would buy that because it’s a fun topic. Completing your course is something they’d really enjoy.<br /><br />Or maybe your topic is more problem-centered. Maybe you’re thinking about a problem like how to keep a house clean in just two hours a week, or how to recover from knee surgery, or how to talk to a teenager.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>What problems exist around these topics that people want to solve, but they haven’t been able to solve up until now because they think it will be too hard, too expensive, too likely to fail?<br /><br />When you’ve got a few topics and the why behind why someone would take a course about this topic, then you’re ready for the next step. (Don’t skip the why! It’s super-important.)</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-2-choose-your-audience\"><strong>2. Choose your audience</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Who is your course for? Again, don’t skip over this — the more specific you are about who your course is for, the more likely you are to be successful.<br /><br />For example, take the topic of “how to talk to your teenager.” Could that be for parents in general, or for single parents, or for single dads, or for single dads who just got a divorce?<br /><br />People respond to courses that are laser-targeted to their needs. The most common question a prospective buyer (or even a free course taker) will have about your course is this: “Is it right for me?” Even if you’ve got a lot of raving testimonials and great course content, everyone who considers your course will still be asking themselves, “is this course right <em>for me</em>?”<br /><br />The better you target your audience, the more likely it is that people will feel confident in taking it.<br /><br /><strong>Pro tip:</strong> Go find a few popular courses on a public platform like Udemy. Then think about how you could do a course about that same topic, but for a specific target market. Your target market can be a demographic (urban men 28-35), or for people who share a common attribute, like “How to grow great houseplants - even if you tend to kill them.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-3-confirm-there-s-a-market-and-interest-in-your-course\"><strong>3. Confirm there’s a market and interest in your course</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>OK — you’ve got a great course topic, and you know exactly who your course is for. Now, let’s make sure there’s enough interest in your course to make it worth creating. Nothing stings more than creating a full, fabulous course… only to find out no one wants it. And sadly, while this is a common piece of advice, many course creators still ignore it.<br /><br />So go find at least a few people who say they’d be interested in your course.<br /><br />Here are the three best ways to do this:&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><strong>Search for competitors.</strong><br />Go to Udemy or any other major course platform and just do a search for what your course could be about. For example, here’s a sample search on udemy for “choose a freelance writing niche.”</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:image {\"id\":102499,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/udemy-choose-freelance-writing-niche-1024x752.jpg\" alt=\"sample search on udemy for “choose a freelance writing niche.”\" class=\"wp-image-102499\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:list -->\n<ul><li>Google works just fine for this, too. Just Google “[your topic] course” and see what turns up. Also try a few searches on YouTube and Instagram.<br /><br />If you find a few courses, try to see how many students they have. Sometimes this is easy; other times not so much.<br /></li><li><strong>Ask.</strong><br />Even if your audience is small, ask them if they’d be interested in your course. Or borrow someone else’s audience - many Facebook group admins will let you post a question like this in their group, especially if you contribute to the discussions a lot.<br /><br />If you’ve got a little bit of budget, you can also run ads to your target audience to see if they’d like your course. You might have to do a “dry test” - aka “pre-sell your course” to really know how interested people are. Or you can offer a lead magnet that’s basically a slimmed down version of your course. If the lead magnet does really well, people are at least interested in the topic.<br /></li><li><strong>Find high-interest topics that don’t already have courses.</strong><br />This is a little riskier, but just because no one’s made a course on a certain topic doesn’t mean you can’t be the first. Just be cautious — if no one has created a course on your topic, there may be a reason.<br />The best places to find hot topics are via Amazon book searches, YouTube top searches, and (sometimes) hashtags on social media platforms like TikTok and Instagram. Facebook groups can be another rich source of information.</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:heading -->\n<h2 id=\"h-4-find-out-what-people-want-to-know\">4. Find out what people want to know</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This is yet another critical part of creating successful online courses that a lot of people miss. They’ll go through the entire process of creating a course, write up their sales page, pay good money to send people to that sales page, and… no one will buy.<br /><br />Lack of sales can be caused by a lot of things, of course, but really it comes down to this: You’re offering something people don’t really want. And so while picking the right topic and the right audience are key to this, so is including what people want in a course.<br /><br />This is a little more work than just leaping into content creation, but boy, is it worth the time. And it will take some time. Here are the three best ways to get this done:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><strong>Talk to potential students.</strong><br />Ideally, you’ll have an email list of people (even a couple hundred people is enough) and you’ll have sent out an email asking if anyone is interested in this course idea you’ve got.<br />Say ten people respond that they are interested. You get back to these potential students and try to get them on a Zoom call or a phone call to talk to them about what they’d like you to include in the course. If you can, record those conversations. If not, take the best notes you can. If you have to pay them, do it.<br />Getting people to talk to you directly is the best way to find out what your course should include. You’ll learn an enormous amount about your audience in just a few calls.&nbsp;</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:list -->\n<ul><li><strong>Do a survey.</strong><br />Again, you can do this with an email list. Or you can try to get people on social media to respond to a few quick polls.&nbsp;</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:list -->\n<ul><li><strong>Go to online groups (Facebook groups are the easiest to find).</strong><br />See what people are talking about. See which posts get the most engagement. See what people are asking about.&nbsp;</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:heading -->\n<h2 id=\"h-5-define-the-transformation\"><strong>5. Define the transformation</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Sounds dramatic, right? “Define the transformation” means find a way to concisely explain how people will be different after they take your course.<br /><br />This is a critical but oh-so-often overlooked part of creating and selling online courses. You see, people don’t really care how much content you’ve crammed into your course. They don’t care if you’ve got 90 hours of video and 23 workbooks and 45,000 words of text-based lessons. All that might actually make them less likely to buy your course.<br /><br />Most people just want to get from point A (where they are now) to point B (where they want to be). The more efficiently your course gets them from A to B, the more they’ll want to take it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So work on how to explain this in a way that’s crystal clear. Do this <em>before</em> you start creating content.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As you’re “defining the transformation,” really what you’re doing is building a path for people through your course’s content. You’re giving them (and you) a goal. You’re also saving yourself <strong><em>so much work</em></strong>.<br /><br />There’s another benefit to thinking of your course simply as taking people from A to B: It helps you write your sales page and all your marketing materials. But more on that in a moment.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-6-block-out-the-sections-and-lessons-of-your-course\"><strong>6. Block out the sections and lessons of your course</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Now it’s time to block out your course’s lessons. But before you start creating content, do yourself a favor: Establish a structure.<br /><br />Block out three to five major sections of your course, with each section having three to seven lessons. That’s enough material for your course to feel meaty, but still concise enough so people don’t get overwhelmed. And people can definitely get overwhelmed with course content. If you tend to “overdeliver,” be aware of this — do yourself and your students a favor and keep your content brief.<br /></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Once you’ve got your course’s sections and lessons blocked out, it’s time to figure out what each lesson will cover. Aim for three to seven key points for each lesson.<br /><br />Brevity is your friend here, too: People will zone out if a lesson is too long. Try to have your video lessons be 10 minutes or less (15 minutes, absolute maximum), and your text based lessons no more than 1,500 words. Your students should be able to finish each lesson in your course within about 15 minutes or less.<br /><br />With 15 minutes per lesson, four lessons in each section, and four sections, you’ll end up with about 4 hours worth of content (15 minutes x 4 lessons for each section = 1 hour for each section). That’s plenty of time to deliver a lot of value, but a short enough period of time to make your course feel manageable.<br /><br /><strong>Pro tip</strong>: Remember how you defined a transformation that people will go through as a result of taking your course? Apply that principle to each section of your course and each lesson of your course. You might even open each section of your course by saying, “by the end of this section, you’ll be able to [that section’s goal].” You could also open each lesson with, “By the end of this lesson, you’ll be able to [that lesson’s goal].<br /><br />The whole “point A to point B” structure will help you create a course that’s more concise and valuable, but it also will help your students feel like they’re making progress. That’s a powerful way to keep them motivated so they complete your course, get results, and have a positive experience (so they’ll leave you a great testimonial, and so you’ll sell more courses).</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-7-get-it-out-on-paper-or-video-or-audio-or-all-three\"><strong>7. Get it out on paper, or video, or audio — or all three</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>You’ve got that outline… now it’s time to fill in the blanks.<br /><br />Many courses are video-based, but also have a text and audio version of each lesson. Depending on your course topic and how comfortable you are on camera, you can either do “talking head” videos, or you can create PowerPoint-like slides and just record your voice explaining the slides, or have a little inset of yourself so that people can still see you.<br /><br />If you’ve got a bit of budget for your course, consider getting your videos edited. This will improve your students’ experience of your course. Also consider using an audio to text transcription service like Otter.ai to make text drafts of your video lessons. And if you’re really short on time, take those text transcripts of your videos and hire a freelance writer to clean up the copy so it reads well.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-8-decide-whether-your-course-will-be-free-or-paid\"><strong>8. Decide whether your course will be free or paid</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Free courses are good if you want to get a lot of people into them. Or you can use a simple free course to promote a paid course.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you are doing a paid course, you’ll also need to decide how much it will cost. And if it’s more than $400 or so, you’ll also need to decide if you’re going to offer a payment plan. Payment plans tend to split the cost of a course into thirds, and they usually add about 15% of the value of the course for the payment plan. So if your course costs $397, a payment plan would break into three monthly payments of $147 each.<br /><br />If you publish your course on one of the large public course platforms (like Udemy), you’re basically offering a hybrid of the free versus paid course. There will be a charge for your course, but it’ll be so cheap - $9.99 - that the risk for the student is very low.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Courses on platforms like this can make money, but you’ll need hundreds or thousands of sales to generate any meaningful income. That said, a low-priced course on a big platform can be an excellent promotional tool for your work or for a more expensive course you offer elsewhere.<br /><br />Another play is to price your course super-low or for free when you first launch it. This gets at least a few students into your course, so you can get lots of feedback from them and hopefully a few really strong testimonials. Then you re-launch your improved course, with testimonials, at a higher price. All this takes longer, but it will probably get you better results in the end.<br /><br />Note that paid courses also typically have some kind of refund terms, and those terms are going to be very important if your course costs more than even $27. Refund terms can also vary a lot, but they tend to fall into three types of refunds:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><strong>No refund.</strong><br />This is the least attractive option for potential students, but there’s no way people will misunderstand the terms. You may need to give prospective students a free lesson or two, just so they can see for themselves that your course is worth the money.<br /></li><li><strong>A 7-day refund</strong>.<br />This is a good compromise for both students and teacher, because the students get access to the course and the teacher has very clear terms for the refund. The drawback is some teachers may be concerned that people will just zoom through the course, download all the materials, and then ask for a refund.<br /></li><li><strong>The “do the work, get the results” refund.</strong><br />For this option, students have to complete the course before they can ask for a refund. The idea here is that when a student buys the course, they’re entering into a contract with themselves and the teacher — buying the course is a commitment to do the work. Students are eligible for the refund only after completing the course and only if they can honestly say it didn’t work for them. The sales pitch is that this is being offered because the teacher is 100% sure that if a student just shows up and does the work in the course, they will absolutely be successful and get their money’s worth. You’ll need to spell out the terms of this very clearly or some students may complain.</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>Once you’ve decided whether your course will be free or paid, and if paid, the terms of the sale, then you’ll be halfway towards figuring out how you’ll deliver (aka “fulfill”) your course.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-9-set-up-how-you-ll-deliver-your-course\"><strong>9. Set up how you’ll deliver your course</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>There are four ways to deliver your course. You can:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Use a course builder platform like Thinkific or Kajabi</li><li>Host the course on your website with a WordPress plugin (or with Wix or SquareSpace integrations)</li><li>Publish on a course marketplace platform like Udemy&nbsp;</li><li>Set up your course as an email autoresponder (aka an “email sequence”)</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>Here are the pros and cons and costs of each of these options:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:wptb/table-block {\"id\":102510} -->\n[wptb id=102510]\n<!-- /wp:wptb/table-block -->\n\n<!-- wp:heading -->\n<h2 id=\"h-10-give-people-a-way-to-sign-up-for-your-course\"><strong>10. Give people a way to sign up for your course</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This can be as simple as creating a sign-up form for an email sequence, or it might mean configuring a shopping cart in an LMS learning system on your WordPress site.<br /><br />You’ll also need to decide if you want to use <a href=\"https://blog.aweber.com/learn/stripe-vs-paypal-best-for-online-payments.htm\">Stripe or PayPal</a> so people can actually give you money. Or if you want to offer both.<br /><br />That sounds like a lot, but it doesn’t have to be a big deal. Any online course platform like Thinkific or Teachable will have a payment system pretty much set up — you’ll just need to add a few things to configure the check out, and you’ll be done. And if you’re selling on Udemy or one of the other public course platforms, the entire set up is done for you. You’ll just need to add which PayPal account or Stripe account to send your money to.<br /><br />Setting up a sales page for an autoresponder-based course is fairly easy, too. This video walks through exactly how to do it, step by step, in about five minutes. If you wanted to write out a full sales page, clearly that’ll take a little bit longer, but the basic setup to give people a way to buy your course is really pretty easy.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:html -->\n<div class=\"yt-container\"><iframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/V2FxMcdf89Y?rel=0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"></iframe></div>\n<script type=\"application/ld+json\">\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Setting up an ecommerce landing page step by step\",\n  \"description\": \"Watch Alycia set up an ecommerce landing page step-by-step in under 5 minutes!\",\n  \"thumbnailUrl\": \"https://img.youtube.com/vi/V2FxMcdf89Y/maxresdefault.jpg\",\n  \"uploadDate\": \"2021-08-04\",\n  \"duration\": \"PT4M38S\",\n  \"contentUrl\": \"https://www.youtube.com/embed/V2FxMcdf89Y\",\n  \"embedUrl\": \"https://www.youtube.com/embed/V2FxMcdf89Y\"\n}\n</script>\n<!-- /wp:html -->\n\n<!-- wp:heading -->\n<h2 id=\"h-ready-to-get-started\"><strong>Ready to get started?</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>So now you know how to create and sell online courses. There are a few steps to it, but you really could create a simple course over a weekend — especially if you’ve already got some content created in other formats, like in a book or blog posts, or even in short videos.<br /><br />Usually the big thing blocking people from completing their course is they overcomplicate it. They overdeliver.<br /><br />So keep it simple. Create a good, simple course and see how well it works for you and your students. If you’re getting good results from it, then go back and expand the course. Improve on what’s working.</p>\n<!-- /wp:paragraph --><p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/learn/create-and-sell-online-courses.htm\">10 steps to create and sell online courses you&#8217;ll be proud of</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"https://blog.aweber.com/learn/create-and-sell-online-courses.htm/feed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"2\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:79:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"See how this artist makes sales with AWeber’s Shopify integration\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:90:\"https://blog.aweber.com/success/how-artist-makes-sales-with-aweber-shopify-integration.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:99:\"https://blog.aweber.com/success/how-artist-makes-sales-with-aweber-shopify-integration.htm#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 23 Aug 2022 11:53:42 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:7:\"Success\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:10:\"case study\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:9:\"ecommerce\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"https://blog.aweber.com/?p=102035\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:15992:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/08/see-how-this-artist-makes-sales-with-aweber-shopify-integration_featured-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"See how this artist makes sales with AWeber’s Shopify integration\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/08/see-how-this-artist-makes-sales-with-aweber-shopify-integration_featured-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/08/see-how-this-artist-makes-sales-with-aweber-shopify-integration_featured-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/08/see-how-this-artist-makes-sales-with-aweber-shopify-integration_featured-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/08/see-how-this-artist-makes-sales-with-aweber-shopify-integration_featured-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p>\n<p><!-- wp:paragraph --></p>\n<p><a href=\"https://bomonster.com/\" target=\"_blank\" rel=\"noreferrer noopener\">BOMONSTER</a> is an artist who creates art and apparel for hot rod, truck, and motorcycle fans using a unique scratchboard style to create his images with a sharp knife. A blackened board is scratched with a sharp Xacto blade revealing a white layer underneath.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:columns --></p>\n<div class=\"wp-block-columns\"><!-- wp:column --></p>\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":91271,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2020/07/bomonster-7x9-artist-knife.jpg\" alt=\"Picture of artist BOMONSTER\" class=\"wp-image-91271\"/></figure>\n<p><!-- /wp:image --></div>\n<p><!-- /wp:column --></p>\n<p><!-- wp:column --></p>\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":91275,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2020/07/bomonster-7x9-watchdogs.jpg\" alt=\"Example of BOMONSTER\'s artwork\" class=\"wp-image-91275\"/></figure>\n<p><!-- /wp:image --></div>\n<p><!-- /wp:column --></div>\n<p><!-- /wp:columns --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-connecting-with-his-audience-through-email\">Connecting with his audience through email</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>At art shows, BOMONSTER’s customers kept asking if he had an email list to subscribe for updates on his work.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>He tried to do it on his own by sending PDFs from his personal email, but most of his messages went into spam folders. Plus, creating emails on his own was tedious and lacked professional design and branding — an important element for an artist.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-found-an-email-provider-that-integrated-with-shopify\">Found an email provider that integrated with Shopify</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>BOMONSTER’s main priority was finding an easy-to-use email marketing platform that would integrate with his Shopify website.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:quote --></p>\n<blockquote class=\"wp-block-quote\">\n<p>“I did a lot of research into email service providers when opening my Shopify site, and most were too expensive or offered analytics too advanced for my startup needs. I read some favorable <a href=\"https://www.capterra.com/p/95949/AWeber-Email-Marketing/\" target=\"_blank\" rel=\"noreferrer noopener\">reviews of AWeber</a> that made it seem like it was easy to use.\"</p>\n</blockquote>\n<p><!-- /wp:quote --></p>\n<p><!-- wp:paragraph --></p>\n<p>I love that AWeber works well with Shopify. Everything is seamless, from the pop-up forms that integrate with my lists, to product and blog links in my emails.”&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Go to BOMONSTER’s website and you’ll see his eye-catching pop-up form. He created it in less than 10 minutes in AWeber.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102036,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-08-05-at-3.00.46-PM.png\" alt=\"Sign up form on BOMONSTER\'s website\" class=\"wp-image-102036\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p><strong>Related</strong>: <a href=\"https://help.aweber.com/hc/en-us/articles/204031196-How-do-I-integrate-Shopify-with-AWeber-\" target=\"_blank\" rel=\"noreferrer noopener\">See how you can integrate Shopify with AWeber</a></p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-how-to-set-up-a-sign-up-form-in-aweber\"><strong>How to set up a sign-up form in AWeber</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>To grow his email list using this awesome sign-up form, BOMONSTER followed these steps:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-step-1-set-up-your-sign-up-form\"><strong>Step 1: Set up your sign-up form</strong></h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>1 – In the “Pages &amp; Forms” drop-down menu, select “Sign-Up Forms.” Then click “Create a Sign-Up Form.”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101704,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Set-up-sign-up-form-in-AWeber-1024x450.png\" alt=\"Set up sign up form in AWeber\" class=\"wp-image-101704\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>2 – In the drop-down menu choose whether you’ll be adding this sign-up form to your website or to a landing page.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101691,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Drop-down-menu-for-sign-up-form-in-AWeber-1024x540.png\" alt=\"Drop down menu for sign up form in AWeber\" class=\"wp-image-101691\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-\">&nbsp;</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-step-2-design-your-sign-up-form\"><strong>Step 2: Design your sign-up form</strong></h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:html --></p>\n<div class=\"yt-container\"><iframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/qGLFaVER2yA?rel=0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"></iframe></div>\n<p><script type=\"application/ld+json\">\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"How can I change the design of my form?\",\n  \"description\": \"Our sign up form generator provides a wide array of options for making your sign up forms attractive, unique, and functional. In addition, we have a variety of templates to help you jump start the form creation process.\",\n  \"thumbnailUrl\": \"https://www.youtube.com/watch?v=qGLFaVER2yA\",\n  \"uploadDate\": \"2021-06-18\",\n  \"duration\": \"PT1M49S\",  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"AWeber\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.aweber.com/assets/img/aw-logo.png\",\n      \"width\": 270,\n      \"height\": 58\n    }\n  },\n  \"contentUrl\": \"https://www.youtube.com/watch?qGLFaVER2yA\",\n  \"embedUrl\": \"https://www.youtube.com/embed/qGLFaVER2yA\"\n}\n</script><br />\n<!-- /wp:html --></p>\n<p><!-- wp:spacer {\"height\":\"62px\"} --></p>\n<div style=\"height:62px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<p><!-- /wp:spacer --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-step-3-add-your-form-to-your-website-or-landing-page\"><strong>Step 3: Add your form to your website or landing page</strong></h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>1 – In the “Pages &amp; Forms” drop-down menu, select “Sign-Up Forms.” Then click “Publish.”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101973,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-08-01-at-4.34.29-PM.png\" alt=\"Sign up form main page in AWeber\'s platform\" class=\"wp-image-101973\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>2 – You can either install the HTML code on your website or use the form as a landing page.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>To install the form on your website, copy and paste the Javascript Snippet or Raw HTML version anywhere between the &lt;body&gt; tags of your site.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101974,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-08-02-at-8.01.44-AM-1024x588.png\" alt=\"Example of how to publish sign up form using HTML\" class=\"wp-image-101974\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-types-of-emails-you-can-send-with-aweber\"><strong>Types of emails you can send with AWeber</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Once you’ve set up your AWeber account, it’s time to start setting up your emails. Let’s take a look at two important emails everyone should be sending.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-welcome-email\">Welcome email</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>The first email BOMONSTER sends his new subscribers is the “<a href=\"https://blog.aweber.com/learn/welcome-email-campaigns.htm\" target=\"_blank\" rel=\"noreferrer noopener\">welcome email</a>.” This is the first email his subscribers receive after completing the sign-up form we showed you earlier. This email is filled with stuff his fans love. BOMONSTER set all this up in his AWeber account with a pre-designed template.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li>His welcome email opens by setting expectations about future emails.</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:image {\"id\":102037,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-08-08-at-8.56.28-AM.png\" alt=\"Opening of BOMONSTER\'s welcome email\" class=\"wp-image-102037\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li>Then he explains a little about who he is and how he creates his art.</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:image {\"id\":102038,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-08-08-at-8.56.56-AM.jpg\" alt=\"About BOMONSTER\'s art section of his welcome email\" class=\"wp-image-102038\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li>At the close of his email, he offers a discount off a future purchase.</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:image {\"id\":102039,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-08-08-at-8.58.31-AM.png\" alt=\"Offer a discount off a future purchase in BOMONSTER\'s welcome email\" class=\"wp-image-102039\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li>And he showcases some of his cool art for sale.</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:image {\"id\":102040,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-08-09-at-7.50.12-AM-540x1024.jpg\" alt=\"Showing products for sale in BOMONSTER\'s welcome email\" class=\"wp-image-102040\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-abandoned-cart-emails\">Abandoned cart emails</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>In a recent study, Shopify found that sending an abandoned cart email <a href=\"https://www.shopify.com/blog/shopping-cart-abandonment\" target=\"_blank\" rel=\"noreferrer noopener\">increases sales by more than 20%</a>.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Shopify’s integration with AWeber allows you to <a href=\"https://blog.aweber.com/learn/email-tagging-tips-skyrocket-open-rates.htm\" target=\"_blank\" rel=\"noreferrer noopener\">apply tags</a> for each product your customers add to their shopping cart but don’t actually purchase. This lets you send them an <a href=\"https://blog.aweber.com/learn/abandoned-cart-emails.htm\" target=\"_blank\" rel=\"noreferrer noopener\">abandoned cart email</a> to remind them to complete the checkout.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":4} --></p>\n<h4 id=\"h-how-to-set-up-an-abandoned-cart-email-in-aweber\">How to set up an abandoned cart email in AWeber</h4>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Every AWeber account has a pre-built abandoned cart email series. Thanks to this pre-built campaign, it takes just a few minutes to start increasing your sales. BOMONSTER uses these in his business, too, and it\'s helped bring in some extra income. </p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Watch this video to see just how easy it is.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:html --></p>\n<div class=\"yt-container\"><iframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/jBhLyKnzAm0?rel=0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"></iframe></div>\n<p><script type=\"application/ld+json\">\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"How to set up an abandoned cart email\",\n  \"description\": \"What happens when your customers abandon your shopping cart? With this quick set up, you can send an email alerting them that they need to complete their order!\",\n  \"thumbnailUrl\": \"https://www.youtube.com/watch?v=jBhLyKnzAm0\",\n  \"uploadDate\": \"2021-10-29\",\n  \"duration\": \"PT1M31S\",  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"AWeber\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.aweber.com/assets/img/aw-logo.png\",\n      \"width\": 270,\n      \"height\": 58\n    }\n  },\n  \"contentUrl\": \"https://www.youtube.com/watch?jBhLyKnzAm0\",\n  \"embedUrl\": \"https://www.youtube.com/embed/jBhLyKnzAm0\"\n}\n</script><br />\n<!-- /wp:html --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-want-to-increase-your-sales-like-bomonster\"><strong>Want to increase your sales like BOMONSTER?</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Then <a href=\"https://www.aweber.com/free.htm\" target=\"_blank\" rel=\"noreferrer noopener\">get started for free with AWeber</a>. You’ll have access to all the tools BOMONSTER used to increase his sales including forms, email marketing tools, and a <a href=\"https://www.aweber.com/campaign-marketplace/cart-abandonment.htm\" target=\"_blank\" rel=\"noreferrer noopener\">pre-built abandoned cart email series</a>.</p>\n<p><!-- /wp:paragraph --></p>\n<p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/success/how-artist-makes-sales-with-aweber-shopify-integration.htm\">See how this artist makes sales with AWeber’s Shopify integration</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Sean Tinney\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:15283:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/08/see-how-this-artist-makes-sales-with-aweber-shopify-integration_featured-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"See how this artist makes sales with AWeber’s Shopify integration\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/08/see-how-this-artist-makes-sales-with-aweber-shopify-integration_featured-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/08/see-how-this-artist-makes-sales-with-aweber-shopify-integration_featured-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/08/see-how-this-artist-makes-sales-with-aweber-shopify-integration_featured-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/08/see-how-this-artist-makes-sales-with-aweber-shopify-integration_featured-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p><!-- wp:paragraph -->\n<p><a href=\"https://bomonster.com/\" target=\"_blank\" rel=\"noreferrer noopener\">BOMONSTER</a> is an artist who creates art and apparel for hot rod, truck, and motorcycle fans using a unique scratchboard style to create his images with a sharp knife. A blackened board is scratched with a sharp Xacto blade revealing a white layer underneath.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":91271,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2020/07/bomonster-7x9-artist-knife.jpg\" alt=\"Picture of artist BOMONSTER\" class=\"wp-image-91271\"/></figure>\n<!-- /wp:image --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":91275,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2020/07/bomonster-7x9-watchdogs.jpg\" alt=\"Example of BOMONSTER\'s artwork\" class=\"wp-image-91275\"/></figure>\n<!-- /wp:image --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\n\n<!-- wp:heading -->\n<h2 id=\"h-connecting-with-his-audience-through-email\">Connecting with his audience through email</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>At art shows, BOMONSTER’s customers kept asking if he had an email list to subscribe for updates on his work.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>He tried to do it on his own by sending PDFs from his personal email, but most of his messages went into spam folders. Plus, creating emails on his own was tedious and lacked professional design and branding — an important element for an artist.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-found-an-email-provider-that-integrated-with-shopify\">Found an email provider that integrated with Shopify</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>BOMONSTER’s main priority was finding an easy-to-use email marketing platform that would integrate with his Shopify website.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p>“I did a lot of research into email service providers when opening my Shopify site, and most were too expensive or offered analytics too advanced for my startup needs. I read some favorable <a href=\"https://www.capterra.com/p/95949/AWeber-Email-Marketing/\" target=\"_blank\" rel=\"noreferrer noopener\">reviews of AWeber</a> that made it seem like it was easy to use.\"</p></blockquote>\n<!-- /wp:quote -->\n\n<!-- wp:paragraph -->\n<p>I love that AWeber works well with Shopify. Everything is seamless, from the pop-up forms that integrate with my lists, to product and blog links in my emails.”&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Go to BOMONSTER’s website and you’ll see his eye-catching pop-up form. He created it in less than 10 minutes in AWeber.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102036,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-08-05-at-3.00.46-PM.png\" alt=\"Sign up form on BOMONSTER\'s website\" class=\"wp-image-102036\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Related</strong>: <a href=\"https://help.aweber.com/hc/en-us/articles/204031196-How-do-I-integrate-Shopify-with-AWeber-\" target=\"_blank\" rel=\"noreferrer noopener\">See how you can integrate Shopify with AWeber</a></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-how-to-set-up-a-sign-up-form-in-aweber\"><strong>How to set up a sign-up form in AWeber</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To grow his email list using this awesome sign-up form, BOMONSTER followed these steps:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-step-1-set-up-your-sign-up-form\"><strong>Step 1: Set up your sign-up form</strong></h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>1 – In the “Pages &amp; Forms” drop-down menu, select “Sign-Up Forms.” Then click “Create a Sign-Up Form.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101704,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Set-up-sign-up-form-in-AWeber-1024x450.png\" alt=\"Set up sign up form in AWeber\" class=\"wp-image-101704\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>2 – In the drop-down menu choose whether you’ll be adding this sign-up form to your website or to a landing page.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101691,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Drop-down-menu-for-sign-up-form-in-AWeber-1024x540.png\" alt=\"Drop down menu for sign up form in AWeber\" class=\"wp-image-101691\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-\">&nbsp;</h3>\n<!-- /wp:heading -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-step-2-design-your-sign-up-form\"><strong>Step 2: Design your sign-up form</strong></h3>\n<!-- /wp:heading -->\n\n<!-- wp:html -->\n<div class=\"yt-container\"><iframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/qGLFaVER2yA?rel=0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"></iframe></div>\n<script type=\"application/ld+json\">\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"How can I change the design of my form?\",\n  \"description\": \"Our sign up form generator provides a wide array of options for making your sign up forms attractive, unique, and functional. In addition, we have a variety of templates to help you jump start the form creation process.\",\n  \"thumbnailUrl\": \"https://www.youtube.com/watch?v=qGLFaVER2yA\",\n  \"uploadDate\": \"2021-06-18\",\n  \"duration\": \"PT1M49S\",  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"AWeber\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.aweber.com/assets/img/aw-logo.png\",\n      \"width\": 270,\n      \"height\": 58\n    }\n  },\n  \"contentUrl\": \"https://www.youtube.com/watch?qGLFaVER2yA\",\n  \"embedUrl\": \"https://www.youtube.com/embed/qGLFaVER2yA\"\n}\n</script>\n<!-- /wp:html -->\n\n<!-- wp:spacer {\"height\":\"62px\"} -->\n<div style=\"height:62px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<!-- /wp:spacer -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-step-3-add-your-form-to-your-website-or-landing-page\"><strong>Step 3: Add your form to your website or landing page</strong></h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>1 – In the “Pages &amp; Forms” drop-down menu, select “Sign-Up Forms.” Then click “Publish.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101973,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-08-01-at-4.34.29-PM.png\" alt=\"Sign up form main page in AWeber\'s platform\" class=\"wp-image-101973\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>2 – You can either install the HTML code on your website or use the form as a landing page.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To install the form on your website, copy and paste the Javascript Snippet or Raw HTML version anywhere between the &lt;body&gt; tags of your site.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101974,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-08-02-at-8.01.44-AM-1024x588.png\" alt=\"Example of how to publish sign up form using HTML\" class=\"wp-image-101974\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2 id=\"h-types-of-emails-you-can-send-with-aweber\"><strong>Types of emails you can send with AWeber</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Once you’ve set up your AWeber account, it’s time to start setting up your emails. Let’s take a look at two important emails everyone should be sending.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-welcome-email\">Welcome email</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The first email BOMONSTER sends his new subscribers is the “<a href=\"https://blog.aweber.com/learn/welcome-email-campaigns.htm\" target=\"_blank\" rel=\"noreferrer noopener\">welcome email</a>.” This is the first email his subscribers receive after completing the sign-up form we showed you earlier. This email is filled with stuff his fans love. BOMONSTER set all this up in his AWeber account with a pre-designed template.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>His welcome email opens by setting expectations about future emails.</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:image {\"id\":102037,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-08-08-at-8.56.28-AM.png\" alt=\"Opening of BOMONSTER\'s welcome email\" class=\"wp-image-102037\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:list -->\n<ul><li>Then he explains a little about who he is and how he creates his art.</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:image {\"id\":102038,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-08-08-at-8.56.56-AM.jpg\" alt=\"About BOMONSTER\'s art section of his welcome email\" class=\"wp-image-102038\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:list -->\n<ul><li>At the close of his email, he offers a discount off a future purchase.</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:image {\"id\":102039,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-08-08-at-8.58.31-AM.png\" alt=\"Offer a discount off a future purchase in BOMONSTER\'s welcome email\" class=\"wp-image-102039\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:list -->\n<ul><li>And he showcases some of his cool art for sale.</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:image {\"id\":102040,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/Screen-Shot-2022-08-09-at-7.50.12-AM-540x1024.jpg\" alt=\"Showing products for sale in BOMONSTER\'s welcome email\" class=\"wp-image-102040\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-abandoned-cart-emails\">Abandoned cart emails</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In a recent study, Shopify found that sending an abandoned cart email <a href=\"https://www.shopify.com/blog/shopping-cart-abandonment\" target=\"_blank\" rel=\"noreferrer noopener\">increases sales by more than 20%</a>.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Shopify’s integration with AWeber allows you to <a href=\"https://blog.aweber.com/learn/email-tagging-tips-skyrocket-open-rates.htm\" target=\"_blank\" rel=\"noreferrer noopener\">apply tags</a> for each product your customers add to their shopping cart but don’t actually purchase. This lets you send them an <a href=\"https://blog.aweber.com/learn/abandoned-cart-emails.htm\" target=\"_blank\" rel=\"noreferrer noopener\">abandoned cart email</a> to remind them to complete the checkout.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 id=\"h-how-to-set-up-an-abandoned-cart-email-in-aweber\">How to set up an abandoned cart email in AWeber</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Every AWeber account has a pre-built abandoned cart email series. Thanks to this pre-built campaign, it takes just a few minutes to start increasing your sales. BOMONSTER uses these in his business, too, and it\'s helped bring in some extra income. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Watch this video to see just how easy it is.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:html -->\n<div class=\"yt-container\"><iframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/jBhLyKnzAm0?rel=0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"></iframe></div>\n<script type=\"application/ld+json\">\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"How to set up an abandoned cart email\",\n  \"description\": \"What happens when your customers abandon your shopping cart? With this quick set up, you can send an email alerting them that they need to complete their order!\",\n  \"thumbnailUrl\": \"https://www.youtube.com/watch?v=jBhLyKnzAm0\",\n  \"uploadDate\": \"2021-10-29\",\n  \"duration\": \"PT1M31S\",  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"AWeber\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.aweber.com/assets/img/aw-logo.png\",\n      \"width\": 270,\n      \"height\": 58\n    }\n  },\n  \"contentUrl\": \"https://www.youtube.com/watch?jBhLyKnzAm0\",\n  \"embedUrl\": \"https://www.youtube.com/embed/jBhLyKnzAm0\"\n}\n</script>\n<!-- /wp:html -->\n\n<!-- wp:heading -->\n<h2 id=\"h-want-to-increase-your-sales-like-bomonster\"><strong>Want to increase your sales like BOMONSTER?</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Then <a href=\"https://www.aweber.com/free.htm\" target=\"_blank\" rel=\"noreferrer noopener\">get started for free with AWeber</a>. You’ll have access to all the tools BOMONSTER used to increase his sales including forms, email marketing tools, and a <a href=\"https://www.aweber.com/campaign-marketplace/cart-abandonment.htm\" target=\"_blank\" rel=\"noreferrer noopener\">pre-built abandoned cart email series</a>.</p>\n<!-- /wp:paragraph --><p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/success/how-artist-makes-sales-with-aweber-shopify-integration.htm\">See how this artist makes sales with AWeber’s Shopify integration</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:95:\"https://blog.aweber.com/success/how-artist-makes-sales-with-aweber-shopify-integration.htm/feed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:9;a:6:{s:4:\"data\";s:76:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"Top 10 social media design trends and how to use them\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"https://blog.aweber.com/learn/social-media-design-trends.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"https://blog.aweber.com/learn/social-media-design-trends.htm#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 22 Aug 2022 15:07:21 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:5:\"Learn\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:12:\"social media\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"https://blog.aweber.com/?p=102170\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:91307:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/08/top-10-social-media-design-trends-ht-use-them_featured-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"top social media design trends\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/08/top-10-social-media-design-trends-ht-use-them_featured-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/08/top-10-social-media-design-trends-ht-use-them_featured-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/08/top-10-social-media-design-trends-ht-use-them_featured-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/08/top-10-social-media-design-trends-ht-use-them_featured-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p>\n<p><!-- wp:paragraph --></p>\n<p>Whether you\'re a social media specialist or new to the game, staying on top of trends is a great way to set your socials up for success. Are you an entrepreneur looking to drum up excitement around a new product? Or a small business owner ready to reach new audiences? Whatever your reason, read on for the top hottest social media trends gracing our feeds right now and tips on how to use them.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Social media can benefit your business in many ways, including building brand awareness and reaching potential customers. However, just like in every creative industry, trends come and go. Some <a href=\"https://www.envato.com/blog/social-media-trends/\" target=\"_blank\" rel=\"noreferrer noopener\">top social media trends for 2022</a> include 3D design, pastel color palettes, gradients, and animation – and more are popping up daily. You can use social media design trends as a barometer for what people love to keep your socials looking fresh and evaluate which will work for your brand.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-why-businesses-need-social-media\">Why businesses need social media&nbsp;</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>There are many reasons why social media has exploded since its first incarnation in 1997, including the ability to meet new people, stay in touch with old friends, and share our lives with the world.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>However, social media has evolved beyond a personal tool and is now an increasingly valuable platform for brands, businesses, side hustlers, and entrepreneurs. A great thing about social media is you don\'t necessarily need to be a <a href=\"https://blog.aweber.com/learn/grow-your-list-with-social-media.htm\" target=\"_blank\" rel=\"noreferrer noopener\">social media expert</a> for the platform to make a big difference to your business.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-what-are-the-benefits-of-social-media-for-business\">What are the benefits of social media for business?&nbsp;</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Of course, how you use social media as a business depends on the product or service you are trying to promote. However, some benefits can include:&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li><strong>Building brand awareness:</strong> Whether you’re using social media\'s free capabilities or opting for a pay-to-play method, social media can raise awareness for your brand, who you are, and what you\'re doing.&nbsp;</li>\n<li><strong>Reaching potential customers:</strong> Once your social media strategy is dialed in, you can grow awareness and <a href=\"https://blog.aweber.com/case-studies/convert-your-website-visitors-into-paying-customers-how-one-couple-did-it-with-email-marketing.htm\" target=\"_blank\" rel=\"noreferrer noopener\">convert views into sales</a>.&nbsp;</li>\n<li><strong>Cost-effective marketing: </strong>Social media marketing can be entirely free or a large-scale campaign – it\'s up to you to decide how much time and money you want to invest.&nbsp;</li>\n<li><strong>Audience targeting: </strong>Have you just launched an offering with a target audience outside your usual customers? Creating a social media strategy can help you to reach this new group and reap the rewards.&nbsp;</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-how-does-graphic-design-work-on-social-media\">How does graphic design work on social media?</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Now that you know the <a href=\"https://blog.aweber.com/email-marketing/3-social-media-strategies-for-the-email-marketer.htm\" target=\"_blank\" rel=\"noreferrer noopener\">benefits of social media</a>, it\'s time to talk about social media design trends for 2022. You may remember the early days of social media when Facebook, for example, was primarily used to share text-based statuses about users\' days. Things have changed a lot since then.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Social media is visually-driven, so giving your graphic design the attention it deserves is one way to get those sales flooding in.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>There are various graphic design principles to bear in mind with your social media campaigns, such as:&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li><strong>Using brand colors consistently:</strong> Remember, social media is a visual representation of your brand and is just as impactful as other mediums, such as your website. So, keep your brand\'s color scheme consistent across platforms.&nbsp;</li>\n<li><strong>Choose fonts that reflect your business\' character: </strong>Make sure they\'re legible, too!&nbsp;</li>\n<li><strong>Consider introducing movement</strong>: As a growing trend, networks\' algorithms reward native video content.&nbsp;</li>\n<li><strong>Remember size:</strong> Social media platforms have design guidelines, including information about optimal content sizes. Too big? It could take too long to load. Too small? It could be pixelated and affect the quality.&nbsp;</li>\n<li><strong>Follow graphic design trends: </strong>Like social media, <a href=\"https://blog.placeit.net/design-trends/\" target=\"_blank\" rel=\"noreferrer noopener\">design trends</a> come and go. Read on to find out some popular design trends taking over social media.&nbsp;</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-top-10-social-media-design-trends-how-to-use-them\">Top 10 social media design trends &amp; how to use them</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Here are ten not-to-be-missed social media trends for 2022. Have you seen any others that should make the list? Let us know in the comments below.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>1. <strong>3D design</strong></h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:html --></p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/Ceq0WNBBR6s/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/p/Ceq0WNBBR6s/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> </p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div>\n</div>\n</div>\n<div style=\"padding: 19% 0;\"></div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"></g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"></g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></svg></div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div>\n</div>\n<div style=\"padding: 12.5% 0;\"></div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div>\n</div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div>\n</div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div>\n</div>\n</div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div>\n</div>\n<p></a></p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/p/Ceq0WNBBR6s/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Amrit Pal Singh (@amritpaldesign)</a></p>\n</div>\n</blockquote>\n<p> <script async=\"\" src=\"//www.instagram.com/embed.js\"></script><br />\n<!-- /wp:html --></p>\n<p><!-- wp:paragraph --></p>\n<p>Thanks to ever-advancing technologies, more and more designers are embracing 3D design! It\'s one of the most eye-catching current design trends because it takes the weird and wonderful and brings it to life. For example, check out this eclectic piece on Instagram by artist <a href=\"https://www.instagram.com/p/Cf6p002NGEt/\" target=\"_blank\" rel=\"noreferrer noopener\">Les Créatonautes</a>. At first glance, the design looks so real you\'d be forgiven for thinking there\'s a new banana bird species about town!</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>The 3D design style is particularly versatile on social media, lending itself to illustration, photos, typography, and <a href=\"https://www.yumyumvideos.com/what-are-motion-graphics-and-when-should-i-use-them-wp/\" target=\"_blank\" rel=\"noreferrer noopener\">flat animation</a> – an alternative to an expensive, time-consuming product video that allows customers to view your product from every angle.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>For example, this post by <a href=\"https://www.instagram.com/p/Ceq0WNBBR6s/\" target=\"_blank\" rel=\"noreferrer noopener\">Amrit Pal Singh</a> demonstrates how 3D design can add depth and make an image bloom. Users can see more detail than would usually be possible with a static image. This technique could also work well as a teaser for a new product or service—you could zoom in on one element in 3D to keep people guessing before releasing the complete asset a few days later.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>2. <strong>Pastel color palettes</strong></h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:html --></p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/CeUCtj8BLQK/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/p/CeUCtj8BLQK/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> </p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div>\n</div>\n</div>\n<div style=\"padding: 19% 0;\"></div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"></g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"></g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></svg></div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div>\n</div>\n<div style=\"padding: 12.5% 0;\"></div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div>\n</div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div>\n</div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div>\n</div>\n</div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div>\n</div>\n<p></a></p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/p/CeUCtj8BLQK/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Recess (@takearecess)</a></p>\n</div>\n</blockquote>\n<p> <script async=\"\" src=\"//www.instagram.com/embed.js\"></script><br />\n<!-- /wp:html --></p>\n<p><!-- wp:paragraph --></p>\n<p>It\'s all about pastel colors right now! Subtle and minimal yet packing a punch, it\'s no doubt these have become a popular social media post design style. The fact that pastels can blend with almost every shade makes this a versatile option and helps to make this one of the most popular design trends of the moment.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>As you can see from designs by the Australian sparkling water brand, Recess, pastel colors either work well as a flat, block color or by introducing additional imagery or gradients. The consistent muted color choices represent a cohesive, defined brand even when the designs differ.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Alternatively, link-in-bio tool <a href=\"https://www.instagram.com/p/CeyIN28MGh4/\" target=\"_blank\" rel=\"noreferrer noopener\">Milkshake</a> combines clashing pastel colors to create a modern twist on a vintage, retro design style.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>3. Gradients</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:html --></p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/CgMfmGtoPA3/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/p/CgMfmGtoPA3/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> </p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div>\n</div>\n</div>\n<div style=\"padding: 19% 0;\"></div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"></g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"></g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></svg></div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div>\n</div>\n<div style=\"padding: 12.5% 0;\"></div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div>\n</div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div>\n</div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div>\n</div>\n</div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div>\n</div>\n<p></a></p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/p/CgMfmGtoPA3/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Editor X (@editorx)</a></p>\n</div>\n</blockquote>\n<p> <script async=\"\" src=\"//www.instagram.com/embed.js\"></script><br />\n<!-- /wp:html --></p>\n<p><!-- wp:paragraph --></p>\n<p>Gradients have been popular on social media for a while now and show no sign of going anywhere. Think back to 2016 when Instagram updated its retro-style logo to include a gradient—since then, this social media design style has picked up the pace.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Depending on what look you\'re trying to achieve, you can keep gradients simple with similar colors or go crazy with contrasting colors. They\'re also a valuable tool for adding texture to static designs.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Editor X\'s animation by web creation platform shows how mesmerizing gradients can be when blended with pastel colors. The social media designer created the visual by combining a transparent video and fluid gradient background.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Gradients can also lend themselves well to an eye-catching background style when mixed with mismatching, modern typography, like the below. As seen in digital business community <a href=\"https://www.instagram.com/p/CfVzNKcs4z-/\" target=\"_blank\" rel=\"noreferrer noopener\">One Roof</a>\'s post, you can create a modern rainbow effect by blending clashing colors with a gradient design style.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>4. Animation</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:html --></p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/CgPLuamFMSu/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/p/CgPLuamFMSu/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> </p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div>\n</div>\n</div>\n<div style=\"padding: 19% 0;\"></div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"></g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"></g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></svg></div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div>\n</div>\n<div style=\"padding: 12.5% 0;\"></div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div>\n</div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div>\n</div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div>\n</div>\n</div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div>\n</div>\n<p></a></p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/p/CgPLuamFMSu/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Twine Animation Ideas 💭💡 (@twineanimation)</a></p>\n</div>\n</blockquote>\n<p> <script async=\"\" src=\"//www.instagram.com/embed.js\"></script><br />\n<!-- /wp:html --></p>\n<p><!-- wp:paragraph --></p>\n<p>Animation can be an excellent tool for social media as it\'s eye-catching, entertaining, and tells a story quickly.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Although there are many different styles of animation, a current social media trend is blending movement with simple animation styles and block color. For example, check out this nifty animation by the digital creator <a href=\"https://www.instagram.com/p/CgPLuamFMSu/\" target=\"_blank\" rel=\"noreferrer noopener\">moov_studio</a>, that tells a complete story in a couple of seconds.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>The beauty of animation is you don\'t need a feature-length film to grab people\'s attention on social media—far from it! Subtle movements – such as swaying blades of grass or a dog\'s tail wagging – will help this content stand out in cluttered social media feeds.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Remember, the <a href=\"https://sproutsocial.com/insights/video-length-best-practices/\" target=\"_blank\" rel=\"noreferrer noopener\">first few seconds</a> of your animation are crucial for capturing your audience\'s attention, so feature your essential points or key messages up front.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>5. Experimental Typography</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:html --></p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/Cf_e0I7sWEH/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/p/Cf_e0I7sWEH/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> </p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div>\n</div>\n</div>\n<div style=\"padding: 19% 0;\"></div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"></g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"></g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></svg></div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div>\n</div>\n<div style=\"padding: 12.5% 0;\"></div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div>\n</div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div>\n</div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div>\n</div>\n</div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div>\n</div>\n<p></a></p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/p/Cf_e0I7sWEH/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Darren Yao - Art &amp; Design (@yaojadzn)</a></p>\n</div>\n</blockquote>\n<p> <script async=\"\" src=\"//www.instagram.com/embed.js\"></script><br />\n<!-- /wp:html --></p>\n<p><!-- wp:paragraph --></p>\n<p>We all know a picture tells a thousand words, but what if your words also create a picture? Experimental typography is all about creating attention-grabbing, atypical movement. Do you have an important message or product release? If you can distill your announcement into a couple of words, you can promote it using typography-focused social media templates. Check out this awesome example from animator <a href=\"https://www.instagram.com/p/Cf9OtaFKuii/\" target=\"_blank\" rel=\"noreferrer noopener\">pixrate</a><strong>.</strong></p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Like designer Darren Yao’s stand-out example, this style lends itself well to blending modern typography elements with more retro colors and design.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>6. Nostalgia Design</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:html --></p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/tv/CdFwN2mp8tM/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/tv/CdFwN2mp8tM/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> </p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div>\n</div>\n</div>\n<div style=\"padding: 19% 0;\"></div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"></g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"></g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></svg></div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div>\n</div>\n<div style=\"padding: 12.5% 0;\"></div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div>\n</div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div>\n</div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div>\n</div>\n</div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div>\n</div>\n<p></a></p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/tv/CdFwN2mp8tM/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by EMBELLISH (@embellishbyrowi)</a></p>\n</div>\n</blockquote>\n<p> <script async=\"\" src=\"//www.instagram.com/embed.js\"></script><br />\n<!-- /wp:html --></p>\n<p><!-- wp:paragraph --></p>\n<p>With experimental typography leading nicely to nostalgia design, you\'ll notice some graphic design trends for 2022 overlap! Look how effective it can be when unique typography is combined with more retro design styles, for example, in this post by designer and illustrator <a href=\"https://www.instagram.com/p/Cf4MruLrEps/\" target=\"_blank\" rel=\"noreferrer noopener\">Courtney Sonner</a>.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Nostalgia design could also relate to more contemporary design styles, including Y2K and 90s. You may have noticed these styles returning to the catwalks, so it makes sense for social media design to follow suit! For example, check out this style by face accessories brand, EMBELLISH, that may give you the millennium bug!</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>7. Illustration</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:html --></p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/CgPIIE6rDza/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/p/CgPIIE6rDza/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> </p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div>\n</div>\n</div>\n<div style=\"padding: 19% 0;\"></div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"></g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"></g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></svg></div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div>\n</div>\n<div style=\"padding: 12.5% 0;\"></div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div>\n</div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div>\n</div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div>\n</div>\n</div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div>\n</div>\n<p></a></p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/p/CgPIIE6rDza/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Alaina Johnson (@alainakay)</a></p>\n</div>\n</blockquote>\n<p> <script async=\"\" src=\"//www.instagram.com/embed.js\"></script><br />\n<!-- /wp:html --></p>\n<p><!-- wp:paragraph --></p>\n<p>Illustration is another popular social media design style. Stylized simple shapes are particularly on trend right now, so you could look out for <a href=\"https://elements.envato.com/graphics/illustrations\" target=\"_blank\" rel=\"noreferrer noopener\">illustrations and digital drawings</a> following suit.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>While designer Alaina Johnson’s work<strong> </strong>makes 2D shapes look like they\'re lying flat on paper, <a href=\"https://www.instagram.com/p/CgVQvBNOjf2/\" target=\"_blank\" rel=\"noreferrer noopener\">Susie Esse</a>\'s fun illustrations are very in vogue. These comic-book-style illustrations cleverly fight against the picture-perfect nature of social media. Intentionally rustic, this social media design style screams cool.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>8. Maximalism&nbsp;</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:html --></p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/CfVN553tL4X/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/p/CfVN553tL4X/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> </p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div>\n</div>\n</div>\n<div style=\"padding: 19% 0;\"></div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"></g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"></g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></svg></div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div>\n</div>\n<div style=\"padding: 12.5% 0;\"></div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div>\n</div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div>\n</div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div>\n</div>\n</div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div>\n</div>\n<p></a></p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/p/CfVN553tL4X/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by issue 109 is out now! (@frankiemagazine)</a></p>\n</div>\n</blockquote>\n<p> <script async=\"\" src=\"//www.instagram.com/embed.js\"></script><br />\n<!-- /wp:html --></p>\n<p><!-- wp:paragraph --></p>\n<p>Sometimes less isn\'t always more! The maximalism trend embraces excess and doesn\'t shy away from color, patterns, and textures. Brilliant and OTT but elegant, this design trend is not to be overlooked.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Take some inspiration for your social posts from these examples by Frankie magazine – take note of the vibrant colors, disruptive design, and clashing color schemes. These are all valuable tactics for preventing potential customers from scrolling past your business.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Maximalism can also be about taking a color theme and rolling with it. Consider your brand colors and how you can adapt them for different social posts. Look at this example from brand and creative agency <a href=\"https://www.instagram.com/p/CgaOvwFBAr_/\" target=\"_blank\" rel=\"noreferrer noopener\">Pink Pony Creative</a>. Purple is the leading color, with specific posts incorporating rich colors and textures, like gold and floral textures. There are many <a href=\"https://elements.envato.com/lp/create/social-media-templates/\" target=\"_blank\" rel=\"noreferrer noopener\">useful social media templates</a> to help you with this.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>9. Collage&nbsp;</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:html --></p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/CfCRSqChm2G/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/p/CfCRSqChm2G/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> </p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div>\n</div>\n</div>\n<div style=\"padding: 19% 0;\"></div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"></g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"></g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></svg></div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div>\n</div>\n<div style=\"padding: 12.5% 0;\"></div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div>\n</div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div>\n</div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div>\n</div>\n</div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div>\n</div>\n<p></a></p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/p/CfCRSqChm2G/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by P. (@labyrinthofcollages)</a></p>\n</div>\n</blockquote>\n<p> <script async=\"\" src=\"//www.instagram.com/embed.js\"></script><br />\n<!-- /wp:html --></p>\n<p><!-- wp:paragraph --></p>\n<p>As one of the most popular design trends of the last few years, we\'d forgive you for thinking collage was a relatively new phenomenon. Artists actually began using collage techniques around 200 BC – the same time paper was invented! It officially entered the mainstream after 1900, with artists like Picasso making the method more popular.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Modern collage can include a magazine cut-out style, with rips or uneven photography and words giving the imagery attitude, like <a href=\"https://www.instagram.com/p/CfCRSqChm2G/\" target=\"_blank\" rel=\"noreferrer noopener\">this example</a> shared by Labyrinth of Collages, with collage used to add character depth. Collage is a great way to add a crafty touch to your content and associate your social media page with class and creativity.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>10. Advocacy &amp; Activism</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:html --></p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/CgQO5uuBuO-/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/p/CgQO5uuBuO-/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> </p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div>\n</div>\n</div>\n<div style=\"padding: 19% 0;\"></div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"></g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"></g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></svg></div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div>\n</div>\n<div style=\"padding: 12.5% 0;\"></div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div>\n</div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div>\n</div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div>\n</div>\n</div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div>\n</div>\n<p></a></p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/p/CgQO5uuBuO-/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Who Gives A Crap (@whogivesacraptp)</a></p>\n</div>\n</blockquote>\n<p> <script async=\"\" src=\"//www.instagram.com/embed.js\"></script><br />\n<!-- /wp:html --></p>\n<p><!-- wp:paragraph --></p>\n<p>There is an increasing movement towards brands having their say on today\'s issues. And consumers are keen to listen – most <a href=\"https://www.marketingcharts.com/brand-related/csr-108861\" target=\"_blank\" rel=\"noreferrer noopener\">shoppers</a> say they\'re more likely to trust or purchase from a purpose-led company.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Don\'t be afraid to stand up as a brand for what you believe in and advocate for important issues. How you execute this trend is up to you, but there are many ways of expressing advocacy and activism in your content.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>For example, this illustration by artist and mental health advocate, <a href=\"https://www.instagram.com/p/CBRFYKDjAEU/\" target=\"_blank\" rel=\"noreferrer noopener\">Haley Weaver</a>, delivers a bold, empowering statement on environmentalism to capture people\'s attention as they scroll. When creating content for good, think about messages people care about or may want to share.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>You could also create carousels or add multiple assets to tell a story about a particular issue – like sustainable toilet paper company, Who Gives A Crap.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>This style also lends itself to social media design templates – download a template in your chosen style, edit the colors, and add your own messaging and imagery.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-get-started-with-social-media-design-trends\">Get started with social media design trends</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>We hope you gathered plenty of inspiration from these popular social media design trends for 2022! Remember to think about your brand\'s core values and determine which trends work for you – you don\'t need to try them all at once! Look out at other social media accounts for inspiration for more examples of how brands are following these trends in the real world.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/learn/social-media-design-trends.htm\">Top 10 social media design trends and how to use them</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Hermione Wright\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:90048:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/08/top-10-social-media-design-trends-ht-use-them_featured-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"top social media design trends\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/08/top-10-social-media-design-trends-ht-use-them_featured-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/08/top-10-social-media-design-trends-ht-use-them_featured-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/08/top-10-social-media-design-trends-ht-use-them_featured-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/08/top-10-social-media-design-trends-ht-use-them_featured-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p><!-- wp:paragraph -->\n<p>Whether you\'re a social media specialist or new to the game, staying on top of trends is a great way to set your socials up for success. Are you an entrepreneur looking to drum up excitement around a new product? Or a small business owner ready to reach new audiences? Whatever your reason, read on for the top hottest social media trends gracing our feeds right now and tips on how to use them.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Social media can benefit your business in many ways, including building brand awareness and reaching potential customers. However, just like in every creative industry, trends come and go. Some <a href=\"https://www.envato.com/blog/social-media-trends/\" target=\"_blank\" rel=\"noreferrer noopener\">top social media trends for 2022</a> include 3D design, pastel color palettes, gradients, and animation – and more are popping up daily. You can use social media design trends as a barometer for what people love to keep your socials looking fresh and evaluate which will work for your brand.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-why-businesses-need-social-media\">Why businesses need social media&nbsp;</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>There are many reasons why social media has exploded since its first incarnation in 1997, including the ability to meet new people, stay in touch with old friends, and share our lives with the world.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>However, social media has evolved beyond a personal tool and is now an increasingly valuable platform for brands, businesses, side hustlers, and entrepreneurs. A great thing about social media is you don\'t necessarily need to be a <a href=\"https://blog.aweber.com/learn/grow-your-list-with-social-media.htm\" target=\"_blank\" rel=\"noreferrer noopener\">social media expert</a> for the platform to make a big difference to your business.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-what-are-the-benefits-of-social-media-for-business\">What are the benefits of social media for business?&nbsp;</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Of course, how you use social media as a business depends on the product or service you are trying to promote. However, some benefits can include:&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><strong>Building brand awareness:</strong> Whether you’re using social media\'s free capabilities or opting for a pay-to-play method, social media can raise awareness for your brand, who you are, and what you\'re doing.&nbsp;</li><li><strong>Reaching potential customers:</strong> Once your social media strategy is dialed in, you can grow awareness and <a href=\"https://blog.aweber.com/case-studies/convert-your-website-visitors-into-paying-customers-how-one-couple-did-it-with-email-marketing.htm\" target=\"_blank\" rel=\"noreferrer noopener\">convert views into sales</a>.&nbsp;</li><li><strong>Cost-effective marketing: </strong>Social media marketing can be entirely free or a large-scale campaign – it\'s up to you to decide how much time and money you want to invest.&nbsp;</li><li><strong>Audience targeting: </strong>Have you just launched an offering with a target audience outside your usual customers? Creating a social media strategy can help you to reach this new group and reap the rewards.&nbsp;</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:heading -->\n<h2 id=\"h-how-does-graphic-design-work-on-social-media\">How does graphic design work on social media?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Now that you know the <a href=\"https://blog.aweber.com/email-marketing/3-social-media-strategies-for-the-email-marketer.htm\" target=\"_blank\" rel=\"noreferrer noopener\">benefits of social media</a>, it\'s time to talk about social media design trends for 2022. You may remember the early days of social media when Facebook, for example, was primarily used to share text-based statuses about users\' days. Things have changed a lot since then.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Social media is visually-driven, so giving your graphic design the attention it deserves is one way to get those sales flooding in.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There are various graphic design principles to bear in mind with your social media campaigns, such as:&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><strong>Using brand colors consistently:</strong> Remember, social media is a visual representation of your brand and is just as impactful as other mediums, such as your website. So, keep your brand\'s color scheme consistent across platforms.&nbsp;</li><li><strong>Choose fonts that reflect your business\' character: </strong>Make sure they\'re legible, too!&nbsp;</li><li><strong>Consider introducing movement</strong>: As a growing trend, networks\' algorithms reward native video content.&nbsp;</li><li><strong>Remember size:</strong> Social media platforms have design guidelines, including information about optimal content sizes. Too big? It could take too long to load. Too small? It could be pixelated and affect the quality.&nbsp;</li><li><strong>Follow graphic design trends: </strong>Like social media, <a href=\"https://blog.placeit.net/design-trends/\" target=\"_blank\" rel=\"noreferrer noopener\">design trends</a> come and go. Read on to find out some popular design trends taking over social media.&nbsp;</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:heading -->\n<h2 id=\"h-top-10-social-media-design-trends-how-to-use-them\">Top 10 social media design trends &amp; how to use them</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Here are ten not-to-be-missed social media trends for 2022. Have you seen any others that should make the list? Let us know in the comments below.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>1. <strong>3D design</strong></h3>\n<!-- /wp:heading -->\n\n<!-- wp:html -->\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/Ceq0WNBBR6s/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/p/Ceq0WNBBR6s/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div></div></div><div style=\"padding: 19% 0;\"></div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"></g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"></g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></svg></div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div></div><div style=\"padding: 12.5% 0;\"></div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div></div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div></div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div></div></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div></div></a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/p/Ceq0WNBBR6s/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Amrit Pal Singh (@amritpaldesign)</a></p></div></blockquote> <script async=\"\" src=\"//www.instagram.com/embed.js\"></script>\n<!-- /wp:html -->\n\n<!-- wp:paragraph -->\n<p>Thanks to ever-advancing technologies, more and more designers are embracing 3D design! It\'s one of the most eye-catching current design trends because it takes the weird and wonderful and brings it to life. For example, check out this eclectic piece on Instagram by artist <a href=\"https://www.instagram.com/p/Cf6p002NGEt/\" target=\"_blank\" rel=\"noreferrer noopener\">Les Créatonautes</a>. At first glance, the design looks so real you\'d be forgiven for thinking there\'s a new banana bird species about town!</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The 3D design style is particularly versatile on social media, lending itself to illustration, photos, typography, and <a href=\"https://www.yumyumvideos.com/what-are-motion-graphics-and-when-should-i-use-them-wp/\" target=\"_blank\" rel=\"noreferrer noopener\">flat animation</a> – an alternative to an expensive, time-consuming product video that allows customers to view your product from every angle.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, this post by <a href=\"https://www.instagram.com/p/Ceq0WNBBR6s/\" target=\"_blank\" rel=\"noreferrer noopener\">Amrit Pal Singh</a> demonstrates how 3D design can add depth and make an image bloom. Users can see more detail than would usually be possible with a static image. This technique could also work well as a teaser for a new product or service—you could zoom in on one element in 3D to keep people guessing before releasing the complete asset a few days later.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>2. <strong>Pastel color palettes</strong></h3>\n<!-- /wp:heading -->\n\n<!-- wp:html -->\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/CeUCtj8BLQK/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/p/CeUCtj8BLQK/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div></div></div><div style=\"padding: 19% 0;\"></div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"></g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"></g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></svg></div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div></div><div style=\"padding: 12.5% 0;\"></div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div></div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div></div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div></div></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div></div></a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/p/CeUCtj8BLQK/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Recess (@takearecess)</a></p></div></blockquote> <script async=\"\" src=\"//www.instagram.com/embed.js\"></script>\n<!-- /wp:html -->\n\n<!-- wp:paragraph -->\n<p>It\'s all about pastel colors right now! Subtle and minimal yet packing a punch, it\'s no doubt these have become a popular social media post design style. The fact that pastels can blend with almost every shade makes this a versatile option and helps to make this one of the most popular design trends of the moment.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As you can see from designs by the Australian sparkling water brand, Recess, pastel colors either work well as a flat, block color or by introducing additional imagery or gradients. The consistent muted color choices represent a cohesive, defined brand even when the designs differ.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Alternatively, link-in-bio tool <a href=\"https://www.instagram.com/p/CeyIN28MGh4/\" target=\"_blank\" rel=\"noreferrer noopener\">Milkshake</a> combines clashing pastel colors to create a modern twist on a vintage, retro design style.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>3. Gradients</h3>\n<!-- /wp:heading -->\n\n<!-- wp:html -->\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/CgMfmGtoPA3/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/p/CgMfmGtoPA3/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div></div></div><div style=\"padding: 19% 0;\"></div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"></g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"></g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></svg></div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div></div><div style=\"padding: 12.5% 0;\"></div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div></div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div></div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div></div></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div></div></a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/p/CgMfmGtoPA3/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Editor X (@editorx)</a></p></div></blockquote> <script async=\"\" src=\"//www.instagram.com/embed.js\"></script>\n<!-- /wp:html -->\n\n<!-- wp:paragraph -->\n<p>Gradients have been popular on social media for a while now and show no sign of going anywhere. Think back to 2016 when Instagram updated its retro-style logo to include a gradient—since then, this social media design style has picked up the pace.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Depending on what look you\'re trying to achieve, you can keep gradients simple with similar colors or go crazy with contrasting colors. They\'re also a valuable tool for adding texture to static designs.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Editor X\'s animation by web creation platform shows how mesmerizing gradients can be when blended with pastel colors. The social media designer created the visual by combining a transparent video and fluid gradient background.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Gradients can also lend themselves well to an eye-catching background style when mixed with mismatching, modern typography, like the below. As seen in digital business community <a href=\"https://www.instagram.com/p/CfVzNKcs4z-/\" target=\"_blank\" rel=\"noreferrer noopener\">One Roof</a>\'s post, you can create a modern rainbow effect by blending clashing colors with a gradient design style.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>4. Animation</h3>\n<!-- /wp:heading -->\n\n<!-- wp:html -->\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/CgPLuamFMSu/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/p/CgPLuamFMSu/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div></div></div><div style=\"padding: 19% 0;\"></div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"></g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"></g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></svg></div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div></div><div style=\"padding: 12.5% 0;\"></div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div></div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div></div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div></div></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div></div></a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/p/CgPLuamFMSu/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Twine Animation Ideas 💭💡 (@twineanimation)</a></p></div></blockquote> <script async=\"\" src=\"//www.instagram.com/embed.js\"></script>\n<!-- /wp:html -->\n\n<!-- wp:paragraph -->\n<p>Animation can be an excellent tool for social media as it\'s eye-catching, entertaining, and tells a story quickly.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Although there are many different styles of animation, a current social media trend is blending movement with simple animation styles and block color. For example, check out this nifty animation by the digital creator <a href=\"https://www.instagram.com/p/CgPLuamFMSu/\" target=\"_blank\" rel=\"noreferrer noopener\">moov_studio</a>, that tells a complete story in a couple of seconds.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The beauty of animation is you don\'t need a feature-length film to grab people\'s attention on social media—far from it! Subtle movements – such as swaying blades of grass or a dog\'s tail wagging – will help this content stand out in cluttered social media feeds.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Remember, the <a href=\"https://sproutsocial.com/insights/video-length-best-practices/\" target=\"_blank\" rel=\"noreferrer noopener\">first few seconds</a> of your animation are crucial for capturing your audience\'s attention, so feature your essential points or key messages up front.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>5. Experimental Typography</h3>\n<!-- /wp:heading -->\n\n<!-- wp:html -->\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/Cf_e0I7sWEH/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/p/Cf_e0I7sWEH/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div></div></div><div style=\"padding: 19% 0;\"></div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"></g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"></g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></svg></div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div></div><div style=\"padding: 12.5% 0;\"></div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div></div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div></div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div></div></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div></div></a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/p/Cf_e0I7sWEH/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Darren Yao - Art &amp; Design (@yaojadzn)</a></p></div></blockquote> <script async=\"\" src=\"//www.instagram.com/embed.js\"></script>\n<!-- /wp:html -->\n\n<!-- wp:paragraph -->\n<p>We all know a picture tells a thousand words, but what if your words also create a picture? Experimental typography is all about creating attention-grabbing, atypical movement. Do you have an important message or product release? If you can distill your announcement into a couple of words, you can promote it using typography-focused social media templates. Check out this awesome example from animator <a href=\"https://www.instagram.com/p/Cf9OtaFKuii/\" target=\"_blank\" rel=\"noreferrer noopener\">pixrate</a><strong>.</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Like designer Darren Yao’s stand-out example, this style lends itself well to blending modern typography elements with more retro colors and design.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>6. Nostalgia Design</h3>\n<!-- /wp:heading -->\n\n<!-- wp:html -->\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/tv/CdFwN2mp8tM/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/tv/CdFwN2mp8tM/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div></div></div><div style=\"padding: 19% 0;\"></div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"></g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"></g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></svg></div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div></div><div style=\"padding: 12.5% 0;\"></div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div></div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div></div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div></div></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div></div></a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/tv/CdFwN2mp8tM/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by EMBELLISH (@embellishbyrowi)</a></p></div></blockquote> <script async=\"\" src=\"//www.instagram.com/embed.js\"></script>\n<!-- /wp:html -->\n\n<!-- wp:paragraph -->\n<p>With experimental typography leading nicely to nostalgia design, you\'ll notice some graphic design trends for 2022 overlap! Look how effective it can be when unique typography is combined with more retro design styles, for example, in this post by designer and illustrator <a href=\"https://www.instagram.com/p/Cf4MruLrEps/\" target=\"_blank\" rel=\"noreferrer noopener\">Courtney Sonner</a>.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Nostalgia design could also relate to more contemporary design styles, including Y2K and 90s. You may have noticed these styles returning to the catwalks, so it makes sense for social media design to follow suit! For example, check out this style by face accessories brand, EMBELLISH, that may give you the millennium bug!</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>7. Illustration</h3>\n<!-- /wp:heading -->\n\n<!-- wp:html -->\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/CgPIIE6rDza/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/p/CgPIIE6rDza/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div></div></div><div style=\"padding: 19% 0;\"></div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"></g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"></g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></svg></div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div></div><div style=\"padding: 12.5% 0;\"></div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div></div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div></div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div></div></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div></div></a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/p/CgPIIE6rDza/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Alaina Johnson (@alainakay)</a></p></div></blockquote> <script async=\"\" src=\"//www.instagram.com/embed.js\"></script>\n<!-- /wp:html -->\n\n<!-- wp:paragraph -->\n<p>Illustration is another popular social media design style. Stylized simple shapes are particularly on trend right now, so you could look out for <a href=\"https://elements.envato.com/graphics/illustrations\" target=\"_blank\" rel=\"noreferrer noopener\">illustrations and digital drawings</a> following suit.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>While designer Alaina Johnson’s work<strong> </strong>makes 2D shapes look like they\'re lying flat on paper, <a href=\"https://www.instagram.com/p/CgVQvBNOjf2/\" target=\"_blank\" rel=\"noreferrer noopener\">Susie Esse</a>\'s fun illustrations are very in vogue. These comic-book-style illustrations cleverly fight against the picture-perfect nature of social media. Intentionally rustic, this social media design style screams cool.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>8. Maximalism&nbsp;</h3>\n<!-- /wp:heading -->\n\n<!-- wp:html -->\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/CfVN553tL4X/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/p/CfVN553tL4X/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div></div></div><div style=\"padding: 19% 0;\"></div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"></g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"></g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></svg></div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div></div><div style=\"padding: 12.5% 0;\"></div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div></div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div></div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div></div></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div></div></a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/p/CfVN553tL4X/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by issue 109 is out now! (@frankiemagazine)</a></p></div></blockquote> <script async=\"\" src=\"//www.instagram.com/embed.js\"></script>\n<!-- /wp:html -->\n\n<!-- wp:paragraph -->\n<p>Sometimes less isn\'t always more! The maximalism trend embraces excess and doesn\'t shy away from color, patterns, and textures. Brilliant and OTT but elegant, this design trend is not to be overlooked.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Take some inspiration for your social posts from these examples by Frankie magazine – take note of the vibrant colors, disruptive design, and clashing color schemes. These are all valuable tactics for preventing potential customers from scrolling past your business.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Maximalism can also be about taking a color theme and rolling with it. Consider your brand colors and how you can adapt them for different social posts. Look at this example from brand and creative agency <a href=\"https://www.instagram.com/p/CgaOvwFBAr_/\" target=\"_blank\" rel=\"noreferrer noopener\">Pink Pony Creative</a>. Purple is the leading color, with specific posts incorporating rich colors and textures, like gold and floral textures. There are many <a href=\"https://elements.envato.com/lp/create/social-media-templates/\" target=\"_blank\" rel=\"noreferrer noopener\">useful social media templates</a> to help you with this.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>9. Collage&nbsp;</h3>\n<!-- /wp:heading -->\n\n<!-- wp:html -->\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/CfCRSqChm2G/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/p/CfCRSqChm2G/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div></div></div><div style=\"padding: 19% 0;\"></div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"></g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"></g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></svg></div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div></div><div style=\"padding: 12.5% 0;\"></div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div></div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div></div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div></div></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div></div></a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/p/CfCRSqChm2G/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by P. (@labyrinthofcollages)</a></p></div></blockquote> <script async=\"\" src=\"//www.instagram.com/embed.js\"></script>\n<!-- /wp:html -->\n\n<!-- wp:paragraph -->\n<p>As one of the most popular design trends of the last few years, we\'d forgive you for thinking collage was a relatively new phenomenon. Artists actually began using collage techniques around 200 BC – the same time paper was invented! It officially entered the mainstream after 1900, with artists like Picasso making the method more popular.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Modern collage can include a magazine cut-out style, with rips or uneven photography and words giving the imagery attitude, like <a href=\"https://www.instagram.com/p/CfCRSqChm2G/\" target=\"_blank\" rel=\"noreferrer noopener\">this example</a> shared by Labyrinth of Collages, with collage used to add character depth. Collage is a great way to add a crafty touch to your content and associate your social media page with class and creativity.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>10. Advocacy &amp; Activism</h3>\n<!-- /wp:heading -->\n\n<!-- wp:html -->\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/CgQO5uuBuO-/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https://www.instagram.com/p/CgQO5uuBuO-/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div></div></div><div style=\"padding: 19% 0;\"></div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"></g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"></g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></svg></div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram</div></div><div style=\"padding: 12.5% 0;\"></div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div></div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"></div></div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div></div></div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"></div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"></div></div></a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https://www.instagram.com/p/CgQO5uuBuO-/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Who Gives A Crap (@whogivesacraptp)</a></p></div></blockquote> <script async=\"\" src=\"//www.instagram.com/embed.js\"></script>\n<!-- /wp:html -->\n\n<!-- wp:paragraph -->\n<p>There is an increasing movement towards brands having their say on today\'s issues. And consumers are keen to listen – most <a href=\"https://www.marketingcharts.com/brand-related/csr-108861\" target=\"_blank\" rel=\"noreferrer noopener\">shoppers</a> say they\'re more likely to trust or purchase from a purpose-led company.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Don\'t be afraid to stand up as a brand for what you believe in and advocate for important issues. How you execute this trend is up to you, but there are many ways of expressing advocacy and activism in your content.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, this illustration by artist and mental health advocate, <a href=\"https://www.instagram.com/p/CBRFYKDjAEU/\" target=\"_blank\" rel=\"noreferrer noopener\">Haley Weaver</a>, delivers a bold, empowering statement on environmentalism to capture people\'s attention as they scroll. When creating content for good, think about messages people care about or may want to share.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You could also create carousels or add multiple assets to tell a story about a particular issue – like sustainable toilet paper company, Who Gives A Crap.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This style also lends itself to social media design templates – download a template in your chosen style, edit the colors, and add your own messaging and imagery.<br /></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-get-started-with-social-media-design-trends\">Get started with social media design trends</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We hope you gathered plenty of inspiration from these popular social media design trends for 2022! Remember to think about your brand\'s core values and determine which trends work for you – you don\'t need to try them all at once! Look out at other social media accounts for inspiration for more examples of how brands are following these trends in the real world.&nbsp;</p>\n<!-- /wp:paragraph --><p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/learn/social-media-design-trends.htm\">Top 10 social media design trends and how to use them</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:65:\"https://blog.aweber.com/learn/social-media-design-trends.htm/feed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:10;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:83:\"The AWeber onboarding experience: How we help new team members get up to speed fast\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:64:\"https://blog.aweber.com/culture/remote-onboarding-experience.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 18 Aug 2022 16:22:52 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:7:\"Culture\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:12:\"remote-first\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"https://blog.aweber.com/?p=102158\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:7698:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/08/aweber-onboarding-experience_featured-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How AWeber does remote onboarding\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/08/aweber-onboarding-experience_featured-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/08/aweber-onboarding-experience_featured-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/08/aweber-onboarding-experience_featured-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/08/aweber-onboarding-experience_featured-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p>\n<p><!-- wp:paragraph --></p>\n<p>Ever start a new job, get handed a laptop, and then get sent on your way? You’re unsure of where to start, who to meet with, sitting around trying to find something to do to fill your time. That doesn’t quite scream “remarkable start to a new role,” if you ask me.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>At AWeber, we view onboarding a little differently than most. All new AWeber team members (regardless of their role) spend their first six days, yes six whole days, NOT doing their job. I know that might sound a little excessive — what could we possibly be covering for 6 days!? — but how can you possibly be asked to do your job before you fully understand how your company works?</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>So at AWeber, you spend your first six days getting to know our team, customers, and product.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2><strong>Meet the AWeber Team</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Getting to know your team members shouldn’t happen by accident. So we set aside dedicated time for you to develop meaningful relationships during your first week.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Every new team member is set up with a buddy, who is their “go-to” person during their first week at AWeber. If the team member has a question about where to find our product roadmap, or even which fun “off-topic” <a href=\"https://slack.com/help/articles/115004071768-What-is-Slack-\" target=\"_blank\" rel=\"noreferrer noopener\">slack</a> channels to join — their buddy is there to help.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Buddies do everything from greeting new team members before their first day to meeting with them each day during onboarding to answer questions and get to know each other. Buddies also lead their “Meet the Team” sessions and host a celebration at the end of their onboarding.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Speaking of “Meet the Team\'\' sessions… our new team members actually do meet the entire AWeber team during their first week. And remember what we said earlier about meaningful relationships in the first week? Each session is made up of a random mix of team members that share the following information about themselves:&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li>Name</li>\n<li>Pronouns</li>\n<li>Location</li>\n<li>Team and Position</li>\n<li>Years at AWeber</li>\n<li>Fun Fact</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:paragraph --></p>\n<p>These sessions are a ton of fun and really show off the vibrant, diverse personalities that make up our team! From a UX Designer who teaches Zumba to an Engineer who builds instruments from scratch to a CS Team Lead with a background in backyard wrestling — we definitely live our core value of “Don’t take ourselves too seriously. Have fun!” to the fullest.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>In addition to meeting each AWeber team member, new team members also meet with each department to learn about that department’s goals and responsibilities, how they collaborate with other departments across the company, and their impact on our company goals.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2><strong>Meet the AWeber Customers</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>At AWeber, our customers are at the forefront of everything we do. And how can you possibly develop or design products for, market products to, or answer questions for our customers without a strong understanding of WHO we serve. We tackle this challenge during onboarding in two ways.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>First, all new team members go through a \"Know Your Customers\" session where they learn about the creators and small business owners we serve. In that session we do a deep dive into actual customers, how they use the product, and how we continually partner with them to help grow their businesses.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>All new team members also participate in a few customer solutions shadow sessions. In these sessions, new team members partner with a customer solutions team member and watch as they work through real support tickets, in real time. These sessions help new team members understand how the AWeber product works, but it also gives them a better understanding of how our customers think and what motivates them.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2><strong>Learn the AWeber product</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Everything we do at AWeber comes from an understanding of the creators and entrepreneurs we serve. So what better way to do that than to actually become one of them — and we do this by using our product</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>During onboarding, all new team members create their own pretend small businesses (or use their side hustle if they have one) to get hands on with our product just like a real customer would.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>New team members set up their AWeber accounts, create a landing page, send their first email, and even create a sample product. Through this process they understand the common struggles our customers face, such as what to write in their emails or how to grow their subscriber list. As each team member moves into their new job, understanding our customers’ struggles helps them to come up with creative solutions to meet their needs.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-become-part-of-the-aweber-team\">Become part of the AWeber team</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Armed with all of this AWeber knowledge, new team members can jump into their role with a great high-level understanding of who we are, who our customers are, and how their role impacts the company at large.&nbsp;&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>We can’t wait for you to become our next AWeber team member, so you can experience our onboarding process first hand. Come see what all of the hype is about — <a href=\"https://grnh.se/90a738141us\" target=\"_blank\" rel=\"noreferrer noopener\">join the AWeber team today!</a></p>\n<p><!-- /wp:paragraph --></p>\n<p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/culture/remote-onboarding-experience.htm\">The AWeber onboarding experience: How we help new team members get up to speed fast</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:17:\"Kathleen Herrmann\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:7402:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/08/aweber-onboarding-experience_featured-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How AWeber does remote onboarding\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/08/aweber-onboarding-experience_featured-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/08/aweber-onboarding-experience_featured-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/08/aweber-onboarding-experience_featured-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/08/aweber-onboarding-experience_featured-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p><!-- wp:paragraph -->\n<p>Ever start a new job, get handed a laptop, and then get sent on your way? You’re unsure of where to start, who to meet with, sitting around trying to find something to do to fill your time. That doesn’t quite scream “remarkable start to a new role,” if you ask me.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>At AWeber, we view onboarding a little differently than most. All new AWeber team members (regardless of their role) spend their first six days, yes six whole days, NOT doing their job. I know that might sound a little excessive — what could we possibly be covering for 6 days!? — but how can you possibly be asked to do your job before you fully understand how your company works?</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So at AWeber, you spend your first six days getting to know our team, customers, and product.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2><strong>Meet the AWeber Team</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Getting to know your team members shouldn’t happen by accident. So we set aside dedicated time for you to develop meaningful relationships during your first week.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Every new team member is set up with a buddy, who is their “go-to” person during their first week at AWeber. If the team member has a question about where to find our product roadmap, or even which fun “off-topic” <a href=\"https://slack.com/help/articles/115004071768-What-is-Slack-\" target=\"_blank\" rel=\"noreferrer noopener\">slack</a> channels to join — their buddy is there to help.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Buddies do everything from greeting new team members before their first day to meeting with them each day during onboarding to answer questions and get to know each other. Buddies also lead their “Meet the Team” sessions and host a celebration at the end of their onboarding.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Speaking of “Meet the Team\'\' sessions… our new team members actually do meet the entire AWeber team during their first week. And remember what we said earlier about meaningful relationships in the first week? Each session is made up of a random mix of team members that share the following information about themselves:&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Name</li><li>Pronouns</li><li>Location</li><li>Team and Position</li><li>Years at AWeber</li><li>Fun Fact</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>These sessions are a ton of fun and really show off the vibrant, diverse personalities that make up our team! From a UX Designer who teaches Zumba to an Engineer who builds instruments from scratch to a CS Team Lead with a background in backyard wrestling — we definitely live our core value of “Don’t take ourselves too seriously. Have fun!” to the fullest.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In addition to meeting each AWeber team member, new team members also meet with each department to learn about that department’s goals and responsibilities, how they collaborate with other departments across the company, and their impact on our company goals.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2><strong>Meet the AWeber Customers</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>At AWeber, our customers are at the forefront of everything we do. And how can you possibly develop or design products for, market products to, or answer questions for our customers without a strong understanding of WHO we serve. We tackle this challenge during onboarding in two ways.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>First, all new team members go through a \"Know Your Customers\" session where they learn about the creators and small business owners we serve. In that session we do a deep dive into actual customers, how they use the product, and how we continually partner with them to help grow their businesses.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>All new team members also participate in a few customer solutions shadow sessions. In these sessions, new team members partner with a customer solutions team member and watch as they work through real support tickets, in real time. These sessions help new team members understand how the AWeber product works, but it also gives them a better understanding of how our customers think and what motivates them.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2><strong>Learn the AWeber product</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Everything we do at AWeber comes from an understanding of the creators and entrepreneurs we serve. So what better way to do that than to actually become one of them — and we do this by using our product</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>During onboarding, all new team members create their own pretend small businesses (or use their side hustle if they have one) to get hands on with our product just like a real customer would.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>New team members set up their AWeber accounts, create a landing page, send their first email, and even create a sample product. Through this process they understand the common struggles our customers face, such as what to write in their emails or how to grow their subscriber list. As each team member moves into their new job, understanding our customers’ struggles helps them to come up with creative solutions to meet their needs.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-become-part-of-the-aweber-team\">Become part of the AWeber team</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Armed with all of this AWeber knowledge, new team members can jump into their role with a great high-level understanding of who we are, who our customers are, and how their role impacts the company at large.&nbsp;&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We can’t wait for you to become our next AWeber team member, so you can experience our onboarding process first hand. Come see what all of the hype is about — <a href=\"https://grnh.se/90a738141us\" target=\"_blank\" rel=\"noreferrer noopener\">join the AWeber team today!</a></p>\n<!-- /wp:paragraph --><p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/culture/remote-onboarding-experience.htm\">The AWeber onboarding experience: How we help new team members get up to speed fast</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:11;a:6:{s:4:\"data\";s:63:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"How this YouTuber doubled his views using Auto Newsletter in AWeber\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:78:\"https://blog.aweber.com/success/doubled-youtube-views-with-auto-newsletter.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 16 Aug 2022 20:02:09 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:7:\"Success\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:10:\"case study\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:16:\"email automation\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"https://blog.aweber.com/?p=102072\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:16380:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/08/yt-english-teacher-doubles-views-with-auto-newsletter_featured-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"YouTube English teacher doubles views.\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/08/yt-english-teacher-doubles-views-with-auto-newsletter_featured-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/08/yt-english-teacher-doubles-views-with-auto-newsletter_featured-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/08/yt-english-teacher-doubles-views-with-auto-newsletter_featured-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/08/yt-english-teacher-doubles-views-with-auto-newsletter_featured-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p>\n<p><!-- wp:paragraph --></p>\n<p>AJ Hoge teaches English to 1.73 million subscribers on YouTube and through his podcast.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>After using AWeber for 15 years for automating his paid course and promoting his book, he decided to try AWeber’s new feature, <a href=\"https://blog.aweber.com/updates/more-eyes-on-content-with-auto-newsletter.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Auto Newsletter</a>.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>He was interested in Auto Newsletter because he wanted to let his email subscribers know about his new videos somewhere other than on YouTube itself, where it can be hard to break through the noise of millions of other videos.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Plus, he wanted a way to grow his email list and keep his subscribers engaged, without adding another task to his to-do list.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>So he set up an Auto Newsletter. Here’s how it went:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-how-aj-doubled-his-youtube-views\"><strong>How AJ doubled his YouTube views</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>Step One: </h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>AJ set up a sign-up page, in his AWeber account, where anyone on YouTube could opt in to receive his weekly newsletter.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102074,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/effortless-english-sign-up-auto-newsletter-1024x814.jpg\" alt=\"A page where you can sign up for Effortless English Show auto newsletter.\" class=\"wp-image-102074\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>Step Two: </h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>He set up an automatic campaign to send an email every Wednesday with his newest YouTube and podcast episodes. (He also set these emails to arrive at a specific time for each subscriber, regardless of <a href=\"https://blog.aweber.com/updates/send-email-campaigns-by-time-zone.htm\" target=\"_blank\" rel=\"noreferrer noopener\">which timezone they are in</a>.)</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102075,\"width\":840,\"height\":812,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/effortless-english-auto-newsletter-1024x990.jpg\" alt=\"AJ Hoge\'s first auto newsletter, including two YouTube videos.\" class=\"wp-image-102075\" width=\"840\" height=\"812\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>Step Three: </h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>He introduced all of his existing subscribers to his new weekly email announcements:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102076,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/effortless-english-auto-newsletter-introduction-broadcast-1024x745.jpg\" alt=\"An email introducing his new Auto Newsletter to his current audience.\" class=\"wp-image-102076\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>Step Four: </h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>He promoted his Auto Newsletter on YouTube:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102077,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/effortless-english-youtube-intro-1024x255.png\" alt=\"On YouTube, AJ Hoge says &quot;Subscribe here for a weekly list of new videos and audio (free)&quot; with a link to his landing page.\" class=\"wp-image-102077\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-from-35k-to-73k-views-on-just-one-video\"><strong>From 35K to 73K views on just one video&nbsp;</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Within two weeks, AJ was seeing more views on his new videos. A lot more views.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>His previous new videos were averaging 35-45K views, but after sending auto newsletters, his new video has over 73K views (and growing).</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>There are a few reasons Auto Newsletter may have boosted this video’s views so much:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li>The email sends subscribers directly to his YouTube channel to watch the video</li>\n<li>Having an email from AJ in their inboxes reminds his subscribers about his channel, prompting them to seek out his newest videos throughout the week</li>\n<li>Because his new video got so many views right after he released it on YouTube (thanks to Auto Newsletter), YouTube’s algorithm may have been triggered to favor his content in recommended sections and search results</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:paragraph --></p>\n<p>More YouTube views leads to more email subscriber, which leads to more YouTube views. It’s a&nbsp; flywheel of growth that can help any content creator thrive.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Plus, AJ’s email list is growing quickly. He has seen almost 6,000 new subscribers sign up since he set up the auto newsletter landing page just a few weeks ago.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>And the best part? AJ saved tons of time by automating these emails instead of sending them out manually. Now he can email regular new content to subscribers without any extra work. His emails can be going out even as he’s recording a new video, or spending time with his family.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-three-steps-to-grow-your-youtube-views-and-email-list-with-auto-newsletter\"><strong>Three steps to grow </strong><strong><em>your</em></strong><strong> YouTube views and email list with Auto Newsletter</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-1-publish-a-page-where-people-can-sign-up-for-your-auto-newsletter\">1. Publish a page where people can sign up for your Auto Newsletter.</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p><a href=\"https://www.aweber.com/users/landing_pages/import/449a2234-93e2-4b11-a224-c65bef5ded3e\" target=\"_blank\" rel=\"noreferrer noopener\">Copy the template below</a> or choose one from AWeber’s <a href=\"https://www.aweber.com/templates/landing-pages/?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=product&amp;utm_content=081622-case-studies-auto-newsletter-aj-hoge-landing-page-gallery\" target=\"_blank\" rel=\"noreferrer noopener\">landing page template gallery</a> to start creating your page. Update any text or images if you want.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102078,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/auto-newsletter-sign-up-template-1024x739.jpg\" alt=\"A simple sign up form that says &quot;Sign up for email updates.&quot;\" class=\"wp-image-102078\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p><a href=\"https://kelseyjohnson.aweb.page/p/449a2234-93e2-4b11-a224-c65bef5ded3e\"></a></p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Then click into the form and add a unique new tag under “form submission” (not one you already use). E.g. “wednesday-youtube-newsletter”.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102079,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-full is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/auto-newsletter-signup-form-tag.gif\" alt=\"A GIF showing how to add a tag to the simple sign up form by clicking on the form section, submission, and then tags.\" class=\"wp-image-102079\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Click “Save and exit” then publish the page.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102080,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-full is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/auto-newsletter-signup-form-publish.jpeg\" alt=\"How to publish: Click on the three dots on the landing page index, then click Publish.\" class=\"wp-image-102080\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-2-set-up-auto-newsletter-to-send-when-you-have-new-content-immediately-or-on-a-weekly-monthly-basis\">2. Set up Auto Newsletter to send when you have new content (immediately or on a weekly/monthly basis)</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>In your AWeber menu on the left, click on “Automations” -&gt; “Campaigns.”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102081,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-full is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/aweber-campaigns.jpeg\" alt=\"Campaigns in the AWeber menu.\" class=\"wp-image-102081\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Choose “Create a campaign” then “YouTube newsletter” (or “Blog newsletter”). Then give your new campaign a name.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102082,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/create-campaign-youtube-newsletter-template-1024x511.gif\" alt=\"A GIF showing how to start an auto newsletter by clicking &quot;Create a Campaign&quot; then &quot;Select&quot; beneath YouTube Newsletter.\" class=\"wp-image-102082\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Set your campaign to start when a tag is added. Use the exact tag you added to your landing page form above.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102083,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/campaign-trigger-tag-1024x262.jpeg\" alt=\"In the set up page, choose &quot;Start Campaign&quot; and add the tag from your landing page.\" class=\"wp-image-102083\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Add your YouTube channel URL to the Feed URL field (e.g. youtube.com/aweber). AWeber will update it with the exact feed as shown below. Set the frequency to “Hourly,” “Weekly,” “Monthly,” or “Yearly.”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102085,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/check-feed-1024x369.jpeg\" alt=\"In the set up page, add your Feed URL and set frequency.\" class=\"wp-image-102085\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Click into the message itself to edit it. Click on the example feed to add <em>your</em> YouTube URL. Adjust any feed settings for the number of videos, layout, etc.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Add your logo and text at this point, too.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102086,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/adjust-image-1024x606.jpeg\" alt=\"How to add your feed to the auto newsletter email itself.\" class=\"wp-image-102086\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Preview and test to see what it looks like, then click “Save and exit” then “Activate Campaign.”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102087,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/activate-campaign-1024x308.jpeg\" alt=\"Where to activate your auto newsletter campaign.\" class=\"wp-image-102087\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-3-promote-your-sign-up-page-to-your-current-youtube-audience-and-on-social-media\">3. Promote your sign-up page to your current YouTube audience and on social media</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Add your sign-up page to your social media bio, promote it in posts, videos, and stories, and make sure you include a link to it on your YouTube homepage, “about” page, video descriptions, and end screens if you use them.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p><strong>Bonus</strong>: If you have an existing list of email subscribers, send your weekly digest to them, too. Just add the same tag from your landing page and campaign to any subscribers you want to receive these emails <strong><em>after you activate the campaign</em></strong>. (They won’t receive it if you add the tag before activating the campaign.)</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-want-to-get-the-same-results-that-aj-got-from-his-auto-newsletter\"><strong>Want to get the same results that AJ got from his Auto Newsletter?</strong></h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Ready for more YouTube views, more email subscribers, and more free time? Create an Auto Newsletter today, available on all AWeber plans. <a href=\"https://aweber.com/free.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=product&amp;utm_content=081622-case-studies-auto-newsletter-aj-hoge-cta\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for a free account today</a>. Need help with your auto newsletter? <a href=\"https://www.aweber.com/contact-us.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=product&amp;utm_content=081622-case-studies-auto-newsletter-aj-hoge-support\" target=\"_blank\" rel=\"noreferrer noopener\">Contact our support team</a>.</p>\n<p><!-- /wp:paragraph --></p>\n<p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/success/doubled-youtube-views-with-auto-newsletter.htm\">How this YouTuber doubled his views using Auto Newsletter in AWeber</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Kelsey Johnson\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:15671:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/08/yt-english-teacher-doubles-views-with-auto-newsletter_featured-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"YouTube English teacher doubles views.\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/08/yt-english-teacher-doubles-views-with-auto-newsletter_featured-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/08/yt-english-teacher-doubles-views-with-auto-newsletter_featured-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/08/yt-english-teacher-doubles-views-with-auto-newsletter_featured-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/08/yt-english-teacher-doubles-views-with-auto-newsletter_featured-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p><!-- wp:paragraph -->\n<p>AJ Hoge teaches English to 1.73 million subscribers on YouTube and through his podcast.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>After using AWeber for 15 years for automating his paid course and promoting his book, he decided to try AWeber’s new feature, <a href=\"https://blog.aweber.com/updates/more-eyes-on-content-with-auto-newsletter.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Auto Newsletter</a>.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>He was interested in Auto Newsletter because he wanted to let his email subscribers know about his new videos somewhere other than on YouTube itself, where it can be hard to break through the noise of millions of other videos.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Plus, he wanted a way to grow his email list and keep his subscribers engaged, without adding another task to his to-do list.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So he set up an Auto Newsletter. Here’s how it went:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-how-aj-doubled-his-youtube-views\"><strong>How AJ doubled his YouTube views</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Step One: </h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>AJ set up a sign-up page, in his AWeber account, where anyone on YouTube could opt in to receive his weekly newsletter.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102074,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/effortless-english-sign-up-auto-newsletter-1024x814.jpg\" alt=\"A page where you can sign up for Effortless English Show auto newsletter.\" class=\"wp-image-102074\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Step Two: </h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>He set up an automatic campaign to send an email every Wednesday with his newest YouTube and podcast episodes. (He also set these emails to arrive at a specific time for each subscriber, regardless of <a href=\"https://blog.aweber.com/updates/send-email-campaigns-by-time-zone.htm\" target=\"_blank\" rel=\"noreferrer noopener\">which timezone they are in</a>.)</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102075,\"width\":840,\"height\":812,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/effortless-english-auto-newsletter-1024x990.jpg\" alt=\"AJ Hoge\'s first auto newsletter, including two YouTube videos.\" class=\"wp-image-102075\" width=\"840\" height=\"812\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Step Three: </h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>He introduced all of his existing subscribers to his new weekly email announcements:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102076,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/effortless-english-auto-newsletter-introduction-broadcast-1024x745.jpg\" alt=\"An email introducing his new Auto Newsletter to his current audience.\" class=\"wp-image-102076\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Step Four: </h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>He promoted his Auto Newsletter on YouTube:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102077,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/effortless-english-youtube-intro-1024x255.png\" alt=\"On YouTube, AJ Hoge says &quot;Subscribe here for a weekly list of new videos and audio (free)&quot; with a link to his landing page.\" class=\"wp-image-102077\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2 id=\"h-from-35k-to-73k-views-on-just-one-video\"><strong>From 35K to 73K views on just one video&nbsp;</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Within two weeks, AJ was seeing more views on his new videos. A lot more views.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>His previous new videos were averaging 35-45K views, but after sending auto newsletters, his new video has over 73K views (and growing).</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There are a few reasons Auto Newsletter may have boosted this video’s views so much:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>The email sends subscribers directly to his YouTube channel to watch the video</li><li>Having an email from AJ in their inboxes reminds his subscribers about his channel, prompting them to seek out his newest videos throughout the week</li><li>Because his new video got so many views right after he released it on YouTube (thanks to Auto Newsletter), YouTube’s algorithm may have been triggered to favor his content in recommended sections and search results</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>More YouTube views leads to more email subscriber, which leads to more YouTube views. It’s a&nbsp; flywheel of growth that can help any content creator thrive.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Plus, AJ’s email list is growing quickly. He has seen almost 6,000 new subscribers sign up since he set up the auto newsletter landing page just a few weeks ago.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>And the best part? AJ saved tons of time by automating these emails instead of sending them out manually. Now he can email regular new content to subscribers without any extra work. His emails can be going out even as he’s recording a new video, or spending time with his family.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-three-steps-to-grow-your-youtube-views-and-email-list-with-auto-newsletter\"><strong>Three steps to grow </strong><strong><em>your</em></strong><strong> YouTube views and email list with Auto Newsletter</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-1-publish-a-page-where-people-can-sign-up-for-your-auto-newsletter\">1. Publish a page where people can sign up for your Auto Newsletter.</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https://www.aweber.com/users/landing_pages/import/449a2234-93e2-4b11-a224-c65bef5ded3e\" target=\"_blank\" rel=\"noreferrer noopener\">Copy the template below</a> or choose one from AWeber’s <a href=\"https://www.aweber.com/templates/landing-pages/?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=product&amp;utm_content=081622-case-studies-auto-newsletter-aj-hoge-landing-page-gallery\" target=\"_blank\" rel=\"noreferrer noopener\">landing page template gallery</a> to start creating your page. Update any text or images if you want.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102078,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/auto-newsletter-sign-up-template-1024x739.jpg\" alt=\"A simple sign up form that says &quot;Sign up for email updates.&quot;\" class=\"wp-image-102078\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https://kelseyjohnson.aweb.page/p/449a2234-93e2-4b11-a224-c65bef5ded3e\"></a></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Then click into the form and add a unique new tag under “form submission” (not one you already use). E.g. “wednesday-youtube-newsletter”.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102079,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-full is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/auto-newsletter-signup-form-tag.gif\" alt=\"A GIF showing how to add a tag to the simple sign up form by clicking on the form section, submission, and then tags.\" class=\"wp-image-102079\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Click “Save and exit” then publish the page.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102080,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-full is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/auto-newsletter-signup-form-publish.jpeg\" alt=\"How to publish: Click on the three dots on the landing page index, then click Publish.\" class=\"wp-image-102080\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-2-set-up-auto-newsletter-to-send-when-you-have-new-content-immediately-or-on-a-weekly-monthly-basis\">2. Set up Auto Newsletter to send when you have new content (immediately or on a weekly/monthly basis)</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In your AWeber menu on the left, click on “Automations” -&gt; “Campaigns.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102081,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-full is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/aweber-campaigns.jpeg\" alt=\"Campaigns in the AWeber menu.\" class=\"wp-image-102081\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Choose “Create a campaign” then “YouTube newsletter” (or “Blog newsletter”). Then give your new campaign a name.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102082,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/create-campaign-youtube-newsletter-template-1024x511.gif\" alt=\"A GIF showing how to start an auto newsletter by clicking &quot;Create a Campaign&quot; then &quot;Select&quot; beneath YouTube Newsletter.\" class=\"wp-image-102082\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Set your campaign to start when a tag is added. Use the exact tag you added to your landing page form above.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102083,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/campaign-trigger-tag-1024x262.jpeg\" alt=\"In the set up page, choose &quot;Start Campaign&quot; and add the tag from your landing page.\" class=\"wp-image-102083\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Add your YouTube channel URL to the Feed URL field (e.g. youtube.com/aweber). AWeber will update it with the exact feed as shown below. Set the frequency to “Hourly,” “Weekly,” “Monthly,” or “Yearly.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102085,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/check-feed-1024x369.jpeg\" alt=\"In the set up page, add your Feed URL and set frequency.\" class=\"wp-image-102085\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Click into the message itself to edit it. Click on the example feed to add <em>your</em> YouTube URL. Adjust any feed settings for the number of videos, layout, etc.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Add your logo and text at this point, too.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102086,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/adjust-image-1024x606.jpeg\" alt=\"How to add your feed to the auto newsletter email itself.\" class=\"wp-image-102086\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Preview and test to see what it looks like, then click “Save and exit” then “Activate Campaign.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102087,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/activate-campaign-1024x308.jpeg\" alt=\"Where to activate your auto newsletter campaign.\" class=\"wp-image-102087\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-3-promote-your-sign-up-page-to-your-current-youtube-audience-and-on-social-media\">3. Promote your sign-up page to your current YouTube audience and on social media</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Add your sign-up page to your social media bio, promote it in posts, videos, and stories, and make sure you include a link to it on your YouTube homepage, “about” page, video descriptions, and end screens if you use them.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Bonus</strong>: If you have an existing list of email subscribers, send your weekly digest to them, too. Just add the same tag from your landing page and campaign to any subscribers you want to receive these emails <strong><em>after you activate the campaign</em></strong>. (They won’t receive it if you add the tag before activating the campaign.)</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-want-to-get-the-same-results-that-aj-got-from-his-auto-newsletter\"><strong>Want to get the same results that AJ got from his Auto Newsletter?</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Ready for more YouTube views, more email subscribers, and more free time? Create an Auto Newsletter today, available on all AWeber plans. <a href=\"https://aweber.com/free.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=product&amp;utm_content=081622-case-studies-auto-newsletter-aj-hoge-cta\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for a free account today</a>. Need help with your auto newsletter? <a href=\"https://www.aweber.com/contact-us.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=product&amp;utm_content=081622-case-studies-auto-newsletter-aj-hoge-support\" target=\"_blank\" rel=\"noreferrer noopener\">Contact our support team</a>.</p>\n<!-- /wp:paragraph --><p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/success/doubled-youtube-views-with-auto-newsletter.htm\">How this YouTuber doubled his views using Auto Newsletter in AWeber</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:12;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:82:\"See how this agency generated over $30,000 in new sales in just 1 day using AWeber\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:82:\"https://blog.aweber.com/success/how-agency-generated-30k-in-sales-using-aweber.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 11 Aug 2022 16:03:17 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:7:\"Success\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:10:\"case study\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"https://blog.aweber.com/?p=101932\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:12836:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/07/jonas-troyer-success-story_featured-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Jonas Troyer success story\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/07/jonas-troyer-success-story_featured-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/07/jonas-troyer-success-story_featured-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/07/jonas-troyer-success-story_featured-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/07/jonas-troyer-success-story_featured-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p>\n<p><!-- wp:paragraph --></p>\n<p>Jonas Troyer, the owner of <a href=\"https://troyerwebsites.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Troyer Websites</a>, offers website design services, in addition to some complimentary services, like search engine optimization (SEO), social media advertising, graphic design, and more.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>He knows that it’s often easier and more cost-effective to look to your existing customers to increase your revenue, rather than trying to find new customers.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Why?</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Because your existing customers already know, like, and trust you. They already know what you can do for them.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>In fact, the success rate of selling to a customer you already have is <a href=\"https://www.invespcro.com/blog/customer-acquisition-retention/\" target=\"_blank\" rel=\"noreferrer noopener\">60-70 percent</a>, while the success rate of selling to a new customer is 5-20 percent.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-over-30-000-in-sales-in-a-single-day\">Over $30,000 in sales in a single day</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Jonas wanted to bring in more business for his SEO services, so he came up with a 15% off one-day promotion to cross-sell an annual package of SEO services to his existing website customers.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>The key to Jonas’s success was in his email marketing strategy. He created an automated email campaign for his list of 500 subscribers spread out over one day to drive awareness for his promotion. The result was over $30,000 in sales.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Here’s what each email looked like:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-email-1-create-urgency-through-scarcity\">Email 1: Create urgency through scarcity</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Scarcity drives a fear of missing out, or FOMO, and generates demand. Troyer’s emails highlighted that the 15% discount was only available for a limited time and that he only had limited spots available.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":96356,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/05/troyer-websites-email-1.png\" alt=\"Create urgency through scarcity email from Troyer Websites\" class=\"wp-image-96356\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-email-2-use-benefit-focused-language\">Email 2: Use benefit-focused language</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Your potential customers don’t just want to know what services you offer. They want to know how those services are going to benefit them.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Use language that focuses on the benefits to the customer. What company doesn’t want to “show up on the first page of Google?”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":96357,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/05/troyer-websites-email-2-572x1024.png\" alt=\"The use of benefit-focused language in Troyer Websites email\" class=\"wp-image-96357\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-email-3-use-social-proof\">Email 3: Use social proof</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>One of the most effective ways to grow your business is word of mouth. Leveraging customer testimonials and success stories can help other potential customers feel more confident in doing business with you.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Troyer used <a href=\"https://blog.aweber.com/email-marketing/5-powerful-ways-to-drive-more-sales-through-email.htm\">social proof</a> in his emails, sharing a video where he walks through two of his SEO clients’ websites and the results they’ve seen in working with Troyer and his team. This helps position his promotion in a way that potential clients can see how they will benefit from his SEO services.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":96358,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/05/troyer-websites-email-3.png\" alt=\"Email example from Troyer Websites using social proof\" class=\"wp-image-96358\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-email-4-last-chance\">Email 4: Last Chance</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>His final “last chance” email dialed up the FOMO by saying his company would “probably never do this again.”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":96359,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/05/troyer-websites-email-4.png\" alt=\"Last chance email from Troyer Websites\" class=\"wp-image-96359\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-how-to-set-up-an-automated-email-campaign-in-aweber\">How to set up an automated email campaign in AWeber</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>To create his series of four emails, Jonas followed these steps using AWeber:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-step-1-set-up-your-automated-campaign\">Step 1: Set up your automated campaign</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>1 - Select “Automations” from the left drop-down navigation, then “Campaign,” then “Create a Campaign.”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101698,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/How-to-create-email-automation-in-AWeber.png\" alt=\"How to create email automation in AWeber\" class=\"wp-image-101698\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>2 - You can start with a pre-built automated campaign or build from scratch using the drag and drop campaign builder.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101699,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-7.42.24-AM-1024x673.png\" alt=\"Choose a template campaign or start from scratch in AWeber\" class=\"wp-image-101699\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>3 - Name your campaign</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101700,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-7.43.32-AM-1024x398.png\" alt=\"Give automated campaign a name in AWeber\" class=\"wp-image-101700\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-step-2-select-your-trigger-to-start-the-email-campaign\">Step 2: Select your trigger to start the email campaign</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>1 - Your campaign can start either when someone is added to your list or based on a specific action using <a href=\"https://blog.aweber.com/learn/email-tagging-tips-skyrocket-open-rates.htm\">tags</a>.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101701,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-7.44.21-AM.png\" alt=\"Determine how automated campaign will be triggered in AWeber\" class=\"wp-image-101701\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>2 - If applying a tag, apply which tags will start your campaign.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101872,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-27-at-8.35.25-AM-1024x348.png\" alt=\"Applying tag in AWeber account\" class=\"wp-image-101872\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-step-3-start-building-your-campaign\">Step 3: Start building your campaign</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>1 - Using the drag and drop editor to select the email messages and timing between emails.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101702,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Campaign-Automation-PDF-GIF-2.gif\" alt=\"GIF showing how drag and drop campaign builder works in AWeber\" class=\"wp-image-101702\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>2 - To create emails, pull in the “Send Message” icon and select a current email or create a new one.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101874,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-27-at-8.41.00-AM-1024x888.jpg\" alt=\"Example of AWeber\'s message editor\" class=\"wp-image-101874\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-step-4-start-the-campaign\">Step 4: Start the campaign</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>1 - “Save &amp; Exit” the campaign builder</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>2 - In the Draft drop-down menu, select Activate Campaign</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101876,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Activating-auto-newsletter-campaign-in-AWeber-1024x314.png\" alt=\"Activating auto newsletter campaign in AWeber\" class=\"wp-image-101876\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-want-to-get-the-same-results-that-jonas-got-from-his-email-campaigns\">Want to get the same results that Jonas got from his email campaigns?</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Then get started for free with AWeber. You’ll have access to all the tools Jonas used to send automated emails, plus access to 24/7 customer support via phone, email, or chat.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>We also have an in-depth knowledge base where you can get an answer to any question about AWeber, a blog that shows how to use AWeber and stay current with digital marketing best practices, and hundreds of video tutorials to show you exactly what to do. Email marketing is still one of the most effective digital marketing tactics, and it isn’t hard to do! AWeber can provide you with all the tools and support you need to grow your business or your side hustle. <a href=\"https://www.aweber.com/free.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Get started now</a>.</p>\n<p><!-- /wp:paragraph --></p>\n<p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/success/how-agency-generated-30k-in-sales-using-aweber.htm\">See how this agency generated over $30,000 in new sales in just 1 day using AWeber</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Sean Tinney\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:12196:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/07/jonas-troyer-success-story_featured-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Jonas Troyer success story\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/07/jonas-troyer-success-story_featured-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/07/jonas-troyer-success-story_featured-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/07/jonas-troyer-success-story_featured-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/07/jonas-troyer-success-story_featured-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p><!-- wp:paragraph -->\n<p>Jonas Troyer, the owner of <a href=\"https://troyerwebsites.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Troyer Websites</a>, offers website design services, in addition to some complimentary services, like search engine optimization (SEO), social media advertising, graphic design, and more.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>He knows that it’s often easier and more cost-effective to look to your existing customers to increase your revenue, rather than trying to find new customers.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Why?</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Because your existing customers already know, like, and trust you. They already know what you can do for them.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In fact, the success rate of selling to a customer you already have is <a href=\"https://www.invespcro.com/blog/customer-acquisition-retention/\" target=\"_blank\" rel=\"noreferrer noopener\">60-70 percent</a>, while the success rate of selling to a new customer is 5-20 percent.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-over-30-000-in-sales-in-a-single-day\">Over $30,000 in sales in a single day</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Jonas wanted to bring in more business for his SEO services, so he came up with a 15% off one-day promotion to cross-sell an annual package of SEO services to his existing website customers.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The key to Jonas’s success was in his email marketing strategy. He created an automated email campaign for his list of 500 subscribers spread out over one day to drive awareness for his promotion. The result was over $30,000 in sales.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here’s what each email looked like:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-email-1-create-urgency-through-scarcity\">Email 1: Create urgency through scarcity</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Scarcity drives a fear of missing out, or FOMO, and generates demand. Troyer’s emails highlighted that the 15% discount was only available for a limited time and that he only had limited spots available.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":96356,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/05/troyer-websites-email-1.png\" alt=\"Create urgency through scarcity email from Troyer Websites\" class=\"wp-image-96356\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-email-2-use-benefit-focused-language\">Email 2: Use benefit-focused language</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Your potential customers don’t just want to know what services you offer. They want to know how those services are going to benefit them.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Use language that focuses on the benefits to the customer. What company doesn’t want to “show up on the first page of Google?”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":96357,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/05/troyer-websites-email-2-572x1024.png\" alt=\"The use of benefit-focused language in Troyer Websites email\" class=\"wp-image-96357\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-email-3-use-social-proof\">Email 3: Use social proof</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>One of the most effective ways to grow your business is word of mouth. Leveraging customer testimonials and success stories can help other potential customers feel more confident in doing business with you.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Troyer used <a href=\"https://blog.aweber.com/email-marketing/5-powerful-ways-to-drive-more-sales-through-email.htm\">social proof</a> in his emails, sharing a video where he walks through two of his SEO clients’ websites and the results they’ve seen in working with Troyer and his team. This helps position his promotion in a way that potential clients can see how they will benefit from his SEO services.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":96358,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/05/troyer-websites-email-3.png\" alt=\"Email example from Troyer Websites using social proof\" class=\"wp-image-96358\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-email-4-last-chance\">Email 4: Last Chance</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>His final “last chance” email dialed up the FOMO by saying his company would “probably never do this again.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":96359,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2021/05/troyer-websites-email-4.png\" alt=\"Last chance email from Troyer Websites\" class=\"wp-image-96359\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2 id=\"h-how-to-set-up-an-automated-email-campaign-in-aweber\">How to set up an automated email campaign in AWeber</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To create his series of four emails, Jonas followed these steps using AWeber:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-step-1-set-up-your-automated-campaign\">Step 1: Set up your automated campaign</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>1 - Select “Automations” from the left drop-down navigation, then “Campaign,” then “Create a Campaign.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101698,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/How-to-create-email-automation-in-AWeber.png\" alt=\"How to create email automation in AWeber\" class=\"wp-image-101698\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>2 - You can start with a pre-built automated campaign or build from scratch using the drag and drop campaign builder.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101699,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-7.42.24-AM-1024x673.png\" alt=\"Choose a template campaign or start from scratch in AWeber\" class=\"wp-image-101699\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>3 - Name your campaign</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101700,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-7.43.32-AM-1024x398.png\" alt=\"Give automated campaign a name in AWeber\" class=\"wp-image-101700\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-step-2-select-your-trigger-to-start-the-email-campaign\">Step 2: Select your trigger to start the email campaign</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>1 - Your campaign can start either when someone is added to your list or based on a specific action using <a href=\"https://blog.aweber.com/learn/email-tagging-tips-skyrocket-open-rates.htm\">tags</a>.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101701,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-15-at-7.44.21-AM.png\" alt=\"Determine how automated campaign will be triggered in AWeber\" class=\"wp-image-101701\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>2 - If applying a tag, apply which tags will start your campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101872,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-27-at-8.35.25-AM-1024x348.png\" alt=\"Applying tag in AWeber account\" class=\"wp-image-101872\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-step-3-start-building-your-campaign\">Step 3: Start building your campaign</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>1 - Using the drag and drop editor to select the email messages and timing between emails.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101702,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Campaign-Automation-PDF-GIF-2.gif\" alt=\"GIF showing how drag and drop campaign builder works in AWeber\" class=\"wp-image-101702\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>2 - To create emails, pull in the “Send Message” icon and select a current email or create a new one.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101874,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-27-at-8.41.00-AM-1024x888.jpg\" alt=\"Example of AWeber\'s message editor\" class=\"wp-image-101874\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-step-4-start-the-campaign\">Step 4: Start the campaign</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>1 - “Save &amp; Exit” the campaign builder</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>2 - In the Draft drop-down menu, select Activate Campaign</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101876,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Activating-auto-newsletter-campaign-in-AWeber-1024x314.png\" alt=\"Activating auto newsletter campaign in AWeber\" class=\"wp-image-101876\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2 id=\"h-want-to-get-the-same-results-that-jonas-got-from-his-email-campaigns\">Want to get the same results that Jonas got from his email campaigns?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Then get started for free with AWeber. You’ll have access to all the tools Jonas used to send automated emails, plus access to 24/7 customer support via phone, email, or chat.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We also have an in-depth knowledge base where you can get an answer to any question about AWeber, a blog that shows how to use AWeber and stay current with digital marketing best practices, and hundreds of video tutorials to show you exactly what to do. Email marketing is still one of the most effective digital marketing tactics, and it isn’t hard to do! AWeber can provide you with all the tools and support you need to grow your business or your side hustle. <a href=\"https://www.aweber.com/free.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Get started now</a>.</p>\n<!-- /wp:paragraph --><p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/success/how-agency-generated-30k-in-sales-using-aweber.htm\">See how this agency generated over $30,000 in new sales in just 1 day using AWeber</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:13;a:6:{s:4:\"data\";s:66:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:86:\"How Brian Dean grew his Exploding Topics newsletter to 65,000 subscribers using AWeber\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"https://blog.aweber.com/success/how-brian-dean-grew-his-newsletter-list.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 09 Aug 2022 14:09:51 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:4:{i:0;a:5:{s:4:\"data\";s:7:\"Success\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:10:\"case study\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:17:\"email newsletters\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:13:\"list building\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"https://blog.aweber.com/?p=101997\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:17934:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/08/how-brian-dean-grew-his-exploding-topics-newsletter-with-aweber_featured-1-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/08/how-brian-dean-grew-his-exploding-topics-newsletter-with-aweber_featured-1-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/08/how-brian-dean-grew-his-exploding-topics-newsletter-with-aweber_featured-1-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/08/how-brian-dean-grew-his-exploding-topics-newsletter-with-aweber_featured-1-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/08/how-brian-dean-grew-his-exploding-topics-newsletter-with-aweber_featured-1-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p>\n<p><!-- wp:paragraph --></p>\n<p>It’s no secret that an email list is one of the most valuable assets your business can have.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>But how do you build a list without spending a fortune on paid ads? And perhaps even more important: how do you get those subscribers to open, click on and forward the messages that you send?</p>\n<p>In this post I’m going to cover the specific strategies we used to grow our email list to over 65,000 subscribers and a 50%+ open rate.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102003,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/aweber-sent-broadcasts-1024x722.jpg\" alt=\"AWeber sent broadcasts report\" class=\"wp-image-102003\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading --></p>\n<h2>Strategy #1: Launch a Dedicated Newsletter Page</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>If you want to get more customers for your SaaS business, you probably have several dedicated landing pages for different use cases. And if you run an ecommerce site, you likely have hundreds of product pages.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>The same rule applies to growing an email list: if you want to <a href=\"https://blog.aweber.com/email-marketing/how-to-get-email-addresses.htm\" target=\"_blank\" rel=\"noreferrer noopener\">get more subscribers</a>, a page dedicated 100% to your email newsletter can definitely help.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>In our case, we have a simple page that briefly outlines what subscribers will get from signing up.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102617,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/ss-exploding-topics-newsletter-1-1024x520.jpg\" alt=\"Exploding Topics newsletter sign up page that reads &quot;Find trending topics before they take off&quot; and CTA header &quot;Get Free Email Reports&quot;\" class=\"wp-image-102617\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>We’ve tested longer versus shorter pages fairly extensively. We found that shorter pages tend to convert best.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Why? The commitment to sign up for a newsletter is pretty small compared to buying a physical product or signing up for a new SaaS tool. Which means that potential users don’t need a ton of info to get them to convert.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>And that’s all you really need: a straightforward page that <a href=\"https://blog.aweber.com/email-marketing/22-brilliant-lead-magnets-that-are-growing-email-lists-right-now.htm\" target=\"_blank\" rel=\"noreferrer noopener\">gives someone an incentive to hand over their email address</a>.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Another example is the <a href=\"https://www.bloomberg.com/account/newsletters/money-stuff\" target=\"_blank\" rel=\"noreferrer noopener\">Bloomberg “Money Stuff” newsletter</a>.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102004,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/bloomberg-money-stuff-1024x589.png\" alt=\"An example of Bloomberg\'s branded newsletter.\" class=\"wp-image-102004\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>This page is essentially a few lines of text and a sign up form. Which I’d imagine converts well.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2>Strategy #2: Drive Visitors to Your Newsletter Page</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Once you have the page ready, the next (and key) step is to funnel traffic to that page.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>And the best way to do that?</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p><strong>Include a prominent link in your site’s main navigation.</strong></p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102005,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/backlinko-newsletter-link-1024x557.jpg\" alt=\"Want more subscribers? Include a prominent link in your site’s main navigation.\" class=\"wp-image-102005\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>That way, whether a user lands on a blog post (more on that next), about the page or your homepage, they see a link to your newsletter sign up page.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>You can also funnel social media traffic directly to this page.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>In other words: instead of linking to your homepage from each of your social media profiles, you can link to your newsletter page.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Here’s an example of how this looks from James Clear’s Twitter profile:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102006,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/james-clear-twitter-newsletter-link-1024x645.jpg\" alt=\"How James Clear promotes his newsletter in his Twitter bio.\" class=\"wp-image-102006\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>That’s all there is to it.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Having a large (growing) list of subscribers is great. But how do you make sure those subscribers open and read your content? And recommend your newsletter to friends and colleagues?</p>\n<p>That’s what our next strategy is all about.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2>Strategy #3: Send Out a “Branded Newsletter”</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>A branded newsletter is just like it sounds:&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>It’s a newsletter with its own brand. Including a name, logo and style.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Despite being literally decades old, a branded newsletter is still <a href=\"https://explodingtopics.com/blog/marketing-trends\" target=\"_blank\" rel=\"noreferrer noopener\">one of the biggest marketing trends</a> going right now.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>In fact, popular branded newsletter Morning Brew <a href=\"https://www.crunchbase.com/organization/morning-brew\" target=\"_blank\" rel=\"noreferrer noopener\">sold to Business Insider in 2020 for a reported $75 million</a>. Which goes to show how valuable a branded newsletter can be.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>With that, let’s cover exactly how to create one.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>First, you want to establish your ideal subscriber. This is basically the same exercise you’d do to identify your ideal customer. But for your newsletter.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>For example, let’s say that you run an ecommerce site that sells tennis equipment. And you want to start a tennis tips newsletter.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Who exactly will that newsletters be for? Beginner players? Teenagers looking to go pro? Seniors that play doubles twice per week?</p>\n<p>As you can see, the branding and content of your newsletter will be entirely different depending on which group you’re focused on.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Once you have a group in mind, it’s time to design your newsletter.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>If you don’t have any content ready yet, no worries. You can just use some dummy copy for now. And fill it in with actual copy later on.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>We use AWeber’s fantastic Email Template Manager to create our newsletter designs. And I think they come out great.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102007,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/gmail-explodingtopics-newsletter-828x1024.jpg\" alt=\"Want to save time creating your newsletter? Use a template.\" class=\"wp-image-102007\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Next, your newsletter needs a name.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Again, the name should be something that appeals directly to your ideal subscriber.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>For example, let’s say you want your newsletter to help older tennis players improve their game. You could call your newsletter “Tennis Over 50”.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>You can also just name your newsletter something super straightforward. For example, Tim Ferriss runs a popular newsletter called “<a href=\"https://tim.blog/2015/08/07/5-bullet-friday/\" target=\"_blank\" rel=\"noreferrer noopener\">5 Bullet Friday</a>”.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102008,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/tim-ferriss-5-bullet-friday-831x1024.png\" alt=\"An example of Tim Ferriss\'s newsletter.\" class=\"wp-image-102008\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>That newsletter is just like it sounds: 5 bullets of content each Friday. Simple.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Finally, it’s time to identify an ideal schedule for your branded newsletter.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>This is a sneaky big deal. Why? Because one of the keys to high open rates <strong>is sending on a consistent schedule.</strong></p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Which is why you’ll want to pick a schedule that works for you (in terms of content production) and your subscriber.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>There’s no right or wrong cadence for an email newsletter. But in general, I find that weekly works well for most newsletters.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>A daily schedule is tough to keep up with. And you need a compelling reason to send it every day. Which is tough if you’re not almost 100% news-focused.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Monthly is fine. But it’s hard to build momentum by only sending 12 newsletters each year.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Weekly sort of hits the sweet spot of sending on a regular cadence without being overwhelming for you or your audience.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2>Strategy #4: Plan Out Your Newsletter Content Format</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Next, it’s time to figure out how you’ll present your newsletter’s content.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Specifically, you want to determine whether your content will be:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li>Bulleted list of tips or strategies</li>\n<li>Lists to curated resources</li>\n<li>Links to videos or tutorials</li>\n<li>Inspiring quotes</li>\n<li>A mix of different types of content</li>\n<li>Or any other format that will work for you and your subscribers</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:paragraph --></p>\n<p><strong>Note:</strong> This format doesn’t need to be set in stone. You can and should change it based on feedback. But it’s infinitely easier to create content from an outline or format than opening up a blank page each time you need to write your newsletter.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Once you have this format in place, all you need to do is “fill in the blanks” and hit “send”.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>This significantly speeds up the content creation process.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>As a bonus, many readers appreciate a consistent format as well. It reduces the <a href=\"https://en.wikipedia.org/wiki/Cognitive_load\" target=\"_blank\" rel=\"noreferrer noopener\">cognitive load</a> each time they get a new message from you. They’re already familiar with the format. So it takes much less time and mental energy to consume your newsletters’ content.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2>Strategy #5: Convert Blog Visitors Into Subscribers</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Our final strategy is to help push more of your site’s visitors to your newsletter.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Specifically, from your blog.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Why is this important?</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>In most cases, blog traffic is relatively “cold.” In other words, they’re not super likely to convert into a customer right away. They still need some nurturing.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Of course, there are exceptions to this. Which is why it does make sense to include CTAs that push people to landing pages from your blog.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>However, if you don’t also have a CTA for your newsletter, you’re likely leaving quite a few subscribers on the table.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Here are a few strategies that tend to work well:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>First, put a newsletter sign up form in your blog’s sidebar.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>You don’t have a ton of space here. So you want to focus on the benefits someone will get from joining your newsletter.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>As opposed to a generic “Join our mailing list!” Call to action.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>For example, every post on the AWeber blog has a newsletter sign up form that outlines specific benefits that you’ll get by signing up: “build your audience, create relationships and make sales faster.”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":102009,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/aweber-blog-signup-form-958x1024.jpg\" alt=\"AWeber\'s newsletter sign up box.\" class=\"wp-image-102009\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>You can also include a sign up form at the end of each post.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Someone that just read one of your articles all the way to the end is <strong>primed </strong>to subscribe. So it makes sense to make it easy for them by giving them a form at the bottom of the post.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-conclusion-plan-build-and-scale-your-newsletter\">Conclusion: Plan, build and scale your newsletter</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Make no mistake: Building an email newsletter is hard work. It can take months or years to build up a sizable list. And years to hit a cadence where people are consistently looking forward to and opening your newsletters.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>But if you follow the strategies in this post, you’ll find that the entire process speeds up. And becomes quite a bit more streamlined.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/success/how-brian-dean-grew-his-newsletter-list.htm\">How Brian Dean grew his Exploding Topics newsletter to 65,000 subscribers using AWeber</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:10:\"Brian Dean\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:16928:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/08/how-brian-dean-grew-his-exploding-topics-newsletter-with-aweber_featured-1-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/08/how-brian-dean-grew-his-exploding-topics-newsletter-with-aweber_featured-1-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/08/how-brian-dean-grew-his-exploding-topics-newsletter-with-aweber_featured-1-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/08/how-brian-dean-grew-his-exploding-topics-newsletter-with-aweber_featured-1-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/08/how-brian-dean-grew-his-exploding-topics-newsletter-with-aweber_featured-1-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p><!-- wp:paragraph -->\n<p>It’s no secret that an email list is one of the most valuable assets your business can have.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But how do you build a list without spending a fortune on paid ads? And perhaps even more important: how do you get those subscribers to open, click on and forward the messages that you send?<br /><br />In this post I’m going to cover the specific strategies we used to grow our email list to over 65,000 subscribers and a 50%+ open rate.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102003,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/aweber-sent-broadcasts-1024x722.jpg\" alt=\"AWeber sent broadcasts report\" class=\"wp-image-102003\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2>Strategy #1: Launch a Dedicated Newsletter Page</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If you want to get more customers for your SaaS business, you probably have several dedicated landing pages for different use cases. And if you run an ecommerce site, you likely have hundreds of product pages.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The same rule applies to growing an email list: if you want to <a href=\"https://blog.aweber.com/email-marketing/how-to-get-email-addresses.htm\" target=\"_blank\" rel=\"noreferrer noopener\">get more subscribers</a>, a page dedicated 100% to your email newsletter can definitely help.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In our case, we have a simple page that briefly outlines what subscribers will get from signing up.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102617,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/09/ss-exploding-topics-newsletter-1-1024x520.jpg\" alt=\"Exploding Topics newsletter sign up page that reads &quot;Find trending topics before they take off&quot; and CTA header &quot;Get Free Email Reports&quot;\" class=\"wp-image-102617\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>We’ve tested longer versus shorter pages fairly extensively. We found that shorter pages tend to convert best.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Why? The commitment to sign up for a newsletter is pretty small compared to buying a physical product or signing up for a new SaaS tool. Which means that potential users don’t need a ton of info to get them to convert.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>And that’s all you really need: a straightforward page that <a href=\"https://blog.aweber.com/email-marketing/22-brilliant-lead-magnets-that-are-growing-email-lists-right-now.htm\" target=\"_blank\" rel=\"noreferrer noopener\">gives someone an incentive to hand over their email address</a>.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Another example is the <a href=\"https://www.bloomberg.com/account/newsletters/money-stuff\" target=\"_blank\" rel=\"noreferrer noopener\">Bloomberg “Money Stuff” newsletter</a>.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102004,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/bloomberg-money-stuff-1024x589.png\" alt=\"An example of Bloomberg\'s branded newsletter.\" class=\"wp-image-102004\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>This page is essentially a few lines of text and a sign up form. Which I’d imagine converts well.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Strategy #2: Drive Visitors to Your Newsletter Page</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Once you have the page ready, the next (and key) step is to funnel traffic to that page.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>And the best way to do that?</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Include a prominent link in your site’s main navigation.</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102005,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/backlinko-newsletter-link-1024x557.jpg\" alt=\"Want more subscribers? Include a prominent link in your site’s main navigation.\" class=\"wp-image-102005\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>That way, whether a user lands on a blog post (more on that next), about the page or your homepage, they see a link to your newsletter sign up page.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You can also funnel social media traffic directly to this page.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In other words: instead of linking to your homepage from each of your social media profiles, you can link to your newsletter page.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here’s an example of how this looks from James Clear’s Twitter profile:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102006,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/james-clear-twitter-newsletter-link-1024x645.jpg\" alt=\"How James Clear promotes his newsletter in his Twitter bio.\" class=\"wp-image-102006\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>That’s all there is to it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Having a large (growing) list of subscribers is great. But how do you make sure those subscribers open and read your content? And recommend your newsletter to friends and colleagues?<br /><br />That’s what our next strategy is all about.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Strategy #3: Send Out a “Branded Newsletter”</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A branded newsletter is just like it sounds:&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It’s a newsletter with its own brand. Including a name, logo and style.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Despite being literally decades old, a branded newsletter is still <a href=\"https://explodingtopics.com/blog/marketing-trends\" target=\"_blank\" rel=\"noreferrer noopener\">one of the biggest marketing trends</a> going right now.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In fact, popular branded newsletter Morning Brew <a href=\"https://www.crunchbase.com/organization/morning-brew\" target=\"_blank\" rel=\"noreferrer noopener\">sold to Business Insider in 2020 for a reported $75 million</a>. Which goes to show how valuable a branded newsletter can be.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With that, let’s cover exactly how to create one.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>First, you want to establish your ideal subscriber. This is basically the same exercise you’d do to identify your ideal customer. But for your newsletter.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, let’s say that you run an ecommerce site that sells tennis equipment. And you want to start a tennis tips newsletter.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Who exactly will that newsletters be for? Beginner players? Teenagers looking to go pro? Seniors that play doubles twice per week?<br /><br />As you can see, the branding and content of your newsletter will be entirely different depending on which group you’re focused on.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><br />Once you have a group in mind, it’s time to design your newsletter.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you don’t have any content ready yet, no worries. You can just use some dummy copy for now. And fill it in with actual copy later on.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We use AWeber’s fantastic Email Template Manager to create our newsletter designs. And I think they come out great.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102007,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/gmail-explodingtopics-newsletter-828x1024.jpg\" alt=\"Want to save time creating your newsletter? Use a template.\" class=\"wp-image-102007\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Next, your newsletter needs a name.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Again, the name should be something that appeals directly to your ideal subscriber.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, let’s say you want your newsletter to help older tennis players improve their game. You could call your newsletter “Tennis Over 50”.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You can also just name your newsletter something super straightforward. For example, Tim Ferriss runs a popular newsletter called “<a href=\"https://tim.blog/2015/08/07/5-bullet-friday/\" target=\"_blank\" rel=\"noreferrer noopener\">5 Bullet Friday</a>”.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102008,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/tim-ferriss-5-bullet-friday-831x1024.png\" alt=\"An example of Tim Ferriss\'s newsletter.\" class=\"wp-image-102008\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>That newsletter is just like it sounds: 5 bullets of content each Friday. Simple.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Finally, it’s time to identify an ideal schedule for your branded newsletter.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This is a sneaky big deal. Why? Because one of the keys to high open rates <strong>is sending on a consistent schedule.</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Which is why you’ll want to pick a schedule that works for you (in terms of content production) and your subscriber.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There’s no right or wrong cadence for an email newsletter. But in general, I find that weekly works well for most newsletters.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A daily schedule is tough to keep up with. And you need a compelling reason to send it every day. Which is tough if you’re not almost 100% news-focused.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Monthly is fine. But it’s hard to build momentum by only sending 12 newsletters each year.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Weekly sort of hits the sweet spot of sending on a regular cadence without being overwhelming for you or your audience.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Strategy #4: Plan Out Your Newsletter Content Format</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Next, it’s time to figure out how you’ll present your newsletter’s content.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Specifically, you want to determine whether your content will be:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Bulleted list of tips or strategies</li><li>Lists to curated resources</li><li>Links to videos or tutorials</li><li>Inspiring quotes</li><li>A mix of different types of content</li><li>Or any other format that will work for you and your subscribers</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Note:</strong> This format doesn’t need to be set in stone. You can and should change it based on feedback. But it’s infinitely easier to create content from an outline or format than opening up a blank page each time you need to write your newsletter.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Once you have this format in place, all you need to do is “fill in the blanks” and hit “send”.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This significantly speeds up the content creation process.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As a bonus, many readers appreciate a consistent format as well. It reduces the <a href=\"https://en.wikipedia.org/wiki/Cognitive_load\" target=\"_blank\" rel=\"noreferrer noopener\">cognitive load</a> each time they get a new message from you. They’re already familiar with the format. So it takes much less time and mental energy to consume your newsletters’ content.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Strategy #5: Convert Blog Visitors Into Subscribers</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Our final strategy is to help push more of your site’s visitors to your newsletter.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Specifically, from your blog.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Why is this important?</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In most cases, blog traffic is relatively “cold.” In other words, they’re not super likely to convert into a customer right away. They still need some nurturing.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Of course, there are exceptions to this. Which is why it does make sense to include CTAs that push people to landing pages from your blog.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>However, if you don’t also have a CTA for your newsletter, you’re likely leaving quite a few subscribers on the table.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here are a few strategies that tend to work well:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>First, put a newsletter sign up form in your blog’s sidebar.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You don’t have a ton of space here. So you want to focus on the benefits someone will get from joining your newsletter.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As opposed to a generic “Join our mailing list!” Call to action.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, every post on the AWeber blog has a newsletter sign up form that outlines specific benefits that you’ll get by signing up: “build your audience, create relationships and make sales faster.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":102009,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/08/aweber-blog-signup-form-958x1024.jpg\" alt=\"AWeber\'s newsletter sign up box.\" class=\"wp-image-102009\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>You can also include a sign up form at the end of each post.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Someone that just read one of your articles all the way to the end is <strong>primed </strong>to subscribe. So it makes sense to make it easy for them by giving them a form at the bottom of the post.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-conclusion-plan-build-and-scale-your-newsletter\">Conclusion: Plan, build and scale your newsletter</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Make no mistake: Building an email newsletter is hard work. It can take months or years to build up a sizable list. And years to hit a cadence where people are consistently looking forward to and opening your newsletters.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But if you follow the strategies in this post, you’ll find that the entire process speeds up. And becomes quite a bit more streamlined.&nbsp;</p>\n<!-- /wp:paragraph --><p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/success/how-brian-dean-grew-his-newsletter-list.htm\">How Brian Dean grew his Exploding Topics newsletter to 65,000 subscribers using AWeber</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:14;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:98:\"See how this writer gets 70% open rates with zero additional work using Auto Newsletters in AWeber\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:77:\"https://blog.aweber.com/success/how-randy-cassingham-uses-autonewsletters.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 04 Aug 2022 12:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:7:\"Success\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:10:\"case study\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"https://blog.aweber.com/?p=101868\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:19533:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Randy-Cassingham-case-study-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Randy Cassingham case study\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/07/Randy-Cassingham-case-study-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/07/Randy-Cassingham-case-study-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/07/Randy-Cassingham-case-study-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/07/Randy-Cassingham-case-study-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p>\n<p><!-- wp:paragraph --></p>\n<p>Randy Cassingham is the founder and writer for This is True, a website, blog, and newsletter called “TRUE” that uses “weird news” as a vehicle to explore the human condition in an entertaining way.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>TRUE is the oldest entertainment feature on the internet, running weekly for nearly three decades. The newsletter started June 26, 1994 — and has never missed a weekly issue. It is older than Google, Amazon, and eBay.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:columns --></p>\n<div class=\"wp-block-columns\"><!-- wp:column --></p>\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":91342,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2020/07/podcast-cover.jpg\" alt=\"Uncommon Sense This is True Podcast Cover\" class=\"wp-image-91342\"/></figure>\n<p><!-- /wp:image --></div>\n<p><!-- /wp:column --></p>\n<p><!-- wp:column --></p>\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":91343,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2020/07/as-seen-in-media-logos.png\" alt=\"Media Logos from This is True Newsletter\" class=\"wp-image-91343\"/></figure>\n<p><!-- /wp:image --></div>\n<p><!-- /wp:column --></div>\n<p><!-- /wp:columns --></p>\n<p><!-- wp:quote --></p>\n<blockquote class=\"wp-block-quote\">\n<p>“While I haven’t gotten ‘rich’ from it, I have something that many rich people don’t have: The freedom to live exactly where I want and work and ‘play’ pretty much every day”</p>\n</blockquote>\n<p><!-- /wp:quote --></p>\n<p><!-- wp:quote --></p>\n<blockquote class=\"wp-block-quote\">\n<p>“One of the big reasons I can do it all is because AWeber’s automated tools do so much of the tedious work for me.”</p>\n<p><cite>-Randy Cassingham</cite></p></blockquote>\n<p><!-- /wp:quote --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-less-work-and-still-getting-70-open-rates\">Less work and still getting 70% open rates</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Randy automatically sends readers his weekly blog posts using a similar feature to <a href=\"https://blog.aweber.com/updates/more-eyes-on-content-with-auto-newsletter.htm\">Auto Newsletter</a> (Randy uses a blog broadcast).&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:quote --></p>\n<blockquote class=\"wp-block-quote\">\n<p>“Sending automatic emails is more powerful than most people realize. It’s not just to notify readers of new blog posts. I use it for a special paid list. The subscribers love it, and it’s totally automated for me.”</p>\n</blockquote>\n<p><!-- /wp:quote --></p>\n<p><!-- wp:quote --></p>\n<blockquote class=\"wp-block-quote\">\n<p>“It’s a great example of the flexibility that AWeber provides, it\'s another income pillar that’s completely hands off so I can use that time to create more content.”</p>\n</blockquote>\n<p><!-- /wp:quote --></p>\n<p><!-- wp:paragraph --></p>\n<p>Here’s an example of one of Randy’s automated newsletters.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":91347,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2020/07/Email-9-Just-Look-Under-Secret-Top-1024x570.png\" alt=\"Example of Randy Cassingham\'s newsletter\" class=\"wp-image-91347\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-how-to-set-up-your-auto-newsletter-in-aweber\">How to Set Up Your Auto Newsletter in AWeber</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>The moment he publishes his most recent content, Randy’s emails are instantly sent from his AWeber account to his subscribers. These emails get amazing open rates of up to 70%.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Creating an Auto Newsletter is super easy. To create your own automated email like Randy, follow these steps:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:html --></p>\n<div class=\"yt-container\"><iframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/4kRlSIHiq88?rel=0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"></iframe></div>\n<p><script type=\"application/ld+json\">\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"How to Create an Automatic Newsletter Campaign\",\n  \"description\": \"Get more eyes on your content with a newsletter campaign without having to add another task to your to-do list. It will automatically send a message to your subscribers when there\'s fresh content to share. You can set it up to work with your blog, youtube channel, podcast playlist, etsy shop, and more.\",\n  \"thumbnailUrl\": \"https://www.youtube.com/watch?v=4kRlSIHiq88\",\n  \"uploadDate\": \"2022-06-15\",\n  \"duration\": \"PT2M13S\",  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"AWeber\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.aweber.com/assets/img/aw-logo.png\",\n      \"width\": 270,\n      \"height\": 58\n    }\n  },\n  \"contentUrl\": \"https://www.youtube.com/watch?4kRlSIHiq88\",\n  \"embedUrl\": \"https://www.youtube.com/embed/4kRlSIHiq88\"\n}\n</script><br />\n<!-- /wp:html --></p>\n<p><!-- wp:spacer {\"height\":\"31px\"} --></p>\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<p><!-- /wp:spacer --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-step-1-create-your-automated-campaign\">Step 1: Create your automated campaign</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p id=\"h-1-in-the-automations-drop-down-menu-select-campaigns-then-click-create-campaign\">1 - In the Automations drop-down menu select “Campaigns.” Then click “Create Campaign.”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101698,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/How-to-create-email-automation-in-AWeber.png\" alt=\"How to create email automation in AWeber\" class=\"wp-image-101698\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p id=\"h-2-select-blog-newsletter-and-name-your-campaign\">2 - Select “Blog Newsletter.” And name your campaign.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>You can also select YouTube Newsletter if you want to create an Auto Newsletter for your videos.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101887,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Select-Blog-Newsletter-in-AWeber-Account-to-start-an-Auto-Newsletter-1024x634.png\" alt=\"Select Blog Newsletter in AWeber Account to start an Auto Newsletter\" class=\"wp-image-101887\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p id=\"h-3-apply-a-trigger-or-tag\">3 - Apply a trigger or tag.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>This will determine who receives the Auto Newsletter.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101872,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-27-at-8.35.25-AM-1024x348.png\" alt=\"Applying tag in AWeber account\" class=\"wp-image-101872\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p id=\"h-4-add-your-feed-url\">4 - Add your feed URL.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Don’t know what your feed URL is, don’t worry. Just enter your web address and AWeber will find it.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101873,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Adding-feed-URL-for-Auto-Newsletter-in-AWeber-account-1024x347.png\" alt=\"Adding feed URL for Auto Newsletter in AWeber account\" class=\"wp-image-101873\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-step-2-edit-or-create-your-newsletter\">Step 2: Edit or create your newsletter</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Click on the subject line of your message to edit it. </p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Once you like how your message looks, click save to go back to the Campaign editing page.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101874,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-27-at-8.41.00-AM-1024x888.jpg\" alt=\"Example of AWeber\'s message editor\" class=\"wp-image-101874\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-step-3-set-your-schedule-frequency\">Step 3: Set your schedule frequency</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Keep this set to hourly if you want to send new content as soon as it’s posted.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101875,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Set-automation-frequency-schedule-in-AWeber-1024x382.jpg\" alt=\"Set automation frequency schedule in AWeber\" class=\"wp-image-101875\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-step-4-save-exit-your-campaign\">Step 4: Save &amp; Exit your campaign</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>This will take you back to the campaigns main menu.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-step-5-start-your-auto-newsletter\">Step 5: Start your Auto Newsletter</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Click “Activate campaign”, then sit back and find something to do with all the free time you just created for yourself. 🙂</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101876,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Activating-auto-newsletter-campaign-in-AWeber-1024x314.png\" alt=\"Activating auto newsletter campaign in AWeber\" class=\"wp-image-101876\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-making-money-with-a-subscription-model\">Making money with a subscription model</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>TRUE’s primary source of income is subscription upgrades from the free content. Premium upgrades are Cassingham’s “bread and butter,” so every free newsletter has a pitch to upgrade to the paid version, which has more than twice the stories, no external ads, and several other enhancements.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:quote --></p>\n<blockquote class=\"wp-block-quote\">\n<p>“It’s a model that has kept TRUE profitable” </p>\n<p><cite>-Randy Cassingham</cite></p></blockquote>\n<p><!-- /wp:quote --></p>\n<p><!-- wp:image {\"id\":101877,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Subscription-model-upgrade-in-the-TRUE-newsletter-1024x478.png\" alt=\"Subscription model upgrade in the TRUE newsletter\" class=\"wp-image-101877\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Creating good content alone is not enough —&nbsp; you also need to figure out how to get paid for it.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:quote --></p>\n<blockquote class=\"wp-block-quote\">\n<p>“It is very hard to monetize a blog. Creators need tools that can provide a gateway to reach paying customers. I am very grateful that AWeber provides a platform to actually help creators make money without depending on Google, or advertising in general.” </p>\n<p><cite>-Randy Cassingham</cite></p></blockquote>\n<p><!-- /wp:quote --></p>\n<p><!-- wp:paragraph --></p>\n<p>Content creators require options beyond a blog platform.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-how-you-can-get-paid-like-randy-using-aweber\">How you can get paid like Randy using AWeber</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>The link in all of Randy’s emails takes his subscribers to a landing page where they can sign up to his paid subscription plan.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101878,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-21-at-9.25.05-AM-1024x852.png\" alt=\"Subscription upgrade landing page from Randy Cassingham\" class=\"wp-image-101878\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>You can create a sales page for your subscription in just a few minutes. Use the AWeber landing page builder to collect payments on a recurring basis, either monthly, quarterly or annually.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>To set up a subscription landing page in AWeber, simply follow these steps:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>Step 1: Create your landing page</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p id=\"h-1-in-the-pages-forms-drop-down-menu-select-landing-pages-then-click-create-a-landing-page\">1 - In the Pages &amp; Forms drop-down menu select Landing Pages. Then click Create a Landing Page.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101879,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Getting-started-setting-up-a-landing-page-in-AWeber-1024x359.jpg\" alt=\"Getting started setting up a landing page in AWeber\" class=\"wp-image-101879\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p id=\"h-2-choose-a-template-or-start-from-scratch\">2 - Choose a template or start from scratch.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101880,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-21-at-9.05.45-AM-1024x532.jpg\" alt=\"Choose landing page template in AWeber\" class=\"wp-image-101880\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-step-2-add-a-sale-button\">Step 2: Add a sale button</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>1 - So that people can pay for your subscription, drag the Ecommerce element into your landing page.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101881,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Drag-the-ecommerce-element-when-building-a-landing-page-in-AWeber-1024x408.png\" alt=\"Drag the ecommerce element when building a landing page in AWeber\" class=\"wp-image-101881\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p id=\"h-2-select-add-a-new-product-from-the-drop-down\">2 - Select - \"Add a New Product\" - from the drop down</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101882,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Add-a-product-drop-down.png\" alt=\"Add a product drop down\" class=\"wp-image-101882\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p id=\"h-3-enter-your-subscription-information\">3 - Enter your subscription information</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101883,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-21-at-9.38.46-AM.png\" alt=\"Entering subscription information in AWeber account\" class=\"wp-image-101883\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-step-3-save-exit-your-landing-page-builder\">Step 3: Save &amp; Exit your landing page builder</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>This will take you back to the main menu.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-step-4-publish-your-landing-page\">Step 4: Publish your landing page</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:image {\"id\":101884,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Publish-your-landing-page-link-in-AWeber.png\" alt=\"Publish your landing page link in AWeber\" class=\"wp-image-101884\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-want-to-get-the-same-results-that-randy-got-from-his-auto-newsletter\">Want to get the same results that Randy got from his Auto Newsletter?</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Then get started for free with AWeber. You’ll have access to all the tools Randy used to automatically send his newsletters and get paid for your content. Plus you’ll have access to 24/7 customer support via phone, email, or chat.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>We also have an in-depth knowledge base where you can get an answer to any question about AWeber, a blog that shows how to use AWeber and stay current with digital marketing best practices, and hundreds of video tutorials to show you exactly what to do.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Email marketing is still one of the most effective digital marketing tactics, and it isn’t hard to do! AWeber can provide you with all the tools and support you need to grow your business or your side hustle. <a href=\"https://www.aweber.com/free.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Get started now</a>.</p>\n<p><!-- /wp:paragraph --></p>\n<p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/success/how-randy-cassingham-uses-autonewsletters.htm\">See how this writer gets 70% open rates with zero additional work using Auto Newsletters in AWeber</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Sean Tinney\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:18520:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Randy-Cassingham-case-study-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Randy Cassingham case study\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/07/Randy-Cassingham-case-study-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/07/Randy-Cassingham-case-study-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/07/Randy-Cassingham-case-study-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/07/Randy-Cassingham-case-study-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p><!-- wp:paragraph -->\n<p>Randy Cassingham is the founder and writer for This is True, a website, blog, and newsletter called “TRUE” that uses “weird news” as a vehicle to explore the human condition in an entertaining way.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>TRUE is the oldest entertainment feature on the internet, running weekly for nearly three decades. The newsletter started June 26, 1994 — and has never missed a weekly issue. It is older than Google, Amazon, and eBay.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":91342,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2020/07/podcast-cover.jpg\" alt=\"Uncommon Sense This is True Podcast Cover\" class=\"wp-image-91342\"/></figure>\n<!-- /wp:image --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":91343,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2020/07/as-seen-in-media-logos.png\" alt=\"Media Logos from This is True Newsletter\" class=\"wp-image-91343\"/></figure>\n<!-- /wp:image --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p>“While I haven’t gotten ‘rich’ from it, I have something that many rich people don’t have: The freedom to live exactly where I want and work and ‘play’ pretty much every day”</p></blockquote>\n<!-- /wp:quote -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p>“One of the big reasons I can do it all is because AWeber’s automated tools do so much of the tedious work for me.”</p><cite>-Randy Cassingham</cite></blockquote>\n<!-- /wp:quote -->\n\n<!-- wp:heading -->\n<h2 id=\"h-less-work-and-still-getting-70-open-rates\">Less work and still getting 70% open rates</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Randy automatically sends readers his weekly blog posts using a similar feature to <a href=\"https://blog.aweber.com/updates/more-eyes-on-content-with-auto-newsletter.htm\">Auto Newsletter</a> (Randy uses a blog broadcast).&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p>“Sending automatic emails is more powerful than most people realize. It’s not just to notify readers of new blog posts. I use it for a special paid list. The subscribers love it, and it’s totally automated for me.”</p></blockquote>\n<!-- /wp:quote -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p>“It’s a great example of the flexibility that AWeber provides, it\'s another income pillar that’s completely hands off so I can use that time to create more content.”</p></blockquote>\n<!-- /wp:quote -->\n\n<!-- wp:paragraph -->\n<p>Here’s an example of one of Randy’s automated newsletters.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":91347,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2020/07/Email-9-Just-Look-Under-Secret-Top-1024x570.png\" alt=\"Example of Randy Cassingham\'s newsletter\" class=\"wp-image-91347\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2 id=\"h-how-to-set-up-your-auto-newsletter-in-aweber\">How to Set Up Your Auto Newsletter in AWeber</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The moment he publishes his most recent content, Randy’s emails are instantly sent from his AWeber account to his subscribers. These emails get amazing open rates of up to 70%.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Creating an Auto Newsletter is super easy. To create your own automated email like Randy, follow these steps:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:html -->\n<div class=\"yt-container\"><iframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/4kRlSIHiq88?rel=0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"></iframe></div><script type=\"application/ld+json\">\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"How to Create an Automatic Newsletter Campaign\",\n  \"description\": \"Get more eyes on your content with a newsletter campaign without having to add another task to your to-do list. It will automatically send a message to your subscribers when there\'s fresh content to share. You can set it up to work with your blog, youtube channel, podcast playlist, etsy shop, and more.\",\n  \"thumbnailUrl\": \"https://www.youtube.com/watch?v=4kRlSIHiq88\",\n  \"uploadDate\": \"2022-06-15\",\n  \"duration\": \"PT2M13S\",  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"AWeber\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.aweber.com/assets/img/aw-logo.png\",\n      \"width\": 270,\n      \"height\": 58\n    }\n  },\n  \"contentUrl\": \"https://www.youtube.com/watch?4kRlSIHiq88\",\n  \"embedUrl\": \"https://www.youtube.com/embed/4kRlSIHiq88\"\n}\n</script>\n<!-- /wp:html -->\n\n<!-- wp:spacer {\"height\":\"31px\"} -->\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<!-- /wp:spacer -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-step-1-create-your-automated-campaign\">Step 1: Create your automated campaign</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p id=\"h-1-in-the-automations-drop-down-menu-select-campaigns-then-click-create-campaign\">1 - In the Automations drop-down menu select “Campaigns.” Then click “Create Campaign.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101698,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/How-to-create-email-automation-in-AWeber.png\" alt=\"How to create email automation in AWeber\" class=\"wp-image-101698\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p id=\"h-2-select-blog-newsletter-and-name-your-campaign\">2 - Select “Blog Newsletter.” And name your campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You can also select YouTube Newsletter if you want to create an Auto Newsletter for your videos.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101887,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Select-Blog-Newsletter-in-AWeber-Account-to-start-an-Auto-Newsletter-1024x634.png\" alt=\"Select Blog Newsletter in AWeber Account to start an Auto Newsletter\" class=\"wp-image-101887\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p id=\"h-3-apply-a-trigger-or-tag\">3 - Apply a trigger or tag.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This will determine who receives the Auto Newsletter.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101872,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-27-at-8.35.25-AM-1024x348.png\" alt=\"Applying tag in AWeber account\" class=\"wp-image-101872\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p id=\"h-4-add-your-feed-url\">4 - Add your feed URL.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Don’t know what your feed URL is, don’t worry. Just enter your web address and AWeber will find it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101873,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Adding-feed-URL-for-Auto-Newsletter-in-AWeber-account-1024x347.png\" alt=\"Adding feed URL for Auto Newsletter in AWeber account\" class=\"wp-image-101873\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-step-2-edit-or-create-your-newsletter\">Step 2: Edit or create your newsletter</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Click on the subject line of your message to edit it. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Once you like how your message looks, click save to go back to the Campaign editing page.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101874,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-27-at-8.41.00-AM-1024x888.jpg\" alt=\"Example of AWeber\'s message editor\" class=\"wp-image-101874\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-step-3-set-your-schedule-frequency\">Step 3: Set your schedule frequency</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Keep this set to hourly if you want to send new content as soon as it’s posted.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101875,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Set-automation-frequency-schedule-in-AWeber-1024x382.jpg\" alt=\"Set automation frequency schedule in AWeber\" class=\"wp-image-101875\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-step-4-save-exit-your-campaign\">Step 4: Save &amp; Exit your campaign</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This will take you back to the campaigns main menu.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-step-5-start-your-auto-newsletter\">Step 5: Start your Auto Newsletter</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Click “Activate campaign”, then sit back and find something to do with all the free time you just created for yourself. 🙂</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101876,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Activating-auto-newsletter-campaign-in-AWeber-1024x314.png\" alt=\"Activating auto newsletter campaign in AWeber\" class=\"wp-image-101876\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2 id=\"h-making-money-with-a-subscription-model\">Making money with a subscription model</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>TRUE’s primary source of income is subscription upgrades from the free content. Premium upgrades are Cassingham’s “bread and butter,” so every free newsletter has a pitch to upgrade to the paid version, which has more than twice the stories, no external ads, and several other enhancements.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p>“It’s a model that has kept TRUE profitable” </p><cite>-Randy Cassingham</cite></blockquote>\n<!-- /wp:quote -->\n\n<!-- wp:image {\"id\":101877,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Subscription-model-upgrade-in-the-TRUE-newsletter-1024x478.png\" alt=\"Subscription model upgrade in the TRUE newsletter\" class=\"wp-image-101877\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Creating good content alone is not enough —&nbsp; you also need to figure out how to get paid for it.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p>“It is very hard to monetize a blog. Creators need tools that can provide a gateway to reach paying customers. I am very grateful that AWeber provides a platform to actually help creators make money without depending on Google, or advertising in general.” </p><cite>-Randy Cassingham</cite></blockquote>\n<!-- /wp:quote -->\n\n<!-- wp:paragraph -->\n<p>Content creators require options beyond a blog platform.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-how-you-can-get-paid-like-randy-using-aweber\">How you can get paid like Randy using AWeber</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The link in all of Randy’s emails takes his subscribers to a landing page where they can sign up to his paid subscription plan.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101878,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-21-at-9.25.05-AM-1024x852.png\" alt=\"Subscription upgrade landing page from Randy Cassingham\" class=\"wp-image-101878\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>You can create a sales page for your subscription in just a few minutes. Use the AWeber landing page builder to collect payments on a recurring basis, either monthly, quarterly or annually.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To set up a subscription landing page in AWeber, simply follow these steps:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Step 1: Create your landing page</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p id=\"h-1-in-the-pages-forms-drop-down-menu-select-landing-pages-then-click-create-a-landing-page\">1 - In the Pages &amp; Forms drop-down menu select Landing Pages. Then click Create a Landing Page.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101879,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Getting-started-setting-up-a-landing-page-in-AWeber-1024x359.jpg\" alt=\"Getting started setting up a landing page in AWeber\" class=\"wp-image-101879\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p id=\"h-2-choose-a-template-or-start-from-scratch\">2 - Choose a template or start from scratch.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101880,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-21-at-9.05.45-AM-1024x532.jpg\" alt=\"Choose landing page template in AWeber\" class=\"wp-image-101880\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-step-2-add-a-sale-button\">Step 2: Add a sale button</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>1 - So that people can pay for your subscription, drag the Ecommerce element into your landing page.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101881,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Drag-the-ecommerce-element-when-building-a-landing-page-in-AWeber-1024x408.png\" alt=\"Drag the ecommerce element when building a landing page in AWeber\" class=\"wp-image-101881\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p id=\"h-2-select-add-a-new-product-from-the-drop-down\">2 - Select - \"Add a New Product\" - from the drop down</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101882,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Add-a-product-drop-down.png\" alt=\"Add a product drop down\" class=\"wp-image-101882\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p id=\"h-3-enter-your-subscription-information\">3 - Enter your subscription information</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101883,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-21-at-9.38.46-AM.png\" alt=\"Entering subscription information in AWeber account\" class=\"wp-image-101883\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-step-3-save-exit-your-landing-page-builder\">Step 3: Save &amp; Exit your landing page builder</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This will take you back to the main menu.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-step-4-publish-your-landing-page\">Step 4: Publish your landing page</h3>\n<!-- /wp:heading -->\n\n<!-- wp:image {\"id\":101884,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/Publish-your-landing-page-link-in-AWeber.png\" alt=\"Publish your landing page link in AWeber\" class=\"wp-image-101884\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2 id=\"h-want-to-get-the-same-results-that-randy-got-from-his-auto-newsletter\">Want to get the same results that Randy got from his Auto Newsletter?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Then get started for free with AWeber. You’ll have access to all the tools Randy used to automatically send his newsletters and get paid for your content. Plus you’ll have access to 24/7 customer support via phone, email, or chat.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We also have an in-depth knowledge base where you can get an answer to any question about AWeber, a blog that shows how to use AWeber and stay current with digital marketing best practices, and hundreds of video tutorials to show you exactly what to do.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Email marketing is still one of the most effective digital marketing tactics, and it isn’t hard to do! AWeber can provide you with all the tools and support you need to grow your business or your side hustle. <a href=\"https://www.aweber.com/free.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Get started now</a>.</p>\n<!-- /wp:paragraph --><p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/success/how-randy-cassingham-uses-autonewsletters.htm\">See how this writer gets 70% open rates with zero additional work using Auto Newsletters in AWeber</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:15;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:51:\"Write emails faster with new message editor updates\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:82:\"https://blog.aweber.com/updates/write-emails-faster-new-message-editor-updates.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 02 Aug 2022 21:31:35 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:7:\"Updates\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:12:\"New Features\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"https://blog.aweber.com/?p=101901\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:12696:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/07/message-editor-comparison-2.gif\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Writing an email with the old message editor versus the new message editor.\" loading=\"lazy\" /></p>\n<p><!-- wp:paragraph --></p>\n<p>We’ve made some vast improvements to the message editor to remove distractions and help you stay focused on what you do best — writing content your audience will love.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-what-s-new\">What’s new?</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>All improvements were made because of feedback from customers like you. We know you’re busy — the new message editor will help you write emails faster so you can get back to running your business.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Here’s what you can expect:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-better-focus-while-writing-emails\">Better focus while writing emails</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>The font and style edit bar is now completely out of your way until you need it. While you drag-and-drop elements, all you’ll see is a paragraph icon on the left side of your screen. You’ll have full visibility of your text.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Want to make changes to anything?</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>When you select any text in your email, the editing tool will automatically appear with options to:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li>Bold, italicize, underline, or strikethrough the text</li>\n<li>Add a link</li>\n<li>Change the text font, size, color, or background color</li>\n<li>Remove all formatting</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:image {\"id\":101902,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/aweber-formatting-options-1-1024x196.gif\" alt=\"GIF showing the AWeber message editor. Highlight text to get bold, italic, link, font settings, and other options.\" class=\"wp-image-101902\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Select the paragraph icon on the left side of the screen for:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li>Headings</li>\n<li>Fonts</li>\n<li>Sizes</li>\n<li>Line heights</li>\n<li>Numbered or bulleted lists</li>\n<li>Alignment</li>\n<li>Indent options</li>\n<li>Horizontal lines</li>\n<li>Block quotes</li>\n<li>Personalization options</li>\n<li>The text’s source code</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:image {\"id\":101903,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/aweber-paragraph-icon-1024x260.gif\" alt=\"GIF showing the AWeber message editor. Click the paragraph icon for headers, font settings, lists, horizontal lines, block quotes, and more.\" class=\"wp-image-101903\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>With a wealth of options at your fingertips, but without being in your way, you can better focus on your writing.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-write-emails-without-leaving-the-keyboard-using-markdown\">Write emails without leaving the keyboard using Markdown</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Want to cut your email writing time in half? You can now use Markdown — an easy-to-learn code language — to format and write email messages.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Check out this side-by-side to see the time difference:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101914,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/message-editor-comparison-1-1024x576.gif\" alt=\"A GIF showing sped up writing in the AWeber message editor before and after the update.\" class=\"wp-image-101914\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>What is Markdown?</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Markdown is a simple coding language that allows you to format text without having to click a menu bar with your mouse.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>To use Markdown, you add specific symbols before and after your text. These symbols are then interpreted by Markdown and change the text to the formatting you specified. or example, let’s say you want to make your text bold.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Add two asterisks (*) before and after the text and it’ll appear bold.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101915,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-full is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/bold-markdown.gif\" alt=\"GIF showing how to type bold in Markdown.\" class=\"wp-image-101915\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>Markdown cheat sheet</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Once you know even a few Markdown symbols, you’ll be able write your emails <strong>much</strong> faster. Here are the symbols you’re most likely use in your emails:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101917,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-full is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/markdown-cheatsheet-2.jpg\" alt=\"Action\nMarkdown\n\nH1\n#\nH2\n##\nH3\n###\nH4\n####\nH5\n#####\nH6\n######\nBold\n**your copy**\nItalic\n_ your copy _\nStrikethrough\n~~ your copy ~~\nHorizontal line\n---\nBlockquote\n&gt;\nBulleted lists\n*\nNumbered lists\n1) or 1.\" class=\"wp-image-101917\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p><a href=\"https://blog.aweber.com/wp-content/uploads/2022/07/aweber-markdown-cheatsheet.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Download the AWeber Markdown cheat sheet PDF</strong></a>.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Note: Most times you’ll need to add a space after the symbol to initiate the format. So for a bulleted list, you type * and then the space bar.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>How do I use Markdown in the message editor?</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Pull in a paragraph element and begin typing as usual. When you want to create a header, numbered list, or bold word, use the Markdown symbol associated with that format.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>So, to start an H2 header, type two hash tags (##) and then click the space bar. You’ll then be in a header format, so simply write your header.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>To get back to a normal paragraph, hit return to get onto a new line. You will no longer be in a header format.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101918,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/holiday-sale-1024x302.gif\" alt=\"GIF showing using Markdown within the paragraph element.\" class=\"wp-image-101918\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>We recommend playing around with all of the symbols for a minute or two the next time you log into the message editor. They’re easy to learn and you’ll save tons of time writing and formatting all future emails.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Now you can cut your writing time in half by using Markdown to format headers, lists, text settings, and more. Learn more about Markdown in AWeber.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-streamlined-formatting\">Streamlined formatting</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Earlier this year we <a href=\"https://blog.aweber.com/updates/new-aweber-updates-and-feature-releases.htm#headers-in-the-paragraph-element\">added headers to the paragraph element</a>, expanding what you can do without needing to drag in anything new. (Plus, copy and paste is now extremely easy.)</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>So, to make formatting even faster and easier, you now have three more options in the paragraph element.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>1. Add a horizontal line</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101905,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/horizontal-line-1022x275.gif\" alt=\"Add a horizontal line in-line.\" class=\"wp-image-101905\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>2. Add a blockquote</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101907,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/blockquote-example-1-1023x358.gif\" alt=\"Add a block quote line in-line.\" class=\"wp-image-101907\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>3. Change the line heights based on paragraph, not element (no need to pull in a new paragraph element to adjust line height on just one paragraph).</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101908,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/line-heights-1024x360.png\" alt=\"One paragraph with a line height of 1. Another paragraph with a line height of 2.\" class=\"wp-image-101908\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>These three options allow you to do more within one element, which means less time dragging in new rows and more time focusing on writing.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-linking-text-just-makes-sense\">Linking text “just makes sense”</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Want to add links in your email? Select the text and click the link icon or CTRL + K (PC) or CMD + K (Mac) to bring up the new link option. It’s simple and quick to add, remove, or edit links.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101909,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/links-1024x318.gif\" alt=\"A GIF showing adding a link.\" class=\"wp-image-101909\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-we-appreciate-your-feedback\">We appreciate your feedback</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Try out the message editor and let us know what you think. We love hearing how it has improved your writing experience and made your email marketing faster and easier.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>We make updates like these because of feedback from customers like you! Tell us in the comments what you’d like to see next from AWeber. Need an account? <a href=\"https://aweber.com/free.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=product&amp;utm_content=080122-sign-up-cta\" target=\"_blank\" rel=\"noreferrer noopener\">Get started with a free account</a>.</p>\n<p><!-- /wp:paragraph --></p>\n<p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/updates/write-emails-faster-new-message-editor-updates.htm\">Write emails faster with new message editor updates</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Kelsey Johnson\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:12019:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/07/message-editor-comparison-2.gif\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Writing an email with the old message editor versus the new message editor.\" loading=\"lazy\" /></p><!-- wp:paragraph -->\n<p>We’ve made some vast improvements to the message editor to remove distractions and help you stay focused on what you do best — writing content your audience will love.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-what-s-new\">What’s new?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>All improvements were made because of feedback from customers like you. We know you’re busy — the new message editor will help you write emails faster so you can get back to running your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here’s what you can expect:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-better-focus-while-writing-emails\">Better focus while writing emails</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The font and style edit bar is now completely out of your way until you need it. While you drag-and-drop elements, all you’ll see is a paragraph icon on the left side of your screen. You’ll have full visibility of your text.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Want to make changes to anything?</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When you select any text in your email, the editing tool will automatically appear with options to:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Bold, italicize, underline, or strikethrough the text</li><li>Add a link</li><li>Change the text font, size, color, or background color</li><li>Remove all formatting</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:image {\"id\":101902,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/aweber-formatting-options-1-1024x196.gif\" alt=\"GIF showing the AWeber message editor. Highlight text to get bold, italic, link, font settings, and other options.\" class=\"wp-image-101902\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Select the paragraph icon on the left side of the screen for:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Headings</li><li>Fonts</li><li>Sizes</li><li>Line heights</li><li>Numbered or bulleted lists</li><li>Alignment</li><li>Indent options</li><li>Horizontal lines</li><li>Block quotes</li><li>Personalization options</li><li>The text’s source code</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:image {\"id\":101903,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/aweber-paragraph-icon-1024x260.gif\" alt=\"GIF showing the AWeber message editor. Click the paragraph icon for headers, font settings, lists, horizontal lines, block quotes, and more.\" class=\"wp-image-101903\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>With a wealth of options at your fingertips, but without being in your way, you can better focus on your writing.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-write-emails-without-leaving-the-keyboard-using-markdown\">Write emails without leaving the keyboard using Markdown</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Want to cut your email writing time in half? You can now use Markdown — an easy-to-learn code language — to format and write email messages.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Check out this side-by-side to see the time difference:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101914,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/message-editor-comparison-1-1024x576.gif\" alt=\"A GIF showing sped up writing in the AWeber message editor before and after the update.\" class=\"wp-image-101914\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><br />What is Markdown?</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Markdown is a simple coding language that allows you to format text without having to click a menu bar with your mouse.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To use Markdown, you add specific symbols before and after your text. These symbols are then interpreted by Markdown and change the text to the formatting you specified. or example, let’s say you want to make your text bold.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Add two asterisks (*) before and after the text and it’ll appear bold.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101915,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-full is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/bold-markdown.gif\" alt=\"GIF showing how to type bold in Markdown.\" class=\"wp-image-101915\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Markdown cheat sheet</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Once you know even a few Markdown symbols, you’ll be able write your emails <strong>much</strong> faster. Here are the symbols you’re most likely use in your emails:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101917,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-full is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/markdown-cheatsheet-2.jpg\" alt=\"Action\nMarkdown\n\nH1\n#\nH2\n##\nH3\n###\nH4\n####\nH5\n#####\nH6\n######\nBold\n**your copy**\nItalic\n_ your copy _\nStrikethrough\n~~ your copy ~~\nHorizontal line\n---\nBlockquote\n&gt;\nBulleted lists\n*\nNumbered lists\n1) or 1.\" class=\"wp-image-101917\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https://blog.aweber.com/wp-content/uploads/2022/07/aweber-markdown-cheatsheet.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Download the AWeber Markdown cheat sheet PDF</strong></a>.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Note: Most times you’ll need to add a space after the symbol to initiate the format. So for a bulleted list, you type * and then the space bar.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>How do I use Markdown in the message editor?</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Pull in a paragraph element and begin typing as usual. When you want to create a header, numbered list, or bold word, use the Markdown symbol associated with that format.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So, to start an H2 header, type two hash tags (##) and then click the space bar. You’ll then be in a header format, so simply write your header.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To get back to a normal paragraph, hit return to get onto a new line. You will no longer be in a header format.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101918,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/holiday-sale-1024x302.gif\" alt=\"GIF showing using Markdown within the paragraph element.\" class=\"wp-image-101918\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>We recommend playing around with all of the symbols for a minute or two the next time you log into the message editor. They’re easy to learn and you’ll save tons of time writing and formatting all future emails.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Now you can cut your writing time in half by using Markdown to format headers, lists, text settings, and more. Learn more about Markdown in AWeber.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-streamlined-formatting\">Streamlined formatting</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Earlier this year we <a href=\"https://blog.aweber.com/updates/new-aweber-updates-and-feature-releases.htm#headers-in-the-paragraph-element\">added headers to the paragraph element</a>, expanding what you can do without needing to drag in anything new. (Plus, copy and paste is now extremely easy.)</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So, to make formatting even faster and easier, you now have three more options in the paragraph element.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>1. Add a horizontal line</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101905,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/horizontal-line-1022x275.gif\" alt=\"Add a horizontal line in-line.\" class=\"wp-image-101905\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>2. Add a blockquote</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101907,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/blockquote-example-1-1023x358.gif\" alt=\"Add a block quote line in-line.\" class=\"wp-image-101907\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>3. Change the line heights based on paragraph, not element (no need to pull in a new paragraph element to adjust line height on just one paragraph).</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101908,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/line-heights-1024x360.png\" alt=\"One paragraph with a line height of 1. Another paragraph with a line height of 2.\" class=\"wp-image-101908\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>These three options allow you to do more within one element, which means less time dragging in new rows and more time focusing on writing.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-linking-text-just-makes-sense\">Linking text “just makes sense”</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Want to add links in your email? Select the text and click the link icon or CTRL + K (PC) or CMD + K (Mac) to bring up the new link option. It’s simple and quick to add, remove, or edit links.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101909,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/links-1024x318.gif\" alt=\"A GIF showing adding a link.\" class=\"wp-image-101909\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2 id=\"h-we-appreciate-your-feedback\">We appreciate your feedback</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Try out the message editor and let us know what you think. We love hearing how it has improved your writing experience and made your email marketing faster and easier.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We make updates like these because of feedback from customers like you! Tell us in the comments what you’d like to see next from AWeber. Need an account? <a href=\"https://aweber.com/free.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=product&amp;utm_content=080122-sign-up-cta\" target=\"_blank\" rel=\"noreferrer noopener\">Get started with a free account</a>.</p>\n<!-- /wp:paragraph --><p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/updates/write-emails-faster-new-message-editor-updates.htm\">Write emails faster with new message editor updates</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:16;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"Get more engagement when you set email campaigns to arrive by time zone\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"https://blog.aweber.com/updates/send-email-campaigns-by-time-zone.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 28 Jul 2022 19:50:35 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:7:\"Updates\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:16:\"email automation\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"https://blog.aweber.com/?p=101894\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:9923:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/07/send-emails-by-time-zone_featured-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"A woman pointing at two clocks in different time zones.\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/07/send-emails-by-time-zone_featured-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/07/send-emails-by-time-zone_featured-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/07/send-emails-by-time-zone_featured-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/07/send-emails-by-time-zone_featured-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p>\n<p><!-- wp:paragraph --></p>\n<p>Effective email marketing is all about sending the right email to the right person at the right time. Now, you can send your emails at the right time for each of your subscribers with AWeber, no matter what timezone they’re in.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>That timing is important. Getting the content, subject lines, and branding of your emails is important, too. But if your emails arrive at a time when your subscribers are likely to be offline (or asleep), they’ll just get pushed down in the inbox by other emails.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>So set your campaigns to go out by time zone and start seeing better results from the exact same emails you’re sending! It’s a no-brainer.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-how-to-set-up-campaigns-to-go-out-according-to-subscribers-time-zones\">How to set up campaigns to go out according to subscribers’ time zones</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Click “Automations” -&gt; “Campaigns” to start a new campaign or open an existing one.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101896,\"width\":250,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/aweber-dashboard-automation-campaigns.png\" alt=\"AWeber dashboard screenshot showing Automations and Campaigns in the sidebar.\" class=\"wp-image-101896\" width=\"250\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Add a wait time before the email you want to send. This will determine when your email goes out after a subscriber is added to the campaign.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>When editing the “Wait Time,” click “+ Add New Send Window” under “Set Custom Time.”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101898,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/aweber-campaigns-subscriber-time-zone-1024x242.jpg\" alt=\"AWeber dashboard screenshot showing the Wait Time, + Add New Send Window, and Set Custom Time.\" class=\"wp-image-101898\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>When you do this, it means your email will send on a specific day and time, like Wednesdays at 9am. Without a custom time, your email will send according to whenever the trigger happened (like a new subscriber signing up for your account).</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Once you’ve set your custom time, click the box next to “Use the subscriber’s time zone.”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101899,\"width\":400,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} --></p>\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/aweber-choose-wait-time.jpg\" alt=\"AWeber dashboard screenshot showing Wait time options including &quot;Use the subscriber\'s timezone.&quot;\" class=\"wp-image-101899\" width=\"400\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>That’s it! Your emails will be sent out in the appropriate time zone, at the time you’ve established.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Note: This feature is not available on free AWeber plans, or (yet!) for Broadcast emails. Upgrade now to access it if you’re on a free plan.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-5-types-of-campaigns-to-optimize-for-time-zone\">5 types of campaigns to optimize for time zone</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Looking for some inspiration for how to use this new feature? Here are five ideas to get you started.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-1-weekly-youtube-or-blog-post-notifications\">1. Weekly YouTube or blog post notifications</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Set up a weekly automated email to announce your new content. If you blog regularly or create content on YouTube, you can let your audience know what’s new with surprisingly little work. Just ask people to sign up for your emails and then <a href=\"https://blog.aweber.com/updates/more-eyes-on-content-with-auto-newsletter.htm\" target=\"_blank\" rel=\"noreferrer noopener\">create an Auto Newsletter</a> to automatically notify them about anything you’ve recently published.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Now here’s how to use the time zone feature to make this even more powerful: Figure out when you tend to get the most YouTube views. For example, maybe people like to watch your videos on Friday afternoons or Sunday mornings. So set up your weekly emails to go out at that time — for every subscriber.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-2-welcome-emails\">2. Welcome emails</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>After someone has subscribed to your list, send them a lead magnet or welcome email immediately. Then, set a wait time to send the rest of your emails at times that are better for them.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>For example, if you sell to businesses, you’ll want to send your emails during working hours. Set up your welcome series emails to go out Monday to Friday, 9am to 5pm, in each person’s time zone. That way, your subscribers in London and your subscribers in New York will all get emails at 9am their time.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-3-abandoned-cart-emails\">3. Abandoned cart emails</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Sometimes when someone signs up to buy something but they don’t complete the purchase, it means they need some time to think about it. Or maybe they didn’t have their credit card nearby. Either way, an abandoned cart email is the best way to make that sale happen.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>You can send an abandoned cart email one hour after the person has put the item in their cart. But you may want to avoid certain hours of the night that you never make sales. So set that email’s custom time to between 8am and 12am every day and then set it to send in each subscriber’s time zone so you can remind them the next morning to make the purchase.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-4-etsy-product-inventory-updates\">4. Etsy product inventory updates</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Do you have an Etsy store? You can send automatic inventory updates to your subscribers when you add more products to your store.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Make this an immediate or weekly email — but set it to go out when people are most likely to buy from your store. Just check your sales reporting so you know when your target audience is likely to buy. Then send the new product email notifications at that time, but optimized to arrive in everyone’s specific time zone.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3 id=\"h-5-surveys\">5. Surveys</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Surveys are useful for you and your customers, but even short ones can be time consuming. Your customers may want to help you out, but they have more available time at the beginning or end of the work day when they’re not focused on tasks.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Set up your survey emails to send at 4pm in your subscribers’ time zones. They’ll get the email at a time when they’re likely winding down from the day, so they’ll have a little extra time to give you feedback.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-get-started-with-aweber\">Get started with AWeber</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Ready to start sending emails at the perfect time for your international customers? <a href=\"https://aweber.com/free.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=product&amp;utm_content=072822-sign-up-cta-time-zones-campaigns\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for an AWeber account today. Upgrade to a pro plan to get the time zone feature.</a></p>\n<p><!-- /wp:paragraph --></p>\n<p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/updates/send-email-campaigns-by-time-zone.htm\">Get more engagement when you set email campaigns to arrive by time zone</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Kelsey Johnson\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:9497:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/07/send-emails-by-time-zone_featured-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"A woman pointing at two clocks in different time zones.\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/07/send-emails-by-time-zone_featured-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/07/send-emails-by-time-zone_featured-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/07/send-emails-by-time-zone_featured-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/07/send-emails-by-time-zone_featured-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p><!-- wp:paragraph -->\n<p>Effective email marketing is all about sending the right email to the right person at the right time. Now, you can send your emails at the right time for each of your subscribers with AWeber, no matter what timezone they’re in.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That timing is important. Getting the content, subject lines, and branding of your emails is important, too. But if your emails arrive at a time when your subscribers are likely to be offline (or asleep), they’ll just get pushed down in the inbox by other emails.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So set your campaigns to go out by time zone and start seeing better results from the exact same emails you’re sending! It’s a no-brainer.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-how-to-set-up-campaigns-to-go-out-according-to-subscribers-time-zones\">How to set up campaigns to go out according to subscribers’ time zones</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Click “Automations” -&gt; “Campaigns” to start a new campaign or open an existing one.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101896,\"width\":250,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/aweber-dashboard-automation-campaigns.png\" alt=\"AWeber dashboard screenshot showing Automations and Campaigns in the sidebar.\" class=\"wp-image-101896\" width=\"250\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><br />Add a wait time before the email you want to send. This will determine when your email goes out after a subscriber is added to the campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When editing the “Wait Time,” click “+ Add New Send Window” under “Set Custom Time.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101898,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-large is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/aweber-campaigns-subscriber-time-zone-1024x242.jpg\" alt=\"AWeber dashboard screenshot showing the Wait Time, + Add New Send Window, and Set Custom Time.\" class=\"wp-image-101898\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>When you do this, it means your email will send on a specific day and time, like Wednesdays at 9am. Without a custom time, your email will send according to whenever the trigger happened (like a new subscriber signing up for your account).</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Once you’ve set your custom time, click the box next to “Use the subscriber’s time zone.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":101899,\"width\":400,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/aweber-choose-wait-time.jpg\" alt=\"AWeber dashboard screenshot showing Wait time options including &quot;Use the subscriber\'s timezone.&quot;\" class=\"wp-image-101899\" width=\"400\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>That’s it! Your emails will be sent out in the appropriate time zone, at the time you’ve established.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Note: This feature is not available on free AWeber plans, or (yet!) for Broadcast emails. Upgrade now to access it if you’re on a free plan.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-5-types-of-campaigns-to-optimize-for-time-zone\">5 types of campaigns to optimize for time zone</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Looking for some inspiration for how to use this new feature? Here are five ideas to get you started.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-1-weekly-youtube-or-blog-post-notifications\">1. Weekly YouTube or blog post notifications</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Set up a weekly automated email to announce your new content. If you blog regularly or create content on YouTube, you can let your audience know what’s new with surprisingly little work. Just ask people to sign up for your emails and then <a href=\"https://blog.aweber.com/updates/more-eyes-on-content-with-auto-newsletter.htm\" target=\"_blank\" rel=\"noreferrer noopener\">create an Auto Newsletter</a> to automatically notify them about anything you’ve recently published.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Now here’s how to use the time zone feature to make this even more powerful: Figure out when you tend to get the most YouTube views. For example, maybe people like to watch your videos on Friday afternoons or Sunday mornings. So set up your weekly emails to go out at that time — for every subscriber.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-2-welcome-emails\">2. Welcome emails</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>After someone has subscribed to your list, send them a lead magnet or welcome email immediately. Then, set a wait time to send the rest of your emails at times that are better for them.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, if you sell to businesses, you’ll want to send your emails during working hours. Set up your welcome series emails to go out Monday to Friday, 9am to 5pm, in each person’s time zone. That way, your subscribers in London and your subscribers in New York will all get emails at 9am their time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-3-abandoned-cart-emails\">3. Abandoned cart emails</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Sometimes when someone signs up to buy something but they don’t complete the purchase, it means they need some time to think about it. Or maybe they didn’t have their credit card nearby. Either way, an abandoned cart email is the best way to make that sale happen.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You can send an abandoned cart email one hour after the person has put the item in their cart. But you may want to avoid certain hours of the night that you never make sales. So set that email’s custom time to between 8am and 12am every day and then set it to send in each subscriber’s time zone so you can remind them the next morning to make the purchase.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-4-etsy-product-inventory-updates\">4. Etsy product inventory updates</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Do you have an Etsy store? You can send automatic inventory updates to your subscribers when you add more products to your store.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Make this an immediate or weekly email — but set it to go out when people are most likely to buy from your store. Just check your sales reporting so you know when your target audience is likely to buy. Then send the new product email notifications at that time, but optimized to arrive in everyone’s specific time zone.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-5-surveys\">5. Surveys</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Surveys are useful for you and your customers, but even short ones can be time consuming. Your customers may want to help you out, but they have more available time at the beginning or end of the work day when they’re not focused on tasks.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Set up your survey emails to send at 4pm in your subscribers’ time zones. They’ll get the email at a time when they’re likely winding down from the day, so they’ll have a little extra time to give you feedback.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-get-started-with-aweber\">Get started with AWeber</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Ready to start sending emails at the perfect time for your international customers? <a href=\"https://aweber.com/free.htm?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=product&amp;utm_content=072822-sign-up-cta-time-zones-campaigns\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for an AWeber account today. Upgrade to a pro plan to get the time zone feature.</a></p>\n<!-- /wp:paragraph --><p>The post <a rel=\"nofollow\" href=\"https://blog.aweber.com/updates/send-email-campaigns-by-time-zone.htm\">Get more engagement when you set email campaigns to arrive by time zone</a> appeared first on <a rel=\"nofollow\" href=\"https://blog.aweber.com\">AWeber</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:17;a:6:{s:4:\"data\";s:66:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"10 great thank you page examples – and how to create your own\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"https://blog.aweber.com/learn/thank-you-page-examples.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 26 Jul 2022 17:35:59 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:4:{i:0;a:5:{s:4:\"data\";s:5:\"Learn\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:14:\"best practices\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:15:\"Email Marketing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:24:\"landing page conversions\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"https://blog.aweber.com/?p=101785\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:26991:\"<p><img width=\"1200\" height=\"675\" src=\"https://blog.aweber.com/wp-content/uploads/2022/07/10-examples-great-thank-you-pages_featured-1200x675-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Thank you page examples - header image\" loading=\"lazy\" srcset=\"https://blog.aweber.com/wp-content/uploads/2022/07/10-examples-great-thank-you-pages_featured-1200x675-1.jpg 1200w, https://blog.aweber.com/wp-content/uploads/2022/07/10-examples-great-thank-you-pages_featured-1200x675-1-300x169.jpg 300w, https://blog.aweber.com/wp-content/uploads/2022/07/10-examples-great-thank-you-pages_featured-1200x675-1-1024x576.jpg 1024w, https://blog.aweber.com/wp-content/uploads/2022/07/10-examples-great-thank-you-pages_featured-1200x675-1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /></p>\n<p><!-- wp:paragraph --></p>\n<p>Thank you pages are one of the biggest missed opportunities in digital marketing today. The moment after someone says “yes” to you - whether they’ve just placed an order, signed up for your mailing list, or whatever action they’ve taken - is an opportunity to show them they just made a great decision. It’s also an opportunity to get them to keep saying yes to you, and to make sure they follow through on the action they just took.</p>\n<p>That’s a lot to ask of one page, but the best thank you page examples pull it off. They go way beyond just saying, “thanks for doing [whatever action they just completed].”</p>\n<p>In this post, we’ll walk through all the things thank you pages can do and can include, and show you examples of thank you pages so you can see what’s working today. By the end of this post, you’ll know everything you need to know so you can start getting way more results from your thank you pages.</p>\n<p>But first, let’s get on the same page. ;)</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-what-is-a-thank-you-page\">What is a thank you page?</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>A thank you page is the page that appears after someone has completed an action (or, in marketing lingo, after someone has completed a “conversion”).&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Thank you pages typically appear on websites, but not always. Anywhere on the web where you ask visitors to take an action, and then the visitors are shown a new page after they’ve taken the action - that new page is an example of a thank you page.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-different-types-of-thank-you-page-examples\">Different types of thank you page examples</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Thank you pages can appear after someone has:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li>Placed an order</li>\n<li>Signed up for your email newsletter</li>\n<li>Requested a lead magnet</li>\n<li>Signed up for a webinar</li>\n<li>Sent you a message via a “contact us” form</li>\n<li>Scheduled an appointment with you</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:paragraph --></p>\n<p>We’re going to focus on thank you pages used after someone signs up for a lead magnet or a newsletter here, but all principles and thank you page examples we’ll cover also apply to all the other types of thank you pages listed above.</p>\n<p>You can do a ton of interesting things with thank you pages - as you’re about to find out!</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading --></p>\n<h2 id=\"h-10-ideas-for-thank-you-pages-that-rock-with-examples\">10 ideas for thank you pages that rock with examples</h2>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Let’s work from the basics to the fancy stuff, with thank you page examples sprinkled in along the way.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>1. <strong>Ask people to confirm their email address</strong></h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Using “confirmed opt-in,” also known as “double opt-in” is an <a href=\"https://blog.aweber.com/email-marketing/email-marketing-best-practices.htm\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing best practice</a>. It does require subscribers to take an extra step to double-confirm that they want to get emails from you, but email lists that use confirmed opt-in get much higher opens, clicks, and sales. (There’s a reason why it’s a best practice!)</p>\n<p>Here’s what the sequence of onboarding emails looks like for confirmed opt-in versus regular opt-in:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":100824,\"width\":573,\"height\":716,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large is-resized\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/04/welcome-emails-sign-up-flowchart-1200x1500-1-819x1024.png\" alt=\"How thank you pages and confirmation emails fit within the email onboarding sequence\" class=\"wp-image-100824\" width=\"573\" height=\"716\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p><em>Find out more about confirmation emails, see our blog post, <a href=\"https://blog.aweber.com/learn/how-to-write-confirmation-emails.htm\" target=\"_blank\" rel=\"noreferrer noopener\">How to write confirmation emails your audience will love</a>.</em></p>\n<p>The one problem with double opt-in is that you have to get people to confirm their email addresses. Fortunately, this is the perfect job for a thank you page.</p>\n<p>Here are two thank you page examples that do this well. One is from AWeber customer, Nomadic Matt. Matt tells his subscribers that they will only receive his great travel tips if they confirm their email address. He even tells them to check their spam folder if they don’t see the email within five minutes. He’s covering every possible scenario to make sure his subscribers see the confirmation email.&nbsp;</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101789,\"width\":663,\"height\":438,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/nomadic-matt-thank-you-page.png\" alt=\"Example of a thank you page from Nomadic Matt\" class=\"wp-image-101789\" width=\"663\" height=\"438\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>This thank you page example from Ryan Robinson’s thank you page goes one step further by showing new subscribers exactly what the confirmation email will look like in their inbox.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101792,\"width\":664,\"height\":468,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/ryan-robinson-thank-you-page.jpeg\" alt=\"Thank you page from Ryan Robinson\" class=\"wp-image-101792\" width=\"664\" height=\"468\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Want a thank you page like this, but don’t want to set it up? AWeber customers can use this default page for their lists. </p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101812,\"width\":618,\"height\":459,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large is-resized\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/confirmation-page-check-your-email-buffalo-zoo-1024x761.jpg\" alt=\"The default AWeber thank you page when a list is set to confirmed opt-in.\" class=\"wp-image-101812\" width=\"618\" height=\"459\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:paragraph --></p>\n<p>Pro tip: Also ask new subscribers to add your email address to their address books to make sure your emails make it into their inbox.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3><strong>2. Set expectations</strong></h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>The moment someone subscribes, they’ll want to know “<em>What happens now?</em>”</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>You can’t assume that your subscribers are going to jump into their email inboxes right away to read your first email. Or that they’ll know what “from” address your emails will be coming from. Or that they’re going to do whatever you want them to do in that first email.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Don’t keep them guessing or let them jump to conclusions. Set the expectation up front on your thank you page to help your new subscribers take action and stay engaged over time. To do so, make sure you answer these questions for them:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:list --></p>\n<ul>\n<li>When do I get my first email?</li>\n<li>What “from” name and email address will it come from?</li>\n<li>What is the subject line going to say?</li>\n<li>What’s inside the email?</li>\n<li>How often will you email me?</li>\n<li>What type of information will you be sending?</li>\n</ul>\n<p><!-- /wp:list --></p>\n<p><!-- wp:paragraph --></p>\n<p>Using a video is also a helpful way to answer these questions for your new subscribers.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:paragraph --></p>\n<p>Here\'s one of the best thank you page examples of this we\'ve seen. Felicia Ricci, a vocal coach and AWeber customer, uses her thank you page to not only thank her new subscribers but to spell out what they can expect next. We love the bulleted format, too – it makes the text easier to read. And she also uses a video to provide a more personal feel.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101814,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/example-of-thank-you-page-1.jpeg\" alt=\"An example of a thank you page from a coach\" class=\"wp-image-101814\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>3. Ask people to buy your book, or subscribe to your podcast or YouTube channel</h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>When people first sign up for your list, they’re really interested in you. They want to see your work! So show them how they can do that, either by prompting them to buy your book/s or to subscribe to your podcast or YouTube channel.</p>\n<p>See it in action: Lewis Howes, an entrepreneurial coach, invites new subscribers to buy his book and to subscribe to his School of Greatness podcast. He uses images of the book and podcast as well as videos introducing his purpose for the School of Greatness.</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id\":101816,\"width\":422,\"height\":761,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https://blog.aweber.com/wp-content/uploads/2022/07/lewis-howes-thank-you-page-example.png\" alt=\"A thank you page from Lewis Howes.\" class=\"wp-image-101816\" width=\"422\" height=\"761\"/></figure>\n<p><!-- /wp:image --></p>\n<p><!-- wp:heading {\"level\":3} --></p>\n<h3>4. <strong>Prompt people to follow you on your social media accounts</strong></h3>\n<p><!-- /wp:heading --></p>\n<p><!-- wp:paragraph --></p>\n<p>Social media is a lot of work - so here’s your chance to get more out of it. Boost your following on social media by asking new subscribers to follow you on social.</p>\n<p>Here’s how HoneyTrek does this on their thank you page:</p>\n<p><!-- /wp:paragraph --></p>\n<p><!-- wp:image {\"id